"1001 ulendo" - ndemanga. "1001 ulendo" - Novosibirsk, Moscow

Kodi kugula turputevku phindu? A lalikulu mwina - ntchito kuthekera amagwirizana ndi anthu ambiri wothandizira. Pali mugule maulendo ndi kuchotsera yabwino popanda kusemphana khalidwe la mpumulo. Makampani kuti kupereka mwayi wotero - ndi zambiri makampani akuluakulu, odziwika ogula ndi kufunika kumsika. Iwo ndi lalikulu kasitomala m'munsi ndi osiyanasiyana zibwenzi ndi ntchito ulendo mu zigawo zosiyanasiyana. Agency "1001 ulendo" ali mmodzi wa iwo.

Za kampaniyo

Mmodzi wa mabungwe otchuka Russian kuti kupereka chithandizo kwa kulembetsa kuyenda - "1001 ulendo", ndemanga akupezeka pa zosiyanasiyana Intaneti makonde. Kampaniyi umagwira ntchito mtundu maukonde, komanso chilolezocho. The kampani - zaka zoposa 10. City, omwe m'nyumba ofesi yaikulu ya "1001 ulendo" - Moscow.

Tsopano kampani 200 nthumwi maofesi - mu likulu la Russia, St. Petersburg ndi zina zambiri m'mizinda ikuluikulu. kampani udindo wokha monga katundu mavocha chifukwa osiyanasiyana kwambiri m'madera.

Kodi makasitomala kunena?

Pa bungwe "1001 ulendo" ndemanga pamene ankaona magwero otchuka makampani, makamaka positive. Makasitomala kuti kampani ntchito, mabwana zokwanira angathe kusankha ulendo bwino mu nthawi soonest zotheka oyenerera. Ambiri ogula mavocha kuunikila phindu la mapulogalamu kuchotsera, komanso kupezeka kwa mfundo yosungirako.

Mwa kuipa, ndi chikondwerero makasitomala - chakuti ena ogona anali kuchita mlingo poyerekeza ndi mafotokozedwe opezeka m'mabuku a timabuku bungwe. Ngakhale ena makasitomala yomweyo wolungama "1001 ulendo" - ndemanga, maganizo awo, sizoona kwambiri chifukwa chakuti deta poyambirira kudzipereka tokha Map kufunafuna kukopa alendo ambiri.

kuchuluka kwa malonda

Mu 2011, nyuzipepala "Kommersant" pamodzi ndi Association of ulendo ntchito ya Russia kuphatikizapo maukonde "1001" Ulendo mu mlingo wa mabungwe waukulu Russian. Icho chinali choyamba mu dziko lathu zinachitikira mu buku la mndandanda wa mtundu uwu wa malonda. The njira ya mlingo wa zochokera zokopa alendo msika osewera kafukufuku - iwo anali kuulula kanjedza ndalama kwa zaka ziwiri, chiwerengero cha maofesi, mphamvu ya kukula kwa maukonde, chiwerengero cha makasitomala, ntchito za malonda phukusi la ntchito zokopa alendo ndi chikhalidwe chawo. Companies nawo kafukufukuyu anali kuonetsetsa kuti deta imene zikalata odalirika stamped ndi kusainidwa ndi akuluakulu. kampani anakula, m'mizinda yambiri ya Russia anayamba kuoneka maofesi "1001 ulendo" - Kostroma, Orel, Voronezh.

Mu kusanja "Kommersant" ndi Association of ulendo ntchito kampani "1001 ulendo" anatenga malo chimodzi. Ndipo linalembedwa kuti bungwe wakhala mtsogoleri mphamvu kukula kwa maukonde - mu 2011. ndalama The kampani chinakwera ndi 80% poyerekezera 2010 Mu, chiwerengero cha makasitomala amene anagona, chinawonjezeka ndi 54%. Kawiri kuchuluka chiwerengero cha maofesi yoperekedwa kwa maukonde.

