Zonse zokhudza zowonjezereka za "Yandex"

Chifukwa cha patsogolo zamakono latheka kubala ntchito zofunika popanda kusiya nyumba. Tsopano inu mukhoza ngakhale ntchito kupyolera maukonde, ndipo ambiri akhala wabwino amaona m'munda umenewu. Mtundu ambiri zasungidwa pa Intaneti - Kupanga wanu webusaiti kapena blog. Chifukwa malonda anaika pa mwini gwero akhoza kupeza ndalama wabwino. Komabe, zolinga zawo amagwira ntchito pokhapokha pamene webusayiti kapena blog, pa woyamba tsamba kufufuza. Mwachidule, chiwerengero cha alendo gwero chimadalira pa mlingo wa ndalama mwini.

Ndipo chinthu choyamba muyenera kudziwa patsogolo zinthu zimenezi - mmene kufufuza ma aligorivimu, mu ma aligorivimu makamaka "Yandex", yaikulu kufufuza injini Runet dongosolo.

ndi kufufuza injini ma aligorivimu chiyani?

Search ma aligorivimu, iwonso ali ma aligorivimu "Yandex" akuimira mtundu wa chilinganizo masamu kumene pempho me sakudziwika. Search loboti zochimwazo kumathetsa chilinganizo ili m'malo zosadziwika makhalidwe osiyana ndi amasankha yoyenera kwambiri.

Ngati inu wosalira tanthawuzo, izo zikhoza anasonyeza motere: kufufuza aligorivimu - pulogalamu yapadera kuti zimatengera "vuto", mu nkhani iyi, ndi kusaka, ndi aipatsa "njira" kuti, zikusonyeza mndandanda wa malo ndi zofunika wosuta.

Kuthetsa "vuto", ndi aligorivimu amayang'ana pa mawu onse masamba, Mitundu deta ndi amapanga yoyenera zotsatira wosuta kufufuza. Chifukwa cha ma aligorivimu kufufuza injini, makina akhoza kukambirana zili uliwonse gwero. Pamaziko a zimene timaphunzira anatsimikiza ndi udindo wa webusaiti muzotsatira.

Kodi zimakhudza kufufuza aligorivimu?

Monga kale taonera, zotsatira za kafufuzidwe chomwecho mu injini osiyana yakusaka osiyana. Choncho, aligorivimu "Yandex" n'chosiyana kwambiri Google. Mwachitsanzo, kwa chiyero zimenezo adzatsegula totsegulira awiri: mmodzi kuchokera kufufuza injini "Yandex", ena - kuchokera ku Google. Ukapita mu kafufuzidwe bokosi losakira "Kodi kupita ku Japan kwa kukhazikikamo", tikuona kuti malo oyamba mu "Yandex" ali pamalo wachiwiri SERP Google.

kufufuza injini ma aligorivimu ndi pansi chinsinsi okhwima, pofuna kumvetsa magawo chimodzimodzi kwa malo, koma ena kumvetsera kwambiri, ndi mmene zochepa - palibe aliyense akudziwa. Ngakhale optimizers SEO kufunsa funso ili.

Magawo ndi zomwe ma aligorivimu ntchito

Monga tanenera kale, kufufuza ma aligorivimu "Yandex" akutsogoleredwa ndi magawo ena. Ambiri, iwo akhoza kugawidwa m'magulu awiri. Ena magawo ali ndi udindo okhutira zamalankhulidwe wa gwero, iwo angatchedwe "Mawu." Other - akufotokoza makhalidwe luso (kamangidwe, mapulagini, etc ...). Iwo akhoza ziri ananena kuti "zomangamanga ndi zinchito." Chifukwa ndi losavuta kumva, asaphwanye magawo onse m'magulu ndipo anaikidwa tebulo.

lolemekezeka

magawo awa kugwira ntchito yaikulu mu ma aligorivimu kusanja. lolemekezeka aligorivimu - ndi njira imene mukhoza kudziwa kufunika kwa tsamba lililonse. Mwachidule, ngati malo ali ndi ntchito zabwino mu magawo onsewa, ndiye adzakhala apamwamba muzotsatira.

Lolemekezeka ma aligorivimu "Yandex" akusintha pafupifupi chaka chilichonse. Waukulu wa iwo ali ndi mayina m'mizinda. Dzina la yachilendo kufufuza akuyamba ndi chilembo lotsiriza la dzina la aligorivimu m'mbuyomu. Choncho, ma aligorivimu kufufuza injini analengedwa:

• "Magadan" (2008).
• "Pezani" (2008).
• "Arzamas" (2009).
• "Snezhinsk" (2009).
• "Konakovo" (2010).
• "Obninsk" (2010).
• "Krasnodar" (2010).
• "Reykjavik" (2011).
• "Kaliningrad" (2012).
• "Dublin" (2013).
• "Nachalovo" (2014).
• "Odessa" (2014).
• "Amsterdam" (2015).
• "Minusinsk" (2015).
• "Kirov" (2015).

