Chinese galimoto makampani: mumaganiza ndi osiyanasiyana magalimoto Chinese. Mwachidule makampani Chinese galimoto

China waphunzira kuti galimoto pa mlingo wa zopangidwa yabwino ndipo tsopano mwachangu kupeza msika. Pa mtima za kuwonjezeka bwino opanga Chinese makina ndi ya zinthu zimene akutulukira mu dongosolo ndi maziko olimba.

Chinese galimoto makampani: dzulo ndi lero

Mu zoyambirira za 90 makampani Chinese magalimoto sanali abwino - makamaka chifukwa cha kusowa kupeza njira zamakono mpikisano. Poyankha imeneyi boma Chinese waganiza kuchepetsa malangizo a magalimoto yachilendo, zikuchuluka 80% ntchito inatha.

Chifukwa, mafakitale galimoto ndi zokoma kuonjezera kupanga mu China. Ndi boma kudzera ubwino msonkho anali kungakupatseni. The Chinese anapita ndalama, ndi kupanga magalimoto chawonjezeka kwambiri - moti pofika chaka cha 2003 anayamba anaona ndi kutenthedwa zoonekeratu msika: kufunika ali mochedwa, mitengo magalimoto atsopano inayamba kugwa.

Vuto anathandiza ntchito pa misika kunja ndipo chifukwa ndi kusindikiza si agwa mu mavuto, napindulapo chinanso mayendedwe: mu 2006 China lili pa nambala yachitatu mawu a galimoto yake (pambuyo US ndi Japan), ndipo ndi 2009 anakhala mtsogoleri dziko makampani. Masanjidwe magalimoto Chinese wakhala akufunafuna mwakhama kuwonjezera. Akatswiri ukuonetsa kuti pofika mu 2020, galimoto wachitatu mu dziko mudzavala mtundu ndi nyumba chilolezo ku China. kukula Revenue la alendo China anathandiza kusintha zinthu pa msika zoweta, osati kupirira mwatsatanetsatane kwa alimi zoweta, koma kwa ogulitsa yachilendo.

Sales ku Russia

Chinese galimoto makampani mu Russia salinso zosowa. Malinga akuti akatswiri a msika magalimoto mu 2013, malonda a zochotsedwa ku China kuposa mayunitsi 100 miliyoni. Ndi kuchuluka pamsika makina Chinese mbadwa - anali 3,7% (pamene mu 2012 - 2.6%). Wotchuka kwambiri mtundu - LIFAN. mtundu malonda kukula mu 2013 chinali 34% poyerekeza 2012 m, 27.467 magalimoto anagulitsidwa.

Malo achiwiri pa malonda a Geely mtundu won (27,263 magalimoto), kumaonjezera poyerekeza ndi chaka chatha - 55%. "Mkuwa" anapambana Wamkulu Wall Brand (19,954 magalimoto, kukula - 39%), udindo chachinayi cha Chery staked (19 855 magalimoto, kukula - 4%). The zifukwa za kutchuka kwa zochotsedwa ku China kuti akatswiri Russian kuitana osiyanasiyana ndi zotchipa. Malinga ndi akatswiri, ndi Chinese galimoto makampani adzapitiriza kugonjetsa msika Russian, cholowa m'tsogolo akhoza kufika 10%.

Lifan

Mtsogoleri wa malonda a Russian - Lifan kampani - anakhazikitsidwa mu 1992. izo tsopano umabala, ena kuposa magalimoto galimotolo mabasi ndi ATVs. Kumasulira kwa Chinese dzina kampani amatanthauza "kupita kupalasa zonse." The makina woyamba wa mtundu uwu anaonekera mu Russia mu 2007, ndipo anali kuimitsa galimoto Lifan mphepo. Pakati zosiyanasiyana zatsopano zitsanzo - kusinthidwa wina Lifan Solano, analowa mu salons Akuluakulu a ku Russia mu November 2013. makina ali 106-ndiyamphamvu injini, zida ndi mawilo pa aloyi kuwala, zamphamvu zokuzira (6 okamba). Chinese galimoto mpikisano waukulu mu gawo la - Nissan Almera (102 HP galimoto ..), Kia Rio (107 HP.),. Geely Emgrand (98 HP ..). makina onse - mu mtengo womwewo osiyanasiyana (429-489,9 zikwi rubles.). Tikumbukenso kuti November 2013 kuchuluka Lifan chitsimikizo zaka 5 (150 thous. Km kuthamanga).