Director General wa "1001 ulendo" Sergei Vatutin, ananena kuti nawo yapamwamba kusanja - zoyambirira zimene zinachitikira kampaniyo, nkhawa Kukwezeleza zopezera mphamvu kukula, limodzi ndi ulamuliro pa khalidwe la ntchito - kutsogoza wa bungwe la.

Kupambana Novosibirsk

M'chaka cha 2014 mmodzi wa mabuku yaikulu malonda a Novosibirsk - ndi zipata "Business kotala" kuika kampani "1001 ulendo" (Novosibirsk, ofesi) pa malo oyamba kusanja mabungwe dera kuyenda. Kupatula pa mtundu Moscow, mndandanda kumaphatikizapo zina zikuluzikulu gawo la kampaniyo. Popeza chifaniziro cha "1001 ulendo" m'chigawo ali ndi ufulu m'Baibulo monga mtsogoleri msika. Pakuti "1001 ulendo" - Novosibirsk mzinda, zimene zinabweretsa bwino mtheradi.

Chilolezo cha "1001 ulendo"

Kukamba za njira mtundu. "1001" Ulendo - bungwe amene amatenga amagwiritsa franchising chitsanzo kukula. osewera ambiri msika zimatchedwa kampani imodzi mwa kuzindikira kwambiri gawo zokopa alendo, kutsindika kuti kasitomala m'munsi mwa kampani ndi mkulu. Ndipo kuyambira kugula chilolezo kungakhale ndalama chuma chambiri.

Akatswiri amanena kuti pafupifupi payback nthawi ya chilolezo kuchokera "1001 ulendo", ndemanga imene anayamba kuoneka zonse ndi kufotokozedwa chilengedwe malonda - miyezi 4 yokha ndi ndalama koyamba rubles 500 zikwi .. Kukula kwa malipiro mtanda-ndalama zimadalira chigawo chomwe mufuna. Pakuti Moscow, ndi pafupifupi 1.5 miliyoni rubles kudera Moscow - katatu zochepa. M'madera ena a amalipiritsa chitaganya chilolezo si upambana 20 chikwi. Rubles. Zachifumu - komanso mu uthunthu mwachilungamo lalikulu, 6-75 zikwi rubles .. Pali, motero, "mtengo" zigawo za kukhalapo ukonde, koma pali anthu amene mosavuta ntchito ya mtundu "1001 ulendo" - Kostroma, mwachitsanzo.

Features wa mogwirizana ndi kampani "1001 ulendo" mu chimango cha chilolezo ndi zikuphatikizapo mipata yambiri zothandiza wazamalonda lapansi. Choyamba, wofunitsitsa kuthandiza franchisor mu ntchito, malangizo kusankha ogwira ntchito ndi mavuto ambirimbiri, zipangizo maphunziro. "1001 ulendo" kumathandizanso franchisees ake malonda, mapangidwe phindu mulingo woyenera kwambiri mavocha kuthetsa makasitomala. Ziribe kanthu kumene chilolezo ukugwira "1001 ulendo" - Kaluga, malo mzinda, kumpoto Russia, kapena Siberia.

Agency "1001 ulendo" malonda chitsanzo

kampani angathandize alendo maulendo m'magulu angapo mtengo. Anthu ambiri "bajeti" mayendedwe "1001 ulendo" - Turkey, maulendo basi, kwambiri "nyenyezi" - kuyenda umafunika kalasi, amene anakonzera lililonse VIP-kasitomala payekha. kampani komanso amagulitsa kuphunzitsa matikiti ndipo mu madera osiyana.

Kampani "1001 ulendo" malo (www.1001tur.ru), kumene inu mukhoza kutenga tikiti, buku, ndi kutulutsa kanthu zofanana ndi zipinda munthu mu mahotela kapena matikiti. Komanso mode online, kampani imapereka malangizo othandiza pa nkhani zogwirizana. malo komanso makasitomala ndi alendo akhoza kusiya ndemanga. Pali zonse zofunika pa momwe kupeza ofesi ya kampani m'dera anapatsidwa. Ndiyamika malo, ochuluka zedi a mizinda amatha kugwiritsa ntchito mawu a "1001 ulendo" - Vladimir Mwachitsanzo, kapena Tula.

