Chifukwa "TsentrObuv" atseka masitolo mu Russia? Chifukwa tsekani "TsentrObuv" mu Moscow, Tomsk, Yekaterinburg?

Back mu 2015-2016 gg. ogula ambiri ankafunitsitsa kuti chuma gulu nsapato msika wakhala neuklonchivo ndichepe. Koposa zonse, mbadwa zimzathu nkhawa funso lakuti: "Bwanji" TsentrObuv "atseka masitolo mu Russia?" M'nkhani ino tidzayesetsa kupereka zambiri mabuku yankho.

"TsentrObuv": mwachidule

Choncho, chifukwa chimene chiri chidwi chachikulu pa kampani malonda? "TsentrObuv" imatengedwa yaikulu mu Russia zopezera malonda a nsapato ndi Chalk. The Corporation ukugwira pansi zopangidwa awiri - Centro ndi "TsentrObuv". Malinga ndi kafukufuku boma, izo m'kaundula pa Plazia kufunsira Ltd ili Cyprus, lomwe mwini 99,9% ya magawo. Tikumbukenso kuti ma sheya hoda 'TsentrObuv "komanso ndi Russia - wotchedwa Dmitry Svetlov ndi Anatoly Gurevich. nzika awa eni 0,06% ndi 0,14% ankalemekeza sheya.

kampaniyo chinamasulidwa mu 1992. Mu 2011, izo kukodzedwa kwa 598 masitolo "TsentrObuv" Centro ndi mfundo 148. Iwo anabweretsa eni phindu pachaka rubles 30 biliyoni. A anakonzeka 1200 mu 2013. chiwerengero cha maofesi makampani m'dera la Chitaganya cha Russia.

Koma zasungidwa makampani m'tsogolo, pa nsonga ya kupambana - mu 2014, iwo nkhani rubles biliyoni 34,1. phindu Net angatchedwe miliyoni 146,8 rubles. 95% ya masitolo mwachindunji malangizo kampani pakupereka, ndi 5% inali zopalira chilolezo.

"TsentrObuv" wakhala ankakonda a ku Russia chifukwa cha chinthu chimodzi wokongola kwambiri: maukonde masitolo ake anapereka assortment wachuma wa nsapato yotchipa mu mzimu wa mumaganiza chipangizochi mafashoni, koma pa nthawi yomweyo koyenera ndi mtengo khalidwe. Low mtengo chifukwa chakuti kwambiri mankhwala mu Russia zinachitika pa "imvi" ndi "wakuda" ziwembu kuti kuchepetsa ndalama ku miyambo. Koma chifukwa kuphimba "TsentrObuv"?

Crisis, mavuto ndi madandaulo

Monga makampani ena ambiri, amene phindu zimadalira chiŵerengero cha dollar ndi ruble lapansi, 'TsentrObuv' mavuto anayamba kale mu 2014 chomwecho. Kwenikweni, kwatanthauza kuti bungweli sanathenso kuzindikira kwathunthu ntchito yake yaikulu: "sapota" kwa chimphona akutembenukira kulowa IPO (woyamba kugulitsa pagulu la magawo), kuzindikira sheya awo ndi malonda.

Chifukwa tsekani "TsentrObuv" mu Moscow, St. Petersburg ndiponso mizinda ina? chifukwa chachikulu ndi ngongole yambiri pa kampaniyo, amene anali kuukitsa mitengo pa malonda ake otsika kalasi. Izi kwenikweni "kudula" apilo wake - mu Centro kugwa kwa wokongola, kwamakono, koma wotchipa nsapato. Chifukwa - mu ankafuna mtundu anatsika ndi 20% (2015) ndipo mu mawu a ndalama - 10% (zankhaninkhani, 0,55 rubles). Mu "TsentrObuv 'anaumbidwa mangawa kwa opanga Chinese, ndi landlords Russian, mavuto pa miyambo. Izi zinachititsa "kungomanga" mfundo zimene anam'gulira.

Choncho, wogulitsa yaikulu ya nsapato ku Russia anali mu zaka 2014-2015. pafupi bankirapuse. Kuyambira masiku oyambirira a 2015 by kampani yake ndi landlords analandira zonena 160 kwa okwana miliyoni 230 rubles Russian, kuphatikizapo kutsogolo kwa "Ndalama Bank" VTB Bank "Gazprombank". Ndicho chifukwa zimaonekeratu chifukwa anatseka "TsentrObuv" mu Yekaterinburg, Moscow, Tomsk ndi mizinda ina. Nawa Mwachitsanzo ena kuchuluka kwa milandu:

• ndi Itella mmene kukumana: miliyoni 24 rubles;
• ku "Moscow Mawu Bank" ndi "Santorini": 4.090.000 rubles;
• ku "Ryazan kusitolo Ltd.": 5 miliyoni;
• kuchokera maukonde "The Island": 3 miliyoni rubles, etc.

