Umunthu - ichi ... Otsimikiza Umunthu

Lero, otchedwa zinthu zofunika yapamwamba mawu achilendo. Mwachitsanzo, mukhoza kaŵirikaŵiri timamva "kukhazikitsidwa". Ndipo munthu amaganiza alikudabwa mtundu wa chozizwitsa. Ndipo Ndipotu wamba "chilengedwe", "mtima". Kapena mawu monga "amandilemekeza", likumasuliridwa kuti "ulemu". Ndipo ngati Anglicisms pali kwambiri. Koma pali mtundu wina, umene ndi kumvetsa kovuta. Ichi ndi mawu akuti "Dzina". Ndiyeno kuyesa kuzilingalira izo, kodi m'ndandanda wa makalata amene amagwirizana. Ndipo likukhalira, chirichonse chiri mosavuta kuposa: Umunthu - ndi makampani kapena kampani kalembedwe. Izi makampani chizindikiritso dongosolo. Zikhulupiriro zonsezi zofanana mwamtheradi. Zochita anzake yachilendo umatchedwa mtundu ID ndi ID makampani, kumene ID ndi chidule cha English mawu adzadziwire - chizindikiritso. Kuyambira pano, mosamalitsa akamalankhula inayambira ngati mawu nzeru "Dzina".

Ndipo ndi utumiki yotchuka zikufunika kwambiri pa msika wa ntchito zamanja. malo Development ku Moscow ndi okwera mtengo koma chilengedwe Pawokha makampani kampani - chimodzimodzi. Nthawi zambiri, awa awiri "katundu" anagula limodzi aluso chomwecho. kukhudzana A akhoza kukhala makampani monga Playdesign, "Aleksfill" Artemiya Lebedeva situdiyo "Silversayt" ndi zina zotero. Osati womangidwa kwa malo yake yogona: kwambiri anthu abwino pali pa Intaneti.

nkhani tanthauzo la mawu

Tsopano tiyeni tione tsatanetsatane chomwecho ndi monga mfundo zosangalatsa. Choncho, adzadziwire - gulu la njira yapadera, amene ntchito mapulani luso ndi luso. Iwo n'zotheka kulenga zinthu choyambirira malonda amene ali yokha anthu owazungulira.

Kunena mwachidule, Umunthu - ichi ndi nkhope ya ntchito iliyonse, maziko ake zithunzi. Amakhala abwino makampani ndi chizindikiro. Kupanga pang'ono bwino, kumbukirani kuti chinthu choyamba chimene chimabwera m'maganizo pamene ife kutchula Mercedes bungweli? Kumene, nyenyezi, amene ali matabwa atatu. Ndipo ndi chimene kugwirizana dzina la Apple? Kumene, ndi apulo. Apa zidzakhala Umunthu, tikulankhula.

Anthu ambiri wamba anganene kuti pamene zolembedwa lonse la kampaniyo, malonda ndi kachikumbutso ake mankhwala ndi yunifolomu ndodo anapanga mtundu umodzi, ndi zinthu zofanana likutipatsa yeniyeni kampani, si chidwi kwambiri anthu. Koma n'zotheka kupereka rebuttal, chifukwa adzadziwire malonjezo ubwino ndithu kwa kampani mu msika, umene ukutchulidwa.

Ngati kasitomala angathe amaona kuti malonda zipangizo Corporation, zolembedwa zake, maina ndi maudindo anatchulapo, mabaji ndodo analengedwa kalembedwe yemweyo, iye adzamvetsa kuti akukumana ndi bungwe lolimba, amene umagwira ntchito ndi ogwirizana ndi gulu akatswiri. Komanso, njira imeneyi kupanga kuzindikira za kampani ndi malonda potuluka pamwamba. Choncho Umunthu - ndi kusintha chifanizo ndi kulimbikitsa udindo wa mtundu kapena kampani pa msika.

