"Dzina Last" (masitolo): ndemanga makasitomala. Company "Dzina": ndemanga ndodo

Mathalauza 60 tsa, 399 tsa nsapato, zidole mwana - .. 50 p. Zamgululi pa mitengo yotsika mtengo kwambiri amatipatsa lero kampani malonda, "Dzina Otsiriza." Wogula afika funso wosatha: kutenga kapena kutenga? Tiyeni tiwone limodzi zimene sitolo "Dzina Last," ndipo lingapereke.

Za kampaniyo

Kusinthanitsa kampani "dzina" - Russia yaikulu wogulitsa. Woyamba m'sitolo malonda, "Dzina Last" chinamasulidwa mu 2000 ku likulu. Today maukonde ichi, kuwonjezera pa malo kugawa kugula kasamalidwe ndi ntchito kuthandiza, ali oposa zana masitolo ku Russia ndi zambiri mwakhama. Mu Moscow ndi nkhani dera zosungiramo oposa 40 dipatimenti mu St. Petersburg - oposa khumi. Waukulu yogawa mfundo imene Urals - ndi Yekaterinburg, Perm, Chelyabinsk, ndi Volga District Federal - Kazan, Samara, Ufa. Shopu "dzina" maadiresi ndi manambala a foni a amene angapezeke mu buku la mzinda, nthawi zonse kuyembekezera ogula chowapanga iwo kukhala okondwa ndi novelties kwamakono ndi kuchotsera kwambiri. Ndipo ine, apa pali chimene kusankha!

Zonsezi "Familia" magazini ndi satifiketi khalidwe. kampaniyo ndi amene amasokoneza anagulitsa, mogwirizana ndi malamulo a malonda ndi chilamulo "Pa kutetezedwa kwa ufulu Ogula. Ogula amayenda pa katundu aliyense Nagula kudzera maukonde izi.

M'dera la malonda zovala ndi mtengo gulu "kuchotsera" (kuchokera), kampani ndi mtsogoleri. COMPASS wogula ndi mayiko ndalama pakati otsika, choncho ambiri anagulitsa kudzera masitolo akuluakulu, "mayina" mankhwala, kuphatikizapo odziwika bwino zopangidwa lonse zovomerezeka, ndipo nthawizina "zopusa" mitengo. Mu mchitidwe malonda zonse, kukwezedwa komanso kugwiritsa ntchito dongosolo la kuchotsera, amene amapereka ogula mwayi kupulumutsa kwambiri ndi ndalama mu bajeti.

A mpikisano mwachindunji wa kampani ndi "StokTsentr" kuti zipangizo osiyanasiyana ofanana ndi mtengo pafupi osiyanasiyana chifukwa "Dzina Last" maukonde. Internet shopu ya kampani sanayambebe anayamba.

assortment

dipatimenti malonda amapereka ogula zikwi zingapo SKUs. Katundu sitolo "Dzina Last" - osiyanasiyana wamba, ntchito, masewero, chi zovala banja lonse, komanso nsapato, katundu zapamwamba, katundu m'nyumba, Chalk, zodzoladzola ndi mankhwala banja. Pano mukhoza kugula zovala yabwino ndi zidole ana. Anagulitsa zikwama zam'manja, mipango, zipewa ndi outerwear: zovala, zamphepo.

Mankhwala mzere ankayimiridwa ngati untwisted lonse, zoweta, ndi pang'ono odziwika zopangidwa. "Dzina" (masitolo Moscow) amagulitsa zopangidwa monga: Finn wayaka, Njinga, Puma, Colin a Wrangler, molapitsa, Oyang'anira, Baon, tsiku ndi tsiku, Motivi, Soul zaka, Ralf Ringer, Terranova, Quelle, «Etti Detti" "" ndi ena. Ambiri yotchipa kugula zinthu kuwasindikiza wotumidwa makamaka sitolo "Dzina Otsiriza." ndemanga kasitomala zimatsimikizira kuti zopangidwa otchuka ali, monga iwo amati, "Nditatsegula." Choncho, gawo lalikulu la mbiri ali wotanganidwa si analimbikitsa mankhwala Chinese ndi Turkey. zopangidwa Brand zambiri anaika pa mahang'ala kutchula. Pafupi ndi mbali zovala anagulitsa ndi mbali kupyola mu deta zimasunga katundu m'nyumba - ndi cookware ndi khitchini ziwiya, zovala, alendo, mphatso.

