The kola ndi osiyana Pepsi? Koka-Cola ndi Pepsi-Cola: zikuchokera, ndemanga, mtengo

Lero, munthu aliyense mu dziko mosayang'ana mtundu uliwonse, fuko, ndi chuma chawo musazengereze kuti chakumwa "koka-Cola". Ndipo kwa azungu m'makalata 8 ndi wofiira maziko ndi onse lopatulika.

Kodi izo zonse zinayamba

Nkhani kumayambira Atlanta US mu May 1886. Kuti mwanjira apulumuke kugonjetsedwa kwa Civil nkhondo, anthu anayamba mwakhama ntchito mankhwala osokoneza bongo. Ndiye izo sizinali piritsi, ndipo zosiyanasiyana liqueurs, amene anali ngati maziko a mowa. Popeza anthu nthawi lalikulu iwo kutsatira moyo wathanzi, mankhwala asankha kulenga latsopano mankhwala akumwa, chimene chingalowe m'malo ndi chinthu china mu mowa, kotero kuti asataye makasitomala. Pophika, amene anakhala m'malo mwake, wotchedwa bongo.

Chodziletsa anthu amapanga pharmacist wotchedwa Steve Pemberton kusintha zikuchokera chakumwa "French Wine koka." Iye wakhala akufunafuna pophika kuti akhoza m'malo mowa, koma ali yemweyo katundu zimandilimbikitsa. Ndipo mwamwayi, adzam'peza mu masanjidwe kola zomera mtedza. Yonseyi chakumwa "koka" ndi Tingafinye wa kola, ndi pharmacist amalandira chida champhamvu kwa toning thupi, koma ndi kukoma onyansa. Kudzatenga iye nthawi yaitali kuti izo adzawonongedwa ndi okoma. Nakte kunali madzi wandiweyani, amene anagulitsidwa mu mabotolo a mowa. Anthu anagula izo zimandilimbikitsa (ngakhale wolemba yekha touted monga kumwa mankhwala kuti akhoza kuchiza kuwonongeka aliyense) ntchito pa hangovers ndi kuchepetsedwa ndi madzi wapampopi kukhala kosavuta kumwa.

Kodi wothwanima "Cola"

Kamodzi kudwala matsire wogula anapita mankhwala ndi kugula sanali enaake chakumwa "koka-Cola". Price chozizwitsa zikutanthauza zomwe yomweyo tichepetse kusapeza pambuyo kumwa, anali masenti 25. Popeza anagula zimandilimbikitsa, adafunsa pharmacist ndi kuchepetsa ndi madzi. Popeza wogulitsa waulesi kwambiri kupita ku mapeto ena mwa bwalo, kumene kunali mpopi, iye anaganiza kuchepetsa madzi ake koloko. Mlendo panthawiyo anali mwamtheradi zofunika koposa kuchepetsa kumwa wake, ndipo anavomera. Kulawa effervescent kumwa, wogula ananena kuti tastier kuposa madzi. Uthenga izi anaulukira kudutsa County mu nkhani masiku, ndipo aliyense ankafuna kukoma kwa latsopano "koka-Cola". Kuyambira nthawi imeneyo anayamba nyengo yatsopano - nyengo ya koloko "Cola".

Maonekedwe a wotchuka Logo

Frank Robinson - Munthu amene anapatsa dziko wotchuka Logo, amene pambuyo zaka 130 ntchito chizindikiro koka-Cola. Ndiyamika talente yake ya entrepreneurship pa "lamulo youma" mu Atlanta kugulitsa zakumwa 25 malita pa chaka kuchuluka kwa 1049. Ndi munthu yekhayo amene anakhulupirira mwa angathe kampani ndi mankhwala opangidwa ndi anakhalabe mu kampani mpaka imfa yake, pamene mlengi kumwa, kutaya anagulitsa 2/3 la pharmacist kuchepetsa ndi "coke" koloko.

Maziko kwa chilengedwe cha chizindikiro anakhala munthu woyamba wosasintha Spencerian. Kuyambira mu 1850 mpaka 1925 ntchito mwakhama makina magazini malonda ndi manyuzipepala. Robinson yekha mwa kulenga chizindikiro malonda, ananena mawu aulosi: "kalata C 2 adzayang'ana kwambiri malonda." Koma sanataye. Mu zaka zonse za nkhondo mpikisano koka-Cola mtunduwu kwambiri anaonerera kumsikiti ndipo ntchito pa chilengedwe cha Logos latsopano la mdani wawo red-ndi-buluu. Pakampaniyo kwambiri analasidwa yekha mu 1980, popeza anapereka dziko kalembedwe latsopano kulemba kudziwika kwa 8 makalata. Popeza iwo samakonda, ndipo anthu Sanayamikire kulemba zapamwamba, mtundu anabwerera wosasintha akale.

