Pinterest - ndichiyani? zopezera Social Pinterest. "Pinterest" Russian

Mu Russia, ndi kupeza mu kutchuka malo ochezera pa Intaneti Pinterest. Kodi izo - adzapeza Intaneti ntchito chida kapena mokulirapo latsopano mtundu wa zipata zosangalatsa?

Mwachidule za Polojekiti yatsopanoyi chikhalidwe

Pinterest ( «Pinterest" - Russian kalembedwe) - malo (zambiri pozitsioniruschy lenilenilo monga Intaneti chikhalidwe), kumene mukhoza kukweza ndi kugawana zithunzi zanu. Iye anachita monga "Nkhata Bay bolodi" imene ili yabwino kuti akonze Kutolere zithunzi, kugawa pa nkhani (zinthu, malo, masewera, ndi zina zotero. D.). Mapulogalamuwanso angathe penyani "board" anthu ena a m'banja maukonde, komanso kugwiritsa ntchito pafupifupi peaked "batani" angagwirizanitse kuti "kupanikizana" zithunzi ndi mafano. "Husky" akhoza adzaikidwa.

ndiAmene Pinterest amakhulupirira kuti pamalowo adzatha kugwirizanitsa anthu kudzera kugawana maganizo ndi magwero a kudzoza. Yopangidwa ndi American Ben Silbermann imayendetsedwa ndi Cold Brew Labs, zimachokera ku gulu la amalonda ndi woyamba. Pinterest tsopano chimodzi cha zazikulu kwambiri mu dziko la yothandiza. Pinterest ali ndi Baibulo mu Russian.

Mchitidwe wogwiritsa ntchito

Pamaso Pinterest ogwiritsa kutsegula magwiridwe kwambiri malowo. The mawonekedwe limakupatsani kukweza zithunzi ndi kuwapulumutsa, mtundu, kusamalira owona ena kanema. The chida chachikulu - spiky pakompyuta "mfungulo" (zikhomo) umene zithunzi ndi zithunzi akhoza Ufumuyo ulemu wa zachipembedzo kuti pafupifupi "whiteboard". Otsiriza, monga ulamuliro, anawagawa nkhani zosiyanasiyana ndipo TV okhutira ndi m'magulu angapo. anthu enanso angathe kupeza zithunzi zimene zimasonyeza kuti zofuna zawo ndi zosangalatsa.

Home Pinterest otchedwa pini chakudya, kusonyeza kusintha bolodi limene wosuta ali ankapereka. Pali "analimbikitsa" tsamba la Intaneti, kumene mkulu Mwina zili anaika, kuonera ophunzira chidwi. Pinterest ali ndi pulogalamu mafoni kwa iPhone ndi Android.

mokoma kulembetsa

Kwa nthawi yaitali ntchito wakhala mu udindo wa beta, ndipo lowani kwa maukonde chikhalidwe zinangokhala chifukwa kuitana payekha Pinterest. Kulembetsa anali malangizo mophweka. Komabe, palibe zoletsa kachulukidwe pankhaniyi sanali - wosuta angapemphe mnzanu aliyense amene ali mlandu, kutumiza mwayiwu. Pamene wosuta lotsatira azimvetsa izo, iye sakanakhoza kulenga nkhani yanu, kenako ikonza izo, pamene kulembetsa chokwanira. Pinterest angathe kuitanitsa Mbiri adalipo kuchokera Facebook ndi Twitter.

