Mapepala ndi gawo lofunika pa msonkhano uliwonse wa malonda

Panthawiyi, chiwerengero chikuwonjezeka cha mabungwe akufuna kukopa makasitomala atsopano pogwiritsa ntchito malonda monga malonda. N'zochititsa chidwi kuti, kupatulapo malonda mu nyuzipepala ndi pulogalamu pa televizioni, palinso mitundu ina yofalitsira zokhudzana ndi katundu woperekedwa ndi mautumiki. Mwachitsanzo, tsambali. Ichi ndi chimodzi mwa zinthu zomwe zimalimbikitsa malonda. Kawirikawiri amagwiritsidwa ntchito pamakampupa osiyanasiyana, cholinga chake ndi kukopa ogula ndi ogulitsa ndalama. Malingana ndi ntchito ndi zolinga zomwe zimayendetsedwa ndi kayendetsedwe ka bungwe, kabuluku ndi kabuku kangagwiritsidwe ntchito ngati chinthu cholengeza. Tsambali ndi mtundu wachitatu wa malonda a polygraphic. Ndi za mtundu umenewu ndipo tidzakambirana m'nkhaniyi.

Ndikutumiza

Choyamba tidzakambirana zomwe kapepalaka kali. Ichi ndi chimodzi mwa mitundu ya zinthu zosindikizidwa, zomwe zakonzedwa mwachindunji kutumiza. Choncho, m'lifupi ndi kutalika kwake sayenera kupitirira magawo ofanana a envelopu. Kapena tsambali liyenera kukhala ndi dongosolo lomwe limapangitsa kuti likhale losavuta kuwonjezera ilo kuti lidzatumizedwe mtsogolo. Ndichifukwa chake kusindikiza kwa mtundu uwu wa malonda, malingaliro a A4 ndi abwino. Mapepala, omwe miyeso yake ikufanana ndi kutalika kwake ndi mapepala ake, angaperekedwe ndi mapepala angapo omwe amalinganizana. Kukwanitsa kupukuta ndi chinthu choyambirira ndi chiyambidwe cha zinthu zomwe zimayenera kutumizidwa.

Etymology ya mawu

Tanthauzo la liwu lakuti "moyo" limachokera mu Chichewa chakale. Mawu awa amachokera pamaganizo a tsamba. Kutembenuza mawuwa kumatanthauza "tsamba la mtengo", "chomera". M'zaka za zana la 15 mawu awa anali ndi kutanthauzira kwinanso: "mbale yopangidwa ndi chitsulo". Zoonadi tsamba lija linagwiritsidwa ntchito popanga golide. Pang'onopang'ono kutanthauzira uku kunagwiritsidwa ntchito pokhapokha m'magulu ang'onoang'ono. Kusintha "pepala lopangidwa ndi golidi" kunabwera tanthauzo la "tsamba lasindikizidwa." Ngakhale kuti imagwiritsidwa ntchito m'mawu okha, tanthauzo lake linachepetsedwa kukhala "kutembenuza tsamba". Poyamba nthawi yosindikizira (1867), makampani osindikizira anayamba kupanga timapepala timeneti, zomwe zinatanthauzira mtundu wina wa zinthu zosindikizidwa. Tanthauzo la lingaliro limeneli lasungidwa mpaka lero.

Mitundu yopezeka

Leaflet ndi mtundu wa zosindikizira zomwe zingapangidwe mosiyanasiyana. Chirichonse chimadalira pa bajeti ndi zolinga zomwe zimayendetsedwa ndi wogwira ntchito. Kotero, mwachitsanzo, pofuna kukwezedwa mungagwiritse ntchito timapepala timasindikizidwa onse akuda ndi oyera, ndi mtundu. Kuphatikiza apo, mtundu wa pepala wogwiritsidwa ntchito umasiyananso. Zomwe zimapangidwira mtundu wa mankhwalawa zingakhale zosiyana, zofiira komanso zojambula. Leaflet ndi imodzi mwa mitundu yambiri ya malonda. Choncho, sizingakhale zomveka kuyika bajeti yaikulu m'chilengedwe chake. Mapepala amabwera ndi odulidwa, osochera ndi ozolowereka. Gulu loyamba ndi mankhwala omwe makondomu awo akunja amakongoletsedwa mophiphiritsira. Mtundu wachiwiri umapangidwira wopulumutsa, momwe gawo lake liyenera kuchotsedwa (mafunso, coupon code, etc.).

Maonekedwe

Mosiyana ndizofunika kunena za maonekedwe a mankhwalawa. Tsambali ndi pepala losindikizidwa kumbali zonse. N'zoona kuti mitunduyo imasiyana kwambiri komanso imakhala yosiyanasiyana. Mapepala, monga lamulo, ali ndi mapepala angapo - mapepala. Chifukwa cha iwo, malonda amalonda akhoza kupangidwa m'njira zosiyanasiyana: accordion, theka-theka, mawonekedwe a S, mawonekedwe a delta kapena njira ina. Chiwerengero cha mapepala chikhoza kukhala kuchokera ku chimodzi kupita ku zochepa. Mabokosi amapatsa kapepala kake umunthu womveka bwino.

N'zochititsa chidwi kuti malonda a malonda a gululi ali ndi khalidwe limodzi lodziwika bwino lomwe limalekanitsa ndi mafananidwe angapo: alibe mtundu uliwonse wa zinthu zolimbitsa (akasupe, masamba, mapulogalamu, gulu).

Cholinga ndi zofunika magawo

Monga tanenera kale, kapepa kakang'ono kamene kamapangidwa kuti katumize anthu ambiri. Zizindikiro zake zimakhala zofanana ndipo nthawi yomweyo zimaphunzitsa. Pofuna kukopa makasitomala ambiri makina opangira zosindikizira ayenera kuphatikizapo zingapo zofunika. Yoyamba ndi mndandanda woonera. Ngati kapepala kamapangidwako popanda mawu omveka omwe angapangitse chidwi cha wowerenga, sikuli othandiza. Gawo lachiwiri lovomerezeka ndilo gawo limene mungapezepo zofunikira zonse zokhudzana ndi ntchito, katundu kapena ntchito zomwe zimafalitsidwa ndi kampani. Chinthu chotsiriza chiyenera kulankhulana ndi: telefoni, webusaiti, e-mail, adiresi, ndi zina zotero. Ngati mumagwirizanitsa "zowonjezera" zoterezi ngati zosindikizira mtengo, mawonekedwe abwino ndi zowonjezera, mudzapeza kapepala kamene kali kofunika kwambiri pa malonda a bungwe lililonse , Yemwe akuwona cholinga chogonjetsa msika ndikuwonjezera malonda.

Malo ochuluka kwambiri ogwiritsira ntchito zamoyo ndi mankhwala. Mauthenga okhudza mankhwala, kufotokozedwa kwa mautumiki ndi njira zothandizira, malo a chikhazikitso ndi zina zowonjezera zimayikidwa pa pepala la A4 ndikuwonetseredwa mosavuta ndi anthu.