Kodi kukhala copywriter: masitepe oyamba. Kodi ndalama pa intaneti copywriting

Zimachitika nthawi yathu wotere kuti pafupifupi aliyense wa ife tsiku liri lonse ali kuchita ndi Intaneti. Mnzanu amagwiritsa imelo kapena Skype kulankhulana, munthu zimapangitsa zofunika ku zinthu zambiri online, ndi wina kupha nthawi mu chikhalidwe. Intaneti ndi maonekedwe. Ndipo aliyense, mwinamwake, kamodzi kuti: Kodi n'zotheka ndalama pa intaneti ndi, Chofunika kwambiri, mochuluka bwanji.

Mu vuto lathu chuma wosakhazikika, chifukwa kufufuza yankho la funso limeneli kungakhale kokwanira. Ndipo Chofunika, ambiri tamva kuti mupeze pa Intaneti - ndi chenicheni, ndipo pali zitsanzo za anthu amene akwaniritsa bwino pa njira iyi. Koma monga ulamuliro, zoyesayesa woyamba ndithu. Kapena ife osadziwa kulankhula ndi olanda, kapena ife akufunsidwa kulipira, amene akugwa kutali yochepa nthawi yaikulu pa ntchito ntchito. Pa nthawi imeneyi, anthu ambiri akuvutika, pozindikira kuti ndalama iliyonse yabwino mu maukonde - yongopeka a.

Kodi chiyembekezo bwanji?

Zedi, alipo. Masiku awa, Internet wakhala gwero la zonse, ndi khola kwambiri, ndalama zikwi za anthu padziko lonse. Iwo kutukula, okonza ukonde, mapulogalamu, ndiAmene malonda video, ndi atolankhani. Koma ngati ulamuliro, izo si mlingo akatswiri mkulu amene anabwera kutali kupita patsogolo ntchito zawo anayamba kubweretsa zotsatira chogwirika kwambiri. Ndipo sitidzayankhula lero za kudzinenera izi. Chifukwa choyamba, ine ndikufuna kulankhula za mmene mungathere ndi mungathe kaya kuti anthu osati kutali luso mapulogalamu kapena ukonde kamangidwe, koma sanathe m'kagulu, ngakhale khamu chikhulupiriro Intaneti, kupatula oyamba .

Ndingatani kuyamba kupanga kuchokera zikande? Kodi pali zimene mungachite kuti anthu amene pazifukwa zosiyanasiyana pofufuza ntchito zapakhomo kapena mwakanthawi? Pali. Ndipo njira, monga nthawi yonse, ochepa. Ife sitikhala akukhala zasungidwa kwa kudina, referrals, CAPTCHA, Intaneti. Chotero umafuna zokwanira lero, ena a iwo anali okayikitsa, ena akhoza kulandira chithandizo. Komabe, Ine akamufunsirire kuganizira odalirika kwambiri ndi chidwi, ndipo ambiri Chofunika, zosavuta, mfundo zanga maganizo, mwina - kulemba nkhani kuyitanitsa kapena zogulitsa, kapena nthawi zimene iwo amati, copywriting. Komanso kupeza momwe kumene inu mukhoza kuyamba kupanga kulemba malemba, alibe chokumana ndi zimenezi pambuyo pawo mfundo.

copywriting Kodi

Ndipotu, ntchito ya copywriter mtolankhani ndi ofanana m'njira zambiri. Katswiri onse akungofuna zambiri pa nkhani inayake, ndi chidwi mawu a mu mawonekedwe a kukopa owerenga nkhani. Koma pali Inde, kusiyana - pali mfundo aliyense kudzinenera lapansi. Copywriter Mwachitsanzo, mwamtheradi mulibe kusowa kuti apite kufufuza pa mzinda kapena alankhule. Onse zofunika kuti zichokela basi ku World Lonse Web, popanda kusiya kompyuta polojekiti. Koma kuti mudziwe amene ali copywriter nanga ntchito zake, m'pofunika kuyamba ndi "copywriting" zachikunja, kuti tipeze tanthauzo la masiku ano.

Chotero anaitana copywriting ntchito akatswiri zokhudza chilengedwe ndi ulaliki wa malemba malonda. M'mawu ena, ndi kulemba zipangizo mwachindunji kapena covertly kulimbikitsa kulengeza za kampani, ntchito, malonda, maganizo, kapena anthu. Komabe, ichi ndi tanthauzo zachikhalidwe. Pankhani intaneti lero copywriting aliyense kumvetsa kulemba nkhani Websites kapena kulenga lemba mwambo.