Malinga "Kuthetheka-Interfax", kuchuluka lonse ngongole nsapato bungweli pamapeto pake kuposa rubles biliyoni 25, amene yaitali - biliyoni 15,3 rubles, pamene yochepa -. 10.1 biliyoni chikamafika rubles. Mu May 2016 mu ulemu wa eni Centro ndi "TsentrObuv" anali mlandu pansi Art. 159, item 1 wa Code Wachifwamba. Iwo mlandu wa chinyengo mu chilengedwe kukongoza.

Imeneyi, sizinatheke, osati mmodzi yekha "TsentrObuv". Poyerekezera chaka chatha, mu 2015 chiwerengero cha malonda a zovala ndi nsapato anatsika ndi 42%. Wogulitsa Cash imfa anakwana zankhaninkhani, 523,4 rubles (19% ya zolowa zachilendo).

Chifukwa tsekani "TsentrObuv": ziwerengero

Pakuti zambiri, mu 2015, "TsentrObuv" anali kutseka 250 ogulitsira ake mu Russian Federation ndi kotala woyamba wa 2016 - za 100. Mu St. Petersburg, panali masitolo atatu mwa 33 ku Chelyabinsk - eyiti mu Omsk n'kutseka 6 masitolo etc. Komabe, ngakhale zitachitika izo, bungwe akanali mtsogoleri pa Russian nsapato msika.

Ngakhale oimira "TsentrObuv" kunena kuti kutsekedwa kwa malo ogulitsira ritelo - chodabwitsa osakhalitsa, mu penepi pikhalipyakunensa pyakwanga kupikhulupira. Malinga akuti ogulitsa m'dera lino? mtengo wa nsapato kunja mu nthawi yamavuto chawonjezeka ndi 20-25%. Izi zikutanthauza kuti ngakhale anthu awiri yotsika mtengo wa nsapato kuvina kwa Centro nkomwe nthawi ndalama 299 rubles - monga masiku akale.

zinthu kunja

Ponena za chifukwa anatseka "TsentrObuv" mu Russia, tikhoza Musanyalanyaze mphatso zokhudza kampaniyo ndi m'mayiko ena. Pokonzekera kuti adziwitse kugulitsa pagulu la magawo ake eni a mabungwe anakhazikitsa mfundo zawo komanso mu maiko ena. Koma palibe "TsentrObuv" zinthu siziyenda bwino, wofanana Russian. Kwenikweni m'masitolo chifukwa cha kusowa kwa anthu, anatseka mu zaka zingapo. Mu Poland, "TsentrObuv" adadzonga za $ 170 miliyoni pa ndawala "Kukwezeleza" m'masitolo ake.

Mpaka posachedwapa, mochuluka kapena mochepa chocheperako, zinthu zinali kokha mu mabwalo Union - Ukraine. Mu dziko lino, kukula kwa maukonde mu 2011, kampani ankachita nawo ngati "Treydshuz". Koma vutoli mtima wa Chiyukireniya gawo la nsapato msika - kufunika kwa mankhwala anatsika ndi 30-50%, pamene anthu ogulitsa "TsentrObuv" chifukwa, utachepa kuchoka 150 (2015) ndi 100 (2016)

Chikalata kasamalidwe ayankhe

Funso lakuti "N'chifukwa tsekani" TsentrObuv "mu Tomsk, Yekaterinburg, Novosibirsk, Moscow ndiponso mizinda ina?" Corporation oimira kuyankha kuti ndondomeko imeneyi akugwirizana ndi kukhathamiritsa makonzedwe a maukonde kugawa. Iwo ankachita kuonanso bwino profitability a maudindo awo ndi kutseka opanda pake kwambiri.

Mkhalidwe kwambiri eni samaona zoopsa okha - chiwerengero cha m'masitolo chatsekedwa Russian ndi negligible kwa maukonde awo. The ngongole landlords "TsentrObuv" mlandu m'mbuyomu - eni malo ritelo ya mavuto kwambiri adakula ndalama za lendi.

Pano ndi Zoneneratu

Zoneneratu wa akatswiri za bankirapuse kwayandikirako "TsentrObuv" sayesedwa wolungama. CIMODZI CIMODZI ogulitsira bungweli, ngakhale Pamlingo wamng'ono, ntchito zomwezo mu mizinda yambiri Russian. Mavuto mu nsapato msika anali chodabwitsa zosakhalitsa.

Mu msika wa nsapato wotchipa ku Centro ali ndi latsopano lalikulu mpikisano - Kari malonda maukonde. Komabe, eni 'TsentrObuv "sakhulupirira kuti khamu ndidzadutsa malinga ndi chiwerengero cha masitolo ndi kupezeka mankhwala.

Chifukwa tsekani "TsentrObuv" mu mzinda wanu? Izi zimayambira vuto inali, ndipo pamodzi nacho kuwonjezeka mu mtengo wa nsapato kunja, chimene chinapangitsa kuchepa zikufunika kwambiri. Chifukwa cha - kampaniyo anali ndi ngongole, anakakamizika dontho iye liquidate masitolo ake.