Chilolezo "Pyaterochka": ndemanga. Business kutsegula mokoma

Franchising ndi masiku ndi yabwino kwambiri mawonekedwe ubale pakati pa amalonda. Okonzeka kumathandiza kwambiri kukwaniritsidwa lingaliro.

Makamaka otchuka yaitali kum'patsa chilolezo "Pyaterochka". Izi unyolo golosale ndi Russian mtundu Corporation X5 CIMODZI CIMODZI Group.

Assortment lililonse kubwereketsa amadalira kufunika tsiku wogula, malo okhala ndi yapafupi. Chandamale gulu - anthu ndi ndalama zambiri, choncho iliyonse golosale amayesetsa kuti asasiye zotchipa. Kukopa makasitomala ambiri anachita ndi kukhazikitsa kuchotsera pa mankhwala makamaka kapena gulu la m'matangadza kwa nthawi iliyonse ya nthawi.

Mbiri ya chitukuko kwa sitolo ya "Pyaterochka"

Kutsegula golosale woyamba "Pyaterochka" zinachitika mu 1999 ku St. Petersburg. Pa nthawi imeneyo, kampani "LEK" mofulumira kwambiri kusanduka - yekha anatenga miyezi isanu ndi kugonjetsa Moscow msika ndi kutsegulidwa kwa ogulitsa 15.

Mu 2002, utsogoleri wa "LEK" wawayesa mzere wina wa chitukuko malonda - uyu anali chilolezo "Pyaterochka". Mu 2005, panali kugwirizana kwa maukonde "Kopeika" masitolo, "khobiri Anthu" ndi "zofunika." Ndiye chinthu chomwecho chinachitika mu renaming wa CIMODZI CIMODZI Gulu likhale X5.

Panopa, msika Chirasha masitolo ndi oposa 6,000, kutsegula ambiri amene zachititsa kuti chilolezo "Pyaterochka". Reviews malonda ogula ndi zabwino kwambiri, chifukwa mabwana kampani ndi chithandizo chokwanira ku ikuphukira amalonda pa zonse magawo chitukuko.

Contact chilolezo. Mfundo ntchito

Mosalekeza anayamba kuyambira 2002 chilolezo "Pyaterochka" zasintha strategy amafotokoza mu 2009, ndipo lakhala chinthu ndodo (m'mbuyo) chilolezo.

Zimenezi zachokera pa mfundo zotsatirazi: choyamba, franchisee ndi kampani mutu ofesi X5 CIMODZI CIMODZI Gulu anasaina Bungweli pangano, chimene wazamalonda ikuphukira amalandira oposa 90% ya katundu (kupatula madzi okhala ndi mowa) ndi kasamalidwe wathunthu sitolo.

Mankhwala zogulitsa anamaliza kukhazikitsa ndalama anasonkhana ndiyeno kusamutsa kuti nkhani ya franchisor lapansi. Kukula kwa amalipiritsa bungwe ndi 13 mpaka 17% a malonda okwana.

Wa ndalama zimene munalandira franchisees ayenera malipiro kwa ogwira ntchito, misonkho, mitengo, ndalama zofunikira, ndi kusiya ndalama kusunga okhutira.

Chinthu chirichonse chikhala munthu ndalama franchisee.

mtengo wa chilolezo

Kodi ndindalama chilolezo "Pyaterochka"? 1 miliyoni rubles. Ndipo kukula kwa ndalama koyamba za miliyoni 8 rubles.

Ngakhale pamaso pa amenewa mkulu athandizira pakhomo sitolo payback chimachitika mu zaka 1-2.

Ubwino umafuna franchising

amalonda munthu amene atsegula awo magolosale mwini zambiri saposa unyolo ritelo, chifukwa iwo alibe chuma chokwanira. X5 CIMODZI CIMODZI Gulu amadziwika njira kuchepetsa ndalama - chigamulocho dongosolo franchising. Iyi ndi ntchito chitsanzo chimene wogula (franchisee) amalandira wogulitsa (franchisor) yoyenera kugwiritsa ntchito mtundu odziwika ndi wapadera luso entrepreneurial ndi kutumiza ndalama mwezi ndi nkhani ya kampani kholo ndipo amalandira lomwe bungwe mgwirizano bungwe amalipiritsa.

