"Edosha": ndemanga. Malonda maukonde "Edosha" katundu "Edosha"

Pa msika wa Russia, ndipo osati (komanso ku Belarus, Kazakhstan, Ukraine, Armenia), network hypermarket ya mankhwala "Edosh" akukula. Malingaliro ochokera kwa makasitomala oyamikira a kampaniyi si achilendo pa intaneti. Pakalipano, msinkhu wake ndi zaka ziwiri zokha. Komabe, intaneti ya "Edoshi" imakopa ogula ndi mphamvu yomweyo monga onse omwe amadziwika kuti "bison network" (akugwira ntchito pamsika wa Russia kwa zaka 20 kale). Kodi chinsinsi cha kupambana koteroko n'chiyani? Mwinamwake mwa oyang'anira, iye ali Russian yekha.

Mwa njira, mosiyana ndi makampani ambiri ogwirira ntchito ku Moscow, anawonekera "Edosh". St. Petersburg, siteshoni ya metro "Moskovskaya", Naberezhnaya Street ya Canal, nyumba 134-138 (ngakhale), nyumba 425, kalata A, chipinda 121 N, cha. Ayi. 197 - ili ndilo lovomerezeka pa ofesi yake yaikulu.

Purezidenti wa kampaniyo

Vladimir Soloshenko sali woyamba mu bizinesi, amatsatiridwa ndi msinkhu wochuluka wa ogwirizanitsa ndi maubwino pokonza makampani ogulitsa nawo. Iye ndi akatswiri, olankhulana, odziwa bwino kwambiri maonekedwe a MLM. Iye anatha kunena mawu ake payekha pa bizinesi yamakono: adalenga ku Russia ntchito yayikulu yomwe yakhala yapadziko lonse - magulu a masitolo "Edosha", okhudzana ndi chakudya chokhala ndi masamu othawirako.

Mphamvu za chitukuko cha "Edoshi"

Ndipotu, mbewu yake ndi wosakanizidwa ndi kampani yogulitsa malonda komanso ogulitsa malonda omwe ali ndi "injini" - MLM imayikidwa mmenemo. Utsogoleri ukuganiziridwa motsogoleredwa ndi: bungwe la maselo likusinthidwa ndikugwiritsiridwa ntchito kumayendetsedwa (mwa chiwerengero cha abwenzi ndi kukula kwawo), katundu wa katundu akuyang'aniridwa mosamala. Ngati ofesi yowonjezera ikufuna kutsegula sitolo kapena chakudya chopindulitsa, udindo wa ofesi yayikulu ndi yowonjezera: chonde (bwanji osathandizira anthu akuluakulu?). Kuonjezera apo, malo oterowo adzaperekedwa ndi pakati paphewa, kutenga theka la ndalama zomwe zimagulidwa. Monga momwe tikuwonera, mwakuthupi komanso podziwa bizinesi, polojekiti "Edosha" ndi yolungama.

Umboni wotsatira za Wodstat zokhudzana ndi polojekitiyi ndi yosavuta komanso yosavuta: ntchito yofulumira kwambiri ya msika wa Russia. Ngati mu December 2013 malo ogulitsa malonda "Edoshi" anali anthu 75,000 pa tsiku, mu April 2014 - kale anthu 120,000. Ndipo iyi ili kale mlingo wa "Amway", "Avon", "Faberlika", "Oriflame".

Chida chogulitsidwa ndi kampani yowona yogulitsa

Cholinga chachikulu mu bizinesiyi ndi opanga katundu weniweni - zopangira chakudya. I. Zogulitsa ndi zofuna zachangu (anthu onse amagwiritsa ntchito tsiku ndi tsiku chakudya). Ndipo mwamsanga chofunika chofunikira kwa ogulitsa amapereka patsogolo: zokhazokha zokhazokha. Choncho, kudzera m'mabuku ovomerezeka, adakonzeratu kale kuti apindule. Chotsatira ndi chimodzi: ndipamwamba kwambiri, omwe amagulidwa ndi ndondomeko "adzipeza okha." Kuwonjezera apo, mumzinda uliwonse muli antchito ochuluka pa bizinesi imeneyi, omwe amadziwa msika ndi mgwirizano. Kodi "Edosha" amapereka chiyani kwa anthu oterowo?