Kenako wosuta akulowa tanthauzo gawo chidwi. Apo iye ananena kuti ena angakonde kuona zithunzi. Ndiye analenga zogwirizana "Nkhata Bay" bolodi. Iwo akhoza Integrated ndi Facebook ndi Twitter. Komabe, mu 2012, Pinterest watsegula lokha ogwiritsa kwathunthu. Kufunika kutumiza makalata oitanira mbisoweka. The ndondomeko ya zoikamo kulembetsa ndi nkhaniyi tafotokozazi, Yehova waliteteza. Kamodzi Pinterest anatha amawapangira aliyense, chiwerengero cha ogwiritsa chawonjezeka kambirimbiri. Mwachitsanzo, m'ma 2011, ntchitoyi inali pafupifupi mamiliyoni 1 nkhani, mu chaka - oposa 20 miliyoni.

tanthauzo malonda

zopezera Social Pinterest ali mwamsanga inasanduka otchuka malonda chida, zomwe ankagwiritsa ntchito zopangidwa kutsogolera. Mwa anthu - zovala masitolo Intaneti. Pinterest - webusaiti kuti wakhala Kukwezeleza awo chida. mabizinesi izi kale kalikiliki zitheke Intaneti mbali chikhalidwe. Nkhani Pinterest ali pamodzi ndi mbiri mu Instagram, Facebook ndi kulumikiza anthu ena okhudzidwa. mwachangu kwambiri ntchito "Pinterest" kampani, okhazikika kuyenda. Makamaka, ena mwa misonkhano kugula matikiti mwakhama ntchito maluso chithunzi kasamalidwe ntchito yake chikhalidwe. Pakati yogwira "osewera» Pinterest - ena TV Russian. Makamaka anakwanitsa umenewu magazini kukongola, ndipo zimenezi n'zomveka - iwo ali okhutira chachikulu - chithunzi ichi, amene amakwanitsa "Pinterest" amalola mu mode chitonthozo.

Pali nkhani Pinterest pa kusindikiza nyumba, eni amakhala odziwika. Kuti iwo apite ku adiresi mumazikonda mukulemba "www.pinterest", ndi zosinthika TV okhutira wakhala wamba. Intaneti-bungwe ndi kuyesa sangagwelenso kumbuyo mwayi chitukuko cha maukonde chikhalidwe. Pali zitsanzo za "Pinterestom" Ntchito ndi mabizinesi omwe amapezeka gawo weniweni.

Njira zothandiza wanu okhutira

Pali njira zingapo zothandiza kulimbikitsa wosuta (ngati mwina, kuwasindikiza) okhutira Pinterest. Imodzi mwa njira - masungidwe andalama lenileni la okhutira chikondwerero kuti zikuoneka kuti chidwi owerenga ambiri, kuyambira tchuti ndi kumapeto kwa sabata adzagwiritsa ntchito zonse. Pamodzi ndi zithunzi ndi makanema pa mutu chikondwerero angathe kuchitidwa "mankhwala Kusinthaku" (kaikidwe ka zinthu ndi mtundu Logo), kapena anapatsa zili mauthenga mwachindunji malonda. Njira ina - ndi kukhathamiritsa wa mkati kufufuza injini ndi Pinterest ayamikira, titero, "m'dera» SEO. Ntchito iyi ndi mawu pofotokoza zili, openga iwo ntchito zithunzi, osiyanasiyana infographics. Yoyenera kufufuza injini kukhathamiritsa kudzakuthandizani zili kukhala "pamaso" wa anthu enanso.

Kenako Kukwezeleza chida - Pinterest kusakanikirana ndi kulumikiza anthu ena okhudzidwa. Ntchito yaikulu zokhudzana ndi malowa, ndinagona pansi mu kusakhulupirika ochezera a pa Intaneti, inu muyenera kugwiritsa ntchito mwakhama mwayi uwu. China chofunika nsonga ogulitsa malonda - muyenera kuika fano wapadera. Akatswiri ena, pafupifupi 80% ya zithunzi ndi mafano Pinterest - buku ena. Akaunti adzayang'ana dzi ndi ambiri zili wapadera.

Kodi ndingathe ndalama Pinterest?

