Kachitidwe ya malonda mu "Instagram"? Mwachidule ndi malangizo

"Instagram" - ndi imodzi mwa nsanja otchuka zili masomphenya. Mu June 2016 chiwerengero cha ogwiritsa achangu kuposa anthu mamiliyoni faifi handiredi, tsiku lililonse imafalitsidwa posts atsopano oposa mamiliyoni makumi asanu ndi atatu. Service zimathandiza owerenga kufala yomweyo deta ndiponso ali kwambiri ubwino pa nsanja zina. Mu nkhani ya nsanja malonda ndi zothandiza kuti zili mu "Instagram" ali virality kwambiri poyerekeza Intaneti zina.

yokopa malonda ogwira chifukwa kukula yaikulu omvera, kotero kulolerana wa maukonde chikhalidwe mu njira iliyonse malonda adzakhala wamkulu malonda chisankho. Nkhaniyi - mudziwe zambiri za momwe kuyamba malonda pa "Instagram".

chandamale omvera

Luso kuthamanga malonda poyamba anaonekera mu October 2015. Anthu Russian ndi gulu la naini miliyoni ndipo ambiri mwa iwo ndi achinyamata (zaka 15-25). Chiwerengero cha amuna ndi akazi pafupifupi mofanana. Iwe usanati kuthamanga akulimbana malonda mu "Instagram", ndi bwino kuganizira mbali yaikulu ya nsanja - kugawana ndi owerenga zithunzi zokongola komanso kulimbikitsa zokambirana. Izi mtundu malonda makamaka lipindulitsa pa masitolo online, odyera, masitolo mipando. Mwachidule, aliyense amene ali okhutira likutipatsa wabwino.

mitundu ya malonda

Amene amafuna kuwazemba malonda akulimbana mu "Instagram", mawu pa webusaiti angakuuzeni kuti muyenera mutidziwe bwino Giliyadi anali. Awiri a iwo pa malo amodzi ndi zazikulu ( "Carousel"). Malo amodzi malonda - ndi malo okhazikika ndi adzalola ndi wotsatsa kulenga zazikulu Mzere zithunzi limene wosuta akhoza kuyenda.

Zolinga

Kachitidwe ya malonda mu "Instagram" ndi kupanga ntchito? M'pofunika zolinga zenizeni ndi zolinga bwino. Mwachitsanzo, zingakhale mapangidwe mtundu kuzindikira, kuwonjezeka malonda, kukopa alendo malo, Lida msonkhano, kutembenuza zina pa malo, kukopa chidwi mankhwala, Kukwezeleza m'ndandanda, huskies ndi Schering, kuchuluka kwa chiwerengero cha pulogalamu installs, maganizo video, kupezeka anthu ndi zochitika .

Monga mmene bwino akulimbana malonda mu "Instagram" zimatengera yekha wotsatsa, ndi pa mphamvu yake kumanga ntchito ikuyendera. Muyenera kudziwa mmene nsanja iyi, koma kupatula kuti chofunika lingaliro watsopano, umene ungayende molimba bwino ndawala lonse. Koposa zonse, musanayambe malonda "Instagram" kudzera Facebook, chiyenera kuikidwa kuti asa- mwayi wa malo ndi kuonetsetsa kuti pali zonse muyenera. Kukhala mtundu kapena utumiki, khalidwe Harrison, yomwe Facebook nkhani (kulenga malonda zitha kukhala wa maukonde chikhalidwe).

kusintha

Tsopano tiyeni tikambirane za momwe dera lirilonse kuyamba malonda mu "Instagram". ntchito ikuyamba ndi kulembetsa mu bwana ntchito ya "Facebook". Zimenezi zimathandiza kuti alenge anthu akagonana kampeni ndi mwayi lotseguka, ngakhale anthu amene ali ndi mlandu mu "Facebook". Ndiye muyenera kulembetsa mwa nkhani woyang'anira ntchito mu "Instagram" ndi kumumanga kwa malonda ntchito kupyolera mu "nkhani Perekani malonda." Pambuyo kuti n'zotheka usapite ku chilengedwe cha kampeni malonda.

Mu zoikamo muyenera mwachindunji cholinga cha anathamangitsa ndi izi malonda-kudina pa malo, mavidiyo, khazikitsa ntchito mafoni. Ndiye mukhoza kusintha zina zoikamo koyamba, monga dzina la malonda gulu, ndi zina zotero. Kumbuyo zenera alowe zambiri. Iwo amamasulidwa pa bajeti kampeni mlingo - kuchuluka kuti udzakhala yeniyeni maubale kampeni. Magulu malonda mwachindunji mlingo aliyense wa iwo, ndipo inu mukhoza kukawerenga osati mowa tsiku la gulu lonse, koma akaleka komanso inakonzedwa ndi kumayamba.

