The kampani mtengo kwambiri dziko - apulo, Google kapena Microsoft?

Rapid chitukuko, phindu ndi chuma okwana - lero ife kupereka pamwamba makampani mtengo kwambiri mu dziko.

Chilengedwe malonda, Forbes magazini imatengedwa magazini buku ogwira mwachikulu ayesedwa, kukonza zokwera ndi zotsika kwa amalonda otchuka ndi mabungwe mu dziko. masanjidwe akugwira nawo ntchito mabungwe osiyanasiyana, mwachitsanzo, BrandZ ndi Interbrand.

Forbes akatswiri kuganizira zizindikiro zotsatirazi:

• phindu;
• capitalization;
• ndalama;
• voliyumu ya chuma.

BrandZ chaka akuimira makampani mtengo kwambiri dziko zochokera deta odziwa ndi ogula, kuyerekeza oposa 23 zikwi zizindikiro.

Apple

Kaya Agency, kugonjera mndandanda, pamwamba asanu pali bungwe lomwelo. Pamwamba pa masanjidwe kwa zaka ziwiri anapitiriza Apple. The kampani mtengo kwambiri n'chimodzimodzi ndi umisiri wotsogola ndi mamangidwe kwambiri mu dziko. choyamba makompyuta wake Apple oyambitsa Stiv Voznyak ndi Stiv Dzhobs analengedwa mu 70s lapansi. Pambuyo kugulitsa okwana khumi ndi awiri a amalonda anapeza kuti ndalama ndi mwalamulo kulembetsa kampani latsopano.

Mpaka kumayambiriro 2000s, mankhwala apulo akhala odziwika mu kusindikiza malonda, maphunziro ndi boma Boma Komabe ambiri ndipo sanalandire. zinthu zinasintha kwambiri mu 2001 pamene iPod anaonekera pa msika, ndipo patapita zaka zisanu ndi chimodzi kampani anamasulidwa woyamba iPhone touchscreen foni. Pomaliza wotetezedwa bwino za kukhazikitsidwa kwa piritsi kompyuta. Chifukwa cha zipangizo wotsogola ndi zina zamakono, Apple walandira umboni phindu mu 2011, kwa nthawi yoyamba anakhala mtsogoleri wa mlingo wa zopangidwa mtengo kwambiri.

Google

Kwenikweni pa chidendene cha mtsogoleri akutsatiridwa ndi kampani ina American - Google Inc. Wotchuka kufufuza injini poyamba inali ntchito kafukufuku ophunzira awiri maphunziro pa yunivesite ya Stanford. SERGEY Brin ndi Larri Peydzh analenga PageRank - luso kumene kumatsimikizira kufunika kwa Websites.

Mu 1998, kampani linaloŵetsedwa, ndipo ndiwo ndalama anali malonda kugwirizana ndi mawu kufufuza. Brin ndi Page pang'onopang'ono kukodzedwa kudzera kupeza makampani ang'onoang'ono amene anapanga ntchito wotchuka ngati odziwika bwino, monga Google Earth, YouTube, Google Voice, Gmail, Google Chrome ndi ena.

Malinga ndi mabuku, kampani mtengo kwambiri dziko - monga Google. Zinali zenizeni mu 2011, pamaso kuwuka kwa "apulo" mpikisano. Lero, Brin ndi Page amachita monga ku Aiwo - kachitidwe kawo kwa Android mafoni zipangizo si wolephera iOS, koma apulo ndi mwambo si kophweka kuwononga.

Koka-Cola

N'kulakwa kukhulupirira kuti mu zisanu kwambiri ankaimira kokha chifukwa makampani zamakono. A choyenera malo lachitatu The koka-Cola Company - kampani mtengo kwambiri dziko limene limatulutsa zakumwa zoziziritsa kukhosi. The koloko wotchuka anaonekera mu 1886. Chinsinsi ndi John Pemberton anayambitsa chakumwa monga mankhwala omwe amathandiza ndi matenda ya ubongo. The zosakaniza waukulu anali masamba koka ndi mtedza Kola, otentha mtengo.

Chaka ndi chaka chimaposa kugulitsa ndi kutchuka kwa koka-Cola kuchuluka. Timamwa otsutsa anaonekera amene anali kunena za kuopsa koka tsamba atsopano ndiponso mankhwala ozunguza bongo ali iwo. Chinsinsi lasinthidwa, ndipo panali makope ambiri a koloko, ndi kasamalidwe kampani kumvetsa milandu. Pakali pano, kumwa ukufanizidwa m'mayiko oposa 200 - koka-Cola ndi chimodzi mwa zopangidwa kwambiri anaonekela dziko.

Microsoft

Mu malo chachinayi mu kusanja athu anali kamodzinso kampani kugwirizana ndi dziko la sayansi mkulu. Microsoft, mwatsoka, osati kwambiri mtengo kampani dziko - zaka khumi wotsiriza iye akupatsa chabe mapazi pang'ono kuchokera ku chigonjetso.

Likulu ili Redmond (Washington, USA), akatswiri ntchito pa zaluso mapulogalamu PC ndi Xbox mtima wotchuka. mankhwala Microsoft anamasuliridwa m'zinenero 45 ndipo anagulitsidwa m'mayiko 80, ndi Windows opaleshoni dongosolo, chifukwa Bill Gates ndi gulu lake, wakhala ambiri mapulogalamu nsanja mu dziko.

McDonald ndi

Pomaliza wathu "wodzichepetsa" kuvota ndi kampani mtengo kwambiri dziko m'munda wa chakudya kudya. odyera wake woyamba Mac ndi Dick McDonald anatsegula mu 1940. Patatha zaka 12 za utumiki McDonald ndi Rey Krok anachita chidwi mwa lingaliro, amene amamuonera ufulu abale kutsegula malo odyera ndi dzina mofanana ndi wokhutira. Chilolezo maukonde anayamba kukula mofulumira. M'kupita kwa nthawi, Kroc anagula ufulu wonse ndipo anawerenga McDonald ndi System, Inc. Wamalonda anabwera ndi mfundo wamba ndi dongosolo maphunziro apadera.

McDonald ndi, ndithudi, ndi wotchuka kwambiri bungwe la "chakudya kudya", koma nthawi zina akadali mpikisano otsika. Mwachitsanzo, kuyambira 2010 chiwerengero cha odyera kampani ndi yokha maukonde Sabuweyi. Yaikulu McDonald ku Ulaya ndi ankaona Moscow odyera pa Pushkin Square, anatsegula mu 1990. Ndi bungwe loziyimila pa 2008th waphwanya mbiri mu maukonde - 2.8 miliyoni alendo ..