Kumwa "Sprite": ndi ludzu la moyo!

Monga govorival tingachipeze powerenga, mmodzi wa ife m'chaka nkhalango (kapena kwinakwake) sanagwiritse ntchito birch Sprite? Ngakhale, ndithudi, birch wanga wokondedwa kuyamwa, ngakhale kuti ankalakwitsa chikhulupiriro krieytora Vavilov, panalibe fungo moyo wanga wonse chakumwa "Sprite" anali nafe mu mafani wake ndi pabwino kampani yokha, amabala koloko ndi mandimu kapena laimu. Ndipo kukoma kwake akhoza amayang'anitsitsa oimira "m'badwo wa ku Pihahiroti" mu Soviet Union ndi Soviet Union yekha pang'ono pasanafike zapamwamba mofanana "Pepsi", kuti ankadziwa zambiri kuchokera mpainiya muli mwana wopanda mitambo.

Kubadwa kwa nthano

Mfundo dzina la chakumwa "Sprite" woyamba makolo anabereka kale litali, mu 40s wa atumwi wotsiriza, mu masiku amenewo lokoma pamene ambiri zina zimene mungachite "madzi maswiti" komanso sindinamvepo. Mu Zithunzi ponenera The koka-Cola Company wakhala wotchuka kwambiri elf ndi tsitsi siliva, anatenga dzina la sprite lapansi. khalidwe zonse zonyezimira akumwetulira monzama, amene ali zosagwiritsidwa American, koma m'malo anavala chisoti pa mutu wake ku chakumwa Nkhata Bay fizzy. Chimereka, achinyamata ndi achikulire chikondi ngwazi, ndipo kenako, pamene kampani anaganiza akadali kuganizira kulenga soda ndi ndimu, kumwa izi basi anasankha dzina cha khalidwe zonse bwino ali wosangalatsa - "Sprite". Imwani, tisaiwale, anabwera kutchuka. Ndipo kunabwera mwayi mu malonda.

1961 - chaka chobadwa

Mu October chaka chino, ndi chakumwa "Sprite" analengedwa. Iye ali, monga tanenera kale, anali ndi kukoma ya laimu ndi mandimu (lingaliro ndi losavuta: analogue ndi mpikisano chimodzimodzi wotchuka 7Up ku PepsiCo linatulutsidwa). Mu uthunthu la zolemba akhala akugwiritsidwa ntchito ambiri buluu ndi wobiriwira ndi siliva mitundu. A chakumwa choyamba "Sprite" anatha yesani okhala Atlanta ndi Marietta (USA). Mu masiku asanu ndi awiri anayesa m'midzi eyiti, ndipo pabwino monga koloko koloko ndi mandimu kununkhira. Kumwa "Sprite" anali akufuna kugwiritsa ntchito njira yomweyo monga sodas chikhalidwe.

1978 - kupitiriza kwa chionetsero cha kupambana

Mu chaka chino Sprite chimatenga malo oyamba chakumwa gulu ndi makhalidwe ofanana kulawa, limakhala palokha ndipo pachiyambi. Ndi chinthu chabwino ludzu quencher. Makamaka ncholinga chikuni latsopano mosavuta kuuzindikira angathe ogula tinalengedwa ndi mphamvu zazikulu zolemba yowala catchy. Kuyambira botolo wobiriwira chizindikiro ophatikizidwa njira ya kutsitsimuka ndi kuzizira ankafuna. Ndi mtundu kwapita limati 40. A mbali yofunika kwambiri kulumpha Sprite kutchuka ankaimba ulemerero m'munsi, chifukwa Pop mu muli zimenezi zikupezekabe sikunathandize kuti pakhale kapena kugulitsidwa!

Ndipo zimene tili nazo?

Mu Russia, onse ogonjetsa Sprite ndi oonetsera yowala la ndimu laimu anaonekera mu 1992, atangotha kugwa lapansi. Kuyambira pamenepo, nthawi yomweyo akhala m'modzi wa zakumwa wotchuka kwambiri othetsa ludzu. Iwo analidi mtunduwu zachititsa chidwi oimira ambiri a unyamata mwapang'onopang'ono kukhala woyamba chirichonse, ziribe kanthu zomwe iwo anachita ndipo anamva.

The chiphiphiritso wotchuka

Ndipo kale mu 1994 izo anagwira rebranding ndipo anayambitsa ndi chizindikiro latsopano. Komanso chiphiphiritso yotchuka "fanizo la kanthu - ludzu zonse," lero mwamphamvu ndi "Sprite". Tsopano chakumwa silnogazirovanny kwenikweni anagawira padziko lonse ndipo zinatchuka pa ndime ndi chakumwa waukulu koka-Cola. Pakali pano, ife anayamba mzere lonse mitundu kukoma "Sprite": zipatso, nkhaka, manyumwa, ginger, mphamvu (ndi tiyi kapena khofi).

Ndipo makamaka lalikulu Asian msika anapanga Spritea (ndi tiyi zachilengedwe obiriwira). Lero, chakumwa ntchito ngati maziko maphikidwe ambiri cocktails - mowa ndi zofewa. Ndi mtengo wa "Sprite" akadali voti ndipo mosavuta osiyanasiyana linafalitsidwa kwambiri kwa makasitomala odalirika ndi mafani mwaphamphu: 0,33 lita - 25-40, 0,5 lita - 50-60, 1 lita - 70-100 rubles.