Contact chilolezo "Pyaterochka" Ubwino:

• Ntchito ndi mtundu otchuka, womwe umaonetsera kuyamba mofulumira bizinesi;
• kutsimikiziridwa chitukuko chitsanzo shopu;
• chifukwa mapulogalamu ndi zolembedwa;
• malonda kwathunthu zipangitsa kampani kholo;
• zonse malonda thandizo;
• akuchititsa maphunziro makampani.

chilolezo lingaliro

Tsegulani shopu "Pyaterochka" chilolezo ndi nthumwi aliyense wa malonda ang'ono ndi sing'anga-kakulidwe. N'zosiyana franchising franchisee amafuna kukhazikitsa nthaŵi achite zinthu zotsatirazi:

1. Kuphunzira ndi kusaina ya zikalata.
2. Kupereka malipiro mtanda-ndalama.
3. Kusankha malo oyenera, mogwirizana ndi miyezo yabwino maukonde.
4. Kupeza zofunika sayansi ndi malonda zida.
5. Chikuonetseratu kuti antchito, kenako kuphunzitsa pa malo maphunziro a CIMODZI CIMODZI Gulu X5.
6. Kutsegula kwa sitolo, mu msika.
7. Utsogoleli wa anthu a pa, ulamuliro wa malonda ndi mlandu wa inventories.
8. Kupembedza luso umasamutsidwa ku kampani kholo ndi kumvera N'ZOSACHITA kufunsa dongosolo olembedwa aliyense wotsogolera dera.
9. Nkhani za sitolo mu chikhalidwe choyenera, malipiro zonse malipiro ndi malipiro yake kwa bajeti.

ntchito ya franchisor ndi

Malinga ndi osankhidwa mawonekedwe a chilolezo sitolo chigamulocho "Pandendera" akhoza ndalama kuchokera mln 6. ndi pamwamba. Mu nkhani iyi, franchisor Ayenela:

1. Zimafalitsa deta za aliyense ndondomeko malonda, dongosolo zopelekedwa, buku mtundu, komanso kudziwitsa franchisee ya umisiri ndi kudziwa momwe za ntchito luso sitolo, njira zomangamanga, ndi zina zotero. D.
2. Kukhazikitsa ndi mapulogalamu ndi kuligwira kusinthidwa kawirikawiri.
3. Alangizeni wazamalonda mu mawu kukonzedwa, zomangamanga ndi kupeza ndalama zofunika zida.
4. Konzani ndondomeko okwanira ndi kuonetsetsa kuti mgwirizano kuti zavomerezedwa ogulitsa kokha kuwonedwa kapena ake pakati yogawa zokha.
5. Yolimbikitsira zotheka kuonetsetsa kuti mowa mankhwala litapita ogulitsa franchisees.
6. Makamaka shopu franchisee mu maukonde malonda ndi kampeni malonda.
7. Muziona kugwilizana ndi zikhalidwe za chilolezo cha.
8. Kulipira malipiro bungwe.
9. Agwire kafukufuku anakonza.

Zofunika wogula

Chilolezo "Pyaterochka" umathandiza bwenzi kumene anapanga kudalira osati ndalama khola, komanso kukhala wotsimikiza kuti sadzasiya ndi vuto.

Choncho wogula angathe ayenera kukumana zinthu zotsatirazi:

1. Adzalandira kapena anakopeka ndalama.
2. Kuti kapena kubwereka malo abwino malonda.
3. Chilolezo sitolo ayenera udzakhazikitsidwe mwa malo awa mumzinda; amoyo / kugona / ambiri kapena wotanganidwa malo, amene amadwala mkulu kugula patency.
4. Near misewu ikuluikulu ikhoza ili.
5. Ayenera kukhala misewu ndi kulipira malo.
6. Tikuyambitsa mphasa yobereka.
7. Yabwino magalimoto kwa makasitomala.
8. Telefoni mzere ndi intaneti.
9. Madzi, kukakamizidwa mpweya mpweya, mpweya, ukhondo chitetezo Alamu, magetsi.
10. SIGNAGE "Pyaterochka" ayenera kuoneka bwino lomwe mbali ya koloko.

Zimafunika malo

Aziona ubwino ndi ndalama maofesi anasankha wochititsidwa ndi akatswiri a CIMODZI CIMODZI Gulu X5. Pa malo danga ritelo, anthu a distilikiti, chiwerengero cha mpikisano ndi zomangamanga zimadalira chinthu chofunika kwambiri m'dziko lonse ndondomeko malonda - mmene msanga kulipira chilolezo "Pyaterochka". Reviews mu Moscow pa mgwirizano ndi maukonde awa makamaka positive.

Chinthu chokha chimene kukusokonezani abwenzi angathe - ndi mkulu mokwanira likulu koyamba, chifukwa msika wamakono amapereka zosiyanasiyana franchises pa mtengo wotsika kwambiri.