Konosuke Matsushita: yochepa mbiri ndi mbiri ya kupambana

kasamalidwe n'kovuta kupeza ulamuliro wonse, koma pali munthu kuti aliyense, popanda yekha, ndi kokha chidwi ndi ulemu. Iwo Konosuke Matsushita. "Mfundo Kupambana" okhazikitsidwa ndi wabizinesi izi Japanese, ndipo lero pochita malonda padziko lonse. Iye ankakhala moyo chodabwitsa kwambiri, chodzaza ndi akhama, kupambana kapena kulephera ndi chidaliro wosatha ndi chikhulupiriro mwa anthu. Ife angakuuzeni za momwe mnyamata amachokera kubanja losauka akhoza kukhala woyambitsa wa ntchito dollar biliyoni ndi mfundo za bwino.

kovuta ubwana

Mu banja lalikulu Japanese November 27, 1894 mnyamata anabadwa - Konosuke Matsushita. Iye anali mwana chinayi mu banja mwachilungamo olemera. bambo ake anali amenenso ndi mwini wa famu yaing'ono kumudzi Vasamura. Koma zonse zinagwa pa nthawi ina - mutu wa banja wakonza ena masitepe yowopsa kwambiri malonda ndipo nthawi yomweyo zinatha. Ine anagulitsa zinthu zonsezo, munda ndi kusuntha m'kanyumba kakang'ono mumzinda. Mnyamatayo anali pamenepo zaka 4 zokha. Banja mwanjira kupeza zosowa Konosuke ngakhale ku sukulu. Koma pamene anali ndi zaka 9, banja anaganiza kuti mnyamata ayenera kuyamba kugwira ntchito. Wake amene ankachitika kuphunzira mu shopu ku Osaka, amene anagulitsa brazier. Patapita chaka chimodzi, sitolo zinatha, koma Konosuke kale ena zinachitikira mofulumira anapeza ntchito yatsopano ku ofesi akugulitsa njinga. M'masiku amenewo anali item apamwamba, ndipo zinthu zina opangidwa mwachindunji pa nsonga ya zogulitsa, kumene mnyamata anaphunzira makina shopu ndipo anayamba kuyang'ana kwambiri malonda. Mu nthawi yochepa Konosuke anataya abale angapo ndi mayi ake, ndipo kenako iye anali yekhayo kupulumuka mwana wa banja.

Yambani ntchito moyo

Mu 1909, Konosuke Matsushita anakonza woyamba ofesi wake weniweni, anakhala wachiwiri kwa injiniya magetsi ku kampaniyo, "ndi Osaka magetsi". Magetsi m'masiku amenewo anali gawo zingamuthandize kwambiri ndi mnyamata zotani zimene zikusonyeza bwino. Iye mwakhama kumvetsa nzeru za ntchito zamagetsi, Konosuke zaka zingapo zikuchoka zowonjezera zochepa. Koma amayesetsa kwambiri, madzulo iye kutifotokozera kuperekedwa kwa kufufuza mwaukatswiri. Ndi kulenga chitsanzo cha zitsulo m'chiyembekezo kugunda bwana wake, koma iye analandira chipangizo mopepuka kwambiri. Pa nthawi imeneyi mnyamatayo atakwatiwa ndipo ankaona udindo waukulu pa moyo wa m'banja lake. Pa 22, anaikidwa Woyang'anira. Konosuke koma amaona kuti izi si kokwanira.

Major chisankho mu moyo

Ngakhale kuwonjezeka, Konosuke Matsushita anaganiza zochoka ku kampaniyo "Osaka magetsi" ndi kuyambitsa bizinezi yawo. June 15, 1917, anatsegula kampani yake Matsushita Zamagetsi ndi likulu la $ 50. Pamodzi ndi mkazi wake, ndi m'bale wake m'chipinda chapansi pa nyumba yake, anatsegula shopu yaing'ono kugulitsa zida zamagetsi ndi zipolopolo kwa mababu kuwala anatulukira zawo. Choyamba malonda anapita chiipire, koma mwadzidzidzi zinthu chakupulumutsa dongosolo lalikulu zida zosinthira kwa mafani. Mumapezera ndalama, Konosuke lendi ziwiri storey nyumba ndipo anatsegula shopu lalikulu ndi shopu, kumene amagulitsa zosiyanasiyana za magetsi, kuphatikizapo mankhwala angapo anatulukira wake. Mipata yatsopano kukuza kupanga Konosuke imatiuza kuti njinga elektrofary. Ake nzeru ziwiri adaputala ndi pulagi phindu kutchuka yaikulu, ndipo patapita zaka 7 Matsushita ukuyamba choyamba chomera wake weniweni.

