Marketer ntchito. Kodi ndi marketer

Ndipotu marketer - chidwi ntchito imene ikusowa onse kulenga tione zinthu ndi mawunikidwe mindset. Otsatsa malonda chinkhoswe kafukufuku msika, makasitomala mukusaka ndendende chimene misonkhano ndi mankhwala adzakhala kufunika ndi ogula. Pamaziko a kafukufuku kukhala zatsopano kuti awonekere akatswiri msika. Ndithu chidwi adzakhala anthu ndi mawunikidwe malingaliro malonda ntchito. Kufotokozera angapezeke pa aliyense wa yunivesite chinkhoswe mu yokonza bachelors ndi akatswiri mu munda wa malonda.

Kodi malonda ntchito

Marketer - chibvomerezo wamng'ono, anaonekera mu zaka za m'ma lomaliza. Nthawi zina makampani mfundo inasanduka kwambiri mu chimango cha malo pano, komwe chirichonse, amene adzakhala makasitomala a kampani. mwayi kampani mlingo waukulu kapena mayiko - zovuta. Apa ndipo pali kufunika akatswiri amene akhoza kusonkhanitsa mfundo ndiponso tione momwe zinthu zikusinthira zachuma mu zigawo, chaka ndi kugula mphamvu ya anthu.

Kodi ntchito ya marketer ndi

Kodi ndi marketer? Katswiri Marketing ntchito malangizo angapo. Akuyembekezera ufulu msika niches ndi wokongola makampani kubweretsa katundu msika, amalowerera mkombero moyo wa katundu. Mu makampani akuluakulu, pali specializations zosiyanasiyana: luso bwana, katswiri, Manager Brand, BTL-bwana, katswiri kafukufuku msika, mkulu wa malonda, Tsikuli woyang'anira ndi ena. Luso akubwera ndi zinachitikira ku dera limeneli. Choncho, marketer aliyense ayenera kudzifunsa kuti: kutenga nawo mbali mu maonekedwe, misonkhano, kuwerenga mabuku akatswiri. Kenako marketer Katswiri angakhale zambiri zothandiza ogwira ntchito ndi, choncho tizidalira malipiro oyenerera ntchito yawo.

Ogula zina kusochera mu sitolo akaona kutsogolo kwa zenera la sitoloyo ndi ambiri mankhwala ofanana kuchokera opanga osiyana. The ndondomeko ya kusankha adzakhala alibe mavuto ngati ogula amadziwa zambiri iliyonse za mtunduwu, ali abwenzi ndemanga pankhani ya chuma, aona malonda. Pankhaniyi, mwinanso pa makina adzakhala anaganiza kugula malonda. Mafunso a mankhwala osiyanasiyana ndi mitengo amadziwikanso chinkhoswe mu malonda.

Marketer - ukachenjede ndi freelancers. Kawirikawiri kupereka kufunsira ntchito kapena kuchita payekha, ntchito imodzi kuchokera kwa makasitomala. The makasitomala waukulu freelancers ndi mabungwe malonda, mabungwe malonda, amalonda munthu, kutukula startups.

mtundu ntchito

Marketer, ntchito amene ali choyimira cha "munthu - chizindikiro cha" tiona kuti zikugwirizana ntchito yake ndi zomwe chizindikiro. Ndi mitundu yonse ya anapezazo, mayesero, matebulo, kanjedza. Amafuna luso zomveka, ayenera kukhala ndi chidwi chogwira ntchito ndi mfundo, luso kuganizira ayenera kupezeka pa katswiri mu munda wa malonda, assiduity ndi cholinga chitukuko, luso kusamalira manambala. Komanso, khalidwe malonda limasonyeza kuti ntchito imeneyi amatanthauza mtundu wa "munthu -" munthu, chifukwa chifukwa mogwirizana ndi kulankhulana ndi anthu. Choncho, pamafunika kukkhazikitsa ndi kukhala ndi bizinesi, ndi kulankhula, kukhala connoisseur cha ubale wa anthu, kukhala kukhudzana, asamangochita zimene akufuna ndipo ntchito. Adzaupereka kwa gulu la heuristic ntchito "marketer". Kufotokozera za yake: akuyenera ntchito yokhudzana ndi kafukufuku, kusanthula kulamulira anthu ena, kudziletsa ndi mapulani. Kumafuna erudition mwachilungamo mkulu, zinazake, maganizo pachiyambi, kuphunzira mosalekeza.

