The chodabwitsa bwino nkhani za anayambitsa Coffee "Starbucks"

Govard Shults zaka makumi atatu zapitazo anali mu ntchito khofi, kuthamangitsa cholinga chimodzi chokha kulimbikitsa ubale pakati pa anthu pa khofi. "Starbucks" Tsopano iye ali CEO. Koma msewu pamwamba sizinali zophweka. Kodi Schultz, munthu kuchokera osauka banja ntchito kalasi, kuthetsa mavuto onse ndipo anayambitsa unyolo waukulu masitolo khofi mu dziko?

yonena pang'ono

Schulz anabadwa pa July 19, 1953 ku Brooklyn, New York. banja lake mosiyana ndi enawo. Mu kuyankhulana ndi Bloomberg, ananena kuti kukula pafupi ndi anthu osauka. Choncho, monga mnyamata iye Inabuka dziko la lochitira anthu, umphawi ndi kuona aang'ono. Pamene Schultz zaka 7 zokha, bambo ake, woyendetsa galimoto, amene anali nawo pa kupulumutsa matewera, iye anavulala mwendo wake pa ulendo wamba. Pa nthawi imeneyo panalibe inshuwalansi ndi malipiro moti banja anali opanda ndalama zofunika.

Kusekondale, Schultz mwachangu ankasewera mpira ndi analandira maphunziro othamanga ku University, yomwe ili ku Northern Michigan. Kenako munthu uja ku koleji, ndipo kenako ndinaganiza yekha kuti iye sakanati kupitiriza kusewera mpira. Tuition unkalipiridwa, kotero munthu kupita ku ntchito. Iye anayamba ndi bartender, ndipo nthawi zina ngakhale mwiniwake.

Nditamaliza maphunziro mu 1975, Schultz wagwira ntchito chaka chonse pa m'munsi masewera mu Michigan. Anaitanidwa kuti kampaniyo "Xerox", kumene aphunzire polimbana ndi makasitomala. Kwa nthawi yaitali anakhala kumeneko chaka n'kukakhala Swedish kampani kugwirizana ndi ziwiya za m'nyumba.

Kumeneko Schultz wamanga ntchito ndipo anakhala munthu woyamba wa bwana wamkulu ndipo kenako prezidenti. Iye anatha malonda timu mu ofesi ku New York. Ndi ku kampani imeneyi, iye ayambirira mtundu dzina "Starbucks", chidwi chidwi ndi ambiri opanga khofi kukapanda kuleka. Chidwi Howard zopita kukaona Seattle, yokumana pasadakhale eni khofi: Gerald Baldwin ndi Gordon Bowker.

Akudziŵa kampani "Starbucks"

Patapita chaka chimodzi, a Baldwin ndiye 29 wazaka (anayambitsa "Starbucks"), potsiriza, anaitanidwa Schulz ntchito, akum'patsa udindo wotsogolera ntchito ritelo ndi malonda. Pamenepo "Starbucks" anali masitolo atatu okha omwe kulemera kwa khofi anagulitsa ntchito kunyumba. Woyamba Starbucks sitolo awonongedwa ndi pa Pike Place Market ku Seattle.

Fateful ulendo Milan

Schultz The tsoka zinasinthiratu pamene iye anatumizidwa ku Milan kuti amasonyeza. Kuyenda kuzungulira mzindawo, mnyamatayo anafotokoza khofi mipiringidzo, komwe eni ankadziwa makasitomala ake onse ndi dzina ndipo anawatumikira iwo zosiyanasiyana zakumwa khofi, kaya ndi cappuccino kapena khofi wa late. Schultz kuti ndi ubwenzi kudzakuthandizani kugulitsa khofi.

Mu 1985, Howard anasiya "Starbucks" pambuyo lingaliro lake Italy sanatenge oyambitsa. Posakhalitsa anaganiza anapeza kampani yake, Il Giornale (anawamasulira ku njira Chitaliyana "tsiku"). Kuti agule chipinda khofi, Schultz anafunika kusonkhanitsa oposa $ 1.6 miliyoni. Iye anagwira ntchito kwa chaka ku kampani 'Strakbars ", kuyesera kutsegula unyolo wa nyumba khofi njira Italy.

Mu August 1987, Schultz anapatsidwa malo a Director General wa Starbucks, imene inali asanu khofi.

Kutchuka kwa maukonde, "Starbucks"

America msanga zinapatsira ndi chisoni kampaniyo. Mu 1992, "maukonde Starbucks anapita pa Nasdaq katundu kuwombola. kampani kale 165 mfundo lotseguka, ndalama anali $ miliyoni 93 kwa chaka. Choncho, ndi 2000, "Starbucks" wakhala zopezera lonse, yatsegula zoposa 3,500 khofi masitolo ndi walandira $ 2.2 biliyoni ndalama pachaka. Schultz anali mmodzi wa anthu otchuka mu America.

"Starbucks" sanali pamwamba, panali zolephera. Choncho, mu 2008, Schultz mongoyembekezera anatseka oposa zana m'masitolo kuphunzitsa bartender kukonzekera khofi wangwiro.

Monga mbali ya kusintha Schultz analengeza kuti "Starbucks" amafuna ganyu wakale asilikali. Chaka chatha, kampani anatsimikizira mphekesera malipiro koleji tuition kwa antchito awo.

Pa ntchito yake pa Starbucks Schultz wakhala umalingaliridwa antchito ake, lomwe limati anzanga. Iwo amapereka chisamaliro mabuku onse zachipatala ndi inshuwalansi angachite iyi ndi bambo ake.

Schultz Chatuluka buku zachilendo, "Thirani mu mtima wake monga chikho kwa chikho anamanga Starbucks».

Starbucks chikukulirakulirabe, tsopano ali malonda pachaka kuposa $ biliyoni 16, kotero Schultz ali ndi boma wolemera. mtengo wake ukonde Akuti pa $ 3 biliyoni - milioneya woona.