A wazamalonda bwino ndipo bwana

Mu zaka zoyambirira za bizinesi, Konosuke Matsushita anadzionetsa ngati mtsogoleri wodziwa. Koma kuti adayika pa ntchito pa 100%, iye ankadziwa mmene kulimbikitsa antchito awo kwa chomwecho okwana kubwerera. Ndipo iye anali Luso kwenikweni maganizo atsopano ndi mwayi. Kuona nokha kuti ochepa ngakhale mankhwala zabwino zokhazokha, muyenera akadali athe agulitse. Choncho kukhazikitsa nyumba malonda m'mizinda yosiyanasiyana, kenako ndi maukonde ritelo kugulitsa malonda awo. Cha m'ma 20 ntchentche Konosuke amalenga mtundu watsopano wa kampani, ndi ofesi yake mutu ndi ambiri nthambi kudutsa dziko. Komanso pa nthawi iyi, iye amadziwa kuti m'tsogolo limabweretsa zopangidwa, ndi kutitengera woyamba National chizindikiro maganizo ake. Pomwepo padzakhala ena ambiri odziwika Panasonic ndi Technics. Nkhondo itatha, Matsushita akumvetsa zimene zimatengera kulowa msika wapadziko lonse ndipo anamaliza mgwirizano mgwirizano ndi "Philips" kwa kupanga TV ndi mawailesi. Pambuyo maulendo angapo ku US ndi Europe, bwana anaganiza ndinafunika kuyamba kafukufuku wawo ndi katswiri Bureau chomwe pambuyo anathandiza kampani yolambalalitsira ambiri a mpikisano. yodziŵiratu zinthu pasadakhale wake zinamuthandiza kuti akwaniritse chiwerengero cha Kuphatikizana bwino ndi kugula ngakhale milandu zopanda chiyembekezo, ndi JVC kampani. Mu njira ya ntchito yawo Matsushita amatenga mfundo yake yochitira malonda ndi kukwaniritsa bwino.

yachitika zikuluzikulu yonena za

Lero, Konosuke Matsushita, kanthawi yonena zomwe tinganene kuti mawu amodzi - bwino, anazindikira namatetule wa kasamalidwe, mlengi wa mabungwe akuluakulu a dziko lapansi, dziko chitsanzo wosangalatsa ntchito mwakhama ndi kudzipereka. Ngati inu mukuyang'ana pa njira yake pamwamba, mukhoza kuona patsogolo kuyenda ndi chitukuko mosalekeza. Mwachidule mbiri yake imakhala ya zotsatirazi ndi zofunika kwambiri:

- 1918. Chirengedwe cha Matsushita Zamagetsi.

- 1923. Akuthamanga mankhwala angapo nzeru, zomwe zachititsa kuti yojambula ku mpikisano.

- 1927. Launch a mtundu National.

- 1931. The Launch wa mawailesi.

- 1933. The oyamba a chigawo kapangidwe gulu la kampaniyo.

- 1934. Kutsegula kwa anayambitsa maphunziro ndi chitukuko.

- 1935. Kujambula zopezera malonda ndi MASITOLO OGULITSA CIMODZI CIMODZI.

- 1952. Mgwirizano ndi "Philips".

- 1959. Kutsegula MASITOLO OGULITSA CIMODZI CIMODZI kugulitsa zipangizo banja.

- 1959. Panasonic mtundu nkhani;

- 1961. The yosiya ntchito.

- 1963. Kuzindikira mayiko a kampani Matsushita Zamagetsi.

- 1964. Bwererani ku kampani mu udindo wa mkulu wa zamalonda.

