Jimmy Choo. Mbiri ya chitukuko mtundu

Jimmy Choo - ndi mwana, koma n'zodabwitsa wotchuka, wodziwika konsekonse mtundu dziko. mbiri ya moyo wake wa mtundu umayamba akutali 1996, nthawi imeneyi ndi panali nsapato ndi akazi ku Dzhimmi Chu ndi Tamara Mellon (mkonzi wa British otchuka). Mu chaka chomwecho iye anatsegula sitolo yoyamba London. Patapita zaka ziwiri, kampani zinatchuka mu United States ndipo anatsegula sitolo yake yoyamba kumeneko. Ndi ponena kuti iye mwini Dzhimmi Chu kale ntchito pa ulimi wa nsapato yekha kwa akazi, koma chifukwa yekha kuti mgwirizano wake ndi Tamara anatha kulenga mtundu wathunthu wa dzina chomwecho ofunika. Shoe mlengi maphunziro London College of Fashion, ndi sankadzinenera kuti kutchuka dziko, koma heiress Mellon, wakhala akuyesetsa kuti kuyambira mtundu anu, anaona ziyembekezo omaliza koleji ndipo anayamba kulimbikitsa mtundu.

Mu 2000s oyambirira kukhala chigawo chuma mtunduwu, pali phindu, magawo kampani ndi kuthi March Mwanaalirenji Holdings. kampaniyo kukula ndi kupanga pa liwiro mphezi mu nkhani zaka, Jimmy Choo amapita pamalo kutsogolera mu msika gawo ake. Mu 2001, limodzi ndi mzere nsapato opangidwa zikwama zam'manja.

Patapita zaka zingapo, Jimmy Choo akugula Mkango Capital. mgwirizano Izi zikutibweretsa mlengi ndi wake masitolo mtundu 23 mu madera osiyana a dziko. Dzhimmi Chu zapamwamba anatsegula zitseko zake makasitomala mu London, Madrid, Tokyo, Paris, San Francisco ndi mizinda ina ikuluikulu. Mwa kampani owomboledwa kachiwiri zaka zitatu. Panthawi imeneyi, eni Tower Brook masitaelo. Kuyambira chaka chino, kampani ankaona kuti nsapato ufumu. Chotero mutu odzitukumula Sichangozi. Mark Zingathedi zapamwamba mtsogoleri ndi kupikisana ndi Loboutin, Yves Saint-Laurent ndi zopangidwa ena.

Jimmy Choo nsapato amatchedwa "zosemasema m'mbuyo." Nsapato mtundu, mosakayika, ndi mkulu mafashoni, palibe aliyense mtsikana wotsogola. Ambiri amva za mtundu uwu kwa nthawi yoyamba pa TV zino "Kugonana ndi City" ku mbali yaikulu Kerri Bredshou, motentheka wachikondi nsapato mlengi.

Inu mukukumbukira nsapato zake wofiirira ndi nthenga? Inde, ali zosemasema zikuluzikulu Dzhimmi Chu. A nsapato za mtundu uwu ndi nzeru maloto. Kodi zikhoza kukhala wokongola kwambiri wachisomo, wotsogola ndi n'zosadabwitsa omasuka nsapato hairpin ndi? Ndithudi iliyonse dona wamng'ono ndi kulota kwa mphindi kumva, Sarah Dzhessikoy Parker, Mfumukazi Diana , kapena Dzhuliey Roberts. Jimmy Choo nsapato angakuthandizeni kuzindikira kukhumbira mu zenizeni!

Panthawi kampani iyi ndi amazipanga opindulitsa. maukonde ali pa malo ogulitsira ake nazo m'mayiko 30. Aliyense wa iwo ali akatswiri a kalasi Kumwambamwamba, angathe kukhala profitability wa kampaniyo ndipo akuimira mtundu pa mlingo wapamwamba. A angapo zaka zapitazo, malinga ndi zimene mabuku ena amanena, ndalama zawo zinali pafupifupi mamiliyoni 150 mapaundi. Pakali pano, malonda akukulira. Fashionistas tikhale osati nsapato, komanso Chalk, zonunkhira, zikwama zam'manja Dzhimmi Chu. Zodabwitsa ndizakuti, kampani mafutawo anayamba ndi posachedwapa, koma mtanda woyamba anali anagulitsa mu nkhani masiku. Panopa ntchito pa madzi onunkhira akupitiriza, izo akufuna kumasula onunkhiritsa latsopano.