Geely

kampani linakhazikitsidwa Li Shufu, amene tsopano lili pa nambala pamwamba 50 Anthu olemera mu China ndi mwayi wa 1.5 biliyoni. madola (malinga Forbes). Mu 1986, ndi wazamalonda anatsegula kampani kwa kupanga zigawo kachitidwe refrigeration. Patatha zaka zitatu, iye anayamba kutulutsa zinthu zokongoletsera za mtengo Magnolia, ndipo anasamukira ku njinga zamoto kutulutsa. Patapita zaka zingapo, mu 1997, Li Shufu anayamba khamu la galimoto pa fakitale yake. Patatha chaka chimodzi ndi zinachitika woyamba adagulung'undisa pa galimoto pansi pa mtundu Geely. Mawu amenewa anamasuliridwa kuchokera Chinese amatanthauza "chimwemwe." Mu 1999 anayamba kumanga chomera zikuluzikulu Ningbo, ndipo kuyambira 2003 mtunduwu anagulitsidwa kunja. kampani tsopano limapanga 600 zikwi. Cars pa chaka, iwo zimagulitsidwa ku mayiko 46. Mu 2014, mu showrooms Russian pansi pa mtundu Geely amazigulitsa awiri lodziwika galimoto - EX7 (kusinthanitsidwa) ndi SC7 (sedani). Woyamba (mu mtengo kokha apamwamba) akhale okonzeka ndi chikopa mkati, TV ndi kachipangizo, zimatulutsa magalimoto airbags kutsogolo. Pakati mbali lodziwika la galimoto chachiwiri - mpweya ndi dongosolo ano phokoso.

N'zoonekeratu kuti ndi mpikisano zambiri amakhala ndi Chinese galimoto makampani. Ndemanga pa ntchito makina mungachite izi ikaseweredwa pa nthawi yomweyo, ntchito yofunika kwambiri bwino zatsopano deta - inu muyenera kudikira malonda a.

Great Wall

Great Wall Njinga (GWM) - China yaikulu eniake kampani m'munda wa kupanga galimoto. Anakhazikitsidwa mu 1976 mu Hebei Province. kampani anayamba ntchito ngati Mlengi wa magalimoto aang'onoang'ono, koma pa zaka wakula mu kampani atagwira wopangidwa zingapo za bulanchi (ntchito zawo zidzasankhidwa - ena kusonkhanitsa magalimoto, ena kubala zigawo zikuluzikulu). Mpaka 1997, GWM magalimoto aziwapatsa yekha kumsika zoweta, koma pambuyo anakhala anaphatikizana ndi kunja. Anthu ankafuna kwambiri mtundu uwu za makina zimawonedwa mu United States, Russia, kumadzulo kwa Ulaya ndi ku America South Africa ndi. The mtundu alipo onse anayamba ndi nsomba mmwamba misika. Tsopano Wamkulu Wall - mmodzi wa atsogoleri China a msika mu kotunga "technicals". Mu 2003, GWM magawo anagulitsidwa pa katundu kuzizira Hong Kong. kampani limapanga masauzande magalimoto pa chaka.

Pakati zaluso ndi chidwi zitsanzo za mtundu wa magalimoto - Haval Coupe yasonyezedwa pa Beijing Njinga Show mu April 2014. makina cholinga mpikisano wa BMW X6. Chifukwa Wall Wamkulu, Chinese makampani galimoto mtundu anadziwika mu Russia. The mtundu - ngati mpainiya msika Russian.

