"Snickers" zopatsa mphamvu. Snickers chokoleti

Chocolate mipiringidzo anagulitsa kulikonse, ngakhale m'khola msewu, kukhala bwino ndi zosiyanasiyana lapansi. Kaya mtundu, iwo "Anapitirizabe" dzina wamba - "Snickers". The zikuchokera izi mankhwala makamaka Confectionery, kulenga "wina kuluma" ndi masekeli 60 magalamu, ndi osiyana zopangidwa osiyana ndi mafakitale, koma ndi zitsulo ndi wamba. Iwo ayenera kukhala kofunika kwambiri ophatikizana kudzazidwa ndi chokoleti wosanjikiza kuphimba izo. mankhwala anaonekera ndi dzanja kuwala kwa mwini American wa fakitale yaing'ono m'zaka za m'ma XIX ndipo kuyambira ulendo wopambana kudutsa dziko. Tiyeni Zimathetsa (kapena kuona kupyolera) tingachipeze powerenga "Snickers" ndi kuona zimene zili mkati.

Long njira zopangidwa

"Milky Way", "ubwino", "Twix", "Snickers", "um-ndi-EMS" - kuti izi confections zonse kunja ndi ofanana ndi "Mars"? malo payekha. Monga Mars - ndi dzina la uyu. Poyamba unali tate wa bizinesi, Frank, lepivshy ndi mkazi Ethel chokoleti mipiringidzo yake zogulitsa. Nthawi zikuchepa akwira pa phiri pafupifupi mu 1920, pamene iwo anatha kulenga weniweni confectionary mwaluso - "The Milky Way". Kuyambira pamenepo, kampani zatsopano mowirikiza zikuwonekera, ndi mwambo uwu ulipobe, pamene kampani anakhala yaikulu bungweli, ndi maofesi padziko lonse.

Mipiringidzo zopangidwa osiyana kuperekedwa pa msika tentatively mwa dongosolo zotsatirazi:

1930 - "Snickers";

1930 - "Mars";

1932 - "The Musketeers atatu";

1951 - "ubwino".

Deta pamwamba zina chisokonezo chifukwa kusintha kwa mankhwala malonda dzina. Choncho, mu British Isles zinali odziwika bala "mpikisano» (mpikisano), ndipo mu United States ndi mayiko ena, iye ankatchedwa "Snickers". The zikuchokera, chiphunzitso ndi kupanga luso sanalinso osiyana. "Zinthu American" dzina Raider pafupi ndi msika European, ndipo anadzatchedwa mu masikono "Twix". Ambiri, zovuta anali nawo chimachititsanso malonda, limodzi ndi kafukufuku ndi umatchedwa "rebranding" ndi "renaming". Mu 1991, zikuchitika onsewa kwa Russia.

malonda strategy

Kalori "Snickers" ndi mphamvu zake zonse ndi zofooka. Kwenikweni thanzi, ndi chuma ichi kumaonekera strategy malonda mankhwala. anthu ochepa kwambiri amadziwa kugulitsa katundu wawo monga Achimereka, ndipo kuti ndithu tiyenera kuphunzira. Pamaso kuika zinthu zawo pa msika dziko, iwo amafufuza tingachidziwe miyambo zophikira, ndiyeno kubala yaikulu nkhondo ya katundu. The CIS mpira ndi wotchuka kwambiri, iwo anaona kuti ndi bwino kuti anthu a umachititsa kuti kumafuna mphamvu. Ambiri, "Ine kudya, ndi kuti!" Ngakhale ngati tikanena, ndithudi, ndi hedgehog kuti adye 58 galamu mipiringidzo waukulu mpira n'zokayikitsa.

Umakopa kwambiri pempho osati kuchedwetsa ndi "snikersovat" amachita.

