Njira mitengo

Development wa mitengo malamulo a kumalo a ntchito - n'zovuta ndi zofunika. Ngati Makampani ayamba, inapereka mankhwala okha kuoneka pa msika, m'pofunika anayamba kuganiza za zimene kagawo kakang'ono angafune kutenga, ndi kuchuluka kwa chandamale omvera kugwila, kenako mogwirizana kusankha njira ya mapangidwe mtengo. Popeza anafika enaake, kampani chikuwonjezeka, izo akufuna kuwonjezera utumiki wa kukhalapo, kapena ayi konse kusintha osiyanasiyana ndipo mulingo gulu, choncho mfundo zingapo chimasintha mtengo wa mankhwala ake.

Mabuku apadera amasonyeza kwambiri mitundu mitengo gulu ndi ntchito njira imeneyi. Ndipo pafupifupi gawo pa izi, anamaliza lingaliro limene kanthu mabuku chofunika ndi kasamalidwe kampani. Izi zikutanthauza kuti mitengo njira zawo kukhala mu kufanana zinthu zosiyanasiyana kuchokera zingapo zimene mungachite. Ndipotu, msika utsogoleri angathe kuzikwaniritsa ndi lomanga kwa mitengo ndi makasitomala awo. Komanso, axiom izi zikugwirizana ndi makampani iliyonse. Chinthu chachikulu - alibe vuto ndi kupeza njira za akupeza makasitomala. Nkofunika kukhala chete ndi wopanda phindu.

Kodi ogulitsa malonda kuyembekezera kupereka mtengo katundu? Ndipo kodi waukulu mitengo strategy?

Mbali kovuta kwambiri kupanga - kuyambira pamene iye anali kupanga chizindikiro chake. Pankhaniyi, ndi mtengo adzakhala kutithandiza kuona malonda ambiri. Ndipo pafupi nthawi iyi, tidzakambirana.

kampani akhoza mwachindunji anaika wanu mankhwala ndi chovomerezeka osachepera mtengo ndi phindu pa malonda ake kudzakhala kochepa. Chotero "BREAKOUT" strategy ndi abwino pokhapokha ngati kampani ndi okonzeka msika wambirimbiri zopangidwa ndi kukwaniritsa kufunika mu nthawi yochepa.

Low mtengo kwa katundu eni nthawizina amaika osati kudutsa msika, komanso kuthetsa mpikisano kapena kukwaniritsa kuposa china buku la malonda pamaso adzakhala ofanana mankhwala anapereka mpikisano. Phindu apa, ndithudi, osati phindu uliwonse wagawo kugulisa, mwa malonda. Mphamvu ya njira imeneyi mitengo makampani ang'ono ndi sing'anga-kakulidwe adzakhala maximized mu chochitika akhoza kuganizira kupanga mu gawo laling'ono msika. Pano, monga iwo amati, ndinafika - macheka - anagwidwa, ndipo anasiya.

Mukhoza kugulitsa katundu pa mtengo mwadala mpweya ntchito njira amatchedwa "zikuyenda pamwamba." Pankhaniyi, mankhwala umalimbana basi pa omvetsera, wokonzeka kugula zatsopano, ndi mtengo akuwauza za mwai pa wapadera ena. lamuloli ndi oyenera mafakitale monga Mwachitsanzo, asatayike, chimene ndalama mkulu kupanga (kafukufuku, chitukuko) a zatsopano. Koma mitengo ili njira pali drawback - zikhoza kugwiritsidwa ntchito kwa nthawi yaitali. Mwachitsanzo, ulendo makampani pa mankhwala atsopano poyamba anali mitengo ndi mkulu ndipo pamene ankafuna iyamba kugwera, akakamizidwa kuwanyeketsa kuti apambane makasitomala kale kuchepetsa mphamvu kugula.

Utsogoleri wa ena mabizinezi, mu dera lomwelo la utumiki Mwachitsanzo (odyera, zibonga usiku), ntchito strategy otchedwa mtengo yapamwamba anakongola anakhumba malo mautumiki awo (mankhwala) mu VIP gulu. Pankhaniyi, mtengo kugwirizana ndi exclusivity, ndi kutchuka zina ndi ulemu, ndi chizindikiro kwa makasitomala olemera, limene kampani amafuna. Ngati inu ntchito osiyana mitengo strategy ntchito mphamvu, mwina chabe adzanyalanyaza mankhwala (utumiki).

The njira pamwamba ndi yabwino osati pa siteji yolowera msika. Komabe, zina Kukwezeleza katundu ayenera lowonjezera ndi zinthu zina, monga kuchotsera, kusalana kapena mitengo maganizo.