Marketing - ndichiyani? System, bungwe ndi msika mankhwala

Yatsopano mafakitale ndi malonda njira pakampaniyo, kubweretsa phindu lochuluka, sizingachitike popanda wopindulitsa malonda bungwe. Cholinga chachikulu cha zomwe ndi kukhazikitsa tokha Dipatimenti malonda mu bungwe lirilonse - yabwino kusankha embodiments anapatsidwa anakonza malonda mu gawo makamaka msika.

Choncho, phindu Kupanga chifukwa kumakumana kufunika ogwira ogula kutenga nkhani zawo chidwi mwini chuma.

Udindo wa malonda zinthu kumsika

Simplistically tikhoza kunena kuti zogulitsa - zochita za kugwiritsa ntchito chotsirizidwa, womwenso ntchito zosiyanasiyana.

1. Kugwiritsa zofuna kuphunzira ndi zokonda ogula.
2. Ngati ndi kotheka, izo facilitates kusintha njira malonda maukonde kupanga umalimbana patsogolo makhalidwe Mkhalidwe katundu. Komanso bwino chisanadze malonda ake kukonzekera (maonekedwe ndi katundu wa ma CD, kusanja, atanyamula, ndi zina).
3. Zolemba malire chiyerekezo cha mbali zonse za mankhwala ndi makonda kukoma kwa ogula amalola Mlengi kuti kwambiri kusintha mpikisano zawo kumsika.
4. Mulingo woyenera dongosolo yogawa Mzimuyo Mwachangu zabwino za ndondomeko kupanga. Izi zikutibweretsa mu phindu kwambiri kenako.

Features wa mfundo malonda mu kukhazikitsa njira yopanga

malonda bungwe kumafuna woyamba bwino Kukwezeleza mankhwala kapena katundu Nagula kumsika ndi gulu yosalala midzi iwo. Dongosolo msika ubale imalongosola munthu njira dongosolo lonse la kumanga ubale mafakitale ndi kulankhula ndi ogula. Zofunika kwambiri ntchito yomwe ogwira apadera kuchita zinthu malonda mu kukhazikitsa mankhwala enieni (makamaka limatanthauza zina zamakono ndi mankhwala sankadziwika).

Sales katundu ogula dongosolo ali kusiyana kwambiri kwa kugulitsa katundu ndi zinthu za ulimi. Zikatero, zomangamanga onse wapangidwa ndi ochepa ogula nkhaniyo. The chifukwa limasonyeza pafupi opanga ndi makasitomala amakhala ndi mtundu winawake wa ubale contractual, komanso dongosolo mitengo ndi kuchuluka mwachilungamo yoikika phindu. Mu njira iyi, mwa kundipatsako msika kuonjezera malonda muyenera kuyendera ogula zonse, amene ali ndi chidwi angathe kukhala ndi kukhala zinthu zambiri za mankhwala ntchito.

Ubale wa nzika za msika wa mowa

Sales - ndi dongosolo la ubale pakati pa zisudzo imachitika m'madera chofunika ndalama posinthana ndi zosowa zawo malonda. Mu dongosolo ili, chinthu amachita mankhwala msika zisudzo - ogula ndi ogulitsa, komanso zosiyanasiyana owayimira zimene zimachititsa mathamangitsidwe cha machitidwe a uphungu wonse ndi ubwenzi mafakitale. Cholinga chachikulu cha pa kusanthula mpikisano ndi kupeza deta zofunika kuti kupereka ubwino mderali.

Kusankha njira mulingo woyenera

Mu kuphunzira za mphamvu komanso zofooka za otsutsa kafukufukuyu iwo amakhala zigawo msika. Mukamakambirana zimene ogula njira ntchito ndi mpikisano, anachititsa: Analysis wa patsogolo katundu, mfundo mitengo, mtundu ndi malonda yokopa, kukula kwa ntchito kugwirizana, ndi zambiri. mosamala kwambiri kuphunzira zinthu, maluso ndalama ndi anthu amene akutsutsana ndi kupanga kasamalidwe bungwe ndi ntchito zamalonda. Chifukwa, pali mwayi wosankha:

• mungachite bwino kukwaniritsa udindo kwambiri n'kopindulitsa mu msika;
• mitengo mumaganiza Strategic katundu mpikisano;
• mumaganiza amasokoneza, katundu ndi ntchito.

Kuphunzira lingathe

Kuwonjezera kuphunzira mpikisano, ayenera pansi kudzifufuza mosamala ndi kudzikonda malonda mankhwala msika, ndi chilimbikitso cha ogula khalidwe mkati ndi zimene kudziwa zochita zawo, komanso dongosolo ndi chikhalidwe cha mowa ndi kufunika ogula. The chifukwa chenicheni cha kusanthula izi ndi kupeza mitundu yeniyeni makasitomala, chitukuko zitsanzo za makhalidwe awo pa nkhani zosiyanasiyana ndi mlingo ankayembekezera akumufuna. Njira yabwino pofuna kuchepetsa mavuto malonda - kupeza mankhwala mosamala kwambiri likufanana zofuna za makasitomala.

Lofotokoza ntchito za akuneneratu zokonda msika, ku gulu makasitomala onse ndi kusankha zigawo zoyenerera kuti adzakhala akulimbana malonda ndondomeko ya kumalo a ntchito. Popeza kuti malonda - ndi imodzi mwa ntchito zikuluzikulu za malonda, ndi zolinga njira chitukuko ndi njira ya lingaliro lawo kuonjezera mphamvu kulamulira mowa ndondomeko. Izi zachitika ndi kusintha makonda ogula ndi katundu ogula katundu.

Malonda a mankhwala ndi kuwalimbikitsa

Kukwezeleza Sales kumachitika ntchito njira yoyenera kukhudzana mofulumira ndi utithandize chidwi cha munthu zigawo tsintho msika.

Sales akhoza chinawonjezeka ndi kulimbikitsa anthu kugula chifukwa:

• mitengo ŵakwenera ndi kukwezedwa;
• zionetsero;
• Kufalitsa probes, zitsanzo ndi makuponi;
• bwana kubwera kwa ndalama zimene zimagwiritsidwa;
• yowala ndi wokongola ma CD;
• bungwe kupikisana zosiyanasiyana ndi mavocha Ngongole;
• amapereka mankhwala umafunika ndi zina zotero.

kukula Policy malonda

Kudzutsa gawo malonda kumachitika pogwiritsa ntchito Kuyamikira chifukwa kugula, kufalitsidwa kwa katundu ufulu akamaziwononga, kukwezedwa olowa ndi mipikisano wogulitsa. The chidwi cha anthu ogwira malonda ndi mafakitale mu bungwe akwaniritsa kumayambiriro mapulogalamu bonasi ndi mpikisano, komanso maofesi msonkhano.

Yotithandiza Ogulitsanso katundu anapanga mosavuta kuzindikira apatsidwa fano wosaiwalika. Opanga akuyesera kuonjezera buku la okwanira ndi kuukitsa chidwi yogwira malonda wothandizira.

Kusankha popezera mpata bwino ogula zimadalira zinthu zenizeni, koma yolondola ndi phindu la kafukufuku malonda akhoza kwambiri kuwonjezera mwayi kugonjetsa ndi udindo waukulu ku msika kugulitsa katundu. malonda kwambiri kothandiza - ndi mndandanda wa njira yabwino kwambiri kukhazikitsa katundu wa ogula kuonetsetsa mpikisano kampani.