Maphunziro mu SEO.

Mark Dzhekson (Marko Jackson)

sabata ino ndidalandira kalata ya pempho ku kampaniyo, ndi oyambitsa kuti ankafuna kuyitanitsa kufufuza injini kukhathamiritsa webusaiti wanu (SEO). makampani Kodi zambiri pamaso pawo, iwo analenga webusaiti ndipo kuti: "Chifukwa chiyani izi samapezeka injini kufunafuna ndi mfundo zimene zili zofunika zathu?" Ataona webusaiti msanga zinadziwika chifukwa iye sanapeze mu Nsanja ya pa nfundo yaikhulu iliyonse: chifukwa zosiyanasiyana webusaitiyi kapena mutu opatsidwa (udindo) webusaiti sanali kutchulidwa limodzi la mawu amenewo, panali pafupifupi palibe limasonyeza zikubweretsa webusaiti (ndi pa Intaneti yekha miyezi isanu ndi umodzi) .First, kunali koyenera kuti Sd elat kampani musanakumane ndalama iliyonse pa mlangizi kapena nthaŵi yawo kuyesera zimakhudza malo malo mu issuance ndi / kapena magalimoto pa kafukufuku zachilengedwe - amawerengedwa ndipo wophunzira pa SEO.Prochitav ichi, ena anganene kuti, "N'chifukwa chiyani kuwerenga? Ndicho chifukwa ife akugula alangizi. Monga asiyeni iwo azichita izo. " Komabe, n'zovuta kugula zimene sindikumvetsa, ndi Komanso zikhoza kukhala zoopsa kuti adzalipereka kwa outsource kampani, osadziwa kapena akuchita ntchito zofunika kuti kukuthandizani kukwaniritsa rezultatov.Obrazovanie m'dera lino kudzakuthandizani Mokhumbira wamkulu, ngakhale inu outsource spetsialistov.Chem zambiri mukumvetsa SEO, m'pamenenso kuti amavomereza ndi kutsatira umboni wokwanira komanso malangizo vuto, kumene monga mutadziwa kale, sangakhale sitepe patsogolo kapena ayi adzakhala sere Nowa ROI (kubwerera pa mlingo wa ziyenera) pa nthawi zingafunike vnedrenie.Ya awo optimizes zaka zingapo ndipo anatsogolera mazana a ntchito. Nthawi zina ndinachichotsera mokhazikika kuti, pambuyo pa zaka zonsezi, anthu kumvetsa ndizosowa SEO. A ambiri anthu kupita ku msonkhano wotsiriza wa Search Engine Marketing Association of Dallas-Fort Worth, anakhutira n'kofunika kupitiriza kufufuza osnovy.DomenHoroshaya kukhathamiritsa (ndi ntchito zabwino pa Intaneti) akuyamba ndi madambwe kwambiri. Choncho, muyenera kugula ankalamulira kuti kale moyo pa intaneti kwambiri za nthawi (zambiri zaka ziwiri kapena kupitirira), zomwe zikuphatikizapo mawu mpikisano ambiri amene mukufuna natselitsya.Esli zimenezi sizingatheke, basi kudziwa zimene zimafunika nthawi zina kuti apeze mphamvu ankalamulira, ntchito pang'onopang'ono ndipo azilandira kupeza limasonyeza kulozera kwa inu pa Websites ena, ndi kuonjezera zili apamwamba pa tsamba lanu. Musakhale kampani imene amatsegula madambwe latsopano, kenako kugula limasonyeza 1000 Webusaiti wanu. Kumbukirani kuti ndondomeko ya nyumba kugwirizana Chioneke estestvenno.Issledovanie slovKlyuchevye mawu omwe ali ndi chidwi gulu lako kuyamba akuluakulu tatchulazi anali kupeza maulendo 100 mwezi uliwonse, malinga Keyword Google Chida. Ichi ndi chifukwa chake kafukufuku nfundo yaikhulu ndi vazhno.Predstavte kuti inu mwakhala wina kuchuluka kwa nthawi kapena ndalama SEO, ndipo pamapeto pake kum'patsa malo apamwamba, lomwe ndi chidwi pa mfundo zimene mumakhulupirira ndi chinsinsi bwino, koma kenako kupeza kuti chifukwa cha udindo uwu pamwamba - okwana alendo 50 zatsopano webusaiti wanu (mofanana mukhoza mwina kugula kudzera AdWords kwa $ 0,25 pa pitani). Choncho zimene poona nthawi ndi / kapena ndalama zingati kuti inu mukhoza kugula $ 12,50 mwezi? Ndi bwino ngati kufufuza nfundo yaikhulu zachitika kugula malonda pa injini kufufuza mawu lamanja, ndiye kutitengera okolaŵilapo pa zawachita Keywords anabweretsa kudina osati anasonyezanso chizolowezi kutembenuza! SEO anadzipereka osati udindo kwa mawu enieni; Kukhathamiritsa