Kodi kuphunzira gwero la magalimoto?

Internet magalimoto kanthu kena kuposa Uwerenge alendo ku gwero intaneti. Pakali pano, zonse anakonza kuti magalimoto ndi makiyi a profitability cha polojekiti. magalimoto osiyana kubweretsa ndalama osiyana, koma chinthu chimodzi nthawi zonse: nthaŵi zonse ayenera kukhala woposa ndi pa mphindi. Tidzayensa kuunikila mutu wa magalimoto ngati kuli kotheka mwatsatanetsatane, kuyankha mafunso onse waukulu ati okhudza magalimoto oyamba oyang'anira masamba awebusayiti.

magwero magalimoto

Magalimoto sangathe polenga kanthu monga inu simungakhoze basi kusindikiza ndalama. Alendo ayenera kubweretsa ena, magwero zikuluzikulu kale anapambana omvera yake. Tiyeni tipeze chimene magwero magalimoto alipo lero:

• injini kufufuza;
• Intaneti;
• mafoni atumiki;
• bookmarks mu osatsegula;
• makonde ndi maonekedwe;
• kuchokera mzere malonda;
• Intaneti malonda;
• zina.

N'zochititsa chidwi kuti m'pofunika kukhala Njira ina monetize ukonde polojekiti yanu kukatenga njira zofunika kukula kupezeka. Ngati mukufuna kupanga ndalama malonda, mukhoza kugwiritsa ntchito njira iliyonse ya magalimoto, kuphatikizapo malonda. Koma malo ochititsa si ndakuwonetserani, chifukwa ntchito zawo chitsanzo zikutanthauza zasungidwa pa malonda malonda ndi magalimoto akagulitse zodula ndi nkhani ina. Choncho, ife kaye magwero a ufulu magalimoto.

Momwe alendo ufulu

Kulumpha kuchokera ku gwero lina ukonde kuti wosuta wina Internet angathe anapeza kugwirizana kapena pogwiritsa ntchito search engine. Zosintha onse kupereka wambiri njira ufulu kupeza magalimoto. Pansipa, ife azipereka zitsanzo zofunika kuti magalimoto ku zinthu zazikulu:

1. Search Zipangizo. Kufika pamwamba la zotsatira ndi zovuta kukatenga wapadera zamalankhulidwe mafunso pakati kufufuza. Pansi zopempha izi afunika alembepo nkhani kuti idzafotokoza mfundo zenizeni.
2. Social ngati "Vkontakte" ndi "Facebook" angalenge magulu chidwi anthu. Kudzaza magulu awa zili chidwi ndi kusiya ulalo mu maseva ena onse, mungathe imbani wolembetsa, amene kenako n'kukhala omvera webusaiti wanu.
3. Mtumiki mafoni zipangizo kuthandiza ntchito ya bots macheza. Mutha kupanga ena Bot ndi mayankho zachilendo ndipo anthu kuponyera kumbali limasonyeza wina ndi mzake izo. Kotero inu mupeza omvera ndiye angathe n'kukhala ochuluka pa tsamba lanu.
4. Ngati inu kale makhalidwe magalimoto ku zinthu zosiyanasiyana, yesetsani kupanga anthu anawonjezera malo anu okondedwa anu ndipo pitani nthawi zonse.
5. Makonde chidwi, monga "Peekaboo" kapena "Habrahabr", zokwanira zosungunulira omvera. Ngati inu zarekomenduete kumeneko nokha, inu adzatha mwakachetechete kulimbikitsa malo anu kapena mankhwala.
6. Anthu amapita kunja ndi kuyang'ana zikwangwani lapansi. Njira malonda ntchito bwino lalikulu lonse malonda bajeti.
7. Online malonda ali mitundu yosiyanasiyana, ndipo ndi bwino kuti atipatsa akatswiri bwino kufotokoza zolinga zanu ndi zolinga.

magwero watsopano wa magalimoto

A gwero latsopano magalimoto kuti zipata anu angakhale Mwachitsanzo, magalimoto ku ntchito mafoni.

Alendo sitolo Intaneti kukopeka ndi thandizo la zipangizo monga "wa Yandex.Market" amene amasonyeza sitolo ndi mitengo kuthungo. Ngati simufuna kapena sangathe kuchepetsa mtengo - monga kusintha chiwerengero pa website polankhula ndi kasitomala pa foni, yesani kumuuziratu mtengo ndi pang'ono kuposa ananena pa webusaiti. makasitomala ambiri safuna kufuna kukonzanso sitolo ndi kugwirizana kugula. Mukhozanso ntchito doprodazhy (apsely) kwa makasitomala a zofunikira izi.

