Marketing kafukufuku: zinthu, ntchito chitsanzo. malo kafukufuku

Marketing kafukufuku - ichi ndi chimodzi mwa mphindi zofunika kwambiri mu ntchito bwino kumalo a ntchito. Iwo akhoza kuchitika lokha kapena mothandizidwa ndi akatswiri kunja.

tanthawuzo

Marketing kafukufuku - polojekiti kasamalidwe umalimbana akudzizindikiritsa zolakwa mu dongosolo la malonda ndi phindu nawo. Malinga ndi zotsatira za njira mulingo woyenera wamangidwa, nakhala zokambiranazo pa nkhaniyi.

Marketing kafukufuku - ndi mwadongosolo, nthawi, cholinga, ndipo ambiri Chofunika - palokha kafukufuku. Zingamvekere osati mkati komanso kunja chilengedwe. Cheke angathe kuchitidwa onse ndi gulu lonse ndi mabungwe payekha. Chochitachi Cholinga kudziwa "bottlenecks" m'munda wa malonda, komanso kukafola ndi ndondomeko amawaitana.

mfundo

Onse mkati ndi kunja malonda kafukufuku imagwiridwa malinga ndi mfundo. Zikuphatikizapo zinthu zotsatirazi:

• Comprehensiveness. kafukufuku sayenera womangika kwa kusanthula mavuto mabvuto. Kumafuna mubwereze womveka wa ntchito zonse malonda.
• Mosalekeza. zochita kafukufuku akhale streamlined ndiponso zogwirizana. Mu matenda ayenera kuphimba osati magulu mwathu komanso chilengedwe.
• Wodzilamulira. Marketing kafukufuku ayenera kuti azitsatiridwa mosakondera. Ngati cholinga palokha kafukufuku zosatheka, akatswiri kunja ziyenera kuyendera.
• Periodicity. Nthawi zambiri kasamalidwe adzakhala kuyamba malonda mayeso pokhapokha phindu masamba ayamba kutha. Pofuna kupewa mavuto a, kafukufuku ayenera ikuchitika pafupipafupi mosinthanasinthana ena.

maofesi kafukufuku

Mu ndondomeko akatswiri kuyezetsa akukumana ndi magulu awiri zizindikiro: anthu umene kumakhudza, ndi iwo sangathe kuziletsa kasamalidwe. Choncho, zinthu malonda kafukufuku ndi:

• mkati ndi chilengedwe kunja;
• malonda njira ya bungwe ;
• dongosolo malonda mu kumalo a ntchito;
• mtundu wa kasamalidwe malonda bungwe;
• mphamvu ya dongosolo pano pa ogwira ntchito wonse ndi mayunitsi payekha.

masiteji Waukulu

malonda ndondomeko kafukufuku kumafuna mndandanda wa njira yotsatana. Zikuphatikizapo zotsatirazi:

• Kukonzekera siteji. Apa pali kukhudzana olimba pakati kasitomala woyamba ndi Auditor. Kupita zokambirana mphindi chidwi ndi chisanadze uphungu. Komanso, mutu wa Dipatimenti adzakhala apereke anayendera zonse zofunika.
• Matendawa. The Auditor limatchula mfundo zofunika kwambiri za ntchito malonda ndi zonse zimene iwo. Kukhazikika paubwenzi, ndi digiri ya kugwilizana ndi malamulo kapena mipherezero anakonza. Dziwani kuti pa siteji iyi Auditor akhoza kusintha mu gulu la ntchito mwa kufunsira ogwira.
• Planning. Pa nthawi imeneyi, katswiri akufunafuna njira mulingo woyenera. Iwo anafuna kuchepetsa zomvetsa pa imfa ya phindu, komanso kuteteza moyo wofanana m'tsogolo.
• Chiyambi. Pansi yokonza ndi kukhazikitsa ntchito zomwe munakonza. Komabe, Auditor zingatenge mu ndondomeko imeneyi amagwira ntchito kapena kuchita kokha mu ntchito yolangiza.
• Mapeto. The Auditor amapereka makasitomala ndi lipoti lonse pa ntchito zake ndi zotsatira woyamba zimatheka. Iwo akhoza negotiated pa ziyembekezo za mgwirizano zina.

Directions ntchito kafukufuku

The malonda kafukufuku wa kampani anachita mu njira zingapo kwambiri. Iwo akhoza anafotokoza motere.

zigawo kafukufuku

Marketing kafukufuku monga maziko a strategy bizinezi zikuphatikizapo angapo zigawo zikuluzikulu. The akuluakulu izi:

• Kupenda kunja chilengedwe malonda (motsindika microenvironment ndi, womwenso msika, mpikisano, kugawa ndi machitidwe ena);
• kusanthula njira malonda (anakamba pulogalamu ndi mmene kukhazikitsa);
• gulu dongosolo kusanthula (ntchito kafukufuku lililonse limakhala payokha, komanso kudziwa mphamvu ya kulumikizana kwa pakati pa iwo);
• Mkhalidwe kusanthula za dongosolo malonda (popereka mauthenga, mphamvu ya mapulani, ulamuliro, bungwe, etc ...);
• kusanthula kachulukidwe ya dongosolo malonda (phindu mwachibale kwa mtengo wa zinthu malonda);
• kusanthula zinchito (msika ndi mfundo mitengo, kugawa njira, malonda ndi mphamvu ya maubale).