- 1964. Chodzikanira Company m'magazini ya makompyuta.

- 1973. Pantchito ndi ntchito mlangizi.

- 1980. Launch makamera.

- 1989. Imfa. Private boma - pafupifupi biliyoni 250 yen.

mfundo kupambana

Kasamalidwe ndi malonda pali ena mphunzitsi weniweni ndi mmodzi wa iwo, kumene, Konosuke Matsushita. mfundo bwino kuti ankayambitsa ndi yosavuta, koma wanzeru. Mu ntchito zake zosiyanasiyana akulengeza postulates angapo, koma wotchuka kwambiri izi 7 malamulo zofunika:

1. Cholinga cha ntchito - utumiki ammudzi. Ndiponso musadziponye phindu, amaona ndi amalonda ambiri. Matsushita anati kuti kampani ayenera kukwaniritsa zofuna za anthu ndi kukhala chikhalidwe zofunika ndi udindo.
2. Mfundo yaikulu ya kampani - mwachilungamo ndi kukhulupirika. Iwo internally nawo anthu onse timu.
3. Kupambana - ndi migwirizano, gulu kwathunthu khama kukwaniritsa cholinga wamba. Membala aliyense wa gulu ayenera kumva kuti zolinga njira ya kampani yopindulitsa ndi kutseka izo, okha ndiye iye adzapita konse ntchito.
4. Kufunafuna zonse ulemerero. Tiyeneranso ntchito kuti kupanga ndondomeko ndi mankhwala, ndi ubwenzi pakati pa anthu.
5. Courtesy ndi kudzichepetsa. Matsushita ndiye anali chimake cha mfundo imeneyi. Mwachitsanzo, moyo wake wonse anaulukira ochiritsira flights zonse, ngakhale akanatha kukhala ndi chombo.
6. Mogwirizana ndi chikhalidwe. Izi zachilengedwe ndi makhalidwe mbali ya malonda.
7. Zikomo malonda. Konosuke ananena kuti nthawi zonse muyenera kunena kuti zikomo kwa ogwira ntchito ntchito, ayenera kutamanda ndi thandizo.

malonda Mission

nzeru malonda anafotokoza mu mapepala angapo Konosuke Matsushita. "Business Mission" - buku limene limafotokoza m'njira yosavuta m'mene tingamangire kampani kuchokera zikande, mmene kumanga ubale ndi ogwira ntchito ndipo sasiya mfundo yaikulu ya entrepreneurship. Kwa iwo anaphatikizapo yotumikira anthu, kukhulupirika, kuona mtima mtheradi ntchitoyo. Komabe, iye samakana kufunika kotsatira phindu koma amakhulupirira kuti siziyenera kukhala mathero palokha. Mu chaputala 53, iye analankhula za zimene zinamuchitikira kulenga malonda wotukuka.

mfundo zosangalatsa

Konosuke Matsushita, amene yonena ladzala ndi zochitika zachilendo ndiponso zochita anakhala ambiri olemera ndi okalamba bizinesi Japan pa nthawi ya imfa yake. Komabe, mu 1919 anakakamizika anaika chuma onse katundu, kuphatikizapo zovala, pofuna kupulumutsa ntchito yake. Pa Nkhondo Yachiwiri ya World fakitale Matsushita Zamagetsi opangidwa zombo ndi ndege zopangidwa plywood, ndipo iwo bwinobwino kukwaniritsa utumwi nkhondo.

Kuvomerezeka ndi ndemanga

kuzindikira padziko lonse anabwera kwa mwini mu 1963, pamene Conference Management World, iye wotchedwa ndi kasamalidwe tingachipeze powerenga. Lililonse wazamalonda mu dziko lero, kupanga bizinesi zawo, kuwerenga buku Konosuke Matsushita "malonda ntchito". Comments za ntchito imeneyi dera malonda padziko lonse okweza. Owerenga onani kuphweka ndi chomasuka ulaliki ndi nzeru amafunika Matsushita. mayendedwe ake onse ndi kaonedwe zinapatsira ndi chikhulupiriro chozama mu malonda kukhulupirika ndi kudzipereka kwa chigonjetso ndi opirira.