Zili malonda njira kwa mabizinesi ang'onoang'ono

malonda okhutira - izi ndi imodzi mwa njira zothandiza kwambiri kukopa makasitomala. Ndi izo, osati kugulitsa katundu, ndi kukhazikitsa ubale weni weni yaitali ndi makasitomala, kuwonjezeka mtundu kuzindikira, mapangidwe ubwino khola mpikisano, ndi malo ali kungomwaza zachilengedwe Buku kulemera, zimene zimathandiza kufufuza momwe polojekiti ikuyendera.

Koma pali maganizo kuti zili malonda - ndi mwayi wapadera wa makampani akuluakulu ndi ndondomeko zikuluzikulu malonda, chifukwa kukhazikitsa njira liyenela nawo gulu yopapatiza akatswiri pa mtengo wa kulenga, kufalitsa ndi kupititsa okhutira. Khalani limasonyeza kuti ngakhale makampani ang'onoang'ono angathe kugwiritsa ntchito malonda okhutira.

Choncho, bungwe "Alfa-okhutira" makasitomala ambiri - ndi ang'ono ndi sing'anga-kakulidwe makampani, amene adza ndi zolinga zenizeni: kuonjezera magalimoto akulimbana ndi kuwatsogolera ndi kuti maulalo achilengedwe. Inde, izi sizidzakhala ngati lalikulu msika Kuphunzira, monga momwe zilili ndi zopangidwa zikulu, koma si koyenera - apa zolinga zina. Lero, muphunzira zimene kuyang'ana mwa kukhazikitsa malonda zili kwa mabizinesi ang'onoang'ono.

1. zolinga ndi muyezo ntchito

malonda okhutira - ndi nthawi yaitali strategy. Ngakhale kuti pali yochepa zotsatira monga magalimoto uyenderere pambuyo placements, simukumuona zotsatira yomweyo, monga momwe zilili ndi malonda contextual, kapena e-makalata-malonda.

Mu ntchito yaing'ono, pamene mtundu akadali osadziwika chandamale omvera, zili malonda ndi kuyamba kwathunthu kugwira ntchito miyezi 6-12 (kutanthauza osati magalimoto, komanso kutchuka, mbiri, SEO-zotsatira). Choncho ndikofunikira kugwira ntchito njira kwa miyezi patsogolo ndi zokhazo zimene angakwanitse.

Zolinga ayenera mwachindunji Mwachitsanzo:

• pa chaka kuonjezera webusaiti magalimoto ndi 300%;
• kwa miyezi sikisi kuonjezera chiwerengero cha amayenera 100%;
• kwa miyezi itatu kuonjezera chiwerengero cha mwezi uliwonse 50% ndi ena.

Limodzi ndi tanthauzo la zolinga umakhala mfundo pakuyenerera. Fungulo zizindikiro ntchito opezeka pa chiyambi cha msonkhano. Kutanthauzira zizindikiro, mukhoza kugwiritsa ntchito zipangizo izi:

• Analytics Google kapena "Yandeks.Metrika" (kupezeka, magwero kungapezeke, khalidwe pamalowa, madongosolo, omvera zambiri, etc ...);
• Ahrefs, MajesticSEO (kuchuluka ndi magwero a kumbuyo maulalo anu webusaiti);
• SeoPult (kuwunika malo nkhani organic);
• Marketo, MailChimp (Mphamvu ya mailings makalata);
• YouScan, IQBuzz (polojekiti maumboni blogosphere ndi Intaneti).

Ngati ife kulankhula za zizindikiro zenizeni ntchito, angakhale:

• magalimoto;
• Lida;
• malonda;
• Linga;
• ndemanga;
• chiwerengero cha olembetsa;
• aone pankhani organic;
• CTR ndi ena ambiri.

Tanthauzo la muyezo ntchito ndikofunika, chifukwa pamene inu mukumvetsa zimene zotsatira kubweretsa njira makamaka ndi wokhutira, ndipo ndikuti ngati kapena ayi kuti aganyali zina.

2. Yambitsani chuma lachitatu chipani

kukhazikitsa kwathunthu palokha wa okhutira malonda njira chilipo pokhapokha makampani ndi ndalama chachikulu. mabizinesi Small sangakwanitse ganyu dipatimenti ya anthu 4-6 amene adzakantha yekha ndi okhutira malonda. Choncho, njira ziwiri za gulu la ntchito ntchito: kupeza ntchito zina kunja zonse ndi tsankho. Ngati aliyense wa iwo popanda kupeza ntchito zina kunja sangachite.

Mu nkhani ya tsankho kupeza ntchito zina kunja kwa mbali zinkapita ntchito osiyana - zambiri kulenga okhutira (copywriting, kamangidwe, mavidiyo, kujambula, kufufuza, etc ...). Ndipo chitukuko cha njira, kukafola dongosolo la okhutira, Kamangidwe, okhutira, pantchito, kuwunika adzanyamula membala ndodo - okhutira marketer.

Ubwino wa njira iyi yokonza ntchito ndodo katswiri akudziŵa bwino limatchula za malonda anu, umafululidwa mu nkhaniyi ndi bwino njira bwino ntchito komanso zili akamagwiritsa. Komano, dera lonse la ntchito zimadalira munthu, ndipo zimenezi zimapangitsa chiopsezo: zinachitikira kuchipatala, tchuthi kapena mwadzidzidzi kuchotsedwa ndondomeko adzakhala onenepa.

