Oris watch - Swiss brand ndi mbiri yapadera zakale za chitukuko

Olemba masewera ndi okonza amayesetsa kupanga zovala zokongola komanso zoopsa, komanso zojambula zamakono, zamalonda ndi masewera. Zovala - mbali yaikulu ya mawonekedwe a munthu aliyense, koma, kuwonjezera pa kugula zinthu zotere, ndi bwino kumvetsera ndi zina. Ndizomwezi za chithunzi chomwe chikhoza kulemba chovalacho ndi mtundu wina wa zest, kulenga lingaliro lalikulu. Koma ndi zinthu ziti zomwe abambo ndi abambo ayenera kusankha? Mosakayika, iyi ndiwowwombola. Oris ndi kampani ina yotchuka ya ku Swiss yomwe yakhala ikupanga zinthu zimenezi kwa zaka zoposa 100. Kampaniyi ikulemekeza mwambo wa khalidwe, chifukwa wotchiyi ikufunika kwambiri padziko lonse lapansi. Koma kodi kampaniyi ikuyenera kutchuka bwanji?

Za mtunduwu

Mbiri yake inayamba ndi kampani kuyambira 1904. Panthawiyo inali sitolo yoyamba ya sitimayi, yomwe inapanga mthumba wopangidwa ndi mwambo ndi mawristchi, inayamba kugwira ntchito. Oris anakhazikitsidwa ndi oyang'anira awiri odziwa bwino ntchito a Paul Katen ndi George (Georges) Mkhristu m'mabwalo a Basel. Dzina la mtundu uwu linasankhidwa mwadzidzidzi, chifukwa dzina ili linadzala ndi mtsinje ukuyenda pafupi ndi mzinda. Kuyambira m'chaka cha 1904, fakitale yopanga mawindo anayamba kugwira ntchito. Pogwiritsira ntchito makinawo, ankangogwiritsira ntchito makina onse, ndipo kampaniyo ikuyang'ana miyamboyo popanda kusintha maziko ake. Mu 1925 fakitale ina inayamba kugwira ntchito, kumene idatha kale kupanga zipangizo zamtengo wapatali: golide-yokutidwa, pogwiritsa ntchito nickel.

Nthawi yamakono

Mu 1938, chizindikirocho chimapangitsa kuti zikhale zenizeni pa masamulo a masitolo: wotchi, chingwe chimene chinasonyeza tsikulo. Kuchokera apo, kupanga zinthu zoterezi sizinasiye. Akatswiri opanga mafilimu nthaŵi zonse ankatulutsa wotchi ndi chingwe china chapakati.

Mpaka chaka cha 1952, alonda a kampani ya Switzerland adawongolera zopangira zawo, adatha kuyika maola alamu mu thupi la zipangizo zawo, zomwe zinkafunika kuti ziwonongeke masiku asanu ndi atatu. Koma chizindikiro ichi sichinayime ndipo patatha zaka zingapo anayamba kupanga zipangizo zamagetsi pazomwe zimagwiritsidwa ntchito.

Mbiri yakale ndi zitsanzo zambiri

Kukula kwa kampaniyo kunali kosalala komanso kosasunthika, koma pokhapokha vuto la Switzerland litayamba. Makamaka makampani onse sanapulumutsidwe nthawi ino, ndipo zosiyana sizomwezi. Mu 1985, njira ina ikuyamba kukhazikitsa kampani komanso mmene mlonda amayenera kuyang'ana. Oris amayang'ana zopangidwa zonse pa zitsanzo zomwe zimakhala zovuta monga momwe zingathere. Kotero mawotchi amawoneka Osewera, okonzedwa ndi apiritsi. Zoterezi zinatulutsidwa mopanda malire ndi kugulitsidwa pamtengo wapamwamba. Mu 1994, kulembedwa kwa zaka 90 za kampaniyo kunatulutsidwa zojambula zopangidwa makumi asanu ndi anai zamapangidwe ndi mapangidwe apadera. Pogwiritsa ntchito zitsanzo za 18-carat pinki golide ankagwiritsidwa ntchito. Ulonda wina wokondweretsa kwambiri ndi Worldtimer. Amasonyeza nthawiyi m'madera awiri nthawi imodzi. Okonzeka ndi chizindikiro cha usana ndi usiku ndikukonza mwa kukakamiza mabatani apadera.

Kawirikawiri, mankhwala onse a kampani angathe kugawidwa muzithunzi monga:

• Motorsports.
• Kujambula.
• Zakale.
• Kupanga ndege.

Mwa anthu omwe amaimira katundu wa kampaniyi anali otchuka a Formule 1 monga Nico Rosberg, Nico Hulkenberg ndi ena. Lero ndiwotchi yotchuka kwambiri ku Swiss. Oris ndi kampani yomwe yatha kuthetsa mavuto koma komabe siyimitsa kuyipitsa kwake, koma pitirizani izo mwa kukonzanso zopangidwa zake.

Za katundu

Mwachidziwikire, kampani iliyonse imasankha zogwiritsa ntchito mwamphamvu kuti zipangidwe zake zikhalepo, ndipo Oris anapita mwanjira yomweyo. Pakati pa kupanga zipangizo zamtengo wapatali zimakhala zitsulo zamtengo wapatali ndi miyala. Nkhono za ulonda zimapangidwa ndi zikopa kapena titaniyamu. Pali zitsanzo zamaseŵera zopangidwa ndi mphira ndi pulasitiki yapamwamba. Malinga ndi opanga, malonda awo ndi apamwamba kwambiri, ndipo sangakonze kukonza wotchi. Oris amayesera kupanga zochitika zomwe zingasinthe mosavuta kuti zikhale zofanana ndi kukula kwa dzanja lanu, kusintha nthawi kapena tsiku, ikani alamu.

Malingaliro a Mnyamatayo

Mwachibadwa, mtundu uliwonse umalengeza katundu wake ngati wabwino komanso wangwiro, ndipo nthawi zambiri mawu awa amasiyana ndi omwe ogula amanena. Ndipotu, khalidwe la Switzerland lakhala likudziwika kuti ndi labwino kwambiri, malonda ambiri amakulolani kuti muike mitengo yapamwamba, kuphatikizapo mawindo a Oris. Ndemanga za ogula omwe angagule zinthu zoterezi, onetsetsani kupanga kapangidwe kake. Zoonadi, pano kawirikawiri mawonekedwe a geometric yolondola, pali kupsinjika kwapadera kwa mankhwala. Gulani zinthu zimenezi, mwinamwake, ndi anthu olemera okha, chifukwa nthawi zina mtengo wawotchi wotsika mtengo umatha kufika madola zikwi zambiri. Koma ngakhale malingana ndi malamulo a Swiss, ndondomeko ya mitengoyi ndi yolandirika, chotero mtundu wa Oris ndi wotchuka kwambiri. Malingaliro onena za ulonda ndi abwino kwambiri: makasitomala akugogomezera kuti zipangizo zawo zikuwonetsera nthawi yeniyeni, musati muthake kuseri ndipo simuthawa. Zogulitsa za kampaniyi ya ku Swiss zidzatha kwa zaka makumi angapo, kotero kugula uku kungatchedwe kotheka.