Kafukufuku Market. Misika kuphunzira chofunika

Kuti tiyambepo, amasulidwe zatsopano, kukhalabe kufunika khola, kuchuluka malonda kampani muyenera kudziwa za malonda chilengedwe, mpikisano ndi ogula. Cholinga cha kafukufuku msika - ndi kuti n'zotheka kudziwa chathunthu za nkhani ndi zinthu kumsika, zinthu zina ndipo mumaganiza kuti posankha zochita kupanga ndi kugulitsa katundu ndi ntchito.

Ziti monga kusanthula msika

Kusankha pa kuthekera kwa mankhwala misonkhano msika amafuna kuphunzira zambiri msika:

1. Khama la mtundu wake.
2. Kuphunzira dongosolo msika.
3. zinthu kusanthula.
4. Kugawilidwa kwanthaka wa zigawo chandamale.
5. Positioning.
6. Mapa malonda mabuku.

Ngati kulowa mu msika zachitika kale, kampani bwinobwino ntchito ndi kuvumbitsira phindu, zonse kafukufuku msika akadali zofunika. Izo zikhoza kukhala zosatha, ndipo zikuphatikiza chidwi okha pa mphindi mfundo chingatithandize kusunga ndi kulimbitsa malo, kupereka kusintha zotheka zikufunika kwambiri.

Kuona mtundu wa msika ndi matabwa ake

Pa chiyambi cha phunziro la ntchito msika kapena mankhwala, muyenera kudziwa mtundu wa msika:

• m'deralo, mayiko kapena lonse;
• okhawo, oligopoly, ndi mpikisano ufulu;
• msika katundu, ntchito, zipangizo, ntchito, likulu, luso, ndi sheya;
• yogulitsa kapena ritelo.
• msika ogula kapena opanga; Mbali yoyamba, udindo wa ogula oposa ogulitsa, lachiwiri - pa mwake;
• msika ogula kapena mabizinesi (ogula ndi Makampani);
• chatsekedwa kapena lotseguka.

Kuwonjezera kudziwa mtundu wa msika, izo ndi zofunika kukufotokoza. msika akhale osauka kapena kuvunda, sachoka zinthu mwalamulo kapena chuma.

Chotsatira ndi kuzindikira dongosolo msika, gulu la ogula mu zigawo, kuphunzira magulu alili. kafukufuku Market panthawi imeneyi cholinga chake ndi kukonzekera mfundo kudziwa zigawo wokongola kwambiri kuti mankhwala kapena utumiki makamaka.

kusanthula yogulitsa msika

kafukufuku Market katundu (ntchito) kwenikweni zikuphatikizapo zinthu kuphunzira. Ntchito imeneyi ndi kuzindikira ndi kutanthauzira:

• ntchito msika;
• wotanganidwa ndi osiyana gawo makampani msika;
• zizindikiro za kufunika kwa mankhwala kapena utumiki;
• zizindikiro kupereka kupanga;
• mitengo.

zinthu ziyenera si kuphunzira mbali mkati mwa msika. Pakuti malonda ndikofunika kudziwa mmene zinthu zidzasintha. Choncho, kafukufuku msika zikuphatikizapo kusanthula zinthu zina: ndale, chuma, chikhalidwe ndi chikhalidwe zinthu mu dziko, zochita lonse m'misika zofanana, umisiri watsopano, boma la msika ntchito, chimango malamulo.

Unikani mmene zinthu zina ndi mphamvu zawo ndi kovuta. Chifukwa chaichi m'pofunika kuthandauza ya zizindikiro wofunika kwambiri ndiponso kuganizira zimakhudza awo pa msika pansi kuphunzira.

Tingamudziwe chandamale zigawo

Pambuyo kugawanika kwa msika ndi kuwona zachilengedwe pankhani nthawi kusankha magulu chandamale ogula. Pali muyezo chifukwa kudziŵa chikoka cha mbali chindunji:

• mphamvu ya mpikisano;
• tisaletse mwayi kukopa makasitomala;
• kuthekera kukhudzana;
• gawo kukula;
• kufanana kwa gulu ili la ogula;
• mlingo kukula kwa chiwerengero cha anthu oimira gawo lapansi.

Chandamale zigawo angakhale angapo. Kampani Cholinga kuonjezera malonda, koma pali malire a zothekera. Kudziwa mulingo woyenera chiwerengero cha zigawo, amene angathe umalimbikitsa kwa ogwira ntchito, ndipo ntchito njira ziwiri za chitukuko msika:

1. Moyikirapo njira ikukhudza phased chitukuko cha zigawo za.
2. Kumwazikana njira ndi kuyesa kuti adziwe msika lonse mankhwala kapena utumiki ndi kukana wotsatira wa zigawo unpromising.

kafukufuku Market kumafuna pafunika kumasanthula zigawo anayamba makasitomala angathe kale chidwi mankhwala ndi chimanga chosakhwima "malo".

pamalo

Research a msika malonda kudziwa mpikisano phindu kapena kungakhale mankhwala anapatsidwa kapena utumiki. Positioning zikutanthauza kufunika kupeza malo awo mu msika, amene kale anagulitsa kapena ofanana katundu wake kwa mankhwala.

Research, kusanthula ndi malonda akatswiri ambiri sizikupanga katundu okongola kwambiri pamaso pa ogula, ngati si kukumana ndi zosowa zawo. Ndipo iwo akukula ndi kusintha, kotero muyenera kuchita kusintha, kuonetsetsa kuti mankhwala mpikisano mu msika si zimachepa.

Positioning mukhoza kupita mu imodzi mwa mbali ziwiri:

• Zimadzaza msika kagawo kakang'ono amene zofuna si ikuyenda mpikisano;
• kulowa msika ndi amodzimodzi kwambiri wina wa ubwino mpikisano.

malonda Mapa

Mankhwala kuphunzira msika chingakhale chosakwanira popanda kumasulira mipherezero ya chitukuko msika ndi malonda a kampani inayake. Malingaliro amenewo ndi Chiongoko cha posankha zochita. Zosowa ndi zofuna ogula, amasulidwe zatsopano kumsika, zochita mpikisano ', zinthu zina - zonse likuyenda nthawi zonse ndi kusintha zinthu kumsika.

Ngati nthawi sanapange zilizonse ndipo sanatenge zosankha yoyenera, kafukufuku msika adzakhala opanda phindu. Pomalizira, ndi kukonzekera ntchito wapangidwa yomweyo 3 Mapa: wosangalala, osalephera, ndi zimene sizikuyenda bwino. Chithunzi mokwanira, mungaphunzire mmene zinthu zina pa manambalawo Mapa. Mwachitsanzo, ngati timalimbitsa dongosolo malonda, momwe izo zitenga nthawi ndi ndalama ndi mmene kuthandiza kuonjezera malonda ndi phindu.

malonda Mapa ndi chomaliza kafukufuku msika ndipo amathandiza kukonza utuluke ndalama, njira kupanga zinthu malonda.