Kayendedwe ka moyo wa gulu ndi mbali yake yaikulu

Bungwe lirilonse ndi mtundu wa chamoyo wamoyo, amene amatenga gawo ena mu chitukuko. Izo zonse akuyamba ndi kubadwa kwa kampani, pambuyo umene pang'onopang'ono kupeza mphamvu ndi chikoka, kukwaniritsa bwino ndiponso mphamvu. Komabe, aliyense mkombero moyo wa bungwe ali kutha, ndiyeno potsiriza sanatchulidwenso ogula malonda. Kumvetsa zinthu zimene zimakhudza ndondomeko imeneyi, m'pofunika amapenda ntchito zonse za kampani mwapang'onopang'ono.

Choncho, muyenera kuyamba ndi kufotokoza magawo chachikulu, imene inadzachitika iliyonse kapangidwe gulu, analengedwa kuti apindule chifukwa cha kuchita malonda:

1. Gawo nucleation. Poyamba, pali lingaliro limene likugwirizana ndi wosangalala aliyense zofuna kuzindikiridwa m'deralo. Pambuyo pa zimenezi, pali anthu akhama amene angathe kumasulira lingaliro ili mu zenizeni, chifukwa mu malonda amene chachikulu cholinga chimakhala zosowa za izi kapena kuti dera la anthu m'dera ntchito iliyonse. Kayendedwe ka moyo wa bungwe pa siteji zimenezi zimaphatikizapo kalembera, kufufuza madera a ndalama, akulembedwa kupeza msika kupanga.
2. Gawo pamodzi ndi kuganizira cholinga chimodzi. Pambuyo kampani anayamba ntchito yake malonda, timu ali kuyambira kugwirizanitsa mu lamulo limodzi. Mulimonsemo, aliyense mtsogoleri woyenera chaperekedwa kwa izi, kuyambira yekha gulu odalirika umabala maganizo atsopano ndi zingamuthandize Mokhumbira pazipita. Pakhoza kukhala chitsanzo chabwino cha kutsogolera makampani American ndi European, imene udindo chachikulu kuperekedwa kwa ogwira ntchito, kotero kayendedwe ka moyo wa gulu ayenera monga nthawi ino, chimenenso, zimadalira m'tsogolo kampani.
3. Khwelero formalization ndi kukhala dongosolo ena. Siteji yotsatira ndi kusintha pang'onopang'ono a dongosolo nchito, lomwe ndi zikamera magulu atsopano, pophatikizana kapena gulu la madera kuphunzira, kukondweretsa hayala, malamulo ndi credo wa kampani. Palinso kuoneka miyambo mwamwayi ndi malamulo, amene akhoza kukupatsani zina zonse ndodo wamkulu ndi timu kasamalidwe. Apa kayendedwe ka moyo wa bungwe akuyamba kukhala ngati wamng'ono ndipo zingamuthandize kampani, amene anavomereza pakati lamulo kapangidwe ndi bwino ikupita patsogolo.
4. Gawo kusintha. Pa nthawi imeneyi, bungwe umalandira pachimake cha kupambana kwake, naimirira kutsogolera mu msika wa makampani ena kapena makonzedwe a ntchito zogwirizana. Apa Komabe, atsogoleri Mulimonsemo sayenera kuchepetsa mlingo wa kukula kwa kampani, monga malingaliro yovula kuti adzapelekedwa antchito anu ndi amene anawamasulira chifukwa choti chitukuko tima angagwiritsidwe ntchito mwa mpikisano wanu kuti inu kupuma kumbuyo. Ziyenera kukhala kuvomerezedwa kuganizira, ndi kampani yogwira ntchito mu gawo ili pazikhalanso kufunafuna zosowa yatsopano ya anthu ndi mwa kundipatsako kwa mitundu yatsopano ya katundu ndi ntchito.

Kumvetsa zonse zimene zikuchitika tsopano, ndi bwino kugwiritsa ntchito fanizo nthawi ya moyo wa munthu, monga mu nkhani iyi, inu adzatha bwino kulingalira ntchito ndi zolinga anakumana ndi kampani pa sitepe iliyonse ya chitukuko onse. Choncho, anaima pa gulu mkombero moyo kumaphatikizapo zinthu zotsatirazi, zomwe zikusonyeza kuti munthu chachikulu zolinga za kampani :

- kubadwa - cholinga: kupulumuka ndi phindu maximization;

- ubwana - Goal: yochepa phindu ndi kukhathamiritsa ake pang'onopang'ono;

- Achinyamata - Goal: inapita patsogolo kukula ndi phindu anakonza;

- kukhwima - cholinga: kukula mwadongosolo ndi mbiri yabwino;

- yaikulu - Cholinga: kukula moyenera ndi udindo chikhalidwe;

- zonse kukhwima - cholinga: kusintha pazipita zopangidwa ndi misonkhano komanso kufufuza njira yatsopano ku gulu la ulimi. Ngati ndi kotheka, wathunthu refitting chuma luso

Pomaliza, ziyenera kuti mtsogoleri aliyense ayenera osati kudziwa siteji zina mu moyo wa kampani, komanso kuganizira zolinga ndi ntchito akukumana gulu iliyonse siteji. Wopambana moyo mkombero wa bungwe chitsanzo cha koka-Cola Company ndi McDonalds kutsimikizira kuti ndi utsogoleri oyenerera kukhala wolimba kwa zaka zambiri pambuyo maziko ake. Chinthu chachikulu - kuti lomanga ndi kukhala woyenera malonda njira zomwe nthawi yosintha kampani zosowa ndi zofuna za anthu.