Nsapato Zima Nike - mkulu khalidwe ndi odziwika chizindikiro

Kwambiri kutchuka mu dziko la makono a masewera komanso nsapato wamba kutenga kampani Nike. Ndipo palibe mwangozi. Pajatu bungwe Sportsmen: Fil Nayt, wothamanga ndi mphunzitsi wake - Bill Bowerman. Ndipo ngati si iwo, kufunika kokhala zakuthupi khalidwe limene anapanga nsapato iliyonse. Nike, kampani, mbiri udindo wake kuyambira 1971. Patatha zaka zisanu ndi ziwiri, kampani wakhala mmodzi wa atsogoleri msika, ndi mtundu wapeza kuzindikira lonse. Mwa njira, dzina kampani anapatsidwa ulemu wa mulungu wamkazi Nike (nthano ya Greece), ndipo wotchuka chizindikiro mu mawonekedwe a sitiroko (kapena "mudzichonga"), limaimira phiko losagonjetseka mwana wamkazi wa Sitimayo inagunda ndi Styx.

Aliyense wothamanga maloto za kuwina! Choncho kale mu 1971 izo linaperekedwa choyamba zothamangira Nike. Phil Knight, amene anali wopambana pa masewera othamanga ngati wina aliyense anadziwa kufunika ndi zabwino kwambiri, mkulu khalidwe anapanga nsapato, imene pa nthawi yomweyo ayenera mwachilungamo mosavuta (ndi amene adzatsogolera nkhondo). Ndipotu, nsapato omasuka ndi kofunika kwambiri chifukwa maseŵero! Patatha zaka zinayi, Bill Bowerman kuwongolera zidendene za nsapato, kupanga izo corrugated, amene amathandiza kusintha othamanga kukankha poyamba ndi kuchepetsa kulemera zitsanzo.

Zonsezi kampani, ndipo, ndithudi, nsapato yozizira ya Nike, ndi wodalirika, mayiko, chitetezo, ndiponso pa nthawi yomweyo wotsogola maonekedwe. The kampani amagwirizana ndi odziwika akatswiri othamanga: Maria Sharapova, Michael Jordan, Fernando Torres ndi ena ambiri. Iwo kusankha chitonthozo ndi khalidwe ndi khalidwe zopangidwa kampani. Anthu amene amasamala za iwo okha, bwinobwino wosakanikirana ndi kusankha nsapato. Chifukwa zingamvekere omasuka kuyenda ndi, Chofunika kwambiri, thanzi la mapazi. Makamaka nthawi yozizira, pamene frosts kwambiri ndi chipale chofewa. Zima nsapato Nike adzapereka kutentha pa mpweya aliyense kutentha! ndichikopa ndi ubweya, amene, ngati bwino kusamalira mankhwala kwa nthawi yaitali kukhala zaukhondo ndi zokongola. Komanso, zitsanzo kuwasindikiza ndi cholimba, agwirizane ndi kukula ndi yosamalidwa bwino phazi.

Nike Zamgululi (yozizira nsapato kuphatikizapo) popanda chifukwa imatengedwa wabwino masewera, ndi pakati nsapato tsiku ndi tsiku. Mkulu khalidwe zipangizo ntchito yopanga, monga suwedi zikopa zachilengedwe ndi ubweya (kale otchulidwa). Mwa njira, ichi angatchedwe ndi mankhwala zamakono. Nsapato ichi, kuchepetsa katundu pa msana pamene akuthamanga mothandizidwa ndi cushions mpweya pa m'mbali mwa yekha, Komanso kupsa snugly phazi, kuteteza kuti asavulale. Nike akatswiri amayesetsa kuonetsetsa kuti nsapato anali omasuka kwa masewera ndi koyenda. Mwina izi ndi zimene anapanga mankhwala kampani wotchuka. Khalani limasonyeza kuti kufunika ndi ngati yozizira ya nsapato Nike, ndi chilimwe / Demi.

The kampani ya Nike, kutsegulira kamodzi kokha nsapato zamasewera, tsopano odziwika mtundu lonse, amene ali mu uthunthu wake osati kwa amuna, akazi ndi ana nsapato zolinga zonse, komanso gulu lalikulu la zovala, amene ali otchuka kwambiri komanso. Zingakhale bwino kuti ugule nokha chinachake? Ndipo, mu kuchita, kukhala ndi madalitso mankhwala kampani! Makamaka zogwirizana ilipo yozizira Nike nsapato mu zikhalidwe za Russian yozizira.