Populyany "Guinness" - mowa kuti n'kosatheka kudziwa

Kusankha chakumwa ammutu, ambiri asiye pa mowa otchuka "Guinness". Izi mwina mmodzi wa mayina ambiri anaonekela dziko. Ngakhale amene ndisanayesepo "Guinness" mowa amadziwika ndi kumva zimene zinachitikazo. Ndipo mafani ya chakumwa chaukali nthawi molondola kudziwa izo kwa ena, chifukwa allocated yeniyeni yopsereza fungo. Kukwaniritsidwa kukoma chifukwa chakuti pamene kuphika chakumwa chaukali ntchito wokazinga balere.

"Guinness" anaonekera zaka zoposa 200 zapitazo. Ngakhale kumbuyo mu 1756 ndi Arthur Guinness yofululira moŵa yoyamba Leixlip linatsegulidwa. Koma iye anatsogolera pali nthawi yochepa, patatha zaka 3 tate wa mtundu anasamukira ku Dublin ndipo lendi yofululira moŵa asiyidwa. Kumeneko mu 70s wa m'ma 18 anaganiza kusintha malangizo ndi kufanana ndi ale Porter akuyamba kuwira. Zinali mwanzeru. Ndithu kukoma kwambiri ziwanda "Guinness"! Mowa ndi kale pa nthawi imene anali zimagulitsidwa ku mayiko ambiri. Mwamsanga 1969 "Guinness" anayamba kugulitsa ku England.

Panopa, mwini wake wa mtundu "Guinness" ndi kampani "Diageo" amene chachikulu ofesi ili mu London. Ndi chifukwa cha zimenezi, anthu ambiri molakwa kuti England - ndi malo mowa "Guinness". Koma kwenikweni ndi chakumwa Irish. Tsopano kupanga mowa anakhazikitsa m'mayiko 50. Okwana oposa 15 mitundu umatulutsa. Mwa iwo wotchuka ndi "Guinness Choyesera", "okhonda Moŵa wa stout Owonjezera", "Guinness Choyambirira".

"Guinness Choyesera" - ndi chakumwa kumwa, mu kupanga amene wapadera «roketi chida» umisiri ntchito mabotolo ndi «mphako chida» kwa zitini. Ndi thandizo lawo ili mowa Irish "Guinness" afika kukoma kusodza. Komanso, kuyambitsa patenti cholinga kulenga kugonjetsedwa thovu. Pali mitundu ingapo ya zosiyanasiyana imeneyi, malinga ndi njira kupanga ndi ma CD. Kotero, "Choyesera Moŵa wa stout" pa "Guinness" - mowa kegs. Komanso, opanga apanga zosiyanasiyana wina enieni, omwe anali pansi kuzirala amphamvu - "Kuwonjezera Cold Choyesera Moŵa wa stout". Komanso likupezeka kegs. Ntchito kunyumba, malinga ndiAmene ya chakumwa, zabwino "Guinness Choyesera Surger" okhutira mowa wa osapitirira 4.3%.

"Guinness okhonda zopezeka Moŵa wa stout" nthawi zambiri amapezeka mu Africa ndi ku Asia. Iwo amakhala ndi thovu wandiweyani ndi fungo kutchulidwa a shuga zopsereza ndi caramel. Izi ndi mwachilungamo amphamvu ndi owawa mowa, koma simungathe kukoma mowa. Mbali imeneyi imagwiranso osiyanasiyana "Guinness". Mowa opangidwa mu UK kapena Nigeria, kukoma chosiyana ndi zina. Inde, m'mayiko amenewa kupanga ake si ntchito balere, manyuchi.

"Guinness Choyambirira" - izo zosiyanasiyana kuti kukoma ndi pafupi ku chiyambi, kuwonjezera pa mowa, amene anayamba kuphika chifukwa Arthur Guinness. Iwo ali kutchulidwa khalidwe fungo ndi kumasula mu mabotolo ndi zitini.

kampaniyo sasiya kumeneko: kukuza misika kukhala kupanga latsopano ndipo, ndithudi, kumaonjezera osiyanasiyana. Pa zaka zapitazi 10 wakhala yophika 2 mitundu, ngakhale kumasulidwa akhala okha. Kuwonjezera muyezo mdima mowa kampani umabala Moŵa wa stout, ndi amadziwika chifukwa cha zomwe ndi mowa okhutira yafupika (zilibe upambana mlingo 2.8%).