Kodi anasonkhanitsa manenedwe kuti "mwachindunji" kapena malo?

Lero, ntchito iliyonse, anapereka pa Intaneti (monga Ndipotu, kampani kapena bungwe kuti safuna kutaya chandamale msika wa "Intaneti") amasamalirira kwambiri kufufuza injini kukhathamiritsa. Izi ndi njira yolondola, omwe angathandize kwambiri kuchepetsa ndalama pantchito, kuchepetsa ndalama malonda ndi pa zosayembekezereka wa zotsatira anakhumba adzalenga gwero latsopano makasitomala malonda. Mwa zida yomwe Kukwezeleza ndiponso kukonzekera ndi zamalankhulidwe pachimake. The chakuti ndi mmene ntchito, Tidzafotokoza m'nkhani ino.

Kodi "manenedwe"

Kotero, ife kuyamba ndi chithunzithunzi cha zomwe ndi zamalankhulidwe pachimake, ndi kuti tanthauzo la "manenedwe kusonkhana." M'malo osiyanasiyana Internet odzipereka kufufuza injini kukhathamiritsa ndi kufalitsa malo, iwo anafotokoza kuti angatchedwe zamalankhulidwe pakati mndandanda wa mawu ndi mawu amene amatha zovuta kufotokoza nkhani yake, kukula ndi cholinga. Malinga ndi mmene wofuna ntchito ndi, zingabweretse lalikulu (ndiponso) ndi zamalankhulidwe pachimake.

Akukhulupirira kuti ntchito yosonkhanitsa manenedwe ndi kiyi vuto ngati mukufuna kuyamba kulimbikitsa malo anu kawirikawiri ndiponso inu mukufuna kupeza "moyo" kufufuza magalimoto. Choncho, palibe angatsutse kuti achitenge icho kukhala mu mtima wonse ndi udindo. Nthawi zambiri molondola anasonkhana zamalankhulidwe pachimake - ichi ndi zopereka kwambiri kwa kukhathamiritsa zina pa ntchito yanu, kusintha kwa malo ake mu "kufufuza injini" ndi zizindikiro kukula monga kutchuka, tikalemba index, kupezeka ndi ena.

Manenedwe yokopa malonda

Ndipotu, kupanga mndandanda wa mawu kuti akufotokoza bwino ntchito yanu ndi bwino, n'kofunika osati ngati inu kuchita kufufuza Kukwezeleza. Pamene ntchito ndi malonda contextual mu machitidwe monga "Yandex" ndi Google AdWords, ndi ofunika mosamala kusankha anthu "mawu", umene ndidzakupatsa mpata makasitomala ambiri chidwi mwa kagawo kakang'ono wanu.

Pofuna kulengeza mawu amenewa thematic (kusankha kwawo) zili zofunikira chifukwa iwo angagwiritsidwe ntchito kupeza magalimoto angakwanitse kwambiri pa kafukufuku wanu. Mwachitsanzo, ndikofunika kuti ngati mpikisano wanu akugwira ntchito kokha pa mawu okwera mtengo, ndipo inu "kuzungulira" niches awa ndi pasadakhale kumene magalimoto sekondale za mapolojekiti, chidwi Komabe, ntchito yanu.

Kodi anasonkhanitsa manenedwe basi?

Ndipotu, lero pali ntchito zapamwamba kuti amalola kuti pachimake zamalankhulidwe polojekiti yanu mu mphindi. Izi, makamaka, ndipo ntchito imeneyi basi Kukwezeleza Rookee. Ndondomeko wogwira naye akufotokozedwa mu mawu awiri: muli kupita ku tsamba loyenera pa dongosolo kutumikira kuti yosonkhanitsa deta za mawu a malo anu. Kenako muyenera kulowa adiresi ya gwero mukufuna chinthu kutulutsa pakati zamalankhulidwe.

