Integrated Marketing Kulumikizana

Integrated Marketing Kulumikizana ndi mfundo za mapulani malonda aya kuti amazindikira kufunika kuti aone ntchito ya m'madera munthu mu njira chonse (malonda, maubale, Kukwezeleza malonda, etc.), komanso kupeza kuphatikiza bwino kuti angapereke momveka, kugwirizana ndi dzuwa la chikoka mapulogalamu kulankhulana ntchito kucheza nthaŵi kumenya munthu.

Integrated malonda kulankhulana kumafuna zotsatirazi nkhani zogwirizana:

1. Chilengedwe cha dongosolo yunifolomu ya mauthenga pogwiritsa ntchito zosiyanasiyana njira kulankhulana malonda, zomwe sizidzipezera akutsutsana ndi mgwirizano ndi wina ndi mnzake, kukhazikitsa umodzi bwino njira kulankhula.

2. Integrated malonda aya imvera cholinga wamba - kudzapeza mphamvu ya mauthenga malonda ndi kupeza osakaniza bwino kwambiri kupanga, mbewu ndi zipangizo ndi malonda aya, komanso zida munthu yeniyeni ndi luso zikutanthauza.

Integrated Marketing Communication mu dongosolo ndi kulimbikitsa zovuta. akonzedwa muli mitundu zotsatirazi la mauthenga malonda:

1. malonda, ndi mawonekedwe analipira wa kufalitsa nkhani ku makasitomala, umalimbana ogula;

2. yolimbana, woimira kuwonjezeka mu ankafuna chifukwa kufala kwa akunja zofunika zambiri malonda pa TV papepala, pa TV kapena pa wailesi;

3. Kukwezeleza Sales, mu mawonekedwe a miyeso yochepa chingatilimbikitse kulimbikitsa malonda kapena kugula ntchito ndi katundu;

4. Private zogulitsa, zili m'kamwa ulaliki wa chuma, mabungwe wogula oyembekezera chifukwa zogulitsa.

uliwonse wa mauthenga malonda ndi njira zawo zenizeni kulankhulana, monga padzuwa, ulaliki malonda, malonda pa alendo, apadera fairs, zisudzo, mpikisano, Catalogs, timapepala ta, posters, mphoto ndi zina zotero.

Waukulu cholinga cha malonda aya unazunguliridwa mu zolimbikitsa malonda ndi ogulitsa, mabuku ogula zambiri, kupereka zifukwa, disclosing kugula kupindula pothandizira kukwezedwa kwa Mlengi, mankhwala atsopano, ogula kukumbutsidwa kugula yapita malonda ndi kukwezedwa.

malonda aya njira monga njira zakunja ndi amene kukondoweza kwa amachitidwa pa ulendo. Zikuphatikizapo zizindikiro, umavumbula, aystoppery, matabwa kuwala, barkers, etc.

ndalama Internal - ndi njira zolankhulirana malonda. Amalimbikitsa kupeza, amakopeka ndi mkati, chifukwa chilengedwe cha maganizo malemeredwe angathe ogula kuchibweretsa icho wofunitsitsa kuti kugula. Zikuphatikizapo kamangidwe, music, mtundu phale, zonunkhiritsa, kalembedwe ogwira kulankhulana, zida ndi zipangizo, monga ulaliki, kuyimitsidwa osiyana, kamangidwe zamkati kusonyezedwa, mkati ndi chionetsero kuwonetsa, akuthamanga mizere ndi magudumu zofukiza.

Makhalidwe waukulu kulankhulana Integrated malonda aya monga: mkulu dzuwa, kufunika kuphatikiza pa kulankhulana awiri ntchito zipangizo zonse ndi luso la zida malonda aya, zimakhudza kulankhulana pa wogula ndi zimene n'zosiyana ndi pafupifupi nthawi yomweyo.

Choncho, IMC chizolowezi kugwirizana kwa zosiyanasiyana zida za malonda aya, kuyambira ma CD ndi malonda. Iwo bungwe mu njira imene anditsutsa uthenga watanthauzo anauzidwa ndendende pa chandamale omvera zimene zingathandize kumasulira zolinga ndi mavuto kampaniyo.