Momwe mungamvetsetse chizindikiro chake

Ambiri sawona kusiyana kwakukulu ndipo nthawi zambiri amasokoneza malingaliro akuti "chizindikiro" ndi "chizindikiro." Ndiyenera kunena kuti izi ndizo tanthawuzo zofanana, koma timayesa kuzindikira zomwe zimawasiyanitsa.

Kodi chizindikiro ndi chiyani?

Ichi ndicho chiganizo chachikulu chomwe chimaphatikizapo kutanthauzira kwa kampani kogwirizana ndi machitidwe osiyanasiyana, mayanjano ndi ziyembekezo zomwe makasitomala amakumana nazo malonjezano opangidwa ndi olemba a brand. Mwa kuyankhula kwina - tanthawuzo lenileni, lomwe linaperekedwa makamaka ndi olenga.

Poyesera kumvetsa mtundu womwe uli, mumatsimikiza kuti ichi ndi chithunzi chomwe chili ndi mtundu winawake. Pogwiritsa ntchito chizindikiro, ntchito yaikulu ndiyipangidwe yodabwitsa, yosakumbukika ndi yowala.

Tikaganizira za mbiri yakale, tikutha kuona kuti ngakhale m'zaka za m'ma Middle Ages akatswiri amatha kuyesa katundu wawo ndi chizindikiro choyambirira ndi chapadera chimene chinapangitsa kuti ntchito ya mbuyeyo ionekere. Zina mwa mizinda yakale ku Ulaya, monga Rothenburg ndi Salzburg, idakali ndi zitsulo "zamalonda", zomwe zimagwira ntchito ya "ogulitsa" zizindikiro. Zizindikiro zapadera zinayikidwa pamabotolo, zojambula zapakitala, zojambula zovekedwa, ndi zina zotero.

Pakalipano, makina ena apanga kale chithunzithunzi cha munthu payekha, chomwe chimatha kufotokoza za msinkhu wopambana kapena mwayi wina kwa munthu. Kotero, mwachitsanzo, tingadziwe mosavuta yemwe angakhale ndi galimoto ya Porsche, ndi amene akukhala pambuyo pa galimoto ya Hundai.

Nthawi zambiri ogula okha amayankha funsolo: "Kodi chizindikiro ndi chiyani?" Ndipo mudziwe mlingo wa "udindo" wake. Mosakayikira, aliyense ali ndi zofunikira zake, ndipo tonse tiri ndi malingaliro athu, omwe sangagwirizane kwambiri ndi malingaliro a ogula ena.

Komabe, ogulitsa akuyesera kupanga mosavuta kusankha kwa ogula, chifukwa kuchuluka kwa katundu komwe kulipo msika wamakono, kuika wogula ntchito yovuta. Kumvetsetsa chuma ichi cha katundu sizingatheke, choncho phukusi ndi zinthuzo zimapanga "malemba" omveka bwino komanso omveka bwino omwe amakulimbikitsani kugula, mwachitsanzo: "25% yochuluka kwambiri kuposa kale," "ndalama," "yopindulitsa," ndi zina zotero. E.

Komabe, chinthu chilichonse pamsika wamakono chili ndi mpikisano ndipo, m'kupita kwanthaŵi, ndi khalidwe, ndipo nthawi zambiri zipangizo zamakono zimatha. Choncho, makampani ambiri amachita njira zabwino zowonjezera , zomwe zimawalola kuti "apambane" gawo lawo la msika ndi makasitomala.

Kukopa chidwi kwa ogula kungakhale kupyolera mu malonda a malonda, omwe nthawi zambiri amapangidwa ndi makampani. Kugwira ntchito ndi njira, yomwe imaphatikizapo kufalitsa kwaulere kwa otchedwa "samplers" zamagetsi. Zotsatira zochepa zowonjezera ndi kuchepa kwa mtengo wa malonda kwa kanthawi kochepa, mwazinthu zina, kukhazikitsidwa kwa mtengo wogulitsa.

Njira yowonetsera katunduyo nthawi zambiri imagwiritsidwa ntchito, motero kufalitsa katundu ndi kudziŵa ogula malonda ndi kampani. Pa nthawi yomweyi, munthu akukhudzidwa ndi yemwe angayankhe momveka bwino komanso momveka bwino mafunso onse a makasitomala okhudza mtunduwu.

Ndiponso, njira yotsitsimula ikhoza kuphatikizapo ma telefoni odziwitsa ogula.

Kutsatsa malonda kumachitika ndi kufufuza mokwanira za mphamvu ndi zofooka za ochita mpikisano. Zogwira mtima kwambiri ndi ndondomeko ya kafukufuku wogula. Izi zimakuthandizani kukonza zolephera zomwe makasitomala akuwona muzinthu zamagetsi ndikupeza zomwe akufuna kuwona muzinthu za kampani.

Kupanga chizindikiro cha kampani iliyonse iyenera kuyendetsa bwino ndi chithunzi chake chabwino. Chitukuko chilichonse cha mtunduwu chimafuna ndalama zambiri, chifukwa kupitabe patsogolo sikungatheke popanda.

Izi ndizo malingaliro ndi makhalidwe omwe angakuthandizeni kumvetsetsa mtundu wa mtundu ndi njira zake zowonjezera msika.