Ubwino ndi kuipa kwa kafukufuku kunja

zachilendo zakunja malonda kafukufuku, chifukwa nthawi zambiri outsourced mabungwe apadera. Iwo amakhala ndi ubwino zotsatirazi:

• pamaso pa agwira m'munda;
• kupezeka kwa mfundo zofunika kusankha ogwira kasamalidwe;
• chidziwitso apadera amene Auditor likhoza kusintha kasamalidwe ka kampani.

Komabe, pali ena zoyipa zomwe ndi kafukufuku malonda. utumiki ali ndi mavuto akuluakulu:

• kukwera mtengo kwa chithandizo akatswiri a Auditor ya;
• zachinsinsi kugwa m'manja mwa akatswiri lachitatu chipani, koma chifukwa pali chiopsezo kutayikira.

NKHANI Internal kafukufuku

Internal malonda kafukufuku Kumafuna review palokha kuyesetsa kampani mwini. Ubwino wa ntchito iyi ndi makhalidwe zotsatirazi:

• mtengo kwambiri ndalama;
• malonda chinsinsi sadzapita kupitirira bungwe;
• Company ogwira ntchito bwino limatchula za ntchito yake, choncho alibe nthawi yocheza kutolera mfundo.

Komabe, malonda makampani kafukufuku Sizotheka kuchita pa yake. Ichi ndi chifukwa yopanda chilema cha mtundu wa ntchito;

• Company antchito si nthawi zonse cholinga mu ziyenera a ntchito yake (izi zikhoza chifukwa cha mfundo za ubale ndi bwana kapena kufuna kubisa zolakwa zawo);
• kupanda zinachitikira ndi ukatswiri m'munda wa auditing.

kafukufuku CHITSANZO malonda

Kuti timvetse mmene ndondomeko ya kafukufuku malonda kumachitika, m'pofunika kuona chitsanzo zowombetsa mkota. Tiyeni tinene pali mtundu wa establishments ndiwo "Patty." Choncho, pamaso pa Auditor ayenera ndikulinga kuti aone boma lenileni la zochitika, komanso kukhala malangizo kanthu m'tsogolo.

Choncho, katswiri adzakhala zotsatirazi:

• Drafting makhalidwe a ntchito malonda a ogwira ntchito, amene anasonkhana deta zotsatirazi:
  • mtengo okwana kudziletsa ulaliki;
  • aziona ubwino wa zipangizo malonda;
  • njira yogawa malonda (mmene laperekedwa kwa ogula);
  • kukhazikitsa ubale pakati pa ndalama malonda bajeti ndi phindu la ogwira ntchito, chifukwa mu nthawi ya malipoti.
• Analysis wa deta kwa nthambi iliyonse:
  • mayiko malo;
  • ziyenera a mabungwe akunja kukonzedwa
  • ndi magwiridwe a chipinda chodyera;
  • bungwe zomveka a ntchito ndi kupanga zipangizo.
• The chiŵerengero cha magwiritsidwe kupanga ndi buku okwana phindu:
  • kuphunzira zambiri mlandu;
  • disaggregation nthawi yaifupi kulamulira kwa kusanthula mwatsatanetsatane;
  • buku la nthawi, amene adzaika establishments ndi bandiwifi pa wagawo nthawi (nambala ya anthu, kuchuluka avareji cheke, mndandanda wa katundu anagulitsa);
  • ziyenera a mphamvu kupanga;
  • kukafola tebulo deta mawunikidwe analandira galimoto mu mawonekedwe zithunzi.
• Kupanga lipoti limene Mfundo zotsatirazi kuperekedwa:
  • Cholinga chithunzi limafotokoza magalimoto nthambi iliyonse;
  • Kupenda kufunika wachina chilichonse mu uthunthu wa mabungwe;
  • tanthauzo la masiku lotanganidwa ndi maola nthambi;
  • aliyense wa mfundo mphamvu amakonzedwa maganizo patsogolo;
  • kufufuza mphamvu ya dongosolo malonda;
  • mfundo za magwiridwe a enawo mafakitale ndi malo onse.

The chifukwa cha kafukufuku adzakhala lipoti zonse ndi chiwerengero cha malangizo othandiza. deta zonsezi zalembedwa mu mawonekedwe a zolemba izi:

• zochita zinthu malonda Cholinga chake ndi kuthetsa zolakwika ndi pofuna kukwaniritsa establishments kudya chakudya;
• ndi ndondomeko ya ntchito umalimbana kuwonjezeka permeability aliyense wa nthambi payekha;
• lipoti zonse pa sanali kugwilizana ndi malangizo odzithandiza okha.

