American Tourister - sutukesi, zodziwika mdziko lonse: mbiri ya mtundu

Mmodzi wa wamkulu ndi odziwika opanga mankhwala katundu mu dziko American Tourister. Sutukesi, umene umabala kampani, anazindikira ngati odalirika kwambiri. Iye bwino ayesedwe ndi mfundo lotsatira. Umagwira ntchito yofunika komanso mtengo angakwanitse la mankhwala. Nzosadabwitsa kuti alendo ochokera m'mayiko ambiri chifukwa maulendo awo kusankha mtundu uwu.

Mosakayikira, ndi chodziwikiratu munthu lero alibe chizindikiro wotsogola, omasuka ndi zinchito sutukesi trolley American Tourister. Koma momwe izo onse anayamba? Munthu amene anayambitsa kampani tsopano wotchuka mu 1930s oyambirira anali Sol Koffler. Anasamukira ku United States, choyamba ntchito pa fakitale, kupanga makungwa msewu, ndiye pa fakitale zikwama zam'manja. kupanga njira katundu zinthu zimene ankadziwa anali ophiphiritsa nthawi imeneyo. Woonda n'kupanga matabwa kapena plywood glued pamodzi, ndiyeno iwo munali pepala (nsalu) katundu mtengo kapena chikopa cha zitsanzo mtengo. Ndi ndime ya nthawi Koffler anaganiza kuyambitsa bizinezi yawo ndi cholinga olimba kupanga cholimba kwambiri mankhwala. kampaniyo anakhazikitsidwa mu 1933 ndi kutsegula kwa sitolo woyamba golosale ku likulu la Rhode Island, Providence.

Ngakhale chitsanzo choyamba sizikupanga kusintha kamangidwe, Koffler ankakhulupirira kuti durability ya mankhwala mu mtengo womwewo osiyanasiyana si kampani ina iliyonse kupikisana ndi American Tourister. sutukesi Atha kwa dola imodzi. makope 5000 anagulitsidwa mu chaka choyamba cha opareshoni. Patangotha zaka ziwiri Koffler ganyu antchito angapo, koma anapitiriza kutumikira pa ndondomeko ya katundu ndi ntchito mu malonda. Mfundo mankhwala ali kukodzedwa penapake linatuluka zitsanzo ziwiri zamitundu yosiyanasiyana (mtengo madola awiri kapena atatu) aliyense wakuda ndi zofiirira mtundu chiwembu. Zamgululi anagulitsa m'madera a ku Providence ku Boston.

Patapita Koffler zida ndinazolowera popanga mapanelo (plywood) chifukwa amalandira angathe cranking zipangizo. Izi zinachititsa kuti akuluakulu yojambula American kampani Tourister. zikomo sutukesi kuti luso ili wosalira zambiri mu mawu kamangidwe, koma kuchuluka mphamvu yake. Zitsanzo zikusonyeza katundu pa nthawi yopitira ku madera ambiri amene anapanga iwo otsika ndi wolemera Komanso, iwo ali ndi chizolowezi osokoneza ndi creak. Koffler chitsanzo anali ndi mamangidwe mophweka komabe kaso ndi anamaliza ngodya, zinthu monga akalowa ndi matumba ndi zippers ndithudi kumawonjezera zothandiza zake. Kusiyanitsa mzere uwu ku zitsanzo inayo, woyambitsa dzina American Tourister. The sutukesi anali bwino loti, atakhala muyezo latsopano makampani katundu. Company mzere anali kukodzedwa mu 1940s oyambirira masitaelo anayi, mitundu anayi ndi makulidwe eyiti. Pa Nkhondo Yachiwiri ya World, kampani inaimitsidwa kupanga kupanga katundu, ntchito pa khama nkhondo. Ngakhale ayambe mofulumira kuyambira mu 1945, izo sizinali motsimikiza dera. Koma Koffler Sales adafuna kuwoloka America, osati kumeneko. Iye anazindikira kuti m'pofunika kulimbikitsa mtundu kudzera kampani malonda.

Pa zaka ziwiri anatsata oyamba umisiri wotsogola pa ulimi wa kwambiri ankalimbikitsa kampani patsogolo mu msika dziko. Poyamba ntchito kupanga plywood mbamuikha (maonekedwe), komanso kuzindikira zinthu chosintha anayamba m'zaka nkhondo - vinilu. Pambuyo oyamba a mzere lotsatira, mutsimikizira mphamvu ya muyezo watsopano, mu 1954, mipweya ya American Tourister mankhwala wakhala bwino zina. Sutukesi, ndemanga imene mosamala anasonkhana, anakwanitsa chiyeso lenileni ndi kusonyeza mphamvu zake zosaneneka. Mwachitsanzo, pamene iye anagwa kuchokera ku galimoto, ehavshey pa liwiro pafupifupi 100 makilomita paola, kenako anagwada pansi mawilo a galimoto ina. Kupatula zimakhalapo ochepa padziko akunja, Yehova waliteteza wawo.

Mu 1970, ndi kampani inaperekedwa wosaiwalika TV malonda ndi nyani (kwenikweni anali wosewera ananamizira), umene unali wotchuka zaka khumi ndi zisanu mpaka anasonyeza. Nyama, kukhala mu khola, amaponyera ndi sutukesi ndi mphamvu zake zonse pa khoma, kulumpha pa izo. Izi anali kuonetsera mphamvu ya mankhwala.