Mayankho a ochita malonda omwe analipo omwe adamva mpikisano wamalonda kuchokera kwa ogwirizana a kampani yomwe ili pambaliyi ndi umboni wa kuthekera kwa kudzizindikira!

Kukula kwa zomangamanga

Internet hypermarket "Edosha" (yomwe imasiyanitsa ndi makampani ena ogulitsa) sagwirizana kwambiri ndi katundu wa makampani ena omwe amalimbikitsa okha kumsika. Kudziwa kwake ndizopangidwa zabwino kwambiri. Izi ziri - zosinthasintha kwambiri, ndipo motero - njira yodalirika, inamveka mu filimu ya Gaidai yayikuru ("Kuyang'ana mafunso shirche, koma anthu ndi ocheperapo"). Otsutsana amamvetsetsa malingaliro awo ndi kuwopsya akufuula: "Edosh - kusudzulana!" (Njira yoyesera ndi yoona ya Black PR).

Nchifukwa chiyani iwo ali ndi mantha kwambiri? Ndipo chifukwa maofesi oyimira madera a hypermarket omwe ali mu funso ali ndi chida chonse (amafuna kugwira ntchito ndi ogulitsa kumeneko) - chonde, pali mwayi wakukulitsa kupanga zokolola zomwe zili kumapeto - chonde). Mwa njira, bizinesi iyi yakhala ikukhala "gawo lalikulu" la hypermarket. Makampani opanga makampani a Edoshi amadzipezanso kuti ali ndi magulu akuluakulu, ndipo ndi osavuta kuti athe kupirira ndi mabungwe oyendetsa ntchito, popeza aphungu apakati paofesiyi amaika manja awo pazinthu zina. Bungwe lothandiza ngati limeneli - chifukwa china cha ochita mpikisano kuti afuule: "Edosh - kusudzulana!"

Ndikoyenera kutsimikiziranso kuti pofuna kuyankha mwamsanga malingaliro abwino a anthu amalonda pansi, ofesi yayikulu ya Edoshi sikuti imangopatsa chipolopolo chawo ndi mapulogalamu, komabe zimathandizanso kupanga ndalama zazikulu. Kotero, dzifunseni nokha, "Edosh" ndi kusudzulana kapena ayi.

Trading Network

Osati malonda pa intaneti ogwirizana "Edosha" (izi zidzalingaliridwa pansipa). Tanena kale zigawo zake zopanga. Tiyeni tiyambe tidziwitse kuti kuchokera ku MLM pansi pa mapiko a kampani iyi, monga mbewu, masitolo ogwira.

Chigwirizano chosavuta chimagwira ntchito. Choyamba, kulembetsa kalata woyenerera kumapangidwira m'deralo (pansi pa kukakamizidwa kwa MLM injini). Amagulu amapanga zowonjezera zowonjezera mwa kugulira nthawi zonse zolemba maina (zomwe zilipo - onani gome 2). Pamene mwezi ukufika pamabiriketi a 0.5 miliyoni, mndandanda wamalonda "Edosha" umadzaza ndi malo atsopano ogulitsa. Msonkhano waukulu wa omwe amagwira nawo chigawo amapangidwa kuti apange kampani, zolemba zimapangidwa, kulembedwa kumapangidwa. Kodi simukuganiza kuti zikuwoneka zomveka?

Othandizana "pansi" amalandira chilolezo chovomerezeka cha sitepe yotereyi. Choyamba, ndipo izi ndi zachilengedwe, sitolo inakhazikitsidwa ku central office dera - ku St. Petersburg (iyi ndi nthawi yofunikira kwambiri). Malo oyambirira ogulitsa sitolo kuchokera ku kampaniyo anatsegulidwa ku Nizhny Novgorod. Owerenga okondedwa, mungathe kupeza mosavuta pa Intaneti mawu a Vladimir Soloshenko pankhaniyi. Komanso, kugwiritsa ntchito malo abwino, malo ogulitsidwa m'madera osiyanasiyana. (Onani tebulo 1)

Timaonjezera kuti webusaiti yamalonda "Edosha" ikukula mwamphamvu. M'chaka chomwecho, kubwezeretsedwa kumayendetsedwa ndi malo ogulitsa m'mayiko ndi maiko a CIS: Belarus, Ukraine, Kazakhstan, Armenia.

