B2B - Kodi ndi mmene kuphunzira bwino kugulitsa popanda kugwirizana munthu ndi kickbacks?

Masiku ano mmodzi wa mitundu zothandiza kwambiri malonda ndi B2B. Kodi ntchito kuti malonda, ndi wotani zida malonda ntchito gawo lino? Tiyeni tikambirane zimenezi m'nkhani ino.

Lingaliro la B2B

Mawu akuti B2B kapena malonda ntchito, ndi njira yochitira malonda, imene mankhwala kapena utumiki anagulitsidwa kwa bungwe lalamulo, osati ogula. Kugula chisankho mu nkhani iyi amatenga gulu la anthu lotchedwa B2B-Center ndi kusankha wogula n'ngozikidwa pa zolinga zomveka - kukhala bizinesi zawo. Mmenemo pali kusiyana lofunika ku B2B B2C - njira ina yochitira malonda.

Zosiyanasiyana "universes" V2V- ndi B2C malonda

Osamvetsa bwino kuti pali kusiyana pakati pa malingaliro a B2C ndi B2B (pamsika), sungathe mwaluso. Awa universes osiyana, njira zosiyana ndi zotsatira zosiyana.

Mu B2C chilichonse umalimbana munthu, T. E. ambiri ogula amene ndi wokonzeka kugula. Ndithudi ayi udindo wotsiriza mu izi ankaimba ndi malonda. Iye amalimbikitsa anthu kuchita kugula. Imawalamulira ife kukagula zosangalatsa, kusintha maganizo kapena kutsimikizira chuma chawo. Tikugwira ntchito kuti kugula, zilibe kanthu - ndi chakudya, zovala kapena zinthu zapamwamba.

Mu B2B gawo la kasitomala - bungwe lalamulo, choncho palibe mfundo "chisangalalo kugula", ndi mipherezero zakonzedwa yekha zomveka - phindu zina.

Kwathunthu zolinga zosiyana zimakhudza kugula katundu mu zigawo izi. Pakuti B2C yodziwika ndi ntchito malonda misa, mtundu kungathandize kwambiri, kutsegula kwa wogula ndi udindo winawake, ndipo ali okonzeka kulipira. Si anakhudzidwa ndi kachitidwe, mtundu ndi mtima munthu ku dera la B2B. Kodi chuma - wogula akumvetsa zimenezo chifukwa cha ndalama zake zimatengera mwachindunji. Pakuti n'kwabwino kwambiri kugula katundu, mtengo sali m'gulu ndalama malonda ndi malonda.

makasitomala, motsutsana ndi C-makasitomala zambiri upambana ogulitsa mu bwino, Ndiponso ndi zambiri mbali odziwika kuchokera mkati msika, monga ntchito ndi mtundu wina wa mankhwala khalidwe tenders ndi akufunafuna zinthu zabwino kwambiri. Kwa iwo, malonda kapena kutentha kungoti osamveka, B2B malonda - ndi zambiri zovuta mfundo zapadera ndi malonda luso makasitomala amene "zonse". Tiyeni tione mwatsatanetsatane kwambiri.

Khulupirirani B2B malonda

Bwanji ukulu wawo ndi maziko a Otsutsa ndi kutsimikizira kwa kampani kutenga kuti muyenera kulimbana ndi chiyani? M'munda wa B2B, kuti kukhulupirira, bwino-bwino, tengani iwo ndipo Musataye - njira imodzi yaikulu kupambana aang'ono. Kodi kuchita izo?

Choyamba, musataye malonjezo abodza, kuyesera kuti aime pakati makampani ofanana. Momvetsa chiopsezo si zifukwa lokha, chotero kuwononga mbiri yawo.

Kachiwiri, kukhulupirirana pakati makampani angathandize kutsegula "khitchini" wogulitsa malondayo. Onetsani kapangidwe kasitomala, ndodo kupanga amene adzapereka polojekiti. The bwino ndi mosavuta chifuniro zambiri, ndi apamwamba mlingo wa kukhulupirira adzauka poyerekezera ndi inu.

Chachitatu, adzalamulira ndemanga B2B wa gulu lako, ndithudi, ngati mawu alionse abwino lowonjezera ndi kukhuta chiwerengero kasitomala foni.

Onetsetsani kukambirana Kulimbikitsa choncho kafukufuku, T. E. Zitsanzo zenizeni za ntchito bwinobwino ndi mavuto anu zongopeka posonyeza zimene muli wofunitsitsa kuthana likhoza zochitika zadzidzidzi.

Ngakhale B2B pamsika si popanda umboni zopelekedwa, choncho onetsetsani kuti akonze Zikalata, laisensi, ndi mapepala zina zofunika.

Ndipo ambiri Chofunika - kutsimikizira phindu la za cuma kwa makasitomala.

Kodi kukwaniritsa payback?

Pofuna kukwaniritsa payback, tiyenera kufotokoza kwa makasitomala athandize kukagula mankhwala anu. Tiyerekeze gulu lako amatiphunzitsa ndipo amatiphunzitsa kuti ogwira zosiyanasiyana PowerPoint. Kuti zifukwa ubwino chuma kasitomala muyenera kudziwa:

1. Kodi antchito ambiri adzaphunzitsidwa ndi PowerPoint nthawi yaitali bwanji zimene amagwiritsa ntchito mu pulogalamu mlungu uliwonse.
2. Kodi ndalama pafupifupi paola ntchito wantchito.

Kuchokera pa mayankho ochokera makasitomala yapita ife tikudziwa kuti pamene ntchito ndi ulaliki pambuyo maphunziro yafupika ndi theka. Mwachibadwa, chithunzi ayenera kukhala oona mtima.

Timayembekezera athandize wogula ndi ndalama za mabungwe:

• Mtengo wa ntchito - X;
• chiwerengero cha maola - Y;
• pambuyo maphunziro - Y / 2.

Zotsatira mu ndalama: X * Y / 2 * 4 (chiwerengero cha masabata m'mwezi) * Chiwerengero cha ogwira ntchito aphunzitsidwe. chithunzi Izi zikhoza kukhala mtengo kwa potumikira mwa inu.

Musaiwale tchulani mmene miyezi yambiri kulipira ndalama izi kwa makasitomala.

mayendedwe B2B

Chitsanzo chimenechi chikusonyeza mwa malo a B2B dera - makonzedwe a misonkhano kuthandizika khalidwe la ntchito. Komanso misonkhano imeneyi kungakhale chosiyana ku chipinda kukonza mpaka auditing.

Mawonekedwe chakale cha ntchito kwa malonda komanso ndi yogulitsa ogula ndi kumaliza malonda kapena mwini wogulitsa network makampani ndi boma zosiyanasiyana tenders.

Ubwino B2B

Kodi "zovuta mu ntchito kwa malonda", n'zoonekeratu - ichi ndi kudalira mwachindunji pa makasitomala ndi chiopsezo cha imfa, masamba otsika. Nkhani imeneyi ndemanga za Ngopambana akatswiri. Tsopano tiyeni tikambirane za ubwino wa fomu iyi.

• mu B2B si mpikisano ngati aukali, onse B2C ya;
• ndalama palibe lalikulu malonda, kotero kuti mgwirizano ndi zambiri pa zokambirana munthu ndi ntchito ya wogulitsa ..;
• zambiri Insider kuthandiza kuwonjezeka phindu.

Ndipo pomaliza. B2B - munda wa malonda yogwira. Mukamaphunzira kanthu, mofulumira kwambiri inu kumanga kasitomala m'munsi anu, ndi tiyambe kupeza phindu kwambiri.