Service basi kusanthula zomwe zili ntchito yanu ndiyo mfundo ameneyo mawu ambiri kumatanthauza ndi mawu amene ali polojekiti. Mwa njira imeneyi, pakuti inu kuti akhazikitsa mndandanda wa mawu amenewa ndi mawu amene angatchedwe "maziko" malo anu. Ndipo kunena zoona, kusonkhanitsa manenedwe kotero chophweka njira; kuchita izo aliyense. Komanso, Rookee dongosolo, kupenda ndi mfundo zogwirizana angakuuzeni zambiri ndi mtengo wa Kukwezeleza wina kapena mawu ena, komanso kuti kulosera za mmene kwambiri kufufuza magalimoto akhoza analandira ngati kukwezedwa chidzachitika pa zopempha izi.

Buku kalembera

Ngati ife kulankhula za kusankha mawu mu mode yaotomatiki zoona, palibe kanthu kujambula kwa nthawi yaitali: chabe ntchito nthawi opaleshoni ya utumiki yomalizidwa, wakuuzani mawu a potengera zomwe zili pamalo anu. Ndipotu, si milandu onse, chifukwa cha njira zoterozo adzakhala zigwirizane inu pa 100%. Choncho Mpofunika kuti nawonso chifukwa cha Baibulo Buku. Kuti mudziwe mmene kusonkhanitsa manenedwe a tsamba ndi manja anu, monga ife kufotokoza m'nkhani ino. Komabe, pamaso m'pofunika kusiya angapo zolemba. Makamaka, muyenera kudziwa kuti kuchita Buku kutolera mawu mudzakhala yaitali kuposa nthawi ya ntchito ndi utumiki basi; koma mudzatha kudziwa okha zopempha patsogolo apamwamba, osati pamaziko a mtengo kapena dzuwa, kulimbikitsa iwo, ndipo limafotokoza kwambiri limatchula za gulu lako, vekitala ake ndi ntchito makamaka anapereka.

Kufotokozera nkhani

Chinthu choyamba kutchula za mmene kusonkhanitsa manenedwe a tsamba mu mode buku, muyenera khutu ku mutu wa kampaniyo, ukulu wa ntchito. Chitsanzo losavuta: ngati malo anu ndi wosasunthika pa malonda a zida zosinthira, - maziko a manenedwe ake kuchita, ndithudi, mafunso amene ali pafupipafupi apamwamba ntchito (chinachake monga "mbali galimoto chifukwa Ford").

Malinga ndi akatswiri pantchito kufufuza injini, si koyenera panthawi imeneyi mantha kugwiritsa ntchito mafunso mkulu-pafupipafupi. SEOs ambiri molakwa kuti pali kwambiri mpikisano pomenyera amenewa kawirikawiri ntchito, motero atafunsira kwambiri zingamuthandize. Ndipotu, izi sizichitika nthawi zonse, chifukwa kubwerera pa mlendo amene anabwera kwa kafufuzidwe makamaka ngati "kugula batiri Ford mu Moscow" zambiri kukhala apamwamba kwambiri kuposa munthu kufunafuna ena zambiri za mabatire.

M'pofunikanso kulabadira mbali zina achindunji ntchito za malonda anu. Mwachitsanzo, ngati gulu lako ankaimira m'munda wa chipiku, zamalankhulidwe ngale ayenera kusonyeza mawu mfundo yaikulu monga "lalikulu," "kugula mu chochuluka" ndi zina zotero. Ndipotu, wosuta amene akufuna kugula mankhwala kapena utumiki wanu mu Baibulo ritelo, si chidwi inu.

Timaganizira za mlendo

Siteji yotsatira ya ntchito yathu ndi kuganizira kuti wosuta akuyembekezera. Ngati mukufuna kudziwa, mmene kusonkhanitsa manenedwe a tsamba malinga ndi zimene mlendo akuyembekezera, muyenera kutembenukira ku zofuna kiyi, ndipo amachita. Kuti tichite zimenezi, pali ntchito monga "Yandeks.Wordstat" ndi Google Keyword Zowonekera kunja Chida. ntchito imeneyi ngati kalozera kwa oyang'anira masamba awebusayiti kupeza Internet magalimoto n'kulola kuti awulule chidwi kagawo kakang'ono ntchito zawo.