Makampani a intaneti

Ndipo komabe, dziko lalikulu la Russia kampani ikugwira ntchito m'maderawa ngati malo osungiramo katundu komanso katundu wogulitsa, komanso ngati chakudya chophika chophika chophika chophika ku ofesi kapena kunyumba kwa wogula.

Zogulitsa zosiyanasiyana zimaperekedwa ndi Edosh. Malo ogulitsira Intaneti amagwiritsa ntchito ogula (ndi funso la "ophweka" ogula katundu wa kampani, mwachitsanzo, osati kumanga bizinesi yake), amene anagula khadi la pulasitiki laling'ono. Mtengo wake ndi 50 rubles. Mungathe kuitanitsa katunduyo pa webusaitiyi kapena kuitanitsa ofesi yowonetsera. Lamulo lanu likuyembekezeka kuyambira 10:00 am mpaka 11:00 pm. Lamulo limaperekedwa mofulumira - kuyambira mphindi 40 mpaka ola limodzi. Izi zimagwiritsidwa ntchito ndi maofesi ambiri, kukonzekera chakudya chawo mothandizidwa ndi Edoshi. Kutumiza kwa dongosolo pamtengo wa ruble 700 kulipira. Ku St. Petersburg ikugwiritsanso ntchito dongosolo la kuchotsera kubereka mkati mwa msewu.

Ndani amasankha "kugula kwaulesi" potsegula webusaitiyi "Edosha" pa PC yake? Sitolo ya intaneti imapindulitsa kwa anthu amalonda; Amayi, "ophatikizidwa" kwa ana aang'ono; Odala ndalama, omwe ali ovuta kugula okha; Anthu omwe akusowa nthawi.

Wothandizana naye watsopano ku kampani

Wokondedwa wina wa kampaniyo amagula kuchokera kwa wothandizira khadi lake la ruble 100 ndipo amadzaza pepala la akaunti limene adapereka kwa iye (lomwe limatsogoleredwa ndi kampani ya Edosha pamene akulembetsa). Kulembetsa kumaphatikizapo kukonzekera malo odziwitsidwa ndi malo omwe amacheza ndi a kampani (dzina, pasipoti, adiresi, chiwerengero cha pepala lolembetsa ) mogwirizana ndi nambala yolembetsa ya wothandizira.

Choncho, malingana ndi watsopano wogula ndondomekoyi, webusaitiyi ikulemba maofesi ndi "nthambi" yake (wothandizira watsopano wa kampaniyo ndiye mlingo woyamba, amene akuthandizira ndilo gawo lachiwiri). Pamalo omwewo nthawi yomweyo ayenera kugula ma ruble 3500.

Pambuyo polembetsa ndikukhala mnzanu, phokosoli likhoza kukopa ena (atsopano) omwe amagwirizana nawo ku kampaniyo. Pano pali kusintha kwake: kuchokera kwa woyambira kwa wothandizira. Akamakopa kwambiri, amakwera kwambiri. Kotero, intaneti "Edosha" imapangidwa.

Muzochitika zotero, wokondedwa wa kampaniyo sayenera kuganizira pa "kugula" kwa malingaliro - kugulitsidwa kwa maselo, zokhala ndi malire ogulitsira, komanso, MLM. Izi ndizo, pamapeto pake - ndi kugulitsa makhadi kwa othandizana nawo komanso kuyesetsa kuti pakhale magulu osiyanasiyana omwe alipo.

Bonasi phindu

Kodi cholinga cha izi ndi chiyani? Nthambi iliyonse ya nthambi yomangidwa imalandira bonasi phindu kuchokera ku kugula zida zake ndi katundu wogula ndi anzake a kampani omwe amakopeka nawo. Malingana ndi malamulo a kampaniyo, nthambi yakhazikitsidwa bwino ili ndi magawo asanu ndi awiri.

Bhonasi yopindula ndi munthu imadalira momwe ziliri. Mbali yoyamba imapeza 1%, yachiwiri - 2%, ndi zina zotero ... chachisanu ndi chiwiri - 7%. Kukhala mutu wa nthambi, kapena, kutchula dzina lachizindikiro slang - "yatsala woyang'anira", mukusowa nthambi ya anthu 142. M'menemo, 28 peresenti ya mtengo wa katundu yense wogulidwa ndi nthambi ikugawidwa. Kupindula kwabwino kumayikidwa ndi dongosolo!