Zigawo zikuluzikulu adzadziwire

owerenga angadabwe chitukuko cha dzina, zimene tichipeza Pawokha amapeza. Onyamula ndi zizindikiro zake, ntchito makadi, malonda, letterheads, akuyima. The wosasintha wa chilengedwe Pawokha zikuphatikizapo mitundu ndi kampani mtundu ndi zilembo, letterhead, chizindikiro, chizindikiro, ndipo chizindikiro envelopu mawu ndi khadi malonda.

amadziwikira Corporate akhoza zigwirizana zidutswa zina: alendo, mitundu yonse ya panja pa Intaneti malonda, mafoda, phukusi. Malowa angakhale monga POS-zipangizo, ndi Mwambi (chiphiphiritso), ndi matumizidwe ophatikizika amawu, nyimbo ndi zithunzi ulaliki, webusayiti ndi kabuku, malonda panja, mndandanda mtengo.

Waukulu ndi zapulaimale ntchito Pawokha

Cholinga Pawokha ali kumuuza za bizinezi makamaka mwachidule, momveka, ndi kuti litakhazi- zinazika mizu mwa kukumbukira. Izi zimafunika osati kalembedwe yapamwamba ndi wokongola Logo, koma m'pofunika kuti Umunthu olimba limatsindika mpikisano kampani mu unyolo. Iwo ayenera kupanga bungwe zachilendo ndi chidwi mwamuna ndi makasitomala. Kugwirizana - ali osowa, koma losavuta khalidwe akufotokoza Umunthu wabwino. Chizindikiro ndi kuuza za kampaniyo, osati wina aliyense.

Malamulo Pawokha makampani

amadziwikira Corporate sadzakhala nawo ufulu kulibe, ngati iwo amene nayo, sadzakhala n'kudziphatika kwa malamulo zofunika chilengedwe chake. Choncho, ulamuliro Woyamba akukuuzani kuti pamene munakonza fano kampani ayenera kuyamba zithunzi. Ngati mukufuna kulimbikitsa automaker, ndiye musati ntchito koitanira sitima fano. fano chofunika kukhala lingaliro za bizinesi. Only mu nkhani iyi zidzakhala zosavuta, ndipo adzakumbukira kwa nthawi yaitali.

Lamulo lachiwiri limanena kuti palibe kupereka lalikulu udindo chizindikiro. Lero, ndi mabizinesi angati kukhala popanda izo, kapena monga chizindikiro akhoza kukhala ndi dzina lenileni la kampaniyo. Logo Company "Beeline" sadziwa pafupifupi palibe, koma alipo. Koma makampani mitundu - chikasu ndi wakuda mikwingwirima - kudziwika kwa aliyense. Aliyense akudziwa kuti akuimira woyendetsa yam'manja.

A malamulo ochepa

Mfundo ina yofunika: n'kwabwino kuti overdo ndi zilandiridwenso. Chifukwa cha chizindikiritso zithunzi Umunthu aziyankha mafunso awiri: "Kodi khamu?" ndi "N'chifukwa chiyani kuli kofunika kwa kasitomala?" Choncho mapeto kuti ayenera kuthandiza mokwanira malingaliro a bungweli. Ndipo malingaliro lokha kumafuna mfundo kasamalidwe, miyambo makampani ndi magulu a makasitomala odalirika.

Ndi ulamuliro wotsiriza - ndi socialization, ndiye lingaliro la momwe chizindikiro makampani azidzagwira ntchito atolankhani.

Umunthu - chinthu zofunikira

Ndiye kodi makampani adzadziwire (Dzina) ife kumvetsa. Koma m'pofunika kampani? Kumene, ndi chitsimikizo cha zabwino zonse polojekiti ntchito iliyonse. Aliyense kampani bwino kwambiri mosamalitsa oyang'anira khalidwe Pawokha ake amapeza. Amathandizanso ulemerero wake ndi kufunika. Nthawi zambiri zimachitika kuti abweretse Corporation mwa mavutowo, m'pofunika kusintha Pawokha. Komanso, kusintha kwa kalembedwe achisangalalo ngati kumene kampani ayenera kulowa msika watsopano kapena kulongosola zochitika zawo.

Umunthu ndi mbendera imene mlandu wa wazamalonda ndi. Amazipanga kukhala ndi siginecha kalembedwe ndi wokongola Logo, chifukwa akwaniritsa zimenezi zimapezeka ndi kuti nthawi zambiri, monga iye kuperekezedwa.