Kudziŵa za kukwezedwa ndi kuchotsera, lemberani sitolo "Dzina Otsiriza." Maadiresi a masitolo yapafupi zili akalozera kugula ambiri amene alipo m'mizinda ikuluikulu.

mfundo mitengo

Good chuma kalasi - ndi "Dzina Otsiriza." Masitolo, amene wosanganiza ndemanga pa Intaneti: zabwino alendo kukhuta kuti akathyole chikuni pa khobiri limodzi, ndi zoipa makasitomala kukhumudwa akadali amasiyana mwayi ena. chifukwa ndi kuti kampani patsogolo ndi mitengo m'munsi, osati wogula chitonthozo. anthu ambiri nthawi yomweyo zikutipatsa kukayikitsa chake zinthu zili choncho wotchipa. Kuonongeka kwa katundu, chilema? No. Pa zomwe zachokera mitengo "dzina"?

• Kugula katundu ku Mlengi popanda mkhalapakati iliyonse.
• Mkulu zolowa katundu - maziko a shopu onse katundu. Revenue anapanga chifukwa zolowa lalikulu, ndi mtengo wagawo silimasewera ntchito mphamvu.
• Zonse kukondoweza kwa anthu, dongosolo la malonda okwana, ndi mitengo kugwa wonse ndi 30%.
• Off-nyengo, katundu chaka chatha amagulitsidwa ndi kuchotsera chachikulu.
• Asunge zonse: kugula malo ndi lendi yaing'ono, homely Interiors masitolo kuti n'zosam'kondweretsa ogula. ndalama ndodo kungachepetse dongosolo kudziletsa utumiki.

Popeza mtengo angakwanitse chiziwitso, ndipo poyerekeza ndi katundu m'sitolo ina, akukhulupirira kuti zovala sitolo "Dzina Last" ndi zabwino mokwanira. Ndipo katundu pa mitengo ngati otsika sangazigule pa malo ogulitsira ena.

Kuchotsera ndipo zotsatsa

Shopping "Dzina" kupereka ogula ndi "kugwa mitengo" pa malonda nyengo ndi mphatso khadi chikhalidwe. Kuchotsera Program amapereka makasitomala okhulupirika mwayi ntchito 7% kuchotsera pa Lolemba, masiku ena mwa% 5 kapena 3. Pakuti mafani wa kuda-kugula ndi malonda anadabwa zabwino adzakhala ndi khadi mphatso kugula zovala. masitolo akuluakulu, "Dzina Last" (masitolo Moscow) kulola anthu a likulu kuti pa "mapu chikhalidwe Muscovite" Kuchotsera: 5% pa mlungu, 3% kumapeto kwa sabata. Pa malamulo a kupeza khadi kuchotsera angapezeke ndi alangizi, kupita sitolo "Dzina Otsiriza."

Business othandiza ...

kampani kale anakhazikitsa maziko a sapulaya, ambiri mwa iwo ntchito ndi kukhazikitsidwa kwa malonda bungwe "dzina". Masitolo, ndemanga imene limasonyeza kuchuluka zonse makasitomala ali konse kanthu. Choncho, n'kofunika osiyanasiyana mankhwala anagulitsa kudzera maukonde ichi, nthawi zonse kudzadza m'madera yogawa ndi ogulitsa. "Labambo" amapereka angapo abwenzi mpaka kalekale zinthu zabwino: kuzitsatira zosiyanasiyana katundu, zinthu payekha mlingo uliwonse kapena osiyanasiyana malonda unagawanika.

Kudzera zopezera masitolo "Dzina" n'kukagulitsa:

• kunja zovala kapena zinthu illiquid, zovala, si akuyendera nyengo;
• Zamgululi kuti ndi "mtima wosweka" kukula osiyanasiyana;
• zinthu mu ankafuna mwa anthu;
• mankhwala opangidwa kapena kunja zedi pamwambapa dongosolo.

ubwino mpikisano wa maukonde, "Dzina Last"

Kuwona osiyanasiyana masitolo akuluakulu sikuti kuyang'ana kampani "Dzina Last" sitolo online, kamodzi yokwanira pitani sitolo ndi kuwaona maso onse. Pano mukhoza kufufuza kampani ubwino mpikisano pa discounters ena.

Choyamba, "Dzina Last" amagulitsa nyengo yopuma zosonkhanitsira wogulira m'munsimu msika. Chachiwiri, kugwira ntchito ndi opanga zambiri popanda intermediaries. kasitomala wake m'munsi - oposa 40 zopangidwa. Chachitatu, mtengo wotsika wa mankhwala ndi kuchepetsa ndalama: mtengo ogwira, lendi, chilengedwe cha mkati mtengo. Minimalism ndi rationality - ndi maziko kulembetsa kwa maukonde ntchito ya nyumbayo.