Mu 1958, pa koka-Cola chizindikiro limapezeka wofiira maziko.

1969 anawonjezera yoweyula woyera pansi makalata. Zinali zaka zambiri kenaka, ndicho mu 2003, yoweyula limodzi anawonjezera chikasu ndi chimodzi kuunika. Komanso kuwonekera thovu mokondwera.

Inde chatsopano Logo, analengedwa mu 2007, ambiri zosangalatsa. White yoweyula amakhala kachiwiri wosungulumwa.

2011 unali mwambo - kampani pokondwerera chikumbutso ake nambala 125. Ndipo sichifukwa kuti akonze chizindikiro latsopano? Pa maziko woyera limasonyeza chakumwa botolo ndi lolembedwa mu English «zaka 125».

Lodziwika bwino galasi botolo amakondwerera chikumbutso ake 100th - ndi mphatso amalenga chizindikiro latsopano.

Lero, chizindikiro chachikulu cha mtundu anataya maziko ake ndi makalata anamaliza wofiira.

The zikuchokera loyamba kumwa, ndi imfa mlengi wake

Ngakhale pamene malonda chakumwa chinawonjezeka ndi maulendo 40, ndalama si zokwanira kukhala kampani palokha. Ndipo chifukwa chisankho resell ambiri a kampani, mndandanda wa zomwe zinalembedwa ndi Pemberton, anatsegula dziko chinsinsi Chinsinsi zimandilimbikitsa "koka-Cola". Zosakaniza m'gulu: ndimu, nutmeg ndi laimu mafuta, nutmeg Tingafinye, vanila, lalanje elixir, tiyi kapena khofi, mafuta yotengedwa maluwa lalanje ndipo, ndithudi, ndi Tingafinye wa mbewu zosiyanasiyana.

August 16, 1888 Pemberton, pokhala munthu wosauka masamba dziko lino. Ndipo zaka 70 zokha kenako manda ake mwala tombstone anaonekera.

Kutchuka yaitali

Wopemphapempha Irishman aza Kendler, amene anabwera Atlanta ntchito ndi kuchipeza chabe $ 1,75, iye ankakhulupirira kuti dziko latsopano kwenikweni chimwemwe. Patapita kanthawi iye amapezera ndalama zambiri ndipo amasankha kugula Akazi Pemberton wotchuka Chinsinsi kumwa. Purchase zinamulepheretsa ndalama zambiri. Iye amayenera kugula kwa $ 2,300.

Ndi m'bale wake ndi anthu ena awiri anapeza alipo mpaka pa tsiku koka-Cola Company. Chofunika Makampani chizindikiro, amene wakhalapo kuyambira 1886, aza m'kaundula wa January 31, 1893 mu United States.

M'chaka choyamba cha kampani yololedwa mwalamulo anabweretsa patsikulo. Kwa masiku 365 anapeza anakwana $ 50, pamene chopereka anali 70.

Koma aza anakhulupirira kampani yake, ndipo ndithudi, mwamsanga 1902 inasanduka otchuka ndi kupeza madola 120 zikwi pa chaka.

Ngati mlengi wa kumwa amati Pemberton, kampani ndi Kendler bambo kuti kuyambira chiyambi cha kumwa, kutanthauza kuchokera 1886 mpaka 1912, kusandulika koka-Cola mu chakumwa wotchuka kwambiri wa West.

mfundo zosangalatsa

Ndipotu chiwerengero 1. woyamba chikwangwani malonda msonkhano, analenga Frank Robinson mu 1904, chagona mu boma la Georgia - mu mzinda wa Cartersville.

Ndipotu nambala 2. May 2013 sizidzakumbukiridwa kwa anthu nthawi yaitali la Singapore. Wamba odutsa muli zakumwa womasuka ku kampani koka-Cola. Bank anaperekedwa "Cola" ndi madera 2, potero kulimbikitsa anthu kuuzako ena chimwemwe.

Ndipotu nambala 3. "koka-Cola" - chakumwa chotchuka kwambiri. Aliyense wachiwiri ataledzera magalasi a 8000.

Ndipotu chiwerengero 4. Ikani mbale ya "coke" nyama yang'ombe kwathunthu kotero mu masiku 2.

