Mkaka "Buttermilk": wopanga ndi mankhwala mbali

Ngati ndi mankhwala khalidwe, ndicho mkaka "Buttermilk" (sewerolo - Russia) kulandira malangizo abwino. Tikumbukenso kuti pakhale sewerolo waukulu wa mkaka mu dziko lalikulu.

chitukuko cha kampaniyo

Evolution a "Buttermilk" monga mtundu mkaka №1 dvutysyachnyh inayamba mu zaka zoyambilira. Mu 2002, kampani wavomereza ndi anasaina pangano ndi chofunika "Unimilk" ndi Eduard Uspensky, anatulukira mafanizo kwa mankhwala ndi chizindikiro kampani. Choncho, pali chizindikiro latsopano ndi mkaka "Buttermilk" (sewerolo - Russia).

mankhwala kampani poyamba anaonekera mu St. Petersburg, kumene woyamba mtanda molochki kuti 'Petmol ". Mkulu khalidwe ndi kupezeka mankhwala mwaisandutsa otchuka. Zimenezi, chikwiyire kukula amphamvu kufunika mankhwala, ndi kale mu 2004, mkaka "Buttermilk (sewerolo - Russia) kulandira mutu wa mankhwala mitundu ndi akulowa msonkhano mzere mu malonda mfundo zonse" Unimilk ".

anthu ochepa mukudziwa kuti poyamba mkaka sanali m'gulu la phukusi la mankhwala, ndi kampani analipo pansi pa dzina "Kuchokera Buttermilk" ndipo ankachita nawo kope yochepa ya mkaka - yogurt, wowawasa kirimu yogurt.

Kuyambira ndi kupanga latsopano mzere

Mu 2008, kampani ukugwira ndi restyling a mtunduwu. Izi zinathandiza kuti zinthu zonse kampani kupeza fano ngakhale limodzi. Patapita chaka chimodzi, Mlengi walandira mphoto chizindikiro cha "mtundu wa chaka / EFFIE", nawonekera pa mlingo wa waukulu ogula zopangidwa ku msika zoweta mu chaka chamawa.

Iwo rebranded anapereka kutsogolera mwakhama kulimbikitsa mtundu osati pa mlingo dziko komanso CIS. Company pomwe anali kusintha chizindikiro, kamangidwe mankhwala msika pamalo. Mwachitsanzo, wina wokongola mphaka Matroskin, kumalimbikitsa malonda awo ndi ogula amagwirizanitsidwa ndi chikumbumtima ku zinthu zakale zojambula, kumene nthawi zonse tinkering ndi ng'ombe zake, kuonetsetsa zonse ndi watsopano, atsopano mkaka.

"Buttermilk" ndi yaikulu kwambiri m'banja mtundu zojambula za mkaka, amene mankhwala bwinobwino kugulitsidwa m'misika.

Pophatikizana ndi Danone

chitukuko kampani mu 2010 chinsinsi. Pambuyo kugwirizana kwa mkaka "Buttermilk" - sewerolo ku Russia №1 - mwayi kulowa mlingo dziko. The kampani French "Danone" ndi chidwi katundu wa kampani ndi mtundu akuperekanso "Buttermilk" pangano mgwirizano yaitali.

Kuyambira tsopano anafotokoza mtundu wakhala kubala mkaka, akuti:

• mkaka;
• wowawasa mkaka;
• kirimu;
• kanyumba tchizi;
• curd misa;
• wowawasa kirimu;
• milkshakes.

"Buttermilk": a kampani anadalira

Tikumbukenso kuti pasteurized lonse mkaka "Buttermilk" anapitirira kwambiri mayesero ndi chiphasochi. ulamuliro Quality anasonyeza kuti 3.5% mafuta mankhwala ndi otetezeka ndipo ali katundu zothandiza. Ntchito ngati mkaka akhoza anthu a magulu osiyana zaka.

Malinga ndi zotsatira za sankawabisira makhalidwe abwino ngati mkaka:

• chitetezo;
• wathunthu mwachibadwa;
• kosangalatsa kukoma;
• kusowa likhale la mafuta masamba ndi mchere; kutetezera.

Mwa zolakwa za taonera limodzi lokha zoipa khalidwe - kwambiri alumali moyo.

Kutengera pa mayesero anachita, akatswiri anapeza kuti mkaka "Buttermilk" kusankha (sewerolo - Russian) limakumana zofunika zonse ndi specifications atapereka ndi unduna wa zaumoyo. Chifukwa cha kuphunzira ulamuliro analephera kudziwa kuti tizilombo toyambitsa matenda ndi tizilombo toyambitsa matenda mu zikuchokera kwa pasteurized mankhwala (mkaka) anali sakudziwika. Mchere; kutetezera ndi utoto mu mankhwala komanso lilibe, ndi zizindikiro zonse mu osiyanasiyana yachibadwa.

Makamaka mkaka "Buttermilk"

Ambiri akulondali lalikulu alumali moyo owonjezera kuchuluka kwa kangapo malamulo. Ndi bwino kuti mkaka pasteurized si masiku oposa 3. Yololeka, ngati Mlengi vouches kwa ubwino ndi chitetezo cha mankhwala pa moyo wake alumali. Mbali chapadera cha ulimi wa "Buttermilk" mkaka bodza:

• chamakono, zina zamakono kupanga mankhwala;
• kuthandiza chilengedwe ulimi, pamaso pa minda paokha popanga mkaka;
• maphunziro zonse mwadongosolo ogwira ntchito m'mafakitale ndi ulimi, komanso anthu amene anakumana ndi makhazikitsidwe makina kwa processing wa mkaka;
• wapadera ulamuliro wa mankhwala pachiyambi.

Kugwiritsa ntchito zipangizo zamakono, zipangizo wochezeka yaiwisi, akuchita kulamulira aliyense kupanga njira amakulolani kupanga apamwamba kuti kwathunthu kukwaniritsa zofuna za wogula. Amenewa ndi mkaka "Buttermilk" kusankha (sewerolo - Russia).