News aggregators, ngakhale wamkulu monga dziko, koma oyang'anira masamba awebusayiti ambiri ali underestimating kufunika kwake. Ngati inu kuwonjezera ofalitsa nkhani amva anu angapo okwanira aggregators mukhoza ambiri a magalimoto ndi okha ndi iwo. Ndipotu anthu ndikufuna kuwerenga nkhani mu malo amodzi, koma kuthamanga pa Intaneti pofufuza yaing'ono cholemba chake chaching'ono.

malonda Contextual

Mu ena niches malonda kulowa SERPs pamwamba pafupifupi opanda chiyembekezo, choncho malonda contextual amakhala wotsimikizika cholinga. Atakhala nkhani ndi luso amene achite izo. M'pofunika kudutsa mndandanda yaikulu nfundo yaikhulu imathandiza mndandanda woyera wa masiku ndi kupeza kuthekera mawu negative. Ndiye muyenera zikhudze omvera, kusankha zipangizo malonda, kuchititsa mayesero, ndi zinthu zina zambiri. Mwachidule, ndi bwino kupatsa kampeni wodziwa munthu, ndi bwino malonda bungwe. Chifukwa ukatero kulankhulana zonse ndi yoimba ndi chikhulupiriro kuti magalimoto njira si mawa lidzadzala, ndipo mupitiriza kulandira mabuku kofunika alendo malo.

A dongosolo ofanana ntchito nayenso teaser malonda ndi kutsata pa Intaneti. Ngati mukufuna kupeza makasitomala kapena magalimoto yopindulitsa - kukonzekera ntchito pa magawo a msonkhano.

Kodi mukudziwa magwero mpikisano magalimoto

Zovuta kumvetsa ndipo ndi utumiki otchuka Similarweb.com

utumiki Zimenezi zimathandiza kuti aletse pafupifupi kuchuluka kwa omvera mwezi, magalimoto ndiwe wa dziko ndi magwero magalimoto, kusintha kutumiza ndi kulolerana chikhalidwe. "Similarveb" zabwino kafukufuku ndi akhakula mpikisano, koma manambala amakhala kwambiri zolakwika. Mukhoza onani ichi mwa kupenda mothandizidwa ndi wanu webusaiti.

Nthawi zina mungazipeze pa malo kauntala ziwerengero Live Internet si achinsinsi kutetezedwa. Pankhaniyi, mudzatha popanda vuto lililonse kuona ziwerengero wa gwero la. Koma bwino uyu akubwera kawirikawiri, chifukwa palibe munthu amene akufuna kuwala mawu ndi masamba itagwa pamsewu pazipita.

Kuthandiza ndi ntchito kuti mudziwe magwero a magalimoto wa anthu angathe ntchito zotsatirazi:

• alexa.com;
• compete.com;
• Semrush.com;
• Quantcast.com.

Kuwonjezera misonkhano muyezo, pali mwayi kuti mukufuna malo tsopano kugulitsa kuwombola Telderi.ru malo. Ndiye inu akhoza kungoyankha kulemba wogulitsa ndi kupeza zofunika deta onse zowerengera popanda udindo kugula.

Kumvetsetsa magalimoto analandira

Pofuna kuyambitsa gudumu, yesani ziwerengero ntchito "Yandeks.Metrika" kapena mungagwiritse ntchito kusanthula ngati utumiki Google Analytics magwero magalimoto. Zida onse ndi mphamvu zokwanira, ndipo amaona zolinga zovuta, anapereka utm-zolemba ndi zina zotero.

"Yandeks.Metrika" ali wochezeka wosuta mawonekedwe kuti amalola mwini malo kwa paokha kuthana ndi ziwerengero zofunika kuti deta odulidwa, lipoti masiku ena ndi zizindikiro, ndi zina zotero. D. Koma utumiki ku Google ndi zambiri Integrated ndi malonda ake contextual Ad mawu.