Ndipotu chiwerengero 5. Ngati inu kutsanulira mu dziwe lonse chopangidwa ndi chakumwa "koka-Cola", ndiye akhoza kutenga kuviika nthawi yomweyo anthu mamiliyoni 512.

Ndipotu nambala 6. Ngati chakumwa cha analengedwa kuti nthawi zonse kukhalapo, kutsanulira mu mabotolo ndi mumuike mu mzere, unyolo wa chakumwa otchuka zofewa nthawi 4334 adzatembenuza lathuli.

Ndipotu nambala 7. Izi ndi kampani choyamba kuti waika malonda ake Pushkin Square mu 1989 mu Moscow.

Ndipotu chiwerengero 8. Kampani ndi kuthandizira yaitali kwambiri Games Olympic. Iwo anayamba mgwirizano mu 1928.

Koka-Cola enaake chakumwa

Reviews za kukoma chakumwa ali paliponse abwino, koma kukambirana osiyana mu maonekedwe ambiri anapambana harmfulness la mankhwala. Kumene, m'pofunika kugwirizana ndi chakuti si mankhwala zothandiza, koma kodi ndi chifukwa chotero otaya yaikulu ndemanga pa mavuto ndi pa nthawi yomweyo Mega wake pa misika Russian ndi zakunja? Likukhalira, anthu akukuwa kuti ndi zoipa, koma ayi kugula. Mfundo malonda ndi luso ogula chidwi. Ambiri ndemanga kuti kugula katundu, "coke" mwa magawo kwalembedwa, chifukwa aliyense amafuna kuti mphatso. Ndipo tikhoza kunena motsimikiza kuti mtundu uwu amatha bwino kulimbikitsa wanu mankhwala. Chakwanira kukumbukira zimene chisangalalo chifukwa kanthu pa Games Olympic ku Sochi. Anthu zikakokoloka kutali maalumali sodas ku koka-Cola, akuyesera kuti mphatso Olympic chimbalangondo, t-sheti kapena magalasi. Tsopano, kumbukirani, chimene inu kusonkhana Chaka Chatsopano?

Kumene, ndi wofiira "galimoto la chisangalalo", umene chaka akutionetsa koitanira "koka-Cola". Choncho, chirichonse chimene ndemanga zoipa maonekedwe ndi anthu kapena kulalata za kuopsa kumwa, anthu nthawi zonse kugula izo!

The odana wosatha

16 June 1903 Company PepsiCo chomwe pambuyo kunapezeka kuti yaitali mpikisano wa mtundu koka-Cola anawalemba.

The First World nkhondo, kapena m'malo zotsatira zake, anachita 1921 ndi nthabwala wankhanza. Zamgululi tsiku lililonse anabweretsa kuchepa ndalama. Chifukwa cha zimenezi, kampaniyo zinatha ndipo mu 1928 akuyamba a boma. Koma patapita kanthawi izo outbids Charlie m'matumbo.

Pa Depression Wamkulu wa 30s anayamba kuukira pa mtundu "koka-Cola". Price 6-nusu botolo anali 5 masenti, PepsiCo malonda yomwe inkakhala chakuti iwo ndinayamba kugulitsa mabotolo 12 nusu pa mtengo womwewo. Bwino amenewa kusuntha wakhala kudziwika pasadakhale. The kampani "koka-Cola" anali okha 1 biliyoni 6-nusu botolo lake, ndipo ndi laling'ono kwambiri, ndi makina kuti kugulitsa zakumwa awa, atenge ndalama zokha mu zipembedzo za masenti 5. A koka-Cola Company sanathe kukhazikitsa phindu osiyana. Choncho, kuchuluka kutchuka kwa mpikisano wa. Icho chinali kugonjetsa mdani, chifukwa pa nthawi imeneyo, PepsiCo anatha kugulitsa mabotolo oposa biliyoni 5 "Pepsi".

Koma koposa zonse chidwi ndi malonda ndawala 1970 pansi udindo "Best kusonkhanitsa osankhidwa khungu." Aliyense ayesa kuti "Cola" ndi "Pepsi" kenako sankhani chakumwa lapamtima. Ndi mphambu 3: 2 Nkhata mtundu PepsiCo. Pambuyo pake, kutchuka kuchuluka kwambiri.

Ngakhale koitanira "koka-Cola" sanathe kusonkhana TV malonda awo zisudzo ambiri, othamanga ndi oimba, monga anachitira kampani PepsiCo. Zamalonda ndi momwe mulinso otchuka monga Lionel Messi, Pinki, Ayshvariya Ray, Fergie, Beyonce ndi ena ambiri. Kutchuka kwa "Pepsi" nthawi zawo zinathandiza kuti Khrushchev yekha. Padziko lonse, kufalitsa chithunzi cha ulendo wake ntchito ku United States, kumene kumwa chakumwa wothwanima. malonda kwambiri mu USSR sanali, kenako anthu ambiri anathamangira kuyang'ana m'masitolo mankhwala malonda.