Kusinthanitsa kampani "dzina" akhoza kukhala ndi ntchito mu malo aliwonse zachuma, kaya azikhala mavutowo. mode ndalama posapita nthawi akukhala mbali ya njira ya woyendetsa aliyense msika. Choncho, udindo kampani bwino kwambiri, kaya boma la chuma: a yabwino kapena mavuto.

Gulani "dzina". Reviews kasitomala

Ngakhale malonda ogwira ntchito angathe osati ndi dzanja lamphamvu, pali nthawi zonse "kufooka" kuti akope maso a alendo. Network "dzina" - masitolo, amene amakambirana kusiya zokwanira yogwira monga makasitomala, komanso pitani sitolo kamodzi. nkhani zoipa za msonkhano mu "dzina" kuposa maganizo abwino. Kodi nthawi zambiri kuipa onani ogula?

1. "Kuchuluka kwa zosapatsa ku China." Ngati simukufuna kugula zovala kwa alimi a Chinese kapena Turkey, mwamsanga kuti nthandala, kumene zovala kuwasindikiza wopalamulayo. Kumene, osiyanasiyana sitolo katundu sangakhale 100% wapangidwa katundu kuwasindikiza. Tisaiwale kuti pakati pa mafakitale ku China ndi Turkey ndi opanga yabwino.
2. "Kugulitsidwa nyansi, zovala atagona pansi, miyeso ndi kubwezedwa, osati tidied, etc ..." Chisokonezo mu zipinda malonda - zotsatira mosalephera za kuchuluka kwa makasitomala. Anthu ambiri kuganizira kuti "dzina" - Plommer (St. Petersburg), kudzikonda utumiki, kotero mlendo akuona kuti ndi amanyamula zinthu adzakhala ndi oyenerera, ndiyeno kuika malo onse. Kumapeto kwa aliyense kosangalatsa, ndi ola limodzi isanayambe tsiku kuyeretsa ogulitsa utumiki dipatimenti pansi malonda: popachika zovala zazikulu ndi, mankhwala amagwanso kumunda.
3. "Mu holo palibe ogulitsa." Wogulitsa Lolemba mpaka Lachisanu - maola 12, imene nthawi kupereka dongosolo, reassesses, ndi kulandira mankhwala atsopano, kuyeretsa phiri anamwazikana zinthu. Kusamutsidwa chimphona ntchito, mmene 1500 mamita ² ndi allocated anthu awiri okha (kupulumutsa ndodo).
4. Economy kalasi - "dzina" - masitolo, zomwe zimatsutsana kwambiri ndemanga. Ogula anadandaula kuti: "The holo amaoneka ngati nyumba yosungiramo katundu kuzimiririka, kuyang'ana pa izo, zovala ndi kumanunkha mwandele." Ndalama ndi Minimalism m'zipinda kulola kukhala zotchipa, kuti kukopa alendo. Stoke sitolo kudziletsa utumiki - mawu awa onena kuti wogula si zapamwamba.

Ndemanga zinanso kwa makasitomala bwanji mukaganiza monga lamulo la pa kubweranso kwa katundu, queues yaitali, kusowa ndodo, ndi oletsedwa "kufufuza" owerenga, kupanda Tags mtengo kapena pamaso pa Tags awiri osiyana mtengo, panalibenso chochingira mu zipinda choyenera kwambiri.

zopezera Zimenezi zachititsa sananenepo kuti basi kapena mkulu mlingo wa khalidwe. "Labambo" - ndemanga shopu amene amalola lililonse kuti mapeto awo. Nkofunika kudziwa asanapite ku sitolo kuti ndi nzeru kugula pa discounters ndi mmene nokha kunja uko.

Kaya kupita ku ntchito mu "dzina"?

zolowa Big ndi mkulu mtanda - ndi kulunjika ntchito mu "Dzina Last". Shopu ndodo ndemanga kuti muyenera kuwerenga, ayenera nthawi zonse mafelemu latsopano. vuto Network ochepa zonse ndodo ndipo ndodo zolowa. Kodi zimayambitsa ndi zimene sanakhutire ndi ndodo maukonde?