Information zakudya

Kalori "Snickers" ndi lalikulu - uliwonse magalamu zana 500 kcal (2000 KJ ndi za). Kuwerengetsa mowa mphamvu ya aliyense kapamwamba N'zosavuta kwa chiwerengero yosavuta. Choncho, ndodo (zing'onozing'ono) akulemera magalamu 25, ndipo "wapamwamba" - '95 Nthawi zambiri, mankhwala amenewa ndi kukula muyezo ndi kulemera kwa magalamu 50. Koma katundu zakudya za kusintha kumeneku si kokwanira. Iwo zimatithandiza ndondomeko ya kuonda ndi kupulumutsa chakuti ena phukusi mbali zina ziwiri kapena zitatu akhoza kugawidwa ndi anthu ena. Iwo amatha kulemera mosiyanasiyana - kuchokera magalamu 40,5 kuti 50.5 (a "supernova"). Kachiwiri, si kwambiri mmene chakudya kumathandiza kuti chidzalo, ndipo ndalama zake ntchito. Mwatsoka, zina, mwina, mwamwayi, katundu wa kampani "Mars" siligwira ntchito kwa yotsika mtengo, ndipo zimenezi zikhoza kukhala kuchepetsa chinthu.

Zosiyanasiyana zomwe zili

Osati pa kukula ndi kulemera zimadalira calorie "Snickers", komanso pa kudzazidwa ake. Komabe, Mlengi kukumana ogula akuyesera standardize kuchuluka kwa mtengo zakudya katundu wawo, koma amanyenga iye ndi mitundu yatsopano ndi oonetsera. The tingachipeze powerenga chiponde bala - woyamba ndipo kwa nthawi yaitali mtundu okha wa maswiti ku kampani "Mars". "Snikers" ndi hazelnut, masekeli magalamu 81 (2 kabala 41 g), zimakhalanso posachedwapa. Iye, ndithudi, ndi zodula chifukwa zopangira wopanga Sadandaula. Awonjezedwa mawu "zovuta" amatanthauza zili mkulu wa kudzazidwa chigawo. Zonsezi pamwambapa likukhudza mowa ndi amondi. Ndiyeno pali "Snickers" ndi mbewu mpendadzuwa. Kodi n'chiyani chidzachitikire lotsatira - silikudziwika, koma cashews, zikuoneka, sadzabwera: mankhwala si pabwino monga osankhika. Lamulo ambiri a kampani - kwambiri lomwenso ndi demokalase.

Ndipo korona mtedza, nadzaza "Snickers" chokoleti.

Kodi mkati

Monga mwambo, zikuchokera chakudya chimene m'magulu atatu waukulu. Choncho, mapuloteni pa magalamu 100 kapamwamba lili 7.5 ga, chakudya 55 ga, mafuta ndi '26 onse pamodzi zimapanga pafupifupi kotala la mlingo tsiku la mowa lolingana zigawo zikuluzikulu za zakudya pafupifupi anthu. Mu mawu ena, caloric "Snickers" kuti ngati inu muzidya iyo magalamu 400, izo sadzapeza kufa ndi njala.

Pankhani maina ambiri ndi zomveka kwa zosakaniza, iwo nawonso, zidzasankhidwa komanso m'magulu ziwiri:

1. The glaze, amene ali ndi "Snikers" (chokoleti) amapangidwa mafuta , ufa koko, mkaka wonse ufa ndi kutungira, mafuta mkaka, lactose ndi vanillin.

2. kudzazidwa tichipeza chimake wina wa mtedzawu anati, youma dzira woyera, madzi, shuga, shuga ndi mafuta kanjedza.

More mudziwe zambiri mungazipeze pa ma CD wa bala ina iliyonse.

Zina chidwi za "Snickers" mu Russian

Kuyambira mu 1996, Russia "Snickers", wopangidwa Stupino, kudya onse a ku Ulaya, nthawi zina zilibe ngakhale kudziwa izo.

Mawu "Snickers" ikumasuliridwa Russian monga "amamemesa" kapena "kuseka".

Aliyense bala aposa ndi wapadera "chitsanzo" anapangidwa kuchokera chocolate, yemwe ali mmodzi wa mitundu achilendo a chitetezo chinyengo.

Moscow (Stupino) ofesi ya kampani "Mars" amalowerera malonda lonse la mankhwala osiyanasiyana, kuphatikizapo "Snickers" mu khumi mayiko pambuyo Union ndi Mongolia.

Mu 2012, wina "batonchikovaya" fakitale linatsegulidwa, nthawi ili m'dera Ulyanovsk.

The kampani "Mars" Ndi mmodzi wa ndalama yaikulu zakunja chuma Russian.