Rebranding - ndi ... Kodi ndi momwe adzathe mtundu

Rebranding - mtundu wa "kukonza" wa mtundu kapena chizindikiro. Kukonza akhoza kukhala likulu kapena zodzikongoletsera. Chisankho zimadalira boma koyamba kwa chinthu. Komanso, n'zotheka kuchita wathunthu kukonzanso kutentha ndi tsankho. The rebranding wa kampani - ndi nthawi ndi nthawi yambiri, chifukwa akhale ololera ndi wolungama. Kuyenera ikuchitika pamene mtundu akusowa kwenikweni kasinthidwe.

Mukafuna kuti adzathe mtundu

Rebranding n'zofunika mwambo kuti:

1. Kwakhala kusintha zinthu msika ndi mtundu panopa ali si anavomera kusintha. Ngati gawo msika wa mtundu wanu kuchepa mowa anagwa, katundu ndi achikale osati kufunika ndi ogula. Komanso, chifukwa cha rebranding akhoza kusintha zokonda ndi zofuna za chandamale omvera.
2. Udindo chizindikiro mu msika kwambiri wofooka. Pankhaniyi, vuto angakhale osati ndi pamalo la mankhwala, koma kwenikweni ndi rebranding kumathandiza ukasintha kusintha zinthu. Nthawi zambiri chifukwa cha kusintha kwa chifaniziro cha mtundu amakhala mpikisano, ndipo pambuyo rebranding bwino akukumana kukula mofulumira malonda.
3. Kuika mtundu wanu poyamba sizinali zothandiza. Akatswiri ndikukhazikitsa chizindikiro kolakwika lingaliro kuti ali wobvomerezeka, omvera sanamvetse kapena Sanayamikire. Zikatere imafunanso rebranding.

Zovuta kapena zodzikongoletsera rebranding

Ngati tikambirana zimenezi kukonzanso kutentha, kusankha kodi mnjira - zovuta kapena zodzoladzola, malingana ndi zovuta za mavuto ndi gulu lako. Re-kutentha liziyang'ana pa kugonjetsa mavuto ndi zomvetsa kochepa. Izo ziyenera kuyamba ndi ziyenera a malo atsopano a mtundu wako. Ngati chifukwa chake ndi pamalo a lingaliro, lingaliro la mtundu kusintha kwambiri, womwe padzakhala kusintha makhalidwe ena onse. rebranding amenewa amatchedwa zovuta.

Mwachitsanzo, chizindikiro kwambiri ndi otchuka ndi ogula, koma ma CD kapangidwe kunja ndi maganizo ambiri, n'zotheka asagwiritse rebranding zodzikongoletsera, ndiye kusintha zazing'ono. Mwachitsanzo, kukonzanso kutentha a cafe ingakhale monga osati kusintha chizindikiro ndi zamkati, komanso kusintha lathu la menyu kapena m'banja. Dziwani kuti rebranding bwino analimbikitsa acimuuza ndi mtundu ogula muyenera kucheza mwanzeru kuti tisasokoneze pamalo ake msika ndi kuchepetsa kuzindikira chilichonse.

Akamanena za ndondomekoyi

Rebranding - ndi yaitali komanso pang'onopang'ono ndondomeko. Pakati pake penipeni ndiko Kulenga kwa chikuni latsopano pamaziko a okalamba. Nthawi zina kusintha kumachitika M'malo mwake, ngakhale ndi mtundu alipo. Chifukwa woyenera rebranding inayenera kuyamba kufufuza msika, ndipo patapita izi zidzakhala bwino mu kolowera kuthamanga.

maphunziro chingatithandize kudziwa zimene muyenera tichotse ndipo kodi zidzawonjezedwa. Kufufuza zimene khalidwe la ogula mtundu wanu amaonedwa ngati mwayi, ndi amene mtundu wanu zomwe zikutsalirazi kumbuyo mpikisano. Choncho, izo zimachitika kafukufuku malonda zimadalira wotsatira ndondomeko yonse ya kukonzanso kutentha.

Zolinga zikuluzikulu za kukonzanso kutentha

Ntchito zimene zimayikidwa patsogolo rebranding ndi yosavuta kumva. M'pofunika kulimbikitsa mtundu okhulupirika chandamale omvera, kusiyanitsa ndi kukopa makasitomala atsopano. zifukwa zina kusintha kulikonse, mfundo, palibe. Pambuyo kachiwiri moto, monga, ndithudi, ndi kutentha - ichi ndi chimodzi mwa zida zolinga malonda ndi zolinga zomwe ayenera kukhala lolunjika pa kukula zizindikiro zachuma.

