Estee Lauder - Perfume madona kudzikondweretsa

July 1, 1908 ku New York, anabadwa Josephine Esther Mentzer. makolo ake - ochokera Hungary. Kuyambira ali wakhanda, mtsikana kudzakhala "weniweni American." Ambiri amakhulupirira kuti kulenga kampani yake, Esther anakankhira amalume ake - ndi sayansi ndi maphunziro, monga chizolowezi ndi chinkhoswe mu kupanga creams kwa akazi. Esther sukulu ya sekondale ulemu. Mu 1930, iye anakhala mkazi wa Dzhozefa Lautera. Kenaka, banjali adanyerezera kusanduza dzina kuti Lauder.

Masiku ano, dziko wotchuka mtundu - amapanga kutsogolera zodzoladzola, perefyumu, tsitsi chisamaliro ndi kalasi "mwanaalirenji" khungu.

Woyamba Estee Lauder - mizimu, amene anaonekera mu 1953, kuyembekezera bwino loti. Young Mame, otchedwa woyamba kununkhira anafika malonda buku la madola miliyoni 5 chaka.

Poyamba, akazi sanali kugula nokha mafutawo anu, munthu akasankha kukoma amalikonda ndipo anapatsa mkazi wake wokondedwa. Koma Esther ankakhulupirira kuti mkazi aliyense ayenera yokha kusankha mokomera kununkhira kwake.

Kumasulira dzina nkhani amatanthauza "mame a ubwana." The zikuchokera bwino ndi momveka zikumveka zofukiza. Izi otentha kum'maŵa fungo. Akatswiri amaona kwambiri achigololo mafutawo pa mndandanda wonse wa kampani. Choyamba kusiya zolemba mwatsopano ndi oyera a lalanje, malalanje amenewa, pichesi ndi zonunkhira, ndiye amaoneka zolemba matupi sinamoni, blackcurrant Mphukira, maluwa, Jasmine, ylang-ylang ndipo anauka.

The kampani Estee Lauder mafutawo wofuna linatuluka mu 2011. Fans wa mtundu odziwika ndi sanasiyidwa kukhumudwa. Bright ndi wolemera fungo zikuchokera ambike mu zolemba osiyana, iye bewitches, izo zimapangitsa kubwerera ku mobwerezabwereza.

Perfume Estee Lauder wofuna - zikuchokera madona woyengeka kuti Chili fragility ndi mwachikondi, chilakolako ndi mphamvu. Ena zosowa iwo kupereka wochenjera mokoma zamaluwa ndi matupi Jasmine, zolemba wobiriwira kupereka kutsitsimuka mu makodi chapamwamba, kumafeŵetsa caramel kukoma pamodzi musk ndi vetiver.

Posachedwapa, m'masitolo mafutawo anaonekera zachilendo lotsatira Estee Lauder - Perfume Mkuwa wamkazi. Iwo anatengerapo okonda fungo lokoma. The zikuchokera mwadzaza vanila lokoma, koma si lokhuthala lolepheretsa anthu kupuma. Izi ndi fungo kwambiri chifukwa holide zosangalatsa odzazidwa.

Mkuwa wamkazi Estee Lauder - ndi mafuta onunkhiritsa kuti akutikumbutsa za gombe nyanja ndi dzuwa zonyezimira, invigorating ndi kupumitsa chakumwa mu momasuka cafe pang'ono. Kununkhira zolemba woyamba zolimbikitsa splashes madzi gelegedeya ndi blackcurrant tsamba. Patapita kanthawi, pali mokhudza ndi languid zolemba za peony, Jasmine ndipo kakombo wa mzigwa.

Zazikulu kampani Estee Lauder maganizo analandira kwa mafani awo padziko lonse zedi yaikulu. Nthawi zambiri iwo ndi abwino, ndi kuyamikira ntchito, koma pali ndemanga yovuta, ndiponso kuthandiza ogwira ntchito wa kampani kukonza zolakwa iliyonse.

The mtundu wotchuka amadziwika kununkhira osati kwa akazi, ali olimba kwambiri yosonkhanitsa anthu. Ambiri mafuta onunkhiritsa ndi anthu akhala tingachipeze powerenga, koma vuto ano. onunkhiritsa amuna tingachipeze powerenga zimaphatikizapo Estee Lauder Anthu, linatuluka mu 1985. Admirers ya mtundu mafashoni bamboyo ankayembekezera wake ndi chidwi chachikulu. Ndipo iwo sanali anakhumudwa.