Beer "Shihan" - nkhani ya maonekedwe, osiyanasiyana mankhwala ndi zina zosangalatsa zambiri

Beere - kumwa m'mayiko ambiri padziko lonse. Ndi chikho cha ichi otsika mowa chakumwa kuwawa kwa Anakweranso ndi chimera zokoma mthunzi kumasuka kuchokera kuntchito yotopetsa kapena kukhala kampani wosangalatsa wa abwenzi. Ndipo ngati pali amazipanga zokoma akamwe zoziziritsa kukhosi ndi mowa! Calamari, mapiko, mipira tchizi ndi timitengo, tchipisi, crackers, kusuta ndi zouma, mtedza, ndi zambiri!

Pakali pano, pali chabe chiwerengero zosaneneka mitundu ndi zopangidwa a kumwa. M'nkhaniyi, timapereka inu kuti ayanjane ndi Bashkir Mlengi wa mowa - ndi yofululira moŵa "Sheehan", ngati nthambi ya kampani "United Heineken yofululira moŵa". Timauza nkhani ya maonekedwe ake, taganizirani osiyanasiyana mowa opangidwa ndi kuphunzira zinthu zambiri zokhudza mtundu uwu.

History of yofululira moŵa ndi

Dzina moŵa ndi amasankhidwa osati mwangozi polemekeza mapiri anayi yekhayo Bashkir Urals - Yuraktau, Kushtan, Shahtau, Toratau, pansi pa mutu ambiri "Shikhany". Sterlitamak, Salavat, Ishimbai - mzinda, pafupi ndi yomwe pali thanthwe formations, amene anapanga zaka mamiliyoni ambiri zapitazo, zotsalira chotchinga m'madzi.

Sterlitamak mu 1956 n'kukhala mudzi, umene uli Bashkir ASSR Council wa nduna anasankha kumanga yofululira moŵa. Masiku amenewo, kampani unkatchedwa "Sterlitamak Beer ndi Chakumwa Bzalani". Mphamvu yofululira moŵa kale anakwana malita 150 miliyoni a mowa chaka.

Kuwonjezera mitundu muyezo, monga "Zhiguli", "Riga" ndi "Moscow", mbewu opangidwa mowa ake mtundu - "Sterlitamak", "Salt mlatho", "Gray Ural" ndi "Shihan". Kale mu 2004, mbewu mbali ya kampani Dutch "United Heineken yofululira moŵa". Lero, "Sheehan" - ndi nthambi waukulu wa makampani moŵa mu Bashkortostan.

The mankhwala osiyanasiyana

"Shihan" Lero kampani limapanga angapo mitundu ya mowa :

• "Sheehan kuwala."
• "Sheehan amphamvu."
• "Sheehan mdima."
• "Sheehan moyo."
• "Gray Ural".

Kuwonjezera mitundu ake kampani, chomera umabala mitundu yambiri ya zopangidwa makampani "DZENJE", "Kusaka", "The Kunakhala zitatu" ndi "Bochkarev", komanso mitundu itatu kvass, chakumwa chamandimu ndi madzi mchere.

Kukula kwa uthunthu

Posachedwapa, kampani "Heineken" waganiza kukuza osiyanasiyana moŵa umakhala ndi kutuluka zosiyanasiyana latsopano, "Sheehan Buckwheat." Mu June chaka chatha, msika kwa nthawi yoyamba analowa chakumwa, zinachitika ndi buckwheat. Izi lager kuwala, ali ndi mphamvu madigiri 4.5 ndi osalimba a zosaposa 11 peresenti. A khalidwe wapadera wa mowa uyu ndi kuwala Amber mtundu, khalidwe kukoma buckwheat ndi kuwawa kuwala.

Malinga ndi mkulu George Gubeladze mbewu, mawu oyamba a mitundu yatsopano ya mowa - izi ndi chimodzimodzi chimene chingatithandize kulimbikitsa udindo wa kampani mwa mpikisano mu msika. Kuyambira nthawi yotsiriza, ogula ambiri wolowa zopangidwa chopangidwa mkati mwa dziko, kukhazikitsidwa kwa chisankho buckwheat mowa pa nkhaniyi, "Sheehan" anali N'zosavuta ndi kusala. Chifukwa Buckwheat? Chifukwa Russian Federation - sewerolo waukulu wa groats buckwheat, ndi ogula.

Pezani mowa kapangidwe

Popeza kuoneka chizindikiro mowa, opangidwa kuyambira mu 1986, ali kale kwambiri akale, salinso amaona chidwi ndi nkhani, mowa opanga "Shihan" anatenga kusankha kusintha kamangidwe kake. Kupatsa chilengedwe cha chizindikiro kampani yamakono anaganiza Soldis. Pamene zikukonza latsopano "nkhope" wa botolo ndi chakumwa foamy, anaganiza kutsatira mtundu dzina la Kunyada Bashkiria - Mountain Shikhany. Chamoto bungwe anatha kukwaniritsa ntchito yonse ndi kukwaniritsa wokongola, zosavuta kuwerenga ndi kuloweza zolemba.

Chikondwerero "Tsiku la yofululira moŵa Shihan"

Zinali chikondwerero zosaneneka za kubadwa kwa mbewu, "Sheehan" June 18, 2016. Sterlitamak anthu ake ndi alendo ofanana azoloŵera holide imeneyi pachaka, wokondwa kuti agwirizana bwanji, anachititsa mwachindunji pa malo a. Russian woimba Stas Kostyushkin ndi cheerleaders wa umodzi timu "Salavat Yulaev" anapereka omvera weniweni zabwino mlandu ndi maganizo kwambiri. Kutsogolera mwambo kale anakhala akusangalala-showman Azamat Muratov.

Kuwonjezera pa zosangalatsa pulogalamu chachikulu, alendo akupezeka streetball masewera ndi umodzi mpweya. Inde, ndi njala pa chikondwerero kukhala kunali kovuta kwambiri, chifukwa okonza kuti anaonetsetsa kudyetsa alendo pa mtima kebab, pilaf ndi chofufumitsa. Ngakhale mafani chakudya kudya anali malo kuyendayenda.

Kuyambira pachiyambi penipeni pa chochitika ndipo mpaka kumapeto zonse za m'dera lonse anali kuyang'aniridwa okhwima alonda. Lililonse mlendo otetezeka.

Reviews a mowa

Kutengera ndemanga zambiri, tinganene kuti moŵa mu zomera, chokoma kwambiri, koma palibe otchedwa "kupotokola". Chifukwa madzi oyera ndi apamwamba yaiwisi mankhwala analandira mwachibadwa zotheka popanda Kuwonjezera zimapangidwira aliyense extraneous.

Beer "Sheehan kuwala" - mmodzi wa anthu otchuka mu mndandanda kupanga yofululira moŵa ya. N'zosavuta, sing'anga osalimba mowa, ndi 4.4% mphamvu. Kukoma kwa vinyo amakhala ndi malankhulidwe kuwala.

Beer "Gray Ural" ali kwambiri udzu mtundu. Mwatsoka, kwambiri amakambirana ndi wolemera fungo chakumwa ndi osiyana. Ndithu wandiweyani mowa ndi aftertaste wa kuwawa sakhalitsa ndi wofatsa wa Anakweranso. Mphamvu ya mowa ndi 6%, amene amalola ife kuzitcha izo kwambiri mu uthunthu wonse.