Wapadera ndi pempho la mtunduwu

Brand kusonyezedwa ndendende mtima wa chandamale omvera, ndi zizindikiro, ma CD - izo ndi zotsatira chabe a mtunduwu, mtundu wa identifiers kuti chifukwa mu maganizo a ogula kucheza zofunika ndi mankhwala, utumiki kapena mtundu. Choncho, kutentha - ndi njira ya chitukuko, kukhazikitsa ndi kusamalira fano anakhumba mu chikumbumtima ndipo chikumbumtima ogula. Makhalidwe ndi mbali yofunika ya mtundu, koma amaona mfundo chifungulo cha chifaniziro, chifaniziro anapanga. Ndipo ndithudi, chithunzi ichi ayenera maximally amathandiza kuti kukwaniritsidwa kwa cholinga cha mowa. Choncho, mwa kulankhula kwina, zimakhudza kusankha wogula.

Kufunafuna vekitala latsopano

Monga tanenera kale, rebranding - kusintha kwa fano. Kusinthaku, amene ayenera kukhala wokondwa zabwino m'maganizo ogula ndi kusintha malonda. Ndipo chifukwa chiŵerengero anakhumba zimakhudza makhalidwe olimbikitsa, amene mbali chikuni vekitala, muyenera kuganizira za kusintha zolinga chandamale omvera a mtunduwu. Nthawi zina, mwina kusinthana kwa omvera wina mtundu ambiri. Mfundo yaikulu ya kukonzanso kutentha ndi mtundu zokhudzana ndi mtengo umodzi, zomwe lili ndi tanthauzo kwa ogula mwadzidzidzi ukasintha chimasintha vekitala.

Kusintha makhalidwe si nthawi zonse kwenikweni chofunika. Izi yekha chofunika akapanda kutsatira kapena sizilingana ndi mfundo olimbikitsa, ozika mizu mu mtundu vekitala latsopano. Chithunzi latsopano analengedwa mu zovuta a. Izi chizindikiro restyled, redesigned mkati. Koma chida zikuluzikulu zimene kusintha anapanga mu malingaliro a ogula, ndi malonda. Ndi makhalidwe ena onse - Kuwonjezera yekha ndi mfundo yolimbikitsa ya vekitala latsopano. Dziwani kuti zochepa kusintha chinthu chimodzi, kapena osiyanasiyana zizindikiro, ngati imachitika pa kusintha kumeneku zikuluzikulu mu chifanizo cha mtundu, malinga rebranding - chingakhale chopanda phindu ndalama.

Rebranding: Zitsanzo

Kuyamba kusintha chirichonse mu bwino yake mtundu kosathandiza. Koma panthawi ina mungafunike kachiwiri mtundu, ngakhale titans a msika. Mwachitsanzo mukhoza kukhala gawo la ine Pepsi Logo ndi pafupifupi sanasinthe zaka zana limodzi, koka-Cola chizindikiro. The mtundu woyamba lolunjika pa mfundo yatsopano, pamene lachiwiri amamuchititsa asasiye miyambo. Tikumbukenso kuti zotetezedwa onse kusankha njira yolondola, iwo successively patsogolo mtengo chigawo ndipo amasintha (kapena kusintha) zotsatira za vekitala anasankha.

Mwachangu rebranding

The ndondomeko ya kachiwiri kutentha kwa kapangidwe kake ndi sikelo mwina upambana chilengedwe cha chifaniziro latsopano la mtunduwu. kusintha ndi sanalonjeze bwino. Inde, ndi zochepa ndi miyeso theka ndondomeko zimenezi n'zosatheka. msika umakhala wathunthu, ndi kutentha zofunika kwambiri ndi zotsatira zake. Chithunzi analenga zofunika kwambiri kuti akalandire pangano ogula. Komabe, mtundu si polenga kanthu, mtundu - ndi zotsatira za yaitali, mokwanira ndi zambiri kusanthula ndi ngati poyamba kuti sanalandire okwanira imayenera, ndiye kukonzanso chamoto m'pofunika kuganizira zolakwa za m'mbuyo osati kuyembekezera kuti njira basi ku ndondomeko. Apo ayi, ndalama ndi nthawi imene rebranding payokha si zifukwa.