IR - ndi mbali yofunika ya akuthamanga bizinezi

Kulankhulana kwa gulu lirilonse - sikutha kwathunthu. mfundo zimene Malipoti ndalama, kungakhale ndi zotsatirapo zina maubale kampani ndi akuluakulu a boma, ogwira ntchito, anthu ogula. Chifukwa cha mavuto onse kulankhulana akukumana kampaniyo, ndipo pali kugwirizana ndi ndalama, kapena Investor Relations.

Mbiri ya yatsoka

Lingaliro la "Khalidwe Investor" anali kukonza ndi Ralph Cordiner (kampani General Zamagetsi) mu 1953. Woyamba IR-ntchito anagawira mudziwe ndalama za kampani, zimatulutsa atolankhani pa malipoti pachaka Zotsatira za chuma. Mu 1969 iwo unalengedwa Institute National of Investor Relations (US) - woyamba akatswiri kucheza. Kenako, mabungwe awa anaonekera mu Ulaya, limene 2008 anapanga Global Network IR (GIRN).

ndi IR m'njira zamakono chiyani?

Investor Relations - ndi munda wa ntchito wa kampani, yomwe inali pa mphambano ya zachuma, ntchito malamulo ndi malonda. Cholinga cha IR - kumanga ogwira ziwiri kugwirizana mgwirizano pakati pa bungwe ndi dera ndalama kuti kwenikweni zimakhudza, kapena kungokamba zimakhudza adziwe za phindu msika wa kampani. Nthawi zambiri dzina chomwecho chimatanthauza dipatimenti ku kampani, amene chinkhoswe kukhalabe limasonyeza kulankhulana ndi ndalama.

IR - makamaka kugwiritsa ntchito mauthenga onse ndi njira zambiri kupeza zimene Yehova ankafuna kwa ma sheya hoda kapena ndalama, ndicho kuonjezera chidwi ndi masheya a issuer makamaka.

Amene ndi zimene zimafunika Investor Relations

Amene ndi momwe angatsatire IR ntchito?

1. makampani Public, likulu kuwonjezeka potsata maubale.
2. Latsopano issuers bwinobwino ikani sheya.
3. Companies kuti kukopa utuluke ndalama kudzera Kusinthaku pagulu kapena patokha magawo kuonjezera inflows likulu.
4. The initiators wa bizinesi watsopano, amene kukopa ndalama ndi mwina zochepa polojekiti zinachitika.
5. Borrowers chuma ngongole, kuchepetsa ndalama ngongole pa.
6. Ogula ndi ogulitsa malonda kuti apeze mawu abwino kwambiri a ndikupeleka.
7. Banks, kampani ya inshuwalansi ndi ogulitsa malonda ena ndalama ndi mwayi mpikisano.
8. Kumathandiza kukopa ndalama.

Investor Relations ku Russia

Mu mayiko a Soviet Union, kuphatikizapo Russian Federation, IR - izi wokongola wamng'ono malonda anamvetsa chimene chiri mu magawo ake zoyambirira. Koma popeza moyo alibe kuima, akatswiri a makampani ano kukhala ndi competencies latsopano kukhazikitsidwa makamaka ndi kukhalabe limasonyeza kulankhulana. A ambiri mapulogalamu maphunziro apadera kuphunzitsa ogwira kwambiri oyenerera mderali.

Ambiri mwa osewera zofunika pa msika European aya ndalama ndi zinthu IR lero ndi malo zoweta, koma osati onse ndi maudindo awo pano. American aya mlangizi pafupifupi palibe kumsika Russian. Monga makampani zoweta ntchito mwa munda, si kwambiri, koma chiwerengero chawo chidzawonjezeka kwambiri posachedwapa.

Makampani ena akuyesetsa kuti msika wa ndalama ndi aya ndalama. Komabe, IR - ndi ntchito imene ikusowa okwana kumiza. Wopambana thandizo la wotuluka liyenela kalunzanitsidwe za ntchito mayiko osiyanasiyana kulankhulana, kuzindikira za mphindi wapadera wa bizinesi zoweta ndi kuwagonjetsa chilankhulo.