Mlembi Press - kuti ndi ntchito? ndi ntchito chiyani? Mlembi wa Pulezidenti wa Russia Press

Ife amakonda nkhani limatiuza atolankhani Putin mlembi (kapena Komiti ya Investigation), ndipo n'komwe za akamanena za ntchito imeneyi. Kodi mtundu wa maphunziro m'pofunika kuti akhale mneneri, maudindo munthu ayenera kuchita mu udindo uwu? Tiuzeni zambiri zokhudza ntchito ndi owayimilira zake zotchuka.

Occupation: woimira

M'lingaliro kwambiri ambiri, atolankhani-mlembi - munthu woimira kampani kapena TV boma. Kwa Russia, ili ndi ntchito wamng'ono kwambiri, iye anaonekera okha 90 ntchentche za m'ma XX, pamene dziko kugwiritsa chitsanzo msika chuma. M'mayiko Western, pali ntchito m'ma 40 ntchentche Mu zaka zapitazo, pamene iwo anayamba kupanga aya malonda komanso atolankhani dongosolo. Nthumwi za ntchito Chili utolankhani ndi zolengeza kuyamba ndi mkhalapakati pakati pa anthu, atolankhani ndi kuwayimilira kampaniyo. Kapoloyu amasamalira chifanizo ndi munda mfundo ya gulu limene mozama. Oimira zofuna TV aliyense kampani, amene ntchito kulenga chithunzi awo, komanso anthu kudzinenera pagulu: nyenyezi zimasonyeza-malonda, andale ndi Ngopambana pamwamba.

Nchito ya Mlembi Press

Magulu ambiri, Ngopambana sadzachitanso kumvetsa zimene ayenera chinkhoswe wolankhulira. Pa mapewa ake akuyesetsa kuti asanene zosiyanasiyana ntchito ndi ntchito za kuthetsa mavuto malonda ku gulu la zochitika. Press mlembi - munthu amene amachita zosiyanasiyana ntchito zokhudzana ndi mapangidwe a fano la kampani kapena munthu. Pankhaniyi, ntchito zonse zikhoza m'magulu magulu atatu yotakata:

• kondakitala mzere wa khalidwe ndi malo chikhalidwe zofunika wa kampani kapena munthu;
• pokambiranapo mogwirizana wa atolankhani, anthu ndi wolankhulira kampani, kupereka zinthu zina ndi munda kulankhulana padziko kampani amalowerera maganizo ake a magulu chandamale;
• chitetezo ndi chilangizo cha maganizo olakwika ndi olakwika za kampaniyo, ndi kukhazikika pa zoipa ndi zochita zolakwika mutu.

ntchito

Makina-mlembi wa chimango cha ntchito zofunika kuchita maudindo osiyana kwambiri. Kampani mwina, malingana ndi zizindikiro zawo zenizeni, wokakamiza wogwira ntchito ndalama osiyanasiyana ntchito ndi boma. Monga atolankhani-mlembi - munthu chinkhoswe mu kukhazikitsidwa kwa ojambula media, woyamba gulu lalikulu la ntchito yake kugona mu ndege imeneyi. Izo ziyenera kupereka zipangizo mabuku journalistic, kulemba mabuku atolankhani kuti zochitika mu kampani, kukonzekera ndi kuwerenga kuyankhulana kuyankha mafunso manyuzipepala ndi njira TV.

Munthu uyu oyang'anira mabuku a kampani, ndi malipoti bwana wake pa chithunzi ziliri pa atolankhani. Komanso pa mapewa ake ndi ntchito za bungwe kulankhula bwana, yokonza misonkhano atolankhani ndi kuyankhulana. Nthawi zambiri magulu ang'onoang'ono ili katswiri uthenga malo amadzadza ndi kutsogolera nkhani pa Intaneti. Iye nayenso ali ndi udindo wachithunzi kampani ndi mutu wake, kukonzekera kuti kupanga fano zabwino za gululi, amachititsa msonkhano kutentha. Press-mlembi wa mutu gawo kukhazikitsa zochitika zofunika kukonza malemba a ulaliki, kuthandiza kuyankha mafunso. Kawirikawiri ananenanso chinkhoswe mu chithunzi ndi kumagwira yokonza zipangizo malonda.

Khalidwe la Mlembi Press

Monga atolankhani-mlembi - ukachenjede kuti amafuna mameseji ndi anthu ambiri, zofunika za ubwino wake - ndiye asamangochita zimene akufuna. Iyenso athe kulemba bwino ndi kulankhula. Oratory - chofunika kwambiri anthu a zapaderazi izi. Achikhalire mwambo wa makhalidwe amene zabwino atolankhani mlembi, mulinso udindo, kanthu, kusunga nthawi. Iye ayenera kusamala ndi osamala munthu, chifukwa mu njira ina iye woweruza lonse bungwe. Ndipo, ndithudi, ngati munthu ayenera kukhala mwaukadaulo okonzeka komanso ophunzira.

Kumene iwo amaphunzitsa pa atolankhani-mlembi?

Press mlembi - ndi ntchito yofuna zosiyanasiyana luso ndi mphamvu, choncho akhoza bwinobwino anawagwira anthu ndi mitundu ina ya maphunziro. Choyamba, ili ndi maphunziro apadera "Malonda ndi maubale." Ena mayunivesite mu mapulogalamu ake kuganizira akukonzekera kulima-akatswiri ndi kubala spokespersons apamwamba. Kachiwiri, ntchito nawo kwambiri wa atolankhani. Popeza osiyanasiyana atolankhani-mlembi wa maudindo zikuphatikizapo wambirimbiri ntchito ndi malemba, n'zosadabwitsa kuti oimira kulemba fraternity kukhala bwino pa njira iyi.