Koma si onse. Ndi nkhani mwangwiro ndalama. Good zili malonda katswiri kuchipeza, zikusowa zapaderazi, malipiro akuyamba ku 70 chikwi. Rubles. Kuwonjezera mtengo wa bungwe la kuntchito, misonkho, sotsvznosy, chodwala, tchuti, musaiwale za mtengo wa chilengedwe zili ndi mayikidwe. Motero, zili malonda ndalama kuchokera 200-250 zikwi. Per mwezi.

Makampani ambiri ang'ono ndi kulemedwa kwambiri ndi bajeti. Choncho, kutchuka kupeza ntchito zina kunja zonse. Taganizirani chiwembu zotsatirazi ntchito chitsanzo cha bungwe la.

Uliwonse kampani pali udindo malonda (izi mukhoza kukhala marketer, Mutu wa Sales, wachiwiri Director kapena Director munthu). Iye akuchonderera bungwe, iwo amaika ntchito makamaka ntchito amalipira ndi amadikirira chotsatira.

Mu "Alfa-okhutira" zonse kuti tichepetse mbali ya makasitomala - pazimene koyamba pamafunika, chiphunzitso cha vutoli, mapemphero akamagwiritsa okhutira ndi njira masungidwe andalama. Mwachibadwa, izo zidzakhala zofunikira kugwirizana pa dongosolo okhutira, koma sadzatenga nthawi zambiri.

Mayiwo amasankha imodzi phukusi muzimvetsera. Mwachitsanzo, bizinesi yaing'ono, mukhoza kusankha phukusi la 100 kapena 150 zikwi. Rubles. Mbali yoyamba, 3000 kungakupatseni kusintha lachiwiri - 4000. Mulimonsemo ndi mtengo kuposa wolembedwa ntchito yakulipidwa wa nthawi zonse wantchito, koma mutsimikizira kupeza ntchito zina kunja zonse dzi.

"Alfa-okhutira" sifikira ntchito mpaka wapangidwa. Komanso, m'zochitika zonse n'zotheka upambana dongosolo popanda kukonza bajeti. Nazi zitsanzo zingapo:

Monga mukuonera, dongosolo mwina kuposa monga 36 kapena 42%, kapena 249 kapena ngakhale 607%! Motero, ndalama kusintha kwa makasitomala ndi kwambiri yafupika. Choncho ntchito ndi bungwe - izo ndi njira yabwino ndalama popanda chiopsezo.

3. Khalani mogwirizana ndi kukhazikitsa njira ya

malonda okhutira amakonda mosalekeza. Chandamale omvera wayamba ntchito kukhazikitsa mayendedwe a zipangizo buku, ndi kupatuka iliyonse yaikulu adzakhala ntchito patsikulo - mapulogalamuwanso angathe nthawi zonse kunyalanyaza kupanda zambiri mothandizidwa ndi mpikisano wanu.

Choncho, onetsetsani kuti ndondomeko zili. Kuyenera mwachindunji zomwe zili chofunika, kumene lisindikizidwa, amene ali ndi udindo kwa zolengedwa zake ndi mayikidwe, deadlines malamulo ndi zina zotero. N. Izi sizimene kusindikiza dongosolo ndi kulangiza perpetrators chida ndi zowonera za ndondomeko lonse.

dongosolo zili bwino kukhala miyezi 1-2 pasadakhale. Komabe, mumaganiza msika zikusintha: zomwe iwo akunena lero akhale sikuthandiza mawa, kotero palibe kuthamanga kwambiri mtsogolo ndi kuwononga khama kulenga, ndipo kenako dongosolo kusintha.

Komanso, zili malonda, amagwirizana ndi zatsopano. Kudziwa pasadakhale amene akamagwiritsa ntchito ndi zomwe si nthawi zonse, koma pambuyo polakwitsalakwitsa angathe kuonedwa kuti omvera anu amakonda, anthu osiyanasiyana kuposa ndemanga kuti, kumene Nkhani zina magalimoto ndi kuwatsogolera. Osati "kupanga" zili malonda zili mu mawu pachaka - kumasinthasintha ndi zotsatira sizitenga nthawi yaitali.

Polongosola mwachidule

malonda zili kwa tochepa - Zikusonyezanso. Koyamba, ndi mtengo osati angakwanitse kwa mabizinesi ang'onoang'ono. Ndipotu, mtengo wa nkhani ndi otsatsa malonda ndi apamwamba. Komanso, zili malonda ntchito mu njira zingapo: muyenera akulimbana magalimoto ndi apamwamba SEO, maulalo, choncho, udindo wa webusaiti mu organic kukula nkhani. Ndipo ngati kudula ndalama, mmene anakhalabe, mosiyana zili pamene ziro kuyenda bwino njira kuletsa magalimoto.

Pamene njira ya ndikukhazikitsa zili malonda ndi zothandiza kwambiri zonse kupeza ntchito zina kunja pa nkhani ya malonda yaing'ono. Kutembenukira ku "Alfa-okhutira" bungwe mumadutsa ntchito ya akatswiri kulandira chitsimikizo cha zotsatira ndipo adzachotsa kotheratu mavuto ndi ndalama kugwirizana ndi ntchito ndodo. Zotsatira - bajeti chandamale kusintha, kuwonjezera mtundu kuzindikira ndi backlinks zachilengedwe, zomwe zimathandiza kulimbikitsa malo posaka.