Pambali ma aligorivimu kufufuza atatu "Yandex" linasindikizidwa mu zaka ziwiri zapitazi. Komanso, pali ma aligorivimu wapadera AGS 17 ndi AGS 30, ntchito yaikulu - kufufuza zinthu zimene ziyeneretso. Mwachidule, ma aligorivimu izi akufunafuna malo ndi okhutira sanali wapadera ndi zambiri mawu kenako ntchito chilango. Ndipo tsopano aliyense aligorivimu pang'ono.

Ma aligorivimu wa 2008-2011

Mu zaka ziwiri, "Yandex" walenga anayi kufufuza aligorivimu, amene qualitatively zosiyana ndi yapita, Mabaibulo koyamba. Mu 2008, kwa nthawi yoyamba mu masanjidwe kufufuza anayamba kuganizira wapadera zili ( "Magadan"). Kwa nthawi yoyamba dongosolo latsopano kunachitika amene moganizira pamaso pa mawu amasiya ( "Pezani").

Mu 2009, kufufuza aligorivimu, "Yandex" wayamba kuganizira dera wosuta, tsopano latsopano classifier geozavisimyh zopempha geonezavisimyh. Kwambiri bwino chilinganizo m'madera kusankha mayankho ( "Arzamas"). Wasintha kwambiri nkhani anaonekera 19 latsopano dera kusanja chilinganizo ndi muyezo kusinthidwa geonezavisimogo nduna ( "Snezhinsk", "Konakovo").

Mu 2010, kufufuza injini ma aligorivimu "Yandex" wakhala mwachangu anayamba mitunduyi watsopano geozavisimyh geonezavisimyh zopempha ( "Obninsk", "Krasnodar"). 2011 chinali chiyambi cha chilengedwe ndi nkhani mwakukonda, zitsulo nkhani amakonda chinenero cha pa Intaneti.

Search injini masanjidwe mu 2012-2014

Mu 2012, issuance personalization kwambiri anasintha zitsulo nkhani zofuna za owerenga mu yaitali, kuchuluka kufunika kwa malo kawirikawiri kukaona ( "Kaliningrad"). Mu 2013, aligorivimu kuti "Yandex" ali mwaluso Amasintha kwa SERPs zinthu za wosuta yeniyeni mkati mwa zokambirana, kuganizira zinthu yochepa ( "Dublin"). Mu 2014, maulalo kulongosola mafunso malonda mu kusanja mayankho ( "Nachalovo") yayimitsidwa.

"Amsterdam", "Minusinsk", "Kirov"

Zotsatira SERP anayamba kuoneka pafupi mudziwe khadi pamene inu fungatirani pa kugwirizana ( "Amsterdam"). Ntchito yoyamba ya aligorivimu "Yandex" wakhala akuponya nduna chuma kuti ndi zambiri SEO-maumboni. A Buku mbiri ochuluka chifukwa chachikulu imfa ya maudindo. Aligorivimu "Minusinsk" "Yandex" wayamba misa kuwombera SEO maulalo, patapita pang'ono zinthu nkhani Buku anabwerera, koma m'dera Moscow.

Wachitatu chaka chino randomization aligorivimu yagwiridwira mafunso zogwirizana. Mwachidule, pamene opereka mafunso akhoza Zosanjidwa ndi tsiku, kutchuka, kapena dera ( "Kirov").

"Vladivostok" ndi "Palekh"

Aligorivimu "Vladivostok", unayambitsidwa kumayambiriro 2016, ndinayamba kuganizira kusinthasintha chuma kuti mafoni zipangizo, kuchuluka issuance wa m'manja.

mwapadera ayenera kukhala aligorivimu "Palekh" imene inali kuperekedwa mu November. Kwenikweni chake ndi kuyerekeza tanthauzo la funso ndi masamba ntchito Intaneti ubongo - za nzeru yokumba, amene simulates kugwira ntchito kwa ubongo wa munthu. Chifukwa ichi kuchuluka issuance a mafunso osowa. Poyamba, aligorivimu zimathandiza yekha ndi tsamba maheda, koma monga iwo amati ndiAmene, kenako kuphunzira "kumvetsetsa" ndi mawuwo. The aligorivimu ndi motere:

• Kachitidwe amaganizira ziwerengero ndi funso ofananira chamutu, potero kukula molondola la zotsatira.
• Kugwira ntchito ndi correspondences amenewa amatchedwa "zamalankhulidwe vekitala". Njira imeneyi kufufuza masanjidwe kumathandiza kupeza mayankho zopempha kwambiri kawirikawiri. An aligorivimu kuti waphunzira kumvetsa lemba, kodi zotsatirapo kuti sadzakhala liwu limodzi ndi pempho ofanana, koma, ngakhalebe iwo ali ndi zogwirizana ndi mzake amanena.