Akakumana ndi zoikamo owerenga ambiri, funso n'lakuti, kodi omvera mapikiselo. Kumbuyo mawu Amabisa wapadera JavaScript malamulo akhoza adzaikidwa pa Intaneti. Iye amatenga deta alendo malo ndi kutumiza zokhudza ntchito wosuta mwachindunji mu akaunti yanu pa "Facebook". kaya omvera kuthandiza kutsatira mapikiselo pambuyo malonda kuponyedwa "Instagram" kudzera Facebook? Pa! Ndi chida ichi, adzalola otsatsa kusonyeza malonda kokha kwa owerenga amene anachita pa malo ndi kanthu kapena pitani pa tsamba zogwirizana. Mukhozanso kuona ziwerengero webusaiti awo mwachindunji "Facebook".

Zokonda Basic amapangidwa, koma pamaso panu kuthamanga malonda anu mu "Instagram", tiyeneranso chimatanthauza magawo a chandamale omvera. The mawonekedwe limakupatsani kusankha magulu wogwila a anthu, omwe zimatithandiza kwambiri ntchitoyo, makamaka ngati zambiri za malonda, kapena makampeni, koma zoikamo kusintha, ndipo inu mukhoza kulenga gulu latsopano, mipherezero yabwino kampeni.

Kodi kudziwa chandamale omvera? The wotsatsa ayenera bwinobwino chimodzimodzi amene adzakhala chidwi mankhwala akufuna. The njira yosavuta ndi kulenga chithunzi cha "wogula lililonse" ndiye funso zoikamo omvera sadzakhalanso adzauka. Mwachitsanzo, munthu wina akufuna kuti akhazikitse malonda akulimbana mu "Instagram" ndi malangizo a mmene kuyamba izo? omvetsera awa akhoza kukhala waukulu kwambiri, koma malonda sadzachititsa chidwi mwa anthu amene alibe zochita zawo, kugulitsa gulu kapena masewera, ndalama-mafuta. khalidwe limeneli khalidwe ndi ayenera mwachindunji.

Omvera khwekhwe ndi kusintha kwambiri, kuwonjezera pa malo mwachindunji zinthu, m'badwo ndi khalidwe khalidwe. Nachi chitsanzo china.

Location: Moscow ndi Moscow dera.
Zofuna: maseva computer, kulumikiza kompyuta, mapulogalamu kutali makonzedwe kulowerera kupewa, chitetezo zambiri, tochepa, chitetezo kompyuta.
Khalidwe: eni tochepa.
Age: zaka 23-45.

Ichi ndi chimodzi mwa njira anapereka zotsatira. magulu onse sanapulumutsidwe angaonedwe mu "Zida" tabu. Usadalire gulu wina, kuyesa osiyanasiyana kudziwa njira yabwino kwambiri. Pangani malonda zingapo osiyanasiyana: chitsanzo chosonyeza kuti yopapatiza kutsata ndi lonjezo kulenga adzaonetsetsa bwino malonda mu "Instagram".

Kodi kuyamba ndi momwe ndalama?

Pambuyo kudziwa omvera amatha kusankha chitsanzo cha malipiro. Nthawi zambiri abwino chitsanzo wokometsedwa CPM. Mtengo wa malonda makamaka kudzadalira osati mtundu wa malonda, komanso zili ndi khalidwe. "Facebook" kulamula ena kuti okhutira zojambulajambula. analimbikitsa kukula 1080 x 1080 pixels, ndi mtundu wa - mmodzi mmodzi. Chithunzi chiyenera zikuphatikizapo maperesenti oposa makumi awiri Malemba.

Kenako muyenera kudziikira batani kanthu, ndipo sankhani chandamale kampeni. Iwo akhoza kupangidwa mu "mapikiselo kutembenuka" menyu. UMT-zolemba zifunika kwa malonda onse, mwinamwake zidzakhala zosatheka kuti aziona malonda imene ikuchitika analytics ku Google ndi "Yandeks.Metrike". Kuwerenga lipoti, kupita ku "Magalimoto Sources".

