Marketing Njira - ogwira stimulator kukula mu malonda

malonda njira - njira imene mungathe kukwaniritsa zolinga malonda.

Development njira malonda:

1. Kudziwa zolinga

2. zikugwira kunja ndi mkati kusanthula.

3. chiphunzitso cha zolinga malonda

4. Kusankha njira malonda.

Kukafola mapulogalamu malonda:

1. Kodi chikugwirizana ndi katundu (kusintha mfundo assortment, osiyana njira, kugwedeza mu msika wa zatsopano)

2. Kodi chikugwirizana ndi mitengo (a ndi njila kupindula kwambiri, kusintha kwa mitengo strategy katundu, mitengo njira ya zatsopano)

3. C kugwirizana ndi msika ndi kufalitsa katundu (kulowa malo msika watsopano, tamaliza ndi kusankha yogawa)

4. Kodi chikugwirizana ndi Kukwezeleza malonda (msika strategy Kuphunzira, chilengedwe cha chifaniziro kampaniyo ndi mankhwala)

Kupanga chisankho lamanja la njira malonda, m'pofunika kuti akukumana ndi zofunika zina. Ziyenera kukhala

1. Kuyenera ananena momveka bwino, enieni ndiponso zogwirizana

2. Zokha ndi kuganizira amafuna msika

3. Gawirani kwa nthawi yaitali yochepa

4. Zokha ndi ndalama zochepa.

General maonekedwe a njira malonda

1. Corporate malo wotanganidwa ndi njira zina za mogwirizana ndi msika ndi kudziwa angathe kampani ndi mfundo zake Zingathetsedwe Tasks- kuwonjezeka entrepreneurial activity- kukumana kufunika - zolimbikitsa initsiativy- chilengedwe m'munda wa latsopano la ntchito

2. magwiridwe - chinkhoswe mu tanthauzo la zoyambirira njira malonda Zolinga: Posankha chandamale rynka- mapangidwe mapulogalamu malonda pa chandamale msika

3. malangizo - zikugwira njira zina zambiri bwino ntchito zigawo zosiyanasiyana za malonda. Zolinga: Zomwe mphamvu ya khama malonda pa misika chandamale

Zochita za njira malonda

njira Corporate monga njira mpikisano, njira kwa yotukula mbiri. Chachuma strategy ndi Kugawilidwa kwanthaka chuma, zomwe okha pakati mayunitsi bizinesi ndi angathe lililonse limakhala malonda. Pakuti mbiri njira monga: - masanjidwewo BKG- McKinsey masanjidwewo

• Growth njira - akulamulirabe tsopano, ndi kusankha mitundu ya zinthu, kutenga nkhani kunja ndi zizindikiro mkati. strategy kukula anatsimikiza ndi mawerengetsedwe zotsatirazi:

- masanjidwewo Ansoffa- latsopano masanjidwewo BCG

- masanjidwewo kunja kugula

• strategy Mopikisana - MUKACHULUKIDWE atakhala mpikisano ntchito makampani kapena mankhwala zimafotokoza kukhalabe kupanga. Njira mpikisano zikuphatikizapo:

- masanjidwewo Porter

- The masanjidwewo ubwino mpikisano

- The chitsanzo cha mphamvu mpikisano

- Model zimene mukupanga.

njira zinchito anawagawa msika kugawanika strategy, pamalo strategy ndi malonda mix strategy.

• Market kugawanika strategy ali mbali zitatu

- mankhwala kugawanika

- njira kugawanika

- mpikisano kugawanika

• Positioning strategy - kudziwa udindo wa mankhwala wokongola poyerekeza ndi mpikisano

• wa malonda mix strategy - limakupatsani kuthandauza kuipidwa malonda mix amene amapereka kukula malonda kampani.

njira Chida malonda anawagawa:

- mankhwala njira,

- mitengo njira ,

- Kufalitsa Njira

- Kukwezeleza strategy.

Pomaliza, tisaiwale kuti pali vuto kusankha njira akadakwanitsira marketinga.No nthawi ndi chuma ntchito pa kupeza njira zoyenera tsogolo kuposa kulipidwa kuwonjezeka malonda.