Ndipo ngati ife kuyambira lingaliro ili, n'zosavuta ndi losavuta kumvetsa za akamanena za ntchito copywriter. Ichi ndi munthu amene amalemba ndemanga pa Internet makonde, kuphatikizapo masitolo online, malemba mu dongosolo. Koma pali ukatswiri zokhudzana, zomwe kawirikawiri ali ngati katswiri - ndi rewriting, SEO copywriting. Ponena za copywriters ndipo pali zinthu luso kwambiri. Ndipo ife tisanayambe kukambirana za momwe ndalama pa copywriting, kuti amasokonezeka, tiyeni tipeze kusiyana ukatswiri izi.

Rewriter kapena copywriter?

Koyamba zingaoneke kuti ntchito imeneyi si wosiyana kwambiri. Koma pa koyamba. Copywriter, monga ife tanena kale - ndi munthu amene amalenga lemba pa malangizo a makasitomala. Iwo amalenga. Ndiko kuti, katswiri analemba nkhani pa kudziŵa wake ndi masomphenya ake a nkhaniyi. Ngati iye amadziŵa bwino nkhani si zabwino kwambiri, ndiye iye ali bwinobwino kumvetsetsa mwa kuphunzira mwina mfundo kuchokera ku magwero angapo pa Web, ndipo malizitsani kujambula nokha yankho. Ndiyeno funso ndi lakuti: Kodi ameneyu ndi talente ngati wolemba? Ayi, wolemba, wolemba sayenera kukhala.

Copywriter uyenera kukhala maganizo a kulenga, chifukwa, choyamba, ndi kretivnym katswiri, "malonda" maganizo nthawi zambiri anagula kugulitsa malemba. Lembani nkhani mutu womwewo, ngakhale woyenera ndi wokongola, mungathe, mwina ambiri. Koma copywriter anatha kulemba malonda kalata, yolondola kumvera pa kulankhula. M'mawu ena, katswiri m'malo marketer, wogulitsa kapena bizinesi kuposa munthu makalata.

Mosiyana, copywriting, rewriting pa Intaneti kumafuna kusintha lexical kuika malemba. Ndiko kuti, wolemba afika nkhani yoyamba ndi ntchito, ali ndi kulilembanso mawu ake, kuti lapadera, pamene kusunga tanthauzo la poyamba. Komabe, wolakalakika wakupatsa kotero kuti nkhani ngakhale pa Koyamba zinkafanana pachiyambi. Bwanji kuti kulilembanso? N'zosavuta ndikulingalira. Muyenera kulemba mawu. Kumbukirani momwe inu analemba ulaliki kusukulu? A mfundo yosavuta pa nkhani inayake, kusiya zofunika kwambiri, maganizo anu, ananena pang'ono kusintha kapangidwe ka lemba, ndi m'malo ena mawu monga ofanana matanthauzo, ngati n'kotheka. Onse. Zovuta? yankho ndi lodziwikiratu: kanthu zapamwamba, ngati aphunzitsidwa.

SEO copywriter

Pomaliza, SEO copywriter. Kodi mtundu wa katswiri? Apa kusiyana ang'ono. Kuyambira copywriter ndi kumasiyana mu akhoza mwaluso ndi Akukwana bwino kumatanthauza mawu m'nkhani kuti amalenga dongosolo. Ngati ife titembenukira kwa mfundo, ndi SEO-kukopera - ndi kusintha ndi kulenga nkhani Websites, kuti ndi malemba amene ali wokometsedwa kwa injini kufufuza. Kodi kuchita? Ine ndikuganiza aliyense akudziwa kuti ambiri mwa malo oterewa mu malonda maukonde, ndiko kuti, iwo kulibe kugulitsa mankhwala, utumiki, etc. Intaneti komanso musanapite kugula katunduyo anakhumba, kufunafuna zokhudza iye. Gwiritsani kusaka ndi kulemba mubokosi losakira ndi mawu omwewo (mwachitsanzo, "kugula firiji"), aliyense wa ife afika zambiri (nthawizina mamiliyoni) mayankho. Ndipo zogwirizana kwambiri (lolingana) pempho la iwo amakhala tsamba loyamba. Ndi pa tsamba ili kuyesera kuti malonda osati chuma lemba kukhathamiritsa.

Zochita iliyonse copywriter akatswiri amadziwa konza Nkhani anu mafunso kufufuza. N'kosavuta kwa ndikuganiza kuti luso limeneli ndi wofunika kuposa kulemba chabe lemba mwambo.