Chilolezo "1001 ulendo": zinsinsi za kupambana

chakuti boma maukonde kampani "1001 ulendo" ali bwinobwino kukula, mwina zimasonyeza bwino mozama njira ya Kukwezeleza mtundu. Mu kuyankhulana ndi akuluakulu TV kuyenda bungwe lotchedwa zigawo zingapo bwino kampani.

Mwa ubwino waukulu "1001 ulendo" pa mpikisano - chochitika chachikulu cha kukhalapo msika, mbiri, mwangwiro mandala mawu ndi zinthu zimenezi franchising. Komanso, "1001 ulendo", monga boma la kampani Ngopambana pamwamba, zipangitsa cha kuchuluka chilolezo ogula, amalimbikitsa khalidwe la kusakanikirana ntchito franchisees ndi zipangizo online, lagawidwa njira bwino pantchito franchisees malo pa Intaneti. Top Moscow njira ntchito mizinda ina ukonde kukhalapo "1001 ulendo" - Yaroslavl, mwachitsanzo.

Aliyense bungwe bwenzi kuyenda, kulowa "1001 ulendo" maukonde yomweyo amalandira udindo ndipo amatchedwa mnzake yekha wa ofesi Moscow. Akukhulupirira, mabwana kampani, amachepetsa mpikisano.

Franchisees kulandira mkulu ntchito zokwanira ntchito ulendo amene "1001 ulendo" mutu ofesi mapangano mgwirizano. lamulo ili amam'zindikira maofesi mumzinda uliwonse, ngakhale amene zingakhale amachotsedwa "1001 ulendo" Moscow ofesi - Saransk, mwachitsanzo.

Franchisee "1001 ulendo" analandira kuchokera ku ofesi mutu wa onse chonse thandizo malonda, zikalata mwalamulo ndipo mudziwe, komanso m'munda wa zachuma.

mwapadera ku ofesi yaikulu ya bungweli kuyenda amapereka ulamuliro pa khalidwe la ntchito zopezera, kaya pamaso m'chigawochi. Musanayambe bizinezi kapena kulemba pangano ndi franchisee ndi anzanga ophunzitsidwa pa nkhani ya ulemerero potipatsa ntchito yabwino. Pali maphunziro malonda - adamuwuza za m'zinthu lililonse ntchito ya mabungwe kuyenda, mokoma kugwirizana ndi kusankha ofesi malo, ndodo zolinga kukhathamiritsa wa strategy malonda, ntchito ndi m'munsi makasitomala.

Pa maphunziro, mutu ofesi "1001 ulendo" amalipira mwapadera ndi zibwenzi maphunziro mu malamulo chimango mbali ya malamulo makonzedwe a ntchito zokopa alendo. Naonso anatengedwa mu malamulo chifukwa ndi makonsolo, ndipo nthawizina oyang'anira tauni - amene amapanga mzinda mtundu kukhalapo "1001 ulendo" - Voronezh, monga njira.

Mayamwidwe "Russian Express" ndi ICS

Kumayambiriro 2014, izo anamaliza pa msika alendo a Russia akutukwana. Ulendo woyendetsa "Russian Express", pamodzi ndi olimba ICS Travel Group, kuthi pamtengo pakampaniyo "1001 Ulendo". The ndikupeleka kuchuluka ndi mawu ena dzanja lake angakonde kuti kuulula.

Chifukwa makasitomala mapeto mfundo za ndikupeleka ukanakhalabe alipo sanadziŵe - mtundu "1001 ulendo" anali pa msika, ndi Sergei Vatutin anapitiriza udindo wake monga CEO.