Chery

Izi mtundu - mmodzi wa womaliza gawo, yomwe magalimoto ndi Chinese magalimoto makampani. kampaniyo anakhazikitsidwa mu 1997 pa kanthu za City Hall mumzinda wa Wuhu, m'chigawo Anhui.

Malinga akuluakulu, mu boma (ndipo kuchigawo wonse) sanali msinkhu chokwanira cha mafakitale. Poyamba abverana kuti amange ulimi wa mbewu galimoto engine. Kenako, fakitare anamaliza conveyor, ndalama madola 25 miliyoni. Zipangizo zina anagula kwa Ford, ndipo anayambitsa zonse kunachitika kupanga makina. Choona chidwi ndi dzina Chery (consonant ndi English "chitumbuwa", mwachitsanzo chitumbuwa), kampani walandira mwakamodzi. Choyamba, mtundu latchulidwapo Chinese - "Ruy Maf" kutanthauza "dalitso lapadera". Poyamba, mawu amenewa lomasuliridwa ngati Qirui, koma monga zilankhulo za ku Ulaya ndi makutu amaona ndithu bwino, kampani wotchedwa Chery (ndipo linali mungafike njira - Cheery). zitsanzo zingapo atsopano chitsanzo osiyanasiyana mtunduwu unayamba mu mochedwa 2013. Pakati pawo - Chery Tiggo kutsogolo-gudumu galimoto,-liwiro asanu Buku HIV ndi injini variator, 139 ndiyamphamvu.

malonda chiyembekezo mu Russia

Monga tanena akatswiri ena amakhulupirira kuti Chinese galimoto makampani angathe kutenga 10% msika Russian. Akatswiri amanena chimodzi mwa zifukwa ndi chidaliro cha tsogolo la zopangidwa Chinese mu Russia - osiyanasiyana. Poyankha, chinthu kuti mwina m'mbuyo kukula kwa "Chinese" - ndi otsika chidaliro mwa khalidwe la makina ndi zina wosati chifaniziro kwambiri positive. Akatswiri kuona kuti carmakers ku China kulabadira kwambiri kwa utumiki, kotunga yopuma malo mbali malonda, Chalk.

Ntchito yaikulu anthu ogulitsa kugulitsa zopangidwa Chinese, akatswiri otchedwa mudziwe ntchito ndi makasitomala: ku Russia zambiri sadziwa kanthu za zopangidwa Chinese, akhoza ndithu kupikisana ndi European, Japanese ndi Korea makampani, ndi kuti Mlengi Imakhala ndi chitsimikizo chathunthu. Mwa kuwunika ndi zachilendo ndi akatswiri msika kuti Chinese magalimoto - ndi zopangidwa chomwecho m'mayiko olemera ndi kuchedwa kwa zaka 5. Iwo ananena kuti khalidwe la magalimoto anasonkhana China, wakhala kukula likunena, ndi mitengo ndi angagulidwe.

Marketing ku Chinese

Monga tanena ndi ziziyenda Russian mu magalimoto ku China amakopeka mtengo makamaka angagulidwe. Komabe, si ichi chokha. Ndi chapadera woyenera malonda ku Chinese galimoto makampani amathera mu Russia. Zimenezi zikukhudza mbali zingapo zokhudza ntchito, chifungulo cha zimene - ndi kukhathamiritsa kupanga ndi kusintha kwa malonda njira. Mwachitsanzo, zaka zingapo zapitazo a Chery lalembedwa ndi Kaliningrad mbewu "Avtodor" pangano inayake imene analola kuonjezera malonda mu nthawi pang'ono. automakers Chinese kuti anakwanitsa kukapangana ndi ogulitsa malonda lalikulu, "Rolf", "Atlant-M", "AvtoVAZ", "Autoworld", potero kupeza mwayi njira malonda yemweyo monga zochotsedwa dziko kutsogolera. Anthu Russian nditazolowera chakuti panali magalimoto Chinese, chimene chinali chithunzi kuonekera mu malonda magazini ndi Catalogs kulikonse.