Marketing aya - Kodi maziko a ntchito bwino

Kumvetsa la mauthenga zomwe zofunika malonda, ndi bwino kugawa mawu ndi kusankha mbali payokha. Mawu "malonda" kwa nthawi yaitali pa kumva, zikuoneka kuti tanthauzo la amadziwika onse, ndi kufunsa - mudzalandira ambiri matanthauzo osiyana. Palibe zodabwitsa mu iliyonse buku Iye anatsimikiza mu njira yake, ngakhale, ndithudi, palibe maganizo otsutsana. Mu mawu awiri: malonda aya - izi ndi ndondomeko kuzindikira, zolimbikitsa ndi bwino zosoŵa za wogula. Analandira pamene ndondomeko iyi, phindu - ichi ndi dera ntchito akatswiri ena (zachuma zachuma, ochita chipikisheni msonkho).

Kulumikizana - mawuwa bwino kwa onse. Choncho, malonda aya - kuipidwa kwa njira umalimbana ndi zotheka mudziwe chathunthu chandamale omvera makhalidwe opindulitsa mankhwala (utumiki). zovuta Izi zikuphatikizapo angapo ofunikira limaphunzitsa.

The kwambiri malonda aya - ndi:

• Advertisement: chabe Kudandaula katundu wa ogula ndi pempho kugula mankhwala (utumiki) ndi kulongosola wapadera iliyonse. Ntchito njira: wailesi, TV, manyuzipepala, malonda panja, makalata, Internet.
• Mapangidwe chikuni kuzindikira (mtundu): Logo kamangidwe, kutentha.
• maubale (kulenga chithunzi zabwino kampani kapena mankhwala) ndi Relations Public (a taphunzira): chifukwa kotunga owonjezera ku msika. Mpaka kumapeto wosuta wapanga bwino mokomera mankhwala anu, muyenera kuonetsa cholinga ziyenera a akatswiri palokha ndipo ogula ena, maganizo a anthu. Iwo akhoza ankaona ngati thandizo Russian mtima (maganizo anzathu wa munthu ndi wofunika kwambiri kuposa ena onse).
• Kupititsa patsogolo mapologalamu kukhulupirika (zopangidwa ndi misonkhano kuti bwino fano kampaniyo ndi chizindikiro zina).

• Sales Management (kugulitsa payekha, mapulogalamu bonasi Kukwezeleza malonda). Ambiri anyamata aulemu anabwera ndi chionetsero cha zinthu zodabwitsa za zotsukira zingalowe, ataima pang'ono mtengo galimoto - izi ndi munthu kugulitsa. Koma izi si chitsanzo chabwino, ndi koyenera cholinga kolowera ndondomeko ndi bwino chingapezeke, pokhalabe nkhope ndi mtundu chifaniziro.
• Direct malonda (kuthetsa pempho payekha wogula ndi makalata mwachindunji kudzera Internet e-mail).
• Sales Kukwezeleza: magawo, kuchotsera kamodzi, malotale ndi zochitika zina kutsitsimutsa chidwi mu mtunduwu. Iwo ankaganizira kwambiri pa nthawi yochepa.

Tsiku ndi tsiku, tikhoza kuona ntchito mauthenga malonda ndale:

• kupanga chidwi mu mtundu (phungu);
• kupanga poyera kudziwika phungu pulogalamu (zothandiza katundu wa mankhwala);
• kukwaniritsa ogula chidwi mu mankhwala (voti).

Likukhalira, luso zofanana, bola ngati ogula si anapereka katundu stale. Koma kale mmunda wa zolinga zachilengedwe ndi ntchito za kumalo a ntchito. Makampani ukugwira ntchito pa maganizo yaitali, malonda aya - ndondomeko imene ili mu malo chidwi anthu amene amagwirira ntchito.