Mwa njira, musaiwale kuti ambiri nsonga mmene kuyamba malonda pa "Instagram", malangizo okhomera ndi mitengo ndi pa nsanja yokha, kuti atsitsimuke kukumbukira tonse tikhale pomwepo polenga msonkhano.

Mu chithunzi m'munsimu chitsanzo yolengeza za mtundu wa chakudya zamasamba.

zolakwa Common

Phunzirani mmene kuthamanga malonda anu pa "Instagram", ambiri amadabwa chifukwa malonda sichimaperekedwa kuwunikidwa? Kawirikawiri Oyang'anira lipoti zakusokonenezedwa amene alipo kulengeza uku, koma Kupha kwawo pa siteji woyambirira kuchepetsa nthawi. Ngakhale ambiri aang'ono kuphwanya malamulo angachotsedwe zolakwika monga oyang'anira mosamala ndipo pamanja onani aliyense malonda. Ziyenera adzanyamula kukumbukira kuti ndemanga angachite kuti makumi anayi maola kapena zambiri.

Ambiri amayambana ndi malonda kupatuka kamodzi malemba a zithunzi. Monga tanena, lemba mu chifanizo ayenera kutenga palibe maperesenti oposa makumi awiri a voliyumu. Kumene, kumayambiriro mudziwe lemba amapanga malonda nkhani, koma pa nthawi yomweyo, amachepetsa chikoka akukhudzidwira ndi khalidwe. Chofunikira ikugwira mwamtheradi mitundu yonse mwa nsanamira malonda, ngakhale kakang'ono kanema. Kuti tipeze ngati pempho ikudziwika ntchito chida-mipiringidzo.

Komanso, pamaso panu kuthamanga kwa "Instagram" review malonda, njira kapena webusaiti kuti imalengeza mankhwala okhala ndi malire zaka, muyenera onetsetsani kuti omvera anasankha bwino mogwirizana ndi zopinga izi. Mwachitsanzo, oyang'anira za sadzaloledwa kufalitsa ponenera fodya kapena kumwa mowa, ngati zaka kuwonetsera anasankha omvera ndi pansipa zaka khumi ndi zisanu ndi zitatu.

Kachitidwe ya malonda mu "Instagrame" kudzera "Facebook" kukonza "Buku"? Ena malonda amafuna kuti wotsatsa anadalira "Facebook" ndi kutsatira lamulo limeneli, tiyenera kukumbukira kuti dzina ziyenera kutchulidwa pachiyambi, ndiko Facebook, ndi mu English ndipo ndi likulu F. mawu ayenera kukhala ndi wosasintha kukula makalata ndi analilemba ngati kuti lemba ozungulira ayenera kukhala wolimba mtima.

Sangathe ntchito m'malo siginecha Logo, komanso mu njira iliyonse kusintha mawu (mwachitsanzo, anaika mu kuchuluka kapena kudula). Ngati, mmalo mwa choyambirira malonda ndi kusinthidwa buku la chizindikiro, malonda motero kukanidwa.

ntchito analipira

Mulimonsemo, pali mfundo zina zabwino, ndipo izo zimachitika kuti amvetsetse alibiretu nthawi. Pankhaniyi, chophweka njira kukhulupirira akatswiri amene zikugwira Kulimbikitsa kukambirana pa Intaneti. Kumene, zinthu anaonekera kwa "Instagrama. Ena mwa misonkhano wotchuka kwambiri ndi InstaPlus ndi Aitarget. Kodi kuyamba malonda mu" Instagram "popanda kuzimitsa Adblock kapena antivayirasi? Mwatsoka, m'pofunika zimitsani pafupifupi chitetezo pamene ntchito ndi zithandizozi. Izi oopa amachenjeza pasadakhale, kapena kumukhulupirira lachitatu chipani mapulogalamu -. kuli payekha aliyense wosuta.

kuyezetsa

Hubspot Akatswiri (utumiki otchuka mapulogalamu, amene ali lalikulu kusankha zida malonda Intaneti) imachitika mayesero awo malonda mu "Instagram". Pansipa pali chithunzi cha chiyesedwe ndipo zotsatira.