Chandamale gwero magalimoto

ziwerengero utumiki "Google Analytics" imapereka zinchito zolinga kolowera. Cholinga Mwanjira imeneyi kungakhale kanthu amalandira kukwaniritsa kutembenuka. Izi akhoza kulamula, kulembetsa pa malo, anapanga repost ndi zina zotero. Bwino anasankha mipherezero kulola zina mokwanira kuunikira ziwerengero ndi kuti kwenikweni nthumwi chitsanzo, popanda kuika zolinga za dongosolo n'kovuta kukambirana za wounikira olondola a mphamvu ya Intaneti malonda.

Zolinga ndi anazindikira ndi wosanjikiza ulaliki akhoza chimatanthauza zowonetsera kapena masamba amamuona alendo, kapena chiwerengero ena a iwo. cholinga kukhala ndi ndalama ofanana. Pankhaniyi, mlingo kutembenuka adzakhala mwatsatanetsatane pa mtengo uliwonse kutembenuka, amene adzamvetsera mitundu n'zofunika kwambiri. Kungakhale Mwachitsanzo, pazipita kapena osachepera kuchuluka kwa iwowo pa Intaneti.

Pali 5 mitundu zolinga taonera mu tebulo pansipa.

Kodi kukhazikitsa zolinga Analytics Google

Kuwonjezera cholinga chatsopano mu Google Analytics, muyenera kupita ndi gulu boma, kenako chandamale gawo - 'Add cholinga.' Kenako, muyenera kutsatira malangizo:

1. Nenani dzina ndi mtundu. cholinga akhoza kutchulidwa Mwachitsanzo, tsamba chikuyamba ndi osatsegula atamaliza kuti ndi kugula kapena amamvera chifukwa imelo-Kalatayi.
2. Muyenera kukhazikitsa ulalo wa tsamba chandamale. Ngati ndi kotheka, mukhoza perekani njira chandamale kanthu ndi mtengo wa kutembenuka ndi.
3. Pangani chandamale.

View malipoti pa zolinga zimatheka ndi mphamvu ya kutembenuka, mukhoza kuona "Kutembenuka" posankha boma pali "Zolinga". Apa tionanso nkhani za kupita patsogolo ndi kuti mitengo kutembenuka, kudzakhala nkhani kupezeka pa mtengo ndalama za zolinga. Menyu "Goal" kukuuzani deta mu mawonekedwe mawonekedwe.

The "Magalimoto Sources - Ad Mawu" amalola kuti younikira mphamvu ya malonda pa magulu malonda, misonkhano, mawu, mafunso kufufuza.

Funsani mwachindunji

mwachindunji magalimoto gwero amachititsa kwambiri a mafunso kuchokera kwa ogwiritsa ziwerengero ku Google. Direct mawu yomasulira kwa English amatanthauza "mzere", kulingana ndi kupezeka ndi mlendo amene wabwera mwachindunji malo anu, yomwe bookmarks.

Voterani kuyitana mwachindunji akhoza mwachilungamo molondola kusonyeza khalidwe la malonda gwero olumikizidwa ku makina, malinga ntchito. Ngati ayi - ndiye bwino, ndiye owerenga anu zonse choyenerera.

magwero Analysis magalimoto

Analysis wa wandiweyani magalimoto gwero kumatanthauza kugwira ntchito ndi "Google Analytics".

Iwo idzafotokoza lipoti, zimene kawirikawiri amagwiritsidwa ntchito kuwunika. Tsegula ndi kusankha "Magalimoto Sources" ndiyeno kusankha "magalimoto onse". Chinthu choyamba chidwi Zithunzi za chiwerengero cha kusintha anagawira tsiku, komanso pa nkhani.

Yoganizira zambiri alemba pa gwero ndi kusankha izo kwa mndandanda ambiri. Tsopano inu akhoza kukambirana mwatsatanetsatane munthu magalimoto gwero kuphunzira zinthu zosaoneka pa ndandanda ambiri. Ife ntchito sefa wa chizindikiro zina.

Kenako, mukhoza sintha zoikamo ngati mukufuna, kuyesa malingaliro osiyanasiyana zowerengera, kutsimikizira kapena kukana iwo.

Musati pachiswe ndalama

Ziwerengero - palokha sayansi mwambo ali mavuto ambiri pamene zinthu mwachilengedwe kwenikweni ayenera kutanthauziridwa osati monga izo zikuwoneka. Choncho, ndalama zambiri mumakhala pa magalimoto analipira njira, wamkulu chiopsezo kuti molakwika kumasulira deta ya zitsanzo zosankhidwazi zowerengera. Choncho, ntchito imeneyi ndi bwino outsource kuti akatswiri.