Iwo amagwira ntchito zapamwamba: n'zofunika yoyenera mawonekedwe "pagalimoto" ndi kusaka pa maziko amene mudzapeza zogwirizana kwambiri woyengeka. Kotero apa adzakhala zothandiza anthu Keywords okwezeka amene anaikidwa mu sitepe m'mbuyomu.

zosefera

Ngati mukufuna kumanga manenedwe kwa CEOs, njira yabwino kwambiri inuyo kupititsa patsogolo mosamala mapempho "owonjezera" limene lidzakhala zoyenera pa ntchito yanu. Izi, makamaka, zina mawu amene zogwirizana pakati wanu zamalankhulidwe mawu a kafukufuku wakapangidwe kazachilengedwe, koma osiyana kwenikweni ake. Apa alowe ndi mawu amene si bwino kufotokoza ntchito yanu kapena adzachita bwino.

Choncho, musanayambe anasonkhanitsa manenedwe a mawu, inu ayenera kuchotsa zosafunika. Izi zachitika zapamwamba, ku mndandanda wonse wa mawu zinathandiza kuti ntchito yanu, muyenera kudziwa zosafunika kapena zosayenera malo ndi amangochotsa iwo. Mu ndondomekoyi sefa, munafuna yoyenera kwambiri zopempha, zomwe motsogozedwa m'tsogolo.

Kuwonjezera pa kusanthula zamalankhulidwe cha mawu agonjera chidwi chifukwa ayenera malipiro, ndi osasankhidwa iwo ndi nambala ya zopempha.

Izi zikhoza kutheka ndi thandizo la Google Keyword Chida ndi "Yandeks.Wordstat". Kugoletsa mu mawonekedwe kufufuza, inu osati kupeza mfundo zambiri, komanso kudziwa kangati ichi kapena kuti pempho pasanathe mwezi umodzi. Kotero inu muwona pafupifupi chiwerengero cha magalimoto kufufuza kuti akhoza kuwapeza kudzera Kukwezeleza makiyi amenewa. Koposa zonse panthawi imeneyi kudera ndi kukana mafunso pansi-ntchito, chabe osatchuka ndi otsika-pafupipafupi, pantchito, amene adzakhala ndalama zowonjezera ife.

Kufalitsa zopempha masamba

Pambuyo mndandanda chidatengedwa ndi abwino kwambiri kwa polojekiti yanu ya mawu, muyenera kuchita tikayerekezera zopempha izi masamba pa malo anu kuti zingawathandize. Apa chinthu chofunika kwambiri - kudziwa zimene mtundu wa tsamba ndi zogwirizana kwambiri ndi kafufuzidwe makamaka. Komanso, Kusintha kwa zizichitidwa pa kulemera Buku chibadidwe tsamba makamaka. Mwachitsanzo, chiŵerengero za ndi: a kafufuzidwe mpikisano zambiri, makamaka asonyezedwa patsamba kusankhidwa mwa iye. Izi zikutanthauza kuti mu mpikisano ambiri ndife ntchito zazikulu, ndi pa anthu amene mpikisano ndi zochepa, ayenera kukhala abwino ndi mlingo wachitatu wa masamba kukaikira mazira, ndi zina zotero.

kusanthula mpikisano

Musaiwale kuti nthawi zonse "chithunzithunzi" monga ikuchitika Kukwezeleza malo amene ali "pamwamba" malo injini kufunafuna nfundo yaikhulu wanu. Komabe, pamaso panu anasonkhanitsa manenedwe a mpikisano, muyenera kusankha malo ife angatanthauze mndandanda. Osati zonse izo monga chuma za mpikisano malonda anu.

