Veblen tingati kapena chifukwa tikugwiritsa kugula zopanda nzeru

Aliyense wa ife ndithu kudutsa masitolo ang'onoang'ono ndi garish signboard a mtundu wotchuka, komanso "danga" mitengo. Ngakhale kuti mankhwala khalidwe mukhoza bwinobwino kugula pa mtengo wololera, pali anthu amene amakonda kupereka zambiri zothandiza katundu wa mankhwala amagulitsidwa ku malo ogulitsira izi. Komanso, mtima zovala chinthu wako wamng'ono pa mtengo wokwera nthawi zina kwambiri moti anthu amatha nthawi wapatali kuyembekezera ima pamzere yaitali - kufotokozera khalidwe?

Veblen kuti: lingaliro ndi zomwenso

Mu chiphunzitso chuma akhoza kugawidwa chofunika solvency kwa mankhwala m'magulu awiri yotakata: zinchito ndipo sanali zinchito akumufuna. Ndipo ngati gulu loyamba ndi mwachindunji chifukwa ogula khalidwe la katundu kapena ntchito, yotsirizira kumatengera zifukwa ubale wawo ndi katundu wofunika zingakhale zovuta kuti tifufuza. Anthu ena kugula zimene amakonda kugula anzawo (bandwagon zochitika), ena amafuna kuoneka kwa khamu (snob zochitika), pamene ena amafunitsitsa kuukitsa kutchuka kwawo mwadala kugula zinthu zapamwamba. Zikatero limafotokoza mwatsatanetsatane za zachuma Thorstein Veblen, amene ulemu ntchito katundu si cholinga chake, ndi kulenga chidwi ndi nalo dzina lake - "Veblen zotsatira".

Izi futurologist American ndi wolemba nkhani wina walemba mabuku monga "Chiphunzitsochi ya entrepreneurship", "Chiphunzitsochi wa yopuma Maphunziro" ndi ena. Mwa mfundo "yapamwamba ndi loonekera mowa" anatsimikiza adalowa moyo watsiku ndi tsiku wa akatswiri ndi chuma. Malinga Veblen, zikufunika kwambiri masiku ano anthu mwamphamvu kwambiri umakhudza njira moyo "kirimu a anthu". Chifaniziro cha moyo yopuma kalasi ochuluka kukhala ponseponse ndi miyeso yolinganizira anthu ena onse. Choncho, ambiri akuyesetsa motsanzira zokonda ndi zokonda za oligarchs lapansi, 'golide unyamata ", nyenyezi zikusonyeza malonda, etc. Koma ogulitsa malonda awa ali wamkulu.

Veblen kuti: zitsanzo moyo

The mowa Momwe Tingaone pafupifupi iliyonse. Tangoonani momwe iwo amavalira akuluakulu athu ndi zomwe galimoto. Ndi zotheka kuti kusangalala ndi kupita ku boutiques ndi kwamakono ndi kufunsa mitengo. Veblen zotsatira kawirikawiri akuwonetseredwa mu aziona ntchito zaluso, icho chikuchitira odyerako mtengo ndi mahotela, kawirikawiri kumaonekera malonda pa masamba a magazini mwanaalirenji. Ndipo ngati ife wonjezerani kuti moyo Russian amakonda monyanyira, zimaonekeratu chifukwa anthu ena amakhulupirira kuti mizimu akhale kwenikweni kuchokera Armani, Brioni zovala, ndi wotchi - kuchokera pa mndandanda wa Patek Philippe. Otsiriza, ndi momwe, chotchuka kwambiri m'gulu la anthu apamwamba Russian - pakati pa mafani wa mtundu zimenezi zimaphatikizapo Vladimir Putin, Anatoly Chubais, S. Naryshkin, etc.

Features a udindo wa mowa zoweta

Veblen chododometsa kale kudziwika, ndipo palibe mayiko amene akhoza olembedwa zosiyana. Komabe, njira chimagwirira ntchito mu mayiko a Soviet Union, n'chosiyana kwambiri mawonetseredwe ake mu Europe. Ngati anthu olemera a m'mayiko kwambiri anayamba kupereka zokonda zawo wapadera mankhwala yekha kapena mtundu ndi mbiri ya zaka zingapo zana chizindikiro chachikulu mwathu muno ndi kanthu koposa wapatali. The apamwamba mtengo wa katundu, kotero kuti iwo akhoza kumugwiritsa ndi zofunika. Ziyenera adzanyamula kukumbukira, ngati inu modzidzimutsa nacho chikhumbo amachita ena "mtundu" bagatelle. ogulitsa malonda athu - mochenjera anthu, zochita zawo, iwo sanyoza kugwiritsa ntchito mitundu yonse ya njira m'maganizo. Podziwa chimene chimatilimbikitsa kwa ogulidwa zinthu zina, timatha mwanzeru kupanga chisankho kupewa ndalama zosafunika za bajeti ake.