Kodi kukhala copywriter

Za makhalidwe ayenera copywriter, tinakambirana. Nanga maphunziro athe, maluso ndi poyamba, pangakhale nkukhalabe katswiri wabwino? Chochititsa chidwi n'chakuti, ndithudi, ngati muli diploma ya philologist kapena mtolankhani, mudzakhala kosavuta kutenga njira yoyamba. Koma copywriter - ichi ndi chimodzi mwa kudzinenera anthu amakono, kumene akuti masatifiketi, ndicho, luso kwambiri. Ndipo ngati inu mulibe maphunziro ndi maphunziro ngakhale apamwamba mfundo koma sukulu anali pa chinenero cha Chirasha muli zisanu kapena anayi, inu mosavuta kukhala copywriter bwino kapena rewriter. Iyi ndi ntchito kumene chaka zinachitikira zimatalikitsa zana kuposa zaka zochepa sukulu. Ndipo ngati muli pa umayi tchuthi kapena pantchito, ali kukafuna ntchito kapena ndikungofuna kupeza ndalama, inu mosavuta amaphunzira zapaderazi izi. Ndipo ngakhale patsogolo wosuta Intaneti safuna zokwanira kudziwa zofunika kuti tiyambepo.

Chinthu chokha chimene n'kofunika, copywriter ayenera kulemba moyo. Zikuonekeratu kuti chidziwitso sukulu aiwala pa nthawi. Zilibe kanthu, mudzatha kusintha iwo, kumbukirani malamulo a kalembedwe ndi zopumira, the web akukwana mabukhu ndi milozo. zinthu izi nthawi zambiri zimakhala anzake zonse copywriters ambiri.

Koma ntchito imeneyi ndi makhalidwe ena kwambiri. Kuyambira pachiyambi, simungakhoze kuchita popanda chilango, popanda kuthekera kulinganiza tsiku lanu, popanda kudzikonza ndalama. Ndipo, ndithudi, tiyenera kutsimikiza - monga mu nkhani iliyonse, m'pofunika kuchita chinthu choyamba.

Ndipo tsopano za pati ndi momwe kupezerapo mwayi pa copywriting. Kodi kuyang'ana makasitomala, kodi nkhani kulemba, komwe kugulitsa Nkhani yoyamba? Mwayi mu runet zokwanira - ichi ndi kuphana zambiri za freelancing, ndi masitolo nkhani mungapezeko nsanamira malemba zogulitsa. Komabe, kamodzi woyambitsa kuyenda pogwiritsa ntchito zinthu izi sizidzakhala zophweka. M'pofunika ntchito, kupeza makasitomala. Zonsezi zitha kuchitika mogwirizana ndi mmodzi wa kuphana wa copywriting. Komanso, kuphana zonse unagona masterminds ndipo amachirikiza chimango malamulo ndiponso kupereka malipiro a ntchito yanu, amene amachepetsa chiopsezo Pofuna zinalephereka osaonekanso.

kuphana amenewa masiku ano, pali zambiri ndi kudutsa chaka. Ndi newcomer n'zovuta kusankha ntchito choyamba. lingaliro langa ndi kuti muyenera kuyamba ndi gwero ankakhulupirira kuti ali ndi mbiri yabwino ndipo, osachepera pamwamba atatu mwa mtundu wawo. Choncho, Ine akamufunsirire kuganizira mfundo zina zabwino zonse chitsanzo eTXT Kusinthanitsa. Reviews gwero analandira makamaka zabwino, onse olemba ntchito anzawo ndi olemba, ali mavoti zonse mkulu ndi mbiri yabwino kwambiri.

Komanso, kuyamba kugwira ntchito monga copywriter kuno akhoza kukhala aliyense, kuwombola uyu sayenera anadutsa chitsimikizo mayeso, kuti kulembetsa. Kodi zoona, timafunika newcomer, munthu sadziwa kulemba malemba. Ndipo izi sizitanthauza kuti copywriters sali woyenera, ndi zosiyana, koma mayesero anangokhala yekha pa pempho, zambiri masiku oyamba a ntchito kuonjezera ndalama zawo m'tsogolo.