Ena amene Pinterest anaphunzira kuti pa ntchito ya akaunti yanu. Mwa zitsanzo chidwi - ndiAmene wa startups Pinbooster - nsanja kuti angathe kulipira gulu Intaneti kwa kufalitsa mauthenga malonda ku zopangidwa zosiyanasiyana. Zimene zasungidwa - mfundo si chatsopano, ndi nthawi kuyamba oyambitsa kale ntchito pa maziko Intaneti ena okhudzidwa - makamaka pa Twitter. Pinbooster ndiAmene anavomereza kuti osazindikira lingaliro la izo mu "Twitter" ndipo kenako ntchito mu Pinterest. The oyambitsa akugwira ntchito ndi otsatsa, Makampani ndi mabungwe, kuwapanga maganizo pa wosuta kugawanika ndi muyezo zosiyanasiyana (nambala ya kulankhula, malo enieni ndi zina zotero. D.). Aliyense Pinterest angapange limodzi ndi oyambitsa a. Pinbooster tingasonyeze wantchito wanu Intaneti mmene mudzalandira kwa buku la zili malonda.

Mbiri ya chilengedwe

M'modzi wa omwe adayambitsa wa Pinterest - Ben Silbermann ku Iowa. makolo ake - madokotala, ndipo anaganiza kupitiriza bizinesi ndi kulembetsa ku koleji dokotala. Komabe, njira akatswiri American prolih mu njira zina. Ben ankakonda kuwerenga za luso zipata TechCrunch, chidwi luso, posakhalitsa chinkhoswe mu chitukuko ukonde pa Google. Iye anali makamaka anauziridwa ndi ntchito ndi photos, ndipo iye anapeza ngati okonda, kulenga wanu Pinterest oyambitsa, amene unayambitsidwa mu 2009. Nthawi yoyamba ntchito ofesi kunyumba Ben Silbermann. Mlengi wa zopezera latsopano chikhalidwe anatumiza anthu ku atsopano. Poyamba, mafani zambiri Intaneti ankakhulupirira kuti anu Pinterest Internet si zosangalatsa, si ndithu ntchito zingamuthandize. Koma pa nthawi, oyambitsa ankaona kuzindikira lonse. Lingaliro la kusonkhanitsa ndi kugawana zithunzi ngati owerenga ambiri Internet. The yofunika anachita kulimbikitsa magazini Pinterest Times, yomwe inalemba nkhani ya polojekiti, komanso uthenga kuti Pinterest - Malowa pamwamba 50 Websites yabwino cha 2011.

omvetsera

Omvetsera waukulu wa ochezera a pa Intaneti Pinterest - akazi. Iwo ali pafupifupi 70% ya chiwerengero cha owerenga. M'badwo wa eni ambiri nkhani - zaka 25-40. The Championship adzakupatsani zomveka ndithu, chifukwa zithunzi - izo amathandiza mumaganiza mafashoni, ndi chabe ndikondwera mitundu diso la zovala, ziwiya za panyumba, kupanga zinthu zatsopano. Mfundo yakuti akazi - omvera waukulu Pinterest wanu, kusangalala zosiyanasiyana mabizinesi omwe amalimbikitsa ntchito zithunzi za katundu ndi ntchito zawo anaikira kufunika kwa madona. Pinterest ndi lodziwika chifukwa cha chimphona kukula leaps omvera ku mazana angapo a zikwi owerenga mu zaka zoyambilira kuti 50 miliyoni pakutha cha 2013-TH. Chotero kukula chidwi kuwonjezeka magalimoto, akatswiri ena amagwirizana ndi mfundo yakuti maonekedwe a polojekiti chinachitikira ndi nthawi kuchulukana yogwira mafoni zipangizo, makamaka mapiritsi. Mothandizidwa ndi zithunzi izi tione ankakonda yabwino kuposa PC. Mwanjira chinatsimikizira chiphunzitso ziwerengero anapereka intaneti kwambiri chikhalidwe - pafupifupi theka la owerenga Pinterest fufuzani pa nkhani ya iPad.

