Kodi "Direct" ( "Yandex")? Kodi kuthana ndi "Yandex" mawu

Malinga ndi kafukufuku, kachitidwe "Yandex" akutumikira oposa 50% ya kufufuza ogwiritsa Chirasha Internet. Izi chimphona bungweli lero si kufufuza injini, ndi malonda Kusakaniza kwa Kukwezeleza malo pa Web. N'chifukwa chake akatswiri ukonde ndipo eni chuma mwini ayenera kugwira ntchito ndi "Yandex" - chida chachikulu cha SEO-Kukwezeleza ndi malonda contextual pa intaneti. M'nkhani ino mudzapeza nkhani ya momwe "Direct" ( "Yandex"), amene amathandiza ntchito ndi mmene kulumikiza iwo dera lirilonse.

Chifukwa kusankha "Yandex"?

Choncho, ngati zifukwa: "Yandex" - padziko lonse kufufuza injini mu Russia ndi mayiko CIS "- sikokwanira, ndiye apa ndi mfundo angapo kulimbikitsa chuma chawo malonda ndi contextual. Tikambirana momwe "Direct" ( "Yandex"):

• malonda anu kukuonetsedwa kokha munthu nkhawa, choncho nthawi zambiri amakhala kuti wogula chenicheni;
• ntchito utumiki wa malonda contextual, mudzapeza masiku loyamba la kuchuluka kwa alendo;
• zikhudze ndalama - inu ndalama pa malonda kokha pamene wosuta kudumpha (kudina), ndipo motero angathe kuwerengetsa ziwerengero - bwino momwe malonda anaika mwa "Yandex";
• kuthekera zofunika yopapatiza malonda - mukhoza kuika malonda anu ndi kufunafuna muyezo winawake, monga chirengedwe - "foni kukonza Samara";
• Ndiye palinso zimaikidwa pa apamwamba, chuma kutsimikiziridwa;
• "Yandex" amapulumutsa inu nthawi, kotero inu mukhoza kuthamanga ndi kampeni malonda kwa ola ndi mofulumira kusintha ngati pakufunika kutero.

Ubwino pa Mwachidule. Ndipo tsopano ife kuphunzira mmene ntchito ndi "Yandex" - malangizo, limafotokoza nkhani ya kulumikiza zili, atakhala retargeting, kukonza ogulitsira malonda ndi mwachidule zotsatira za ntchito yapadera imene idzachitike malonda ntchito analytics intaneti.

Kodi kulenga ndi kampeni malonda mu "Direct"?

Chinthu choyamba kwa Kukwezeleza ndi gwero - nkhani kulembetsa. Lowani mu "Yandex" kufufuza kapamwamba - "Direct", pitani pa kugwirizana woyamba ndi kumadula "Uwerenge". Pano, inu kulowa deta zonse zofunikira amasonyeza dziko ndi kusankha "Professional Edition" "Yandex".

Kulenga ndawala kupita ku tsamba lolingana, kusankha chiyambi ndi mapeto masiku, mwachindunji ojambula kulankhulana. Ngati mukufuna georeferencing amphamvu, kusankha yoyenera munda "Yeretsani" mu menyu. Komanso, mwatchutchutchu nfundo yaikhulu zoipa, kuti anthu mafunso kuti simungathe zimaonekera kuthetsa magalimoto zapathengo ndiponso operewera ndalama bajeti pa kudina.

Dziwani malo

Nenani kampeni bajeti ndi kusankha malo a malonda ayenera kuonekera. Kodi "Direct" ( "Yandex") Pankhaniyi? Ngati ndinu wogulitsa zida zovuta zachipatala, ndipo musaike bango pafupi ndi mzere "Musati kuganizira zokonda za amazigwiritsa ntchito", malonda anu idzaonetsedwa kwa okonda zinthu zosiyanasiyana, kaya muyenera mzere wa mankhwala kapena mbewu. Muyeneranso malonda anu analandira ogwiritsa kokha chidwi Mwachitsanzo, apakhungu zachipatala malo, choncho ichi m'pofunika kuganizira zokonda wosuta nkhani. Choncho, m'pofunika kuika bokosi cheke pafupi ndi mzere ankafuna.

Ndi mosemphanitsa. Mwachitsanzo, ndinu wogulitsa pitsa. Ndi zovuta kupeza gwero thematic mwachindunji malonda anu, chifukwa kudya pitsa onse - ndi alendo ku Forum mankhwala ndi anthu amene akufunafuna mafilimu pa Intaneti. Choncho, mu mzere "Musati mutenge mu zokonda nkhani wosuta," Pankhaniyi ali osavomerezeka kuika chizindikiro.

Pali zambiri mozama makonda, mwachitsanzo, kuletsa malonda pa malo chabe, kubetcha Kusemphana owerenga foni, nsanja osafunika ndi ma kumene simukufuna kuona malonda anu. Pambuyo pake, chitani mwachindunji chilengedwe chake.