Koma koposa zonse nyenyezi zamalonda oimba ndi oimba. Mmodzi wa iwo anali Mfumu ya Pop Maykl Dzhekson.

enaake nkhondo

Kumwa "Pepsi-Cola" inatuluka mu 1890, kutsatira "koka-Cola". Ndipo patapita zaka zambiri mkangano wa zopangidwa izi sikuthetsa, koma M'malo mwake, ayamba liwiro kwambiri. Pachimake pa kutchuka "Pepsi" anabwera 30-40s, pamene kampani analenga malonda, moganizira America African.

Patapita zaka, kampani zinatha, ndi mlengi wa chakumwa "Pepsi-Cola" Caleb Bredema bwalo amakakamizidwa kuuza Chinsinsi, amene kwa zaka zambiri anali chinsinsi kwambiri kulondera.

Ngati zikuchokera kwa "koka-Cola" akadali yemweyo, "Pepsi-Cola" kusintha zambiri. Osati aliyense ndi kukolezera zakumwa enaake kunena kuposa "Cola" chosiyana ndi "Pepsi." The shuga okhutira mankhwala onse ndi 11%, koma pazifukwa zina, "Pepsi" anapambana macheke ambiri? Mfundo yakuti "Pepsi-Cola" mafuta palibe ndi mapuloteni. Koma zimenezi sizikutanthauza kuti m'pofunika kwambiri kuti "Cola". Ndi pamaso panu kugula chilichonse zakumwa izi enaake, kumbukirani kuti ndi kuchuluka kwa shuga (11%) anakhala chiyambi chabwino cha chitukuko cha matenda a shuga ndi chokwanira, ndipo pang'onopang'ono wawononga dzino enamel.

Ngati inu kupeza yankho la funso kuposa "Cola" chosiyana ndi "Pepsi" m'bwalolo ndale, tikhoza kunena izi: Republican woyamba thandizo, ndipo chachiwiri - ndi Democrats. Ndipo okha "Pepsi" mfundo anatha kupambana, monga kampani anathandiza Barack Obama. Koma wotchuka kwambiri mpaka limabweretsa kampani "koka-Cola". Tikumbukenso kuti makampani onse zikukangalika ukulipirira maphunziro ndi kupereka pachaka, ophunzira za amapereka 3,000.

pali kusiyana Kodi

Wamba ogula sadzamva bwino poyerekeza "Cola" chosiyana ndi "Pepsi." Lero iwo ndi fungo chomwecho ndi kukoma. Akatswiri akukhulupirira kuti akaika kapu ya chakumwa ndi mzake, ndiye, kudzayesa iwo, inu simutha kuzindikira kusiyana pamaso panu. Ndipo ngati iwo amanena mwasankha "coke". Wogula kusankha mankhwala makamaka kudzera chikoka malonda, ndipo amanena kampani izi zimakhudza amphamvu kwambiri pa ubongo wathu.

M'zaka za nkhondo ziwiri zopangidwa otchuka ku funso lakuti: "Kodi" Cola "chosiyana ndi" Pepsi - ndipo sanathe kupeza yankho yeniyeni "?". The yolimbirana ulamuliro zakhudza okha kusiyana kwa malonda ndi malonda amayendayenda, koma zikuchokera zakumwa wofanana ndi chinsinsi chomwecho. Ndipo njira latsopano kutatha kulimbikitsa Pepsi ndi koka-Cola makampani m'gulu maziko a ambiri malonda ndi malonda mabuku.

Kodi zikuchepa ndi moyipa anachita kwa anthu kapena kumwa kwambiri za chokoma, koma zoipa zakumwa enaake a zopangidwa ndi awiri, amene koposa theka la zaka, kudana ndi mzake, anthu padziko lonse chaka chilichonse udzanyeketsa iwo lalikulu zedi.

Kodi akufa zaka zambiri zapitazo, mu umphawi Mr Pemberton tiyerekeze kuti patapita anakhazikitsa zolinga mankhwala chakumwa amakhala otchuka, ndi kuti United States of America, kumene mayina mtundu wake aposa mndandanda wa mayiko amene ali ambiri ankadya kumwa, amene amalenga wotchuka koka-Cola kampani?