Pinterest ku Russia

ogwiritsa Russian mulibe zoterozo Pinterest aonetsa chidwi, monga kuchita ogula Intaneti m'mayiko ena. Ndipo, ngakhale zikamera wa maukonde wapadera chikhalidwe (wotchuka - Pinme.ru, amene analandira ndalama kuchokera odziwika thumba Fastlane kugwilira). Pakuti ambiri ku Russia, dzina la maukonde paphwando yatsopano kwambiri, iwo sakudziwa za Pinterest yanu, ziri zonse polojekiti. Malinga akuti malonda kampani kuti TNS, ndi Russian omvetsera Intaneti anali pafupi 513 zikwi. Ogwiritsa mu November 2013 (ngakhale akatswiri ena amaganiza kuti Chiwerengerochi sakuphatikizapo ogwiritsa ntchito mafoni). Top mamanijala Pinterest mu kuyankhulana ndi atolankhani Russian Komabe, ananena kuti Russian wosuta zinachitikira ingakhale yofunika kampani.

Malinga akuluakulu a ochezera a pa Intaneti American, ku Russia ndi chidwi chakudya cha dziko, amakonda kuyenda, kuphunzira za m'mayiko ena, kuyesera kutsatira mumaganiza mu mafashoni ndi mamangidwe. makhalidwe awa a ku Russia akhoza bwino pamodzi ndi mwayi wa Intaneti "Pinterest" imene amasonkhana kwambiri zitsanzo za zomwe zili masomphenya. Pali mabuku a webusaiti Pinterest mu Russian.

The zifukwa kutchuka ndi

Akatswiri kusiyanitsa zifukwa zingapo chachikulu bwino padziko lonse Pinterest. Choyamba, ndi aone. Zimapezeka ndi zowonera mu mawonekedwe a pafupifupi "whiteboard," ndi kuonera kosavuta kwa zithunzi ndi zithunzi zopereka. Mu "Pinterest" pafupifupi munthu zili m'malemba, ndipo mukhoza skontsentirovatsya kuona mtundu wina wa atolankhani. Kachiwiri, Pinterest ali mkulu msika angathe. kutentha akatswiri anazindikira msanga kuti "Pinterest" nthawi zambiri zingakhale zothandiza kwambiri kusiyana Intaneti anthu ena okhudzidwa, ngati mbali yaikulu ya anthu mosavuta ndi omasuka kwambiri kutenga chifaniziro, osati mawu. Kachitatu, Pinterest amalola wosuta kumverera ngati wokhometsa a.

Pali mafani kusonkhanitsa masitampu, ndalama, ndipo ngati kumulakalaka m'malo mofulumira anasamutsa mu mawonekedwe digito, chifukwa cha mwayi Intaneti American. Growth sichinafike kwambiri kutchuka polojekiti Russia zingachititse chakuti panali Baibulo pa Pinterest Russian.

Kafukufuku pa chitukuko cha

Akatswiri akukhulupirira kuti Pinterest watenga kagawo kakang'ono khola mu dziko "Intaneti topezeka" ku mfundo malonda a view - maukonde chikhalidwe kulenga bwino pakati kuwona mawonekedwe ndi kugula monga. Akatswiri ena amanena kuti Pinterest ogwiritsa ntchito ndalama zoposa amene muli ndi nkhani pa Facebook, ndipo mfundo imeneyi ikusonyeza lingathe chachikulu cha malo malonda. Malinga ndi Zoneneratu wa malonda, zopangidwa adzakhala zimangokhala chakuti ntchito ndi Pinterest mwachindunji ndi ntchito ochezera a pa Intaneti monga kugawa njira. Chifukwa cha zimenezi, mbali ya ntchito anasonyeza mwa ogulitsa malonda, adzatenga pa ochezera a pa Intaneti Pinterest. Mapeto wosuta adzaweruzidwa ndi malo zinchito kugula katundu. N'kofunikanso kuti mabizinesi kusankha okha: Pinterest - ndichiyani? Marketing chida kapena njira yabwino kulankhulana? N'zotheka, akatswiri amavomereza, Pinterest wanu akonze mankhwala osiyana malonda Intaneti. The vuto lalikulu m'dera lino, akukhulupirira ogulitsa malonda kungakhale kukhazikitsa ntchito akulimbana zotsatsa malonda.