Kodi ndalama pa copywriting katundu kuwombola, m'mene angayambitsire

Pofuna kuyamba kugwira ntchito, muyenera kulembetsa. Kulembetsa pa Kusinthanitsa copywriting eTXT - wokongola muyezo ndondomeko, si wosiyana kwambiri kuchokera pa malo ena. Lembani ndime ndi dzina, dzina lomaliza, kulenga malowedwe achinsinsi, kulowa wanu imelo adiresi. Kenako sankhani udindo wa "wojambula", monga wolemba nkhani ali ndendende udindo uwu pa kuwombola ichi, mwachindunji mitundu ya ntchito zimene mukufuna kuchita: copywriting, rewriting, SEO copywriting, Mabaibulo. Mfundo yomaliza akhoza mwachindunji ngati lamulo wabwino wa chinenero. Ngati zili choncho, ndi kuphatikiza chachikulu. Zasungidwa pa kumasulira malembawo, zambiri apamwamba kwambiri. Onetsetsani kuti zimene Zikunenedwa.

Mfundo zonse ndi muyezo ndondomeko wadutsa, mukhoza tsopano fufuzani akaunti yanu pa Kusinthanitsa. Pano mukhoza yomweyo kuona bookings kuti kupereka ntchito. Iwo ali kale zilipo. Pa aliyense wa awa, inu mudzapeza zofunikira pa ntchitoyo. Phunziroli nkhani, kutalika, wapadera, mwina mawu, komanso amafuna wapadera makasitomala. Komanso limasonyeza ntchitoyi (copywriting, rewriting, SEO copywriting, kumasulira) ndi mtengo wake. Apa amaganiza kuti mutchule mtengo pa zilembo 1000 lemba yotsirizidwa. Koma bola ngati mukungoyamba, kutenga dongosolo ndi malipiro abwino ndi chodziwikiratu kuti athe, pamene dongosolo mlingo inu mulibe. Kodi kuchita? Choyamba, musati mantha. Ngati mumathera nthawi zina pa izo kugonjera kwambiri ofunsira, ena mwa makasitomala ndikutsimikiza inu kusankha womanga. Kumene, poyamba, tidzakhala ndi kudalira mtengo osapitirira 10-15 rubles pa zilembo 1000. Koma nthawi ino, nayenso, sudzatha pachabe, uzilandira dongosolo mlingo, izo kumawonjezera nkhani zolembedwa inu. Ndipo kale ndi mlingo mukhoza kuwerenga pa kuchuluka pang'onopang'ono mtengo wa ntchito - apamwamba ndi, ndi apamwamba chobwezera cha ntchito yanu.

Kotero, ine ndifotokoze kachiwiri mfundo, kodi zochita zanu pamene inu poyamba anapita katundu kuwombola. Muyenera mayina, lembani mfundo optional nokha, ndiye kulowa nduna wanu ndi mwachindunji pansi dzina lanu kusankha gawo "malamulo atsopano". malamulo Open zilipo, mungapezeko kusankha mutu pafupi kwa inu kulemba. Kugwiritsa ndi kukanikiza batani, dikirani chigamulo cha bwana ndi nkuyamba Choyamba, kuyambirira kupeza mfundo zogwirizana pa Intaneti, mothandizidwa ndi injini kufufuza.

Zikuonekeratu kuti kuyambira pachiyambi muyenera kukhala oleza mtima kupeza mbiri mu msika. Apo ayi, kulandira ndi mlingo woyambilira sikuthandiza popanda chiletso. Koma mlingo yaing'ono adzalola zoti malipiro a 20-30 rubles kwa 1000, kusuntha. Kwa amene ndikungofuna kupeza malipiro options apamwamba anapereka, nayenso. Kuyambira pachiyambi, mukhoza kuwatenga amayesa luso lawo. Kulemba mayeso ntchito kutsimikizira mlingo wa katswiri, pa pempho, ndi kupezeka kwa onse ogwiritsa. Kuchita izi, kupita ku gawo loyenera mwachindunji mu ofesi. Inu kusankha ntchito apeza mfundo zake (monga pokonza kuti malipiro). Koma ntchito imeneyi si kulipidwa. Zotsatira adzakhala ayesedwa kuwombola Oyang'anira. chifukwa akhoza kuwapeza mlingo koyamba kwa mkulu (nyenyezi imodzi atatu). Kuti bwinobwino mayeso, muyenera kulemba mutu molondola molondola ndi zonse kufotokoza mfundo. Komanso muyenera kufunitsitsa amathera maola angapo kuonetsetsa kuti m'tsogolo kulandira malangizo yopindulitsa kwambiri. Ngati inu bwinobwino mayesero chifukwa choyenereza makasitomala aakulu ati amakonda inu monga yoimba kwa ntchito yake. Ndipo ngati ayi? Ngati izo si zoyenera ndi mukufuna? Si vuto, makasitomala sadzaona ntchito yanu. Koma inu adzatha kutengapo maganizo, kuphunzitsa ndi kutenga mayeso kachiwiri pa mphindi iliyonse.

