Wopambana wamalonda: zosowa "zipatso" amene amabwera kamodzi pa miliyoni?

Wamalonda (zomwe ndi zambiri) ndi zambiri kapena zochepa uliwonse pakampani inayake yaikulu. Nthawi zambiri, antchito ali wofunikila ulaliki ndi kugulitsa katundu, koma ngati tikulankhula za utumiki, ntchito zawo sangakhale zosakwana ogwira.

Kotero, inu mwabwera mu chitukuko cha malonda awo ku malo kumene munafunika wamalonda. Koma kodi kupeza munthu woyenera, kupirira ndi ntchito zake? Malinga ndi kafukufuku posachedwapa, 52% ya malonda likuvutika lonse 27% ya wothandizila!

Kodi makhalidwe ofuna ayenera kulabadira mu malo oyamba? Mungadabwe, koma ndi stereotype, ngati ogulitsa onse opambana - sociable, lotseguka, amphamvu ndi pang'ono aukali, amphamvu. Ambiri antchito - ndi ulemu ndiponso ngakhale pang'ono anthu amanyazi. Pakati pawo pali amuna ndi akazi, mkulu ndi otsika, amene akhoza kulankhula zokongola ndi alibe luso chabwino, aukhondo kwambiri ndi apo.

Akatswiri ndi kwa zaka zambiri wofuna kupanga chithunzi mwatsatanetsatane za munthu wamalonda bwino woyendayenda. McMurry, mwachitsanzo, ankakhulupirira kuti wamalonda ayenera kukhala weniweni "bwenzi", munthu anazolowera nthawi akwaniritse cholinga amafunira. zina zofunika - mphamvu, kudzikayikira komanso maganizo wokana iliyonse monga mavuto adiresi wake.

Pa kumasulira mwachidule fanizo la phungu abwino anapanga Meyer ndi Greenburg. Malinga ndi iwo, makhalidwe yaikulu ya malonda wothandizila ndi lingaliro la chifundo (mphamvu kudutsa ndi maganizo ndi malingaliro a makasitomala angathe) ndi wonyada zinafuna, wamphamvu kusoŵa kwa kukhazikitsa malonda bwino.

Koma njira yosankhira, zonse zimadalira abwana ake. Komabe, mayesero akatswiri zambiri kukuuzani wakonzekera kuposa pitilizani kwambiri mwatsatanetsatane.

Zikusonyezanso - maphunziro a malonda wothandizira. Kodi iwo ayenera kuphunzira? Osati kugulitsa, kumene. Ndi kuti mbali ya gulu lako, afuna chitukuko ndi kupititsa. Onetsetsani kugwira ulaliki wa katunduyo (kulankhula za kupanga ndondomeko zawo, cholinga ndi ubwino pa mankhwala ofanana). Muyeneranso kuuza wogulitsa tsogolo za chandamale omvera ndi mpikisano.

Ntchito za malonda wothandizila - ndi malonda bwino. Kodi iye amathana nazo? Pali njira zambiri amayang'anitsitsa mphamvu ya antchito:

• Poyerekeza zotsatira za wothandizila osiyana;
• tikayerekezera zotsatira panopa ndi anthu m'mbuyomu.

Yoyamba njira, ikusonyeza kuchita, n'kofunika kwambiri. Pajatu aliyense wotsatsa malonda amafuna amakhoza bwino kuposa anzawo wake (pa izi, malipiro ake zimatengera mwachindunji). The zolimbikitsa kwambiri owonjezera izo (mabonasi, zolimbikitsa, kapena M'malo mwake, kuopa kuchotsedwa), khama kwambiri azitentha kuti kukhala pa malo otentha kapena kusuntha kwa dzuwa kwambiri. Onetsetsani kuti aziona kuti aliyense ntchito wotsatsa malonda anatumizidwa izo, ikuchitika zonse - iyi adzalola inu kudula lotuluka azipeza phindu lalikulu.