Kodi ndi chifukwa kulenga maphunziro malonda bizinesi

Marketing ndi malonda - ndi chida champhamvu kwambiri kukopa makasitomala. Kukwezedwa ndi atsikana chitsanzo maonekedwe wakhala sikuthandiza tsopano kuti tisangalatse ogula, njira kulenga zofunika.

Ngati katundu ndi nzeru komanso alibe analogues, kosavuta ndi kupeza kampaniyo. mankhwala, zomwe ziribe yowala makhalidwe chosiyana kukankhira molimbika, ndiye amasuntha ndalama malonda zimagwiritsidwa ntchito kulemera. Kuunikila mankhwala malonda, gulu kulenga ali kulenga nthano za ulimi ndi makhalidwe a mankhwala ndi kampani. Koma zimenezi si zokwanira kutchuka lonse ndi kukula malonda.

Kampani ayenera kuganizira zosowa onse ndiponso nkhawa makasitomala awo ndi kuyesa kupeza zosowa zawo pa katundu wawo. Mwachitsanzo, Chupa Chups candies amenewa anayamba mu nineties oyambirira. Ndiyamika ndodo chimene chikutsimikizira ledinets, ana kupaka manja awo. Pambuyo amasulidwe malonda kampani mumaganiza awonjezera tenfold, ndipo iye maswiti unakhala wotchuka padziko lonse.

Kuoneka osiyana ndi ena onse misa ya mpikisano, m'pofunika kulenga zinthu omasuka kwambiri kwa makasitomala. The bwino malonda maphunziro musati chichokera ndingaliro utsogoleri, ndipo ayesedwa olungama ndi zoona. Ngati simungathe mafunso anu chandamale omvera, kuchita malonda kafukufuku mothandizidwa ndi bungwe la.

Ndi ofunika kumvetsa zimene mukufuna kusintha kapena zomwe malo a malonda anu ndi zina zolakwika. Mwachitsanzo, ngati sitolo lanu lili pa oyenda msewu, pafupi paki. Ikani handrails wapadera pafupi ndi khomo kwa njinga Chikuku Access, ichi chidzachulukira patency wanu. Kapena mukhoza kupanga kampeni malonda ndi njira sagwirizana nazo. Wina odziwika bwino kampani manufactures mankhwala otsukira mano, anakonza masewera, amene panafika munthu wabwino, atavala mikanjo dokotala. Iwo anaperekedwa Flyers mu malo ambiri yodzaza - imasiya yapansi, malo onse. Pa Flyer anapatsidwa mudziwe Travel ku Moscow golosale, amene anali kumbali yawo. Pambuyo zimenezi Pambuyo ndi kufunika n'kale lonse mankhwala amenewa, malonda anasangalala kwambiri. Kwambiri mandala - kupeza bwino pakati zilandiridwenso ndi dzuwa.

Marketing maphunziro okhudzana ndi kupanga kuti nthawi yabwino yothetsera malonda. makasitomala okhulupirika azolowere mankhwala makamaka, ndipo ngati chomwe wayamba kusintha, izo ulesi ndi kukhala ndi alumali naye pa awo bwino. kusintha onse kulongedza katundu, zili kapena khalidwe la mankhwala ayenera mothandizidwa ndi amphamvu yokopa malonda ndi yaikulu omvera patali. Koma mwanzeru, Kusintha mankhwala wanu akhoza kukhala kupambana kwenikweni kwa malonda.

Kaya inu mwina anagwiritsa ntchito malonda amayendayenda, pamaso tipeze njira ndi kukhazikitsa kuti misa, tiyenera kuchita bwino tilingalire ndiponso kuwerengera. Monga tanena kale, mungafunike Kafukufuku, zomwe kuzindikira zosowa za makasitomala ndi makasitomala odalirika. Kupanga kwambiri khama ndiponso bajeti kumvetsetsa ogula kupereka malonda chimachititsanso chidwi m'tsogolo.