Kodi kupanga malonda?

Amene kumvetsa mmene contextual malonda "Yandex", sayenera kufotokoza mmene zinthu. Koma ngati ndinu woyambitsa, muyenera kudziwa mmene kukatenga anatchula ndi zofunikira mawu negative.

Keyword kapena gulu lamawu - ndi chimene wosuta ukuyembekezera mu kufufuza kapamwamba. Kodi kuwapeza? Ndi yosavuta: safuna kukhala m'maganizo malire ndi kukhala ndi kope lalikulu mu dzanja, kukumbukira ofanana matanthauzo - zokwanira kuti awafike pamtima Wordstat «Yandex", lowetsani chomwe inu kupereka ndi kusankha abwino kwambiri mndandanda.

Keywords olakwika akhoza kuthandiza zosefera za mafunso owonjezera, kuti kuwononga madola wanu malonda. Mwachitsanzo, ngati mumagulitsa pitsa popanda yobereka kwanu, ndiye mawu anu oipa ndi "yobereka."

Kodi wina? Malonda akhoza mwaukhondo anaikidwa kuti achitepo kanthu monga "Buy Today - Hosana Mawa" Ndipo mawu-attractors "kuchotsera, free, kanthu," ndi zina zotero.

Kuwonjezera kulankhula ndi maulalo nkhani imene kuthandiza kuonjezera dinani kupyolera.

Kodi kukhazikitsa retargeting?

Lero, apamwamba webusaiti Kukwezeleza yekha kulenga pang'ono kugulitsa malonda ndi nsanamira pa Intaneti. Amvetse kwenikweni mmene ntchito, "Yandex" nanga nchito zake, muyenera kudziwa za mfundo monga retargeting.

Tangoganizirani mmene zinthu zotsatirazi: kupyolera kufufuza kapena kudzera Zotsatsa Zazifupi ndi Munamuona mlendo aliyense. Iye akanati ndagula katundu, koma chinachake malangizo amatengeka kapena saloledwa ndalama, ndi munthu anaganiza akadza kwa inu nthawi zina, koma patapita kanthawi anaiwala za izo.

Retargeting Mbali kuti zikhoza kukhazikitsidwa mu "Yandex. Direct "amalola kuti younikira ogwiritsa zanu ndi kubwerera iwo mmbuyo ntchito malonda kuthamangitsa. Ndiko kuti, anthu amene ankabwera kamodzi ku malo anu, pokhala pa zinthu zina aliyense adzakhala malo malonda pa "Yandex" kuona malonda anu.

Kodi sintha izo? Pre-kufunika kuika kauntala alendo ochokera ku "Yandex. Zokhazikitsidwa ". Kenako, mu "Terms of retargeting" mwamsanga atolankhani batani "Onjezani" ndi mwachindunji mavuto owerenga adzakhala m'magulumagulu. Mwachitsanzo, anthu amene ali ndi chidwi yobereka kapena mankhwala ena.

analytics

Komanso, mmene "Yandex" (malonda), muyenera kumvetsetsa mfundo za utumiki "Yandex. Analytics ". Izi ndi zofunika kuti ganizilani kuchuluka kwa mphamvu ya msonkhano. Kuti zimenezi zitheke, mu "Direct" anapereka zipangizo zochepa - okwana nthawi, ziwerengero Hrs, kumene mukhoza kuona chiwerengero cha kudina, zidindo ndi zophukiranso, zosonyezera tikalemba, mtengo pafupifupi malonda, bajeti wonse. Mothandizidwa "Yandex. Zokhazikitsidwa "silingakhoze kokha younikira mmene owerenga ambiri malo, komanso zimene anali kuchita, zimene mtundu wa zinthu nonse, utali ndi zotsatira zake. Mukhozanso ntchito kunja ziwerengero machitidwe - Open ziwerengero ndi Live Internet.

yobetcherana

Utsalira funso lomaliza - mochuluka bwanji ndi malonda amenewa ndi kukwezedwa? Itithandiza kuyankha funso: "Kodi yobetcherana" Yandex. Direct ", mmene dongosolo ntchito ndi amene amapereka mtengo?"

Yobetcherana - otsatsa Izi yobetcherana, zotsatira za zimene zalembedwa CPC ndalama. Amaonekera kwa aliyense wa mitundu ya malonda - Kusinthaku wapadera, apeza zidindo kungakupatseni. Choncho mtengo anaika ndi matanthauzo opindulitsa wotsatsa, ndi kampani "Yandex".

Choncho, ife anafotokoza za "Direct" ( "Yandex"), mmene kukhazikitsa ntchito zake zofunika kwambiri ndi mmene mtengo pa pitani. Wopambana inu kutembenuza!