ntchito copywriter

Choncho kumaliza quests makasitomala, tsiku lililonse mudzaona wolemba wanu mlingo. mlingo amakhudza phindu la ntchito yanu m'tsogolo. Koma izo amapereka mlingo? Khola ntchito, ndi nthawi mudzakhala ndi makasitomala okhulupirika. Makasitomala yemwe ankakonda ntchito yanu kusiya ndemanga yothandiza pa tsamba lanu, choncho alandirika kuno, ndipo iwo amakhala bwanji zosankha za makasitomala ena za candidacy wanu monga yoimba ndi. Ambiri adzatha zikuphatikizapo awo "mndandanda woyera". Lililonse bwana pali amenewa mndandanda; Olemba m'gulu izo, akhoza kutenga malamulo basi, popanda kuyembekezera kusankha akaimbeyo. Kodi kupeza "mndandanda woyera" wa makasitomala? Osati zovuta - muyenera ntchito khalidwe ndi m'manja mwa nthawi.

Mfundo ina imene mukufuna kusiya. Kuwombola nthawi asapita pakati pa wolemba ndi makasitomala. Choyamba, kuonetsetsa ntchito. Mukalandira dongosolo, nkhani za makasitomala ali oletsedwa kuchuluka kwa kulipira ntchito yanu. Ndipo pa nthawi kuti malipiro mulandira basi, kale ku Polankhula. Ndipo nkhani zonse amakani, ngati aliyense, mukhoza kusankha pano mu chigamulo. Tafotokoza funso mmene ndalama pa copywriting. Ndipo luso zimene ukhoza kukhala zothandiza pa katundu ndalama?

ntchito zimene ena pa katundu kuwombola mtengo

Takambirana kale za pa eTXT kungakhale kuika ndalama zabwino kwambiri. Komanso, amalamula chidziwitso cha zinenero zosiyanasiyana. Komanso pali ntchito zokwanira proofreaders ndi akonzi. Ngati muli ndi philological, maphunziro zinenero, ndi zasungidwa pa kusintha malemba zingakhale bwino kwambiri. Komanso, Kusinthanitsa ndi nkhani shopu. Kwa anthu onse dongosolo lilipo zogulitsa kulemba malemba. Pang'onopang'ono, mtengo adzauka. Ndipo wachina chilichonse anagulitsa, monga kunalembedwa mu dongosolo, chidzawonjezeka wolemba wanu mlingo, choncho bwanji mtengo wa ntchito wotsatira.

nkhani mtengo

Ndiyeno ife tinabwera funso chidwi kotani mungatani zofunika pa copywriting woyamba, momwe izo ofunika ntchito ya akatswiri amenewa? A katswiri wabwino ndi zinachitikira yabwino, ndi makasitomala ndi dzina mu chilengedwe akhoza kupeza bwino. Komabe, tikulankhula za atsopano, koma kuti "kukula" kuti ukhale zimenezi, kugwira ntchito molimbika. Copywriter chomwecho pafupifupi mlingo patapita miyezi ingapo kuphunzira ntchito mukadali pasukulu mwina kupeza 10-15 zikwi rubles mwezi, ndiye - kwambiri. Ndipo, amene amadziwa, mwinamwake mu miyezi sikisi, ntchito imeneyi zidzakhala gwero wanu waukulu ndalama.

Ntchito copywriter: Ndemanga

Inde, ndemanga pa ntchito imeneyi angapezeke osiyana kwambiri. Wina pa kulephera woyamba mabasi zoyesayesa zonse kupita chitsogolo. Koma mwina chifukwa cha chipulukiro cha mmene kupanga ndalama copywriting. Anatakasa anthu mwa miyezi ingapo akhoza kulandira malangizo pa katundu wamalonda ndi 60-100 rubles kwa 1000, ndi zina zambiri, kuwonjezera bwinobwino kugulitsa Nkhani zawo mu sitolo.

Internet lili ndi yapamwamba copywriters wa aliyense wa iwo akhoza kukhala chitsanzo chabwino ndipo nzothandiza makamaka oyamba kumene. Pomaliza ndikufuna kulangiza oyamba osati kusiya theka. Ndipo amene yekha akuganizira ntchito copywriter, kuti mukumbuke: msewu wa mailosi zikwi akuyamba ndi sitepe imodzi.