Kunena mwachidule, "Yandex" kuyesera kulenga "wochenjera" technology amafufuza mayankho, osati kudalira mawu, ndi ochititsa mawuwo.

"Baden-Baden"

The aligorivimu latsopano "Yandex", linatuluka mu March 2017, anali yojambula kukafunafuna injini kusanja. Muzotsatira pa malo oyamba anayamba mupewe malo ndi zothandiza, yomveka bwino ndiponso angathe kuwaŵerenga okhutira. Waukulu ntchito imeneyi aligorivimu - sapereka wosuta lemba logwirizana ndi pempho, ndi kudziwa bwino.

Pa ntchito ya "Baden-Baden" waponya muzotsatira pereoptimizirovanoy chuma ndi otsika khalidwe zambiri. Akatswiri kuonetsetsa kuti malo zidzagwa masitolo online, ngati pali mawu ambiri mobwerezabwereza ndi mafotokozedwe a mankhwala pafupifupi osiyana. Koma kutukula wa aligorivimu ndi moganizira kuti pali nkhani yeniyeni komwe muzu mawu kubwerezabwereza mosalephera. Choncho ndi zimene malemba imvera ziletso? Ndi bwino kuyang'ana pa chitsanzo.

lemba sakugwirizana ndi kufufuza aligorivimu

Poyamba, kufufuza injini akangaude akubweretsa malo a chuma, adali mawu ofunika. Koma malemba pa malowa Opembedza amaoneka ngati ya mafunso, kuchepetsedwa "madzi" otsika kwambiri malemba. Ndi chitsanzo chiri musichi - umboni:

"Chaka Nike akumasula katundu ambiri chifukwa masewera. Nsapato, nsapato, nsapato, suti ya Nike, wa Nike T-sheti, zazifupi, tracksuit wa Nike, mathalauza, mathalauza m'thukuta la Nike, mpira mipira - izi ndi zina mungazipeze iliyonse sitolo kampani. Akazi Nike, amuna ndi zopereka ana kupereka mfundo yaikulu ya mtunduwu. Nike zovala ndi wapadera aliyense mankhwala amapereka maganizo a mtunduwu. "

malemba si zabwino, palibe kanthu kuposa bokosi zopempha kiyi. Pano ziri kwa iwo ndi amene amalimbana ndi aligorivimu latsopano. Okhutira ndi otsika khalidwe ndithu amataya maudindo awo. Pali i zitatu zili otsika kwambiri:

• Chosowa mfundo m'lembali.
• A ambiri mawu.
• Pamaso pa lemba la mawu zobwera amene anatuluka chifukwa kulowa kwa mwachindunji mawu.

Kumene, SEO-kukhathamiritsa sichinayambe zimafika, potsata zoyamba za injini kufufuza sizinasinthe. Ndizo chabe njira kumene 1,000 zizindikiro ali 15-20 kiyi mawu kalekale achikale. Aligorivimu "Baden-Baden" akunena za khalidwe la okhutira.

SERP

Kwambiri pa ndondomeko kupeza aligorivimu amatenga mudziwe issuance. Kulengezedwa - tsamba la zotsatira kuti akakumane ndi pempho yeniyeni. Opereka aligorivimu "Yandex" anamanga m'njira kuti akhoza kuwerengera Mwina kupeza yankho zogwirizana kwambiri ndi kupanga issuance chuma khumi. Ngati kumene pempho zovuta, nkhani angapezeke mu mayankho 15.

Ndipotu, ntchito ngati izi: ngati aligorivimu ndi "bwino" ndi pempho, ndi pa izo pali yankho kwambiri zogwirizana ndi issuance mayankho khumi aumbike. Kukachitika kuti kufufuza injini sangapeze mayankho awa limasonyeza 15 Adzaperekedwa ku nkhani.

Apa, kwenikweni, ndizosowa onse ma aligorivimu search engine. Kuti malo ndikumva bwino pa SERP ayenera kudzaza ndi apamwamba, nkhani ndi wokhutira angathe kuwaŵerenga.