• Malipiro pakati pa chigawo 12 TH, pa kukwaniritsidwa dongosolo - .. Olimba umafunika. Ndondomeko ikuchitika mu chaka ndi nthawi 4-5, ndipo mu yotsalayo - "wosalakwa." Onse kuchepa ndi kulephera dongosolo ndi deducted ku malipiro.
• Mliri wa masitolo onse ndi nthenda yotaya kudziletsa utumiki kusowa yaikulu ndi kuba. Atsogolereni "dzina" apulumuke ndi okonzeka malonda zipinda makamera, ndipo pali zochitika zovuta pamene Mlonda kwenikweni scours aliyense wogula.
• Kuperewera ena ogwira masitolo akuluakulu maukonde kumabweretsa mfundo yakuti anawapatsa ndalama amagwira ntchito ogulitsa ndi akuluakulu - alonda.
• Low kuganiza ndodo ndi vuto la ena masitolo, "Dzina Last", imbaenda ulemu kwa makasitomala.

Magulu a masitolo akuluakulu ndi osiyana ndi wina ndi mnzake, ena mwa iwo wamphamvu ndithu ndi ogwirizana, ntchito kuyambira tsiku kutsegula. Ambiri, kuphatikizapo kukhazikitsa dongosolo zikudalira ogulitsa ndi ntchito alendo dipatimenti.

Chinsinsi kutchuka kwa "Dzina Last" masitolo?

Mitengo ya zinthu zabwino sangakhale otsika. Ndi kutsegula kwa sitolo dipatimenti okha "dzina" ogula zambiri aona kuti sitolo zimenezi zakusangalatsani, ndipo ngakhale kuwasindikiza zinthu pa mtengo wololera. Tchuthi kapena madiresi makamaka wokongola n'zochepa kwambiri, koma zambiri zovala mu kalembedwe tingachipeze powerenga, pali chinachake kukatenga mu ofesi, kuntchito lalikulu zosiyanasiyana za zinthu ntchito tsiku ndi tsiku ku nyumba kapena kanyumba lapansi. zinthu Female kwambiri kwambiri kuposa amuna, iwo nthawi zonse zatsopano.

Ambiri monga dipatimenti katundu m'nyumba. Ndi yabwino kwambiri kugula mu ziwiya yaing'ono, ma CD ndi Chalk kwa mphatso. Mukhozanso kugula ziwiya mapangidwe: Miphika, zikho, mbale.

yabwino mitengo mfundo anapanga wotchuka kwambiri kuposa mtundu wina. kuzindikira National kuti walandira maukonde "Dzina Otsiriza." ndemanga shopu amene ndikuuzeni mmene wamakhalidwe kuchotsera makasitomala zomukondweretsa nthawi zonse kukula ndi kusinthika. Dipatimenti ya "Dzina Last" popanda kukokomeza adzatchedwa discounters, pamene Banja lonse likhoza kuvala. Amene alibe mukufuna mtengo paltry zopangidwa khalidwe liti? Ndi zaphindu kwambiri pamene inu mukhoza kugula katundu zonse zofunikira kwa banja ndi malo amodzi.

Kabudula, zofunda amakhazikitsa 100 p., Mathalauza, malaya kuchokera 150 p., 500 tsa nsapato. - koposa zipangizo sitolo izi ndi "Dzina Last" (Kazan). Reviews amati dipatimenti akhoza kusankha zinthu apamwamba, makamaka kubwera kwa zatsopano. "Labambo" - Plommer (St. Petersburg), amene nthawi zonse osauka dongosolo la kuchotsera ndipo umafuna. Mwachitsanzo, 20% kuchotsera pa kugula ziwiri zinthu zapamwamba pa mtengo womwewo. Khadi zopalira kuchotsera zilipo tsiku 5 mpaka 7%.

Mu "Dzina" mukhoza zambiri zinthu mtengo nsalu achilengedwe. Komabe, mtengo otsika yomweyo amachititsa wogula ankaganiza kuti mankhwala zolakwika. Apa tiyenera kukumbukira kuti implementer zapansi mfundo zake malonda kuposa mtengo uliwonse chilichonse, koma pa mlingo zolowa.

Kodi kupeza maadiresi onse sitolo dipatimenti?

Phunzirani momwe angakonze kuchotsera khadi makasitomala, ena kukwezedwa nyengo ndi kuchotsera tsopano ntchito, mukhoza Ngopambana, lemberani sitolo "Dzina Otsiriza." Adilesi ya sitolo onse dipatimenti angapezeke pa webusaiti boma. masitolo zili choncho kuti kasitomala wina ali momasuka iwo mosavuta tikafike mabasi ndi magalimoto.