Ntchito yamakono MLM "Edoshi"

Atakwaniritsa udindo wa wotsogolera, wokondedwayo "Edoshi" amachititsa kuti phindu lake la bonasi likhale ndi malo amodzi, mwachitsanzo, amachokera pamwambamwamba kwambiri 2% kuchokera pa kuchuluka kwa malonda, ndipo kuyambira 7%. Zonsezi, amalandira phindu la 35%.

Tiyenera kuvomereza nthawi yomweyo - sizingatheke kwa aliyense. Komabe, mumavomereza kuti izi ndizolimbikitsa. Mkuluyo, atakwaniritsa udindo (pa nthambi imodzi), "akuwonjezera nthambi" akadalibe. Komanso, "amakula mozama." Oimira a "pansipa" amadzimanga okha kumanga "piramidi ya nthano zisanu ndi ziwiri" motero amakhala otsogolera. Kodi cholinga cha "wotsogolera" n'chiyani? Iye, pokhala "wamkulu" motere, amatsogolera awiri, amakhala "mtsogoleri wa siliva", atatu - "golidi", anai - "safiro", asanu - "emerald", asanu - "diamondi". Phindu la bonasi la otsogolera apamwamba ali ndi 2 peresenti ya chiwerengero cha otsogolera otsogolera, komanso 1% mwa zonse zapansi. Kuwonjezera apo, oyang'anira amalandira mphotho ya nthawi imodzi chifukwa cha udindo womwewo: Kuchokera ku rubles 60,000 chifukwa cha "siliva" kwa rubles 180,000 - chifukwa cha "diamondi".

MLM poyambira - makina opangidwa

Bwaloli ndi mbali ya chikondwerero cha kampaniyo. Ndipo tsiku ndi tsiku - seti ya zinthu. Tidzakambirana za iwo. Kampaniyi imapanga zibwenzi, kuwalembetsa ndi kupereka mwayi wowerengera ndalama, kulandira ndalama zawo.

Chodziwika bwino - kugulitsa chakudya kumapangitsa kuti pakhale zosavuta: kwa makasitomala, palibe mawonetsero omwe amafunikira, ndizofunika mankhwala okhaokha. Mtengo wa izo umayikidwa ndi maofesi oimira a hypermarket "Edosha" omwe ali okondwerera ku dera. Malingaliro a makasitomala, machitidwe a malonda a m'deralo - zonsezi zimaganiziridwa. Ndalama zamalonda zomwe zimagwiritsidwa ntchito monga MLM ntchito zimapanga phindu kuchokera ku malonda ndi mabhonasi omwe amaperekedwa.

Ndondomeko yomwe imatchedwa "zokonzekera zokonzeka" imakonzedweratu kuti ikhale yofanana ndiyiyiyi: 3000 rubles. Kuti mukhale ndi mankhwala komanso ma ruble 300. - kubereka. Zomwe zimagwiritsidwa ntchito potsatsa katundu wogulitsidwa ndi kampani yachindunji Edosha kuyambira pa May 10, 2014 ikuwonekera pa gome 2. Zonsezi ndi zomveka bwino. Monga ndemanga pa tebulo, taonjezerani chidwi chanu chochepetsera "Edoshi" mu mawonekedwe osavuta, kuchepetsa mankhwala ena (monga mbewu, zokolola) ku zolemba imodzi "zokolola zimasiyana."

Pomaliza

Palibe kukaika kuti "Edosha" Company atsimikiza kuthekera kwambiri chitukuko. Komabe, ntchito m'munda wa MLM kumafuna luso yeniyeni akatswiri. Si onse bwino. Kotero samapereka tcheru kuti kung'ung'udza kwa otayika mu ndemanga ponena kuti mlingo wa wotsogolera - ndi kosathandiza. Inde, khalidwe amalumikizana kukula umboni kuti mwake.

malonda Izi mwachindunji kampani ali ndi tsogolo chifukwa anapatsa nzeru zake zochokera lathu la mankhwala kusintha pa msika ndi kukana chiphunzitso mu kamangidwe ka dongosolo kampani.