Sports zopangidwa - anthu ndi makampani

Ndi palibe chinsinsi kuti tsopano kupeza chachikulu kutchuka masewera. Ngati zaka zisanu zapitazo panalibe ngati kumulakalaka misala chifukwa olimba, snowboarding, anati yoga, zamasewera ndipo anati yoga kokoka, koma tsopano aliyense chachiwiri amafuna nthaŵi yanu mfulu masewero olimbitsa thupi kapena pa mphasa lapansi. Ndipo ngati aliyense amadziwa, kufunika amalenga okwanira. N'zosadabwitsa kuti masewera zopangidwa kuti kwambiri anawonjezeranso kukweza kwa kupanga.

Komanso makampani kupereka zovala ndi nsapato, kwafalikira ndi chitukuko cha bungwe analandira, kupoletsa mkulu ankafuna kufufuza ndi zida. Mwamtheradi onse a dziko wotchuka masewera zopangidwa akhoza kudzitama kutchuka wautali kwambiri kuchuluka. Zikuphatikizapo onse opanga makhalidwe masewera (kuchokera masokosi kwa zida masewero olimbitsa), komanso TV, zibonga ndi magulu, komanso othamanga wotchuka. Inde, odziwika bwino osewera tennis, osewera mpira, osewera mpira ndi osewera gofu anabweretsa ndalama zochuluka kwambiri makampani zolengeza malonda awo.

Zodula kwambiri "anthu" masewera mtundu - ndi gofu player Tayger Vuds. Ndi kuyamika kupambana m'minda, ndi Oweta wa kalabu ndi "ofunika" 38 miliyoni zolemba wobiriwira. Izi amaganizira okha ndalama za mapangano lonjezolo othandizira. lachiwiri amapita ku tenisi player ku mapiri Swiss Roger Federer. kuukira kwake pa mpira chikasu iye amapezera okha 10% ya zopereka zawo okwana. Kuchuluka otsala amapita ku nkhani yake ya ambiri makampani zikuwayendera bwino luso tennis player.

Atseka anthu atatu amene kwambiri analipira masewera zopangidwa, Phil Mickelson. Wotchuka gofu player amalandira Mapangano ku makampani osiyanasiyana limanena zikuluzikulu zimene zimathandiza akatswiri kupenda mu ngongole miliyoni 26 American.

Chotero masewera zopangidwa ngati Nike, Adidas, Puma ndi ena ambiri kupeza mabiliyoni kudzera mogwirizana ndi othamanga wotchuka. Komabe, osati munthu wotchuka, flitting malonda, mankhwala amakopeka ndi nambala yaikulu mafani. Munthu woyamba amamvetsera makhalidwe monga khalidwe ndi chitonthozo. Ndi magawo izi ndi zofunika kwambiri posankha mankhwala, amene kupereka masewera zopangidwa zovala ndi nsapato.

Dziko lonse ndi bwino kudziwa monga magazini Forbes. Ndi kalata iyi anatchuka chifukwa zowawa zake kwa kuwerengera ndalama anthu ena kulemba mitundu yosiyanasiyana ya mavoti. Choncho chakumapeto kwa 2012, magazini ino lofalitsidwa mndandanda monga mtengo kwambiri masewera zopangidwa. A mtsogoleri mu "perete kugunda" ndi padziko lonse lapansi wotchuka kampani Nike. Mtengo wa Akuti pafupifupi $ biliyoni 16. Ndi wotchuka kwa kupanga zovala khalidwe ndi nsapato osati Akatswiri, komanso kwa mafani ndi masewera mafani.

Malo achiwiri pa mndandanda ndi TV maukonde ESPN. Komanso, kuti atolankhani masewera ufumu chotchuka kwambiri osati mu US komanso m'mayiko ena, nayenso analenga chiwerengero chachikulu ofunsira zamasewera mafoni. Ndi kampani ichi chimabweretsa ku chuma cha mitsinje chingwe, aliyense chachinayi American dollar. ESPN mtengo ndi biliyoni 11,5 North America dollars.

Pomaliza mu kusanja "kwambiri mtengo masewera zopangidwa" amatenga Adidas. Kampaniyi sakusowekera oyamba. Zinthu zolimba ichi linapanga zambiri. Komabe, izi sizitanthauza kuti kampani Adidas kukhala otchuka padziko lonse ndipo tsegulani zinthu zamasewera masitolo, ngakhale mu ngodya akutali kwambiri a dziko. Brand kufunika pafupifupi $ biliyoni 7 (osati mazana awiri zikwi).