Osiyanasiyana malonda katundu

The kampani, amene zatsopano mitundu ya mankhwala akambirane mafunso okhudza mbiri mankhwala.

Mankhwala osiyanasiyana - ndi gulu lina la mankhwala zikugwirizana kwambiri ndi mzake ndi kufanana kwa opareshoni, magulu chidwi makasitomala, mitundu ya pozindikira establishments awo malonda kapena mtengo osiyanasiyana.

Mwachitsanzo, Mlengi assortimetnom "Revlon" ndi gulu la zodzoladzola, "General Motors" - magalimoto, "Panasonic" - TV ndi kanema.

The ndondomeko mankhwala chidwi kwambiri pa magulu a mankhwala ntchito zofanana.

The mankhwala osiyanasiyana amakhala ndi mawu monga kumpoto (nambala siyana akufuna mankhwala), kuya (chiwerengero cha zinthu gulu lililonse), machulukitsidwe (mankhwala kuchuluka pa Kuwonjezera zatsopano), mogwirizana (Mankhwala moyandikana ndi kupanga ndondomeko, kugawa njira, mapeto ogula) rationality (mphamvu kukwaniritsa kasitomala), bata (mphamvu kukumana ankafuna), luso (mphamvu zofunika kusintha kwa makasitomala).

Latitude, amene amadziwika osiyanasiyana, kusiyanitsa katundu ndi zofuna za makasitomala mwa akuwalimbikitsa kugula malo amodzi. Ngati kampani limapanga magulu mankhwala angapo, ndiye izo zifika pa nomenclature chofunika. Pa kupanga magulu angapo mankhwala amakhazikika mu Makampani yambiri, "Avon" (mu uthunthu womwenso magulu atatu mankhwala: zodzoladzola, katundu wa m'nyumba, zodzikongoletsera), "Samsung" (a gulu la kanema ndi TV wokonza, zipangizo kunyumba, maofesi telefoni), " Procter & njuga "(amene amapanga osiyanasiyana magulu sikisi mankhwala: detergents, matewera disposable, mankhwala otsukira mano, perefyumu, sopo, khofi).

Kuya kwa mankhwala osiyanasiyana - amatha zosoŵa za zigawo zosiyana makasitomala pa mtundu winawake wa katundu. Mwachitsanzo, mankhwala otsukira mano akhoza kugulitsidwa mu CD osiyana ndi makhalidwe osiyana ndi zikuchokera.

The machulukitsidwe wa mankhwala osiyanasiyana - ndi Kuwonjezera zatsopano mkati osiyanasiyana alipo, ndi zatsopano ndi zimasiyana kwambiri ndi anthu amene alipo. Izi zimachitika pamene motsimikiza amafuna kukhala mtsogoleri, katundu mphamvu pofuna kupewa downtime luso, akufuna kuletsa kukula kwa mpikisano. Chitsanzo cha mkulu machulukitsidwe osiyanasiyana ndi "Procter & njuga", umene umabala pafupi twente yonse ya detergents.

Machulukitsidwe zosiyanasiyana zimabweretsa ndalama kuchuluka, chifukwa pali kufunika kukhalabe kufufuza, kusintha mankhwala. Pali ngozi ya yogawa oscillation. Choncho, mankhwala mbiri mu malonda amafuna kasamalidwe woganiza kukhala profitability wa kampani ndi nkhondo bwino ndi mpikisano.

Management mankhwala osiyanasiyana - ndi mgwirizano zosiyanasiyana: kafukufuku msika mabuku, kamangidwe, sayansi ndi luso ntchito, gulu la malonda, malonda, misonkhano, yotithandiza akumufuna. Kuvuta ntchitoyi ndi cha kapangidwe okwanira kulumikizanitsa zinthu zonse. Ngati inu simutero, ndiye kampani sangathe anayamba kubala mankhwala ayenera makasitomala, ndiye oyenera kupanga magulu mafakitale. Marketing amaona imeneyi zotsutsana mwachindunji zimene muyenera kuchita kwenikweni kukwaniritsa dzuwa.

Zolinga kasamalidwe assortment ndi kutulutsa katundu specifications mankhwala, kusintha kwake kuti dipatimenti ntchito ndi kutsatira kuti zinachitika anabweretsedwa zofunika ogula a. Mwa njira iyi tingathe bwino aganyali mu kusinthidwa wa mankhwala, osati ndalama pa malonda katundu achikale. kasamalidwe assortment wochititsidwa woyang'anira malonda.