Pachifukwa chimenechi, zambiri mu ntchito kubwera philologists amene amadziŵa kulemba mawu lathu iliyonse. Monga kawirikawiri malonda, alembi atolankhani a anthu amabwera kuchokera zosiyanasiyana maphunziro. Choncho, pali akatswiri ambiri mu mgwirizano wa mayiko, achilamulo ndi chuma.

Mumadziwika alembi atolankhani

Media Relations akatswiri akupezeka mabungwe ena onse ndi anthu ambiri odziwika bwino. Ife amakonda malipoti kutchula mawu spokespersons, ndipo nkhope zawo zonse kuwonekera pa TV. Mkuluyo odziwika bwino kwambiri mu munda, ndithudi, ndi atolankhani mlembi wa Pulezidenti Russian. Popanda iyeyo, anthu ambiri odziwika bwino woimira Komiti Investigative, Vladimir Markin, mneneri wa unduna wa za M'dziko la mzinda wa Moscow, Irina Volk ndi mneneri wa Utumiki okhonda Maria Zakharova, woimira TV kampani "Rosneft" Mikhail Leontiev.

Kale mndandanda limakupatsani kuona mmene ntchito zosiyanasiyana ndi mphamvu akhoza wopatsidwa anthu za ntchito: kuchokera mfundo yosavuta udindo wa kampani kuti palokha TV chithunzi ndi maganizo awo ndipo mawu a Buku.

Nthumwi za munthu woyamba wa dziko: ntchito

Ambiri zambiri, ife tikumva mutsogoleli wa watero, yemwe ali mmodzi wa pamwamba newsmakers wa dziko. Press Mlembi wa mutsogoleli wa boma latsopano la Russia lili ndi chiwerengero maudindo. Iwo amagwira ntchito pa ufulu articulation malo mutu wa dziko pa nkhani zosiyanasiyana. Komanso, ndithudi, wogwira ntchito chinkhoswe mu yokonza misonkhano atolankhani ndi malankhulidwe ya mutsogoleli wadziko. Tikhoza kuona kuti atolankhani mlembi wa mutu wa boma limodzi pa zochitika zonse boma akumuthandiza, ngati n'koyenera, kuyankha mafunso. Ndiyenso amabweretsa chakuti Presidenti adziwa zonse zikuchitika m'dzikoli ndi kudziko.

Press mlembi amakonzekera zopereka wapadera mabuku pa TV, kupanga imagaya chinthu chofunika kwambiri. Ndithudi, iye akhoza kulemba mabuku onse atolankhani lamulo lake ntchito utumiki wonse. Koma palibe uthenga sanathe kuona kuwala mpakana iwo amavomereza wolankhulira. Ndi udindo waukulu pa chifano cha mutu wa boma, ndipo iye ali ndi udindo kwa Mawu alionse amene akuti Pulezidenti pagulu. katswiri Izi amakonzekera malemba kwa malankhulidwe mutu wa dziko, iwo ayenera kukhala zachilengedwe mwamtheradi kwa wolankhulayo.

Mlembi Press mutsogoleli wadziko la Chitaganya cha Russia: ntchito ndi umunthu

Pakuti mbiri zaka 25 za ntchito ku Russia, taona akatswiri angapo pafupi ndi atsogoleri. Si onse bwino kukumbukira anthu, koma ena anali owala kwambiri palokha kanjedza. Choncho, poyamba atolankhani mlembi, Sergei Yastrzhembsky, Boris Yeltsin analankhula momveka bwino mu wailesi ndi pa mapeto a ntchito boma la Russia ndi sanasiyidwa utolankhani. Komanso M'pofunikanso kukumbukira Natalya Timakova, wachiŵiri wotchedwa Dmitry Medvedev, amene, pambuyo pa udindo umenewo, anakhala msilikali bwino Administration wa pulezidenti.

Zochepa yodziwika, koma n'kofunika akatswiri pa TV kugona ndi dziko Atsogoleri: Andrei Grachev, Alexey Gromov, wotchedwa Dmitry Iakushkin, SERGEY Medvedev. Aliyense wa iwo kumapeto ntchito ndi Mutu wa State anasankha ntchito zabwino zosiyanasiyana: m'ntchito kuti utolankhani ndi zokambirana.

Press mlembi wa Russian Pulezidenti Dmitriy Peskov

nkhoswe pakati pa munthu woyamba wa dziko komanso atolankhani ndi ndani? Makina lero Putin mlembi, amene yonena ndi anaziika wa atolankhani, wotchedwa Dmitry Peskov, wabwera ku ntchito ya zokambirana. Ndi maphunziro iye ndi orientalist, amadziwa zinenero zosiyanasiyana. Poyamba adali ndi mwayi wokumana ndi boma la Turkey kumasulira mawu Yeltsin. Potsatira Kusankhidwa kwa Vladimir Putin ku positi mutu wa dziko mu 2000, latsopano atolankhani mlembi Dmitriy Peskov wakhala. Kenako iye mwachidule ceded udindo A. Gromov anakhala wachiwiri wake. Kwa zaka 16 Sands anakulira wodziimira chithunzi ndi m'chifanizo chake. Ndipotu iye ndi Wachiwiri kwa Wamkulu wa Wogwila nduna za Atumiki ndi Wothandizira mutsogoleli wadziko la Chitaganya cha Russia.