Hubspot anayesedwa images, malemba, ndi mitundu TV. Iganizireni mphamvu ya malonda ikuchitika mwa zokhazikitsidwa wapadera monga kudina, amakonda, CPC, CTR (dinani malonda), mtengo wa Lida, CPM (mtengo pa zikwi zidindo) mtengo. Mayeso nawo mitundu itatu ya malemba komanso atolankhani zili malonda (carousel, komabe chithunzi ndi mavidiyo).

anali pakati pa mitundu zisanu ndi chimodzi cha zithunzi: chithunzi ndi kuitana bwino kuchita zithunzi katundu, nyambo chifukwa kudina (wokongola zithunzi, monga amphaka, sizikugwirizana ndi mankhwala malonda), fano okhala ndi nkhani zimene wosuta adzalandira pambuyo kusintha pa malonda anu. Komanso mu mayeso ife nawo zithunzi lachilengedwe kuyang'ana kuti wogwiritsa wa akanatha anaika wawo "Instagrame" ndi zithunzi zomwe zili ndi mawu kapena amagwira.

Ngati mayesero a okhutira lemba kumangwiritsidwanso ntchito ndi mitundu yambiri ya mawu pofotokoza kulengeza. Nazi zitsanzo zina.

Title: "Kodi kuthamanga malonda mu" Instagram "ntchito". Title - ichi ndi malemba analankhula kwa wowerenga, amene analongosola amapindula adzalandira pamene kutsitsa kapena kusamba.

Ngati kuti achitepo kanthu mwina lemba limene limati: ". Ndi kutulutsa malonda awo" "Chongani deta kuchokera m'nkhaniyi akumana nazo, kuyamba malonda mu" Instagram

Nthawi zambiri pali malonda ndi ankasewera ndimasewera malemba amene ali pang'ono zogwirizana mankhwala malonda kokha.

Mu Hubspot chiyeso malemba onse ntchito m'chithunzithunzi chomwechi.

anapezazo

Zotsatira zake zinali motere. Mtundu yotsika mtengo malonda - fano ndi kuitana bwino kwa kanthu, ali 45% mtengo katundu kujambula, koma pa nthawi yomweyo mkulu CTR (kawiri kuposa malonda ku zithunzi katundu).

zithunzi Stock ndi otsika ndi CTR, koma CPC apamwamba. Malonda chifaniziro ali mtengo wapamwamba pa pitani, ndi malonda ndi "chithunzi-nyambo" pa mtengo kwambiri mtengo Monga.

anapezazo

Advertisement "kufuulira kanthu" ali mmodzi wa zotsogola kwambiri mawu a mtengo / khalidwe. Mu mayeso, iwo anali kukhala osachepera mtengo, ndipo yagoletsa chiwerengero chapamwamba kudina Kuyerekezera ndi kawambidwe kena malonda. Akatswiri ananena kuti "Instagrama" ogwiritsa ntchito ngati malonda ndi kuitana bwino kuchitapo kanthu, chifukwa bwino kuti apeza pambuyo kuwonekera pa kugwirizana.

"Instagram" mosamalitsa anafotokoza khalidwe la zili malonda pa nsanja kuyang'ana achilengedwe.

zithunzi Stock pafupifupi munthu chidwi Intaneti, malonda awo ndi bwino ntchito.

Natural-kuyang'ana zithunzi monga nsanamira zonse mu "Instagram" si bwino kwambiri malonda, ngakhale akatswiri Hubspot adafotokoza ayi. Mwinamwake kuti zithunzi zosavuta pa nsanja si clickable, ndi ogwiritsa chabe sanadziwe izi malonda maudindo batani alemba. Kuchokera pa ichi, wotsatsa ayenera kulengeza mu njira yakuti mlendo anamvetsa mwakamodzi kuti liperekedwe.

"The nyambo chifukwa kudina" - wokongola zithunzi, limene panalibe ubale okhutira chachikulu si asonyeza m'njira ziwiri. Pa dzanja limodzi, anakhala amakonda kanayi kuposa malonda zonse. Komano, zikhoza kuwopseza omvera.

Zotsatira za malemba kuti maitanidwe a kanthu pano anasonyezanso zotsatira zabwino. Musanayambe kusankha mmene kuthamanga malonda mu "Instagram", ndi marketer amataya nthawi kuganizira za mawu akuti kudziwa wosuta alemba pa malonda.

Kuyeza kumeneku ndi imodzi mwa ambiri okha. Mwina omvera ena iye asonyeza zotsatira zosiyana, tingathe n'komwe, osati kutsogoleredwa ndi mfundo mtheradi. Njira adzakhala kwa paokha kutsimikizira strategy ndi kuzindikira yabwino kwambiri omvera awa ndi mankhwala. Komabe, mu Mulimonsemo, khalidwe la zili ndi malonda unobtrusive zili zofunika kwambiri.