Iwo amaganiza kuti munthu wa ochita zikuluzikulu za kampani adzakhala Ruben Acosta, amene poyamba anali kudzakumana CEO wa "Russian Express" ndi mkulu wa "1001 ulendo". Akatswiri akukhulupirira kuti Bambo Acosta tikambirana kokha chitukuko cha maukonde anapeza mabungwe kuyenda.

Sergei Vatutin mu zoyankhulana anapanga maneno chakuti maukonde pambuyo zambiri pa mayamwidwe adzakhala anayamba mwakhama kwambiri, adzakhala kwambiri ndi khalidwe maphunziro franchisees. bwana pamwamba komanso anatsindika mfundo otseguka kampani kucheza ndi ambiri ntchito zina ulendo.

Market osewera sanathe bwino ganizilani chiyembekezo cha kugulitsa katundu Vatutin "1001 ulendo". Panali maganizo amene mayamwidwe ino akhonza osakhala kopindulitsa Sergei Vatutin. Akatswiri ena ankaona kuti iwowo mwina tikusowa "Russian Express" ndi ICS, monga iwo anafuna maukonde nthumwi za lonse feduro. Komanso, akatswiri amanena, kodi tcheru anthu ndalama za thupi Vatutin Turizm.ru zipata, omwe ndi mphamvu ya Intaneti gawo la chiyembekezo ntchito alendo kukula akhoza kukhala amtengo wokongola.

akatswiri angapo a anatsindika chikhumbo "PITIRIRA ZITATU" ndi ICS kusakanikirana - chifukwa chakuti makampani onse payekha ntchito mu zigawo yosiyana ndithu msika. Chiyembekezo cha zinthu monga ena osewera msika amaonedwa, malingana ngati kampani ndi "1001 ulendo" kwenikweni opindulitsa. Ngati ndi choncho, ndiye nzeru za "PITIRIRA ZITATU" ndi ICS Ndizomveka koma ngati si - ndiye zolinga za ndalama bwinobwino, ngati palibe mfundo zambiri pogula katundu wa opanda pake bungwe maukonde. Akatswiri ena amakhulupirira kuti ngati "1001 ulendo" akadali si ndakuwonetserani, ndi "PITIRIRA ZITATU" ndi ICS ndi Mwina mkulu sangathe zoperewerazo ndi zomvetsa wa kampani.

Tsatanetsatane wa ndikupeleka

Wotchedwa Dmitry Shevchenko, ndi nkoyenera ambiri mkulu wa ICS Travel Group, anauza atamufunsa zina ndi zina zokhudza zambiri pa mayamwidwe "1001 ulendo". woyang'anira Top ananena kuti ndalama ngati makamaka wokongola kuphatikiza mizere iwiri malonda Sergei Vatutin - kwenikweni mwini wothandizila maukonde ndi Turizm.ru zipata. kuphatikiza Shevchenko ankaona bwino kwambiri mawu a chi ntchito zenizeni zokopa alendo.

Kusankha monga naye pa ndikupeleka kampani "Russian Express", monga wotchedwa Dmitry Shevchenko anauza, chifukwa chikhumbo kucheza ndi mwayi wofanana mwamuna msika, koma akuimira gawo osiyana, choncho si mwachindunji mpikisano ICS. mwayi kugawana mu chitukuko cha umisiri osiyanasiyana, ndipo ntchito limodzi kulamulira magawo msika. zolinga izi aona kumvetsa ndi Sergei Vatutin.

Monga mbali makamaka zingamuthandize wa Shevchenko kuyitana kuchititsa olowa chitukuko mfundo mu zigawo Russian. Mwachitsanzo, ngati mzinda uli pamaso pa "1001 ulendo" - Mphungu, kuti consolidating zinachitikira aliyense wa makampani zikugwira ntchito mu mzinda uno ndi dera Oryol akhoza kukwaniritsa maonekedwe a mopupuluma amphamvu kukula Mkhalidwe wa makampani onse.