malo kafukufuku

Ndi chitukuko cha sayansi kupita patsogolo ndi luso ndi tsamba yake pa Internet ndi cholinga kufunikira kwa bungweli, umalimbana bwino. Site kafukufuku n'kofunika kwambiri mofanana ogwira wonse. Zinthu zimenezi kwambiri za kuwunika gwero kuzindikira ndi kumalephera zolondola, komanso kulimbikitsa izo mu injini kufufuza. Choncho, auditing tsamba zikuphatikizapo mfundo izi:

• Analysis dongosolo la. Zikuyenera kukhala mulingo woyenera ku mawonedwe mfundo zilipo, komanso wosuta zinachitikira. Komanso, mfundo imeneyi ndi yofunika kuti ntchito injini kufufuza.
• Phunziro okhutira. nkhani zokambidwa malo ziyenera kugwirizana othandiza kwa wosuta. Komanso, ayenera kukhala wapadera.
• Magwiritsidwe antchito. malo ayenera kumangidwa zomveka zomveka kwa wosuta. Komanso, ayenera kukhala ndi mamangidwe abwino.
• Analysis manenedwe. Nkhani za malo ayenera kupezeka mawu ofanana mafunso owerenga 'kwa injini otchuka kufufuza. Komabe, gwero sayenera wapanikizika ndi iwo.
• Yotsimikiza pambuyo opatsidwa. Iwo anatsimikiza osati pamaso pawo, komanso kutsatira zili malo.
• Analysis wa HTML-code. Anachita cholakwa chake wathunthu macheke, komanso mfundo za opatsidwa Kusinthaku. Ichi ndi chimodzi mwa njira zofunika kwambiri kwa optimizing malo anu.
• Server ntchito. Kulondola mmene zopempha wosuta.
• malo afufuze kuti litsatidwe.

Tikumbukenso kuti kafukufuku wa gwero Intaneti - ndi cholinga kufunikira zinthu zamalonda masiku ano. Malinga ndi zotsatira chovumbulutsidwa zolakwa zazikulu, ndi optimizing analemba dongosolo. Komabe, tiyenera kuganizira kuti njirayi ndi odula kwambiri.

Mwachitsanzo malo kafukufuku

Koma njira zosavuta ndi malonda kafukufuku wa malowo. Chitsanzo cha kafukufuku kungachititse malo ofotokoza kampani ya zomangamanga. Zimenezi zimaphatikizapo magawo zotsatirazi:

• Analysis mfundo kulowa. Awa ndi masamba a malo amene wosuta akulowa, potsatira kugwirizana kwa chuma gulu lina. Choncho, nthawi zambiri, katundu waukulu imagwera pa tsamba lofikira. Koma pa nkhani zofunika monga mndandanda wa ntchito kapena mtengo, mapulogalamuwanso n'zochepa.
• kulephera kusanthula. Kukumangirani nkhani zikuluzikulu yogwira sayenera upambana 40%. Chifukwa chachikulu cholephera - ndi magalimoto untargeted kapena mavuto luso pa Intaneti.
• Cacikulu kuona kamangidwe. Pakuti Makampani kumanga bwino kusankha kapangidwe ndale. Choyamba, zilibe zimalepheretsa ku kuzindikira mfundo zazikulu, ndipo kachiwiri, kwa nthawi yaitali kukhala zogwirizana. M'pofunikanso powasamalira midadada zambiri. malo udzatsitsidwa yekha deta zofunika, ndipo mawu alionse owonjezera ndi yosagwira ntchito.
• Analysis wokhutira ndi ayenera idzachitika tsamba ndi tsamba magwiritsidwe antchito. A wamba kulakwitsa kunyumba tsamba - ndi mayikidwe a posonkhanitsa deta pofuna kudzaza danga. Information chiyenera kukhala zothandiza. Mu "About ife" Payenera kukhala osati ulaliki wa kampani, komanso zolembedwa zina. Ndi bwino kuti aliyense Nkhani aika kugwirizana otchuka kwa zinthu Service Catalog.
• Mfundo zofunikira ndi kudziwa navigation wa gwero la. Ziyenera kukhala zomveka nzeru chomvetsetseka. Choncho, nthawi zambiri malo kapangidwe wogwiritsa wa kukusokonezani. Ndi zosavomerezeka kulenga partitions ndi mayina ofanana, kapena ndi nkhani yomweyo. Ndi zosavomerezeka kuika deta zofunika lachiwiri menyu mlingo, popeza pafupifupi sukupita owerenga.

Atalipenda zinachitikira omvera Internet, zotsatirazi malangizo ofunika kuti kukhala malo makampani:

• kusiyidwa kwa menyu zovuta ndi Mipikisano mlingo, amene akhoza kusokoneza ogula;
• ndi lathu la menyu iyenera kukhala yopingasa, amene amaonetsetsa ntchito kothandiza kwambiri tsamba malo;
• pa tsamba lofikira, Ndi bwino kuika Chofunika kwambiri (mwachitsanzo, zinthu zina zimachokera m'ndandanda, zotsatsa zapadera);
• si koyenera kuti monga ulalo menyu file.

The likhale lokhazikika la ndondomeko ndi monga kafukufuku wa malonda ndi choyambilira ntchito bwino wa kumalo a ntchito. Chochitachi Zimathandizanso kudziwa mipata nthawi ndi kusintha njira ya.