anadzipereka chokopa ambiri alendo khalidwe ku tsamba lanu kuti mukufuna kusintha otaya mu utsogoleri kapena mpikisano prodazhi.Analiz yotsiriza, kuzindikira mfundo imeneyi kwa chiwerengero cha kusaka, ndi amene anasonyeza kuti n'zotheka kusintha, sikokwanira . Pofuna kukwaniritsa kukhalapo mu issuance wa mawu awa kupyolera analipira-fufuzani - chinthu chimodzi ... kukwaniritsa kukhalapo mu issuance wa mawu omwewo mwachibadwa - kuti wina delo.Chtoby msanga kudziwa zimene zimafunika kuti apambane mpikisano, sakani munthu wa anu otchuka / mpikisano mawu pa Google. Pangani mndandanda wa woyamba madambwe 10. Ndiye pangani ndi "malo: www.nameofdomain.com" (popanda zotchingira) ndi kufunafuna Yahoo ndipo mudzaona chiwerengero cha masamba ndi chiwerengero cha backlinks zimene zilipo pa aliyense wa malowa Web. Ngakhale kuti si onse amene chofunika kuti ayenerere maudindo awa, ndi chizindikiro chabwino cha ntchito imene muyenera awo zanyat.Kompaniya startups, limene tinenali, anali masamba asanu amanena osanjidwa mwa Yahoo, ndi backlinks atatu, akadali bwino kwambiri mpikisano (mafunso otsika-pafupipafupi) lili 374 masamba a okhutira ndi feedbacks ssylok.Kontent 2000 - ndi korolBez khalidwe zili inu adzapeza vuto maulalo ndi magalimoto. Mukhale wanu webusaiti masamba khalidwe okhutira. Ntchito mfundo zimene zili zofunika malonda anu kuti mwapeza mu ndondomeko ya issledovaniya.Kazhdaya tsamba wapadera. Komanso mutu Tags wa masamba ayenera kukhala wapadera ndi zogwirizana lililonse stranitse.Vse tsamba malo nkhani kampani startups anali ndi zofanana mutu opatsidwa. Ndipo, inde ... inu anaganiza izo ... mu mutu opatsidwa linalembedwa mu dzina la kompanii.Esli ndikutsimikiza inu monga gulu lako dzina mu mutu opatsidwa wanu, nachiyika pa mapeto. Malingaliro chiyani maudindo zabwino adzakhala osiyana, koma ngati inu mukufuna kuti mfundo zanu zofunika kwambiri zalembedwa koyamba, kupanga mutu chizindikiro pa zilembo 66, kuphatikizapo probely.SsylkiGonku kupambana pang'onopang'ono koma mosalekeza. Mukayamba latsopano Webusaiti (kapena kungoyamba kulipira ndalama zina chidwi kwa SEO), kuchokera pachiyambi kulenga nambala inayake limasonyeza kuti malo anu. Mukhoza mosavuta kufika mndandanda Yahoo Directory, BOTW.org, kapena Business.com. Ndipo inu mukhoza kugonjera pempho kwa mwachikondi DMOZ (ngakhale chakuti pali kwenikweni nthawi yaitali ukafunidwe mu mndandanda). Mukhozanso kugonjera atolankhani relizy.Skazhu kachiwiri, musawafulumizitse kugula kuchuluka yaikulu maulalo, monga injini kufufuza Choncho kusankha zimene mukufuna kusintha zotsatira zawo. SEOs musati kusintha zotsatira za injini kufufuza; timathandiza makampani zikukhala okha kufufuza injini mu kuwala yabwino kwambiri. Atiyesera ife monga mwa akatswiri kulima masamba a khama zotsatira poiska.AnalitikaUspeshnost kukhathamiritsa kwenikweni si anayeza zimene mungathe kapena sakhoza kuona lipoti pa kufufuza injini kusanja - osachepera, osati mwachindunji. Ngati mulibe ntchito m'malo katswiri, kuchita izo tsopano. Google Analytics ndi ufulu ndiponso limapereka ena zabwino olimba malipoti. Yahoo Analytics ndi zodabwitsa (ndi ufulu, ngati inu muli wotsatsa) .If mukufuna kuyeza ntchito SEO, ndiye inu mukhoza kufuna kuti mu analytics anu mfundo zabwino zofunika pa magalimoto kenako n'kusankha zoyenera kuchita ndi younikira mmene kusintha kwanu bwanji magalimoto lanu lachibadwa kwa injini kufufuza. kusintha kwanu pazikhalanso kutsatira kutembenuka, kotero kuti mulibe chabe kuonanso bwino magalimoto, komanso kuyang'aniridwa ndi mawu peresenti kutembenuka.
© Translation: Makampani Thamangitsa
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