Job Limagwira

Waukulu cholinga cha ntchito mu malonda - ogula wokhutira ndi phindu pazipita kampani. Kuti tichite zimenezi, kufufuza ndi kupeza zosowa unmet wa chandamale lingathe omvera, pambuyo - kulenga mankhwala adzakhala bwino zigwirizane tingachidziwe wogula.

N'chiyani chimachititsa malonda

• Kukhala ndi ya miyeso kwa kupanga katundu, amene kupeza msika ndi apamwamba kufunika zotheka. Osangalatsa anthu imachita ntchito. Marketer amachita zosiyanasiyana ndipo ntchito, onse mu ofesi ndi kunja. Chifukwa ichi, palibe kumverera kwa nthawi ndi chongosangalatsa.
• Kulimbikitsa zogwirizana chitukuko kwa gawo utumiki ndi kupanga, ngati izo zikuchitika. Kukonzekera kwa bwana zomveka kusankha kapena kusintha malangizo a chitukuko cha ogwira wonse kapena aliyense amafotokozera munthu wa mix malonda.
• Kuthandiza pa chitukuko cha mfundo malonda a kumalo a ntchito, polenga zinthu kugulitsa anakonza katundu kapena makonzedwe a misonkhano.
• Mapa malonda ndi mapangidwe ankafuna kugula.
• Kuphunzira msika wa katundu ndi ntchito zofanana, ikufotokoza kufunika ndi mowa, zolinga ntchito za mpikisano, mumaganiza msika.
• The Kupenda chilengedwe mpikisano, kutenga nkhani ya kusintha mu miyambo msonkho ndi mtengo malamulo a boma, mpikisano, liwiro kukhazikitsa, ndi zinthu zina.
• Kuonetsetsa Mwachangu malonda, kuonjezera ndalama ndi phindu.

amafuna kuyenerako

Pakuti ofuna malo malonda bwana anapereka angapo zofunika kwambiri. Chofunika, monga ulamuliro, ndi digiri ya ku yunivesite malonda, zachuma, Chaanthu, luso zambiri kapena ziwerengero. N'zovuta, zofuna kupirira ntchito. Marketer chofunika ndi kudziwa ndizosowa ziwerengero ndi luso mawunikidwe, luso ntchito ndi mapulogalamu lapadera kwa deta ndi processing wa nkhani, yambiri zambiri. Pakuti katswiri khalidwe malonda Wolemba monga asamangochita zimene akufuna, chidwi, kudzipereka, structural ndi mawunikidwe maganizo, kuonerera, kanthu, kukumbukira.

Otsatsa malonda ayenera kukhala ankatha kusonkhanitsa, ndondomeko ndi mwakuya za mfundo zosiyanasiyana. Ndi mwangwiro wokhoza kuchita akatswiri. Izi zikuphatikizapo kutolera mfundo za msika pa Intaneti, kuganizira magulu, zokambirana kasitomala, kuonerera, kuyezetsa, ma CD, kapena kuthamanga malonda ndi zambiri. Kuphunzira mpikisano zikhoza kupangidwa ntchito yapadera kusanthula luso msika, kuti lamulo wabwino wa chuma. Kukhala marketer bwino, iwe uyenera kukhala mtundu wapadera wa maganizo. Wina limautcha ntchito nzeru. Malonda ogwira ntchito, zomwe waika yokha ntchito yaikulu - kukwaniritsa zofuna za ogula, ndikukhazikitsa malonda ntchito kalembedwe. Ndicho chimene malonda ntchito.

Malipiro ogulitsa malonda ntchito

Izi mabungwe Russian asilikali kuti pafupifupi akatswiri achinyamata ndi chondichitikira chaching'ono kapena alibe akulandira kuchokera madola 300 500 mwezi, ndi marketer ndi zinachitikira kale kuchokera 500 mpaka 2000, mtsogoleri wa dipatimenti angayembekezere kulipira kuyambira mu 1500 mpaka madola 5000, ndi malonda Director - 3,000 - $ 10,000 pamwezi.

contraindications zachipatala

Pali zoletsa zina mankhwala kwa anthu amene akufuna ntchito pa malonda. Izi mantha matenda dongosolo, matenda okhudza ubongo, matenda a dongosolo mtima, matenda a minofu ndi mafupa dongosolo.