Shevchenko anafotokoza mkulu nthawi malamulo a ndikupeleka - "PITIRIRA ZITATU" ndi ICS ufulu woyenerera ulendo ntchito, kubweretsa pamodzi okha ritelo. CEO wa ICS anafotokoza kuti Sergei Vatutin anatsala ndi shareholder chachikulu cha "1001 ulendo", ndi gawo la ICS ndi "PITIRIRA ZITATU" mu malo a maukonde chomwecho mabungwe kuyenda.

Wotchedwa Dmitry Shevchenko anatsimikizira popanda cholinga kusintha mtundu wa "1001 ulendo" china chilichonse, chifukwa chodziwika bwino ndi watsimikizira yokha mu msika. Komanso, manenjala pamwamba ananena kuti kampani Sergei Vatutin - lipindulitsa ndipo ali chiyembekezo chabwino kukula.

Ndipo mmene Turizm.ru?

Kugula katundu imene Sergei Vatutin, monga nambala ya magwero, anali kwakukulukulu ikuyendetsedwa ndi pamaso pa bizinesi pa Intaneti zipata Turizm.ru. Pa nthawi ya ndikupeleka pakati pa "1001 ulendo," "PITIRIRA ZITATU" ndi ICS, malowa anali mmodzi wa anthu otchuka mu RuNet, izo anayesa kupeza yaikulu ulendo ntchito mu Russia. ICS pamwamba Ngopambana mu zoyankhulana ananena kuti kudzera pamalowo zidzakuyenderani bwino, malonda phukusi latsopano.

bizinezi

Akatswiri ena alendo gawo kuyesetsa kuti aone chiyembekezo patsogolo wa bungwe maukonde mu Russia. akatswiri angapo a ndi mkangano, kutchula KUSOWA kawirikawiri ntchito ulendo zimene zikuchitika zisakuyenda bwino. Mogwirizana ndi kukuchititsa zimenezi, akatswiri amanena, adzakhala nthawi chisindikizo msika, zidzakhala zambiri zosanjidwa. Mogwirizana ndi kugula ichi pa mayamwidwe "1000 ulendo" makampani "Russian Express" ndi ICS chikuoneka ndi akatswiri kulonjezedwa mawu a chisankho malonda.

Akatswiri ena, ndi "1001 ulendo", ngakhale kukula kwa ntchito - si amphamvu kwambiri wothandizila maukonde. Koma anapatsidwa amadza mkulu wa malonda ritelo pa mphamvu ya kupeza chuma cha kampani - kusuntha lipindulitsa pa msika aliyense player. Pa nthawi yomweyo, Intaneti makonde monga Turizm.ru, ndi mwachangu ikupita patsogolo, choncho ogulidwa ndi ndalama wa tsambali Akuti mwa akatswiri monga positive.

Akatswiri akukhulupirira kuti chinthu chachikulu "PITIRIRA ZITATU" ndi ICS - nzeru kusunga chuma yotengedwa, kumanga dongosolo bwino kasamalidwe ka kampani, kulenga umodzi wa mfundo kasamalidwe. Watsopano eni "1001 ulendo", akatswiri kunena, Pakufunika kusinkhasinkha zochita pamalo abwino ofunika.

Support ntchito lachitatu chipani

Company kasamalidwe "1001 ulendo" amachita malonda osati pa mbiri zofunika. Mwa madera patsogolo pa ntchito - ndalama mu chitukuko cha makampani ena. Makamaka mu June 2014 oyambitsa Weatlas analandira kuchokera ku "1001 ulendo" Msungidwe kwambiri (akatswiri apeza zambiri pa $ 2 miliyoni). Sergei Vatutin, CEO "1001 ulendo" ndemanga pa ndalama ku Weatlas, kuti ntchito imeneyi tinganene kuti nkhani kupitiriza kukula kwa wake chuma Intaneti. Pamaso Weatlas analandira ndalama ku makampani Vatutin padera mu oyambitsa ntchito accelerator FRII (kuchuluka kwa ndikupeleka analipo pafupifupi mamiliyoni 1.4 rubles).