Mwina, mwa mawu a injini kufufuza, makampani izi zikugwira Kukwezeleza zopempha ena, kotero Mpofunika powasamalira amenewa chigawo chimodzi, monga kafukufuku wakapangidwe kazachilengedwe. Mwachidule nyundo mawonekedwe losakira kuchokera mafunso ake zamalankhulidwe pachimake - ndipo inu mudzawona mpikisano wanu pa yobereka. Kenako, inu muyenera kuchita kusanthula zawo zosonyeza kolowera mayina ankalamulira malo awa, kusonkhanitsa manenedwe. Kodi mtundu wa ndondomeko, ndipo n'zosavuta kukhazikitsa ndi thandizo kachitidwe zokha, ife tafotokozazi.

ayamikira General

Kuwonjezera zonse zimene tafotokozazi, Ndikufuna kuti atchule ochepa nsonga ambiri amene SEOs odziwa. The choyamba - ndiyo kufunika amachita kuphatikiza mafunso high- ndi otsika-pafupipafupi. Ngati inu kuyang'ana pa gulu mmodzi wa iwo, kulimbikitsa msonkhano zikhoza kuchititsa ngozi. Ngati inu kusankha yekha "vysokochastotniki," iwo sudzapereka inu lamanja akulimbana alendo kufunafuna mfundo. Komano, mafunso otsika-pafupipafupi sudzapereka inu kufunika buku magalimoto.

Inu amadziwa kale kumanga manenedwe. Wordstat ndi Google Keyword Chida angakuthandizeni kudziwa mawu ndi anafufuza pamodzi ndi nfundo yaikhulu wanu. Koma musaiwale komanso mawu associative ndi typos. Izi a mafunso kungakhale kopindulitsa kwambiri ngati inu ntchito iwo kupita patsogolo. Koma woyamba ndi wachiwiri ife tikhoza kuchuluka kwa magalimoto; ndipo ngati pempho ndi nizkokonkurentnyh koma kukhulupirira ife, magalimoto ichi adzakhala ndi monga Kufikika ngati nkotheka.

Anthu ena zambiri funso n'lakuti: m'mene tingamangire manenedwe kwa Google / Yandex? Iwo anazindikira kuti SEOs ndi zochokera kwa yeniyeni kufufuza injini ndi kulimbikitsa ntchito yanu. Ndipotu, njira imeneyi ndi wolungamitsidwa Komabe, kusiyana kwambiri mwa iye. Inde, aliyense wa injini kufufuza akugwira ntchito ndi sefa ma aligorivimu ake ndi ochititsa kufufuza, koma ndikuganiza kumene webusaiti adzakhala pachikhalidwe apamwamba, n'zovuta. Mungapeze yekha ena ayamikira ambiri pa zomwe njira Kukwezeleza ayenera kugwiritsidwa ntchito ngati mukuchita ndi wina wa SS, koma kuti malamulo chilengedwe (makamaka - mu mawonekedwe kutsimikiziridwa ndi Kufikika) palibe.

Kukafola manenedwe ntchito yapadera imene idzachitike malonda

Mwina mungadabwe kuti kodi kusonkhanitsa manenedwe kuti "mwachindunji"? Yankho: onse, ndondomeko limafanana kuti tafotokozazi. Muyenera kusankha chimene zogwirizana ndi zofuna za malo anu, amene masamba ndi chidwi kwambiri wosuta (ndi zopempha zikuluzikulu), kukwezeleza ena mafungulo adzakhala inu kwambiri yabwino, ndi zina zotero.

Limatchula za mmene anasonkhanitsa manenedwe kuti "mwachindunji" (kapena malonda aggregator) ndi zimene muyenera m'gulu amakana netematichnogo magalimoto monga kudina mtengo ndi apamwamba kuposa mu nkhani ya Kufufuza injini kukhathamiritsa. Chifukwa chaichi, "kusiya mau" (kapena "mawu oipa"). Kumvetsa mmene kumanga ngale zamalankhulidwe ndi "mawu oipa" kudziwa zakuya. Pankhaniyi tikulankhula za mawu awa, zimene zingachititse kuti malo anu simuli chidwi magalimoto. Kawirikawiri zimenezi zingakhale mawu "ufulu" Mwachitsanzo - ngati pamene izo zifika pa sitolo online, amene zolemba sangakhale chilichonse ufulu.

Yesetsani pachimake zamalankhulidwe malo